Vim li cas tib neeg tsim lub vev xaib? Qee tus yuav tsum tau txhawb nqa lawv lub tuam txhab lossis tuam txhab, lwm tus xav tau kev mus xyuas blog. Cov laj thawj yuav txawv, tab sis ib yam yog qhov tseeb - kos duab ntawm kev tsim thiab kev txhawb nqa lub vev xaib yuav siv sijhawm thiab siv zog.
Thiab thaum kawg, koj tuaj yeem tsim koj thawj qhov blog lossis lub vev xaib: koj txiav txim siab seb lub ncauj lus twg nws yuav mob siab rau, txiav txim siab ntawm tus tsim thiab pib sau nws. Tam sim no nws yog lub sij hawm los ua kom zoo style "pib" thiab "keywords" meta tags. Dab tsi yog lawv thiab siv lawv li cas?
Dab tsi yog qhov piav qhia meta tag
Muab nws luv luv, lus piav qhia yog luv luv piav qhia ntawm nplooj ntawv, uas tus neeg siv pom nyob rau hauv daim ntawv ntawm ib tug snippet nyob rau hauv daim ntawv teev cov nrhiav tau ntawm Google, Yandex, thiab lwm yam. Snipet - displaying piav qhia nyob rau hauv cov kev tshawb fawb tau. Txawm hais tias lawv xyaum zoo ib yam, hauv kab lus no peb yuav pom qhov txawv.
Nyob rau hauv qhov chaws ntawm nplooj ntawv, cov lus piav qhia meta tag nyob rau hauv lub taub hau ntawm html code. Nws zoo li qhov no:
metaname="description" Content="Promotion text"
Tom qab "cov ntsiab lus" hais kom ua, lub "=" kos npe tau muab tso thiab tus nqi ntawm cov lus piav qhia meta tag yog sau rau hauv cov lus. Yuav ua li cas populate daim teb no hauv koj html code? Txhua yam nyob ntawm cov ntsiab lus ntawm nplooj ntawv thiab lub ntsiab ntawm lub xaib.
Yuav ua li cas sau cov lus piav qhia meta tag
Txawm hais tias qee tus neeg txiav txim siab siv tib nqe lus tshaj tawm rau txhua nplooj ntawv ntawm lub xaib, raws li cov neeg tsim khoom paub ntau tshaj plaws, nws yog ib qho tseem ceeb uas yuav tau sau koj cov ntawv rau txhua nplooj ntawv. Vim li cas? Qhov no cuam tshuam qhov pom kev pom ntawm tus neeg siv. Tsis tas li ntawd, yog tias cov lus piav qhia tau zoo, nws yuav nyiam cov neeg tuaj xyuas ntau dua rau koj qhov chaw. Ib qho tseem ceeb uas yuav tsum nco ntsoov yog tias cov lus piav qhia yuav tsum tsis txhob ntev dhau los lossis luv dhau - qhov nruab nrab, tsawg kawg 380 tus cim yog qhov xav tau. Thiab txawm hais tias, saib cov txiaj ntsig tshawb nrhiav, koj tuaj yeem pom 200-300 cim, qhov tseeb, Google siv tag nrho cov nqe lus uas koj tau sau.
Yog li, luv luv thiab luv luv, koj yuav tsum piav qhia yam uas tus neeg siv yuav pom ntawm koj lub xaib. Tsis tas li ntawd, qhov no yuav tsum tau ua raws li nws xav tuaj rau koj. Cia peb saib qee qhov piv txwv ntawm kev tshaj tawm excerpt tsim.
Examples of description-texts
Meta tag piav qhia - yuav ua li cas sau? Txhawm rau teb cov lus nug no, cia peb saib qee qhov piv txwv. Yog tias koj yog tus tswv ntawm lub vev xaib ntawm kev puas siab puas ntsws, raws li cov lus piav qhia koj tuaj yeem sau qee yam xws li: "Tshawb nrhiav tus kws kho mob hlwb, thiabkuj tseem muaj cov kev xeem, cov lus qhia, cov lus pom zoo rau tsev neeg, thiab ntau ntxiv. "Ntawm qhov tod tes, koj tuaj yeem piav qhia luv luv txog lub hom phiaj ntawm lub xaib yog tias nws pom tseeb rau cov neeg tuaj saib feem ntau uas lub tsev kawm ntawv lossis kev lag luam nws yog. Nws yuav zoo li no: "Moscow. State University muaj npe tom qab M. V.. Lomonosov".
Yog tias koj qhov chaw muaj suab paj nruag lossis cov ntsiab lus video, ces cov lus piav qhia yuav tsum sau cov ntawv tuaj yeem rub tawm los ntawm koj nplooj ntawv. Tej zaum nws yuav hais tias: "Download movies thiab suab paj nruag dawb nyob rau hauv zoo" los yog "dawb classics nyob rau hauv niaj hnub ua - 128, 196, 320. Download tau dawb."
Thaum sau cov lus piav qhia, koj tuaj yeem siv feem ntau "kua" ntawm kab lus (rau cov neeg uas tub nkeeg dhau los sau cov ntawv tshwj xeeb rau kev tshaj tawm). Txawm li cas los xij, nws yog ib qho tseem ceeb uas tus neeg siv tau txais ntawm koj lub xaib cov ntaub ntawv uas nws xav pom thiab koj tau cog lus rau nws. Kawm paub yuav ua li cas sau cov lus piav qhia meta tag, piv txwv tuaj yeem sau lossis sau tawm.
Tsis siv neeg qhov chaw tsim tshuab
Yog tias koj tab tom tsim lub vev xaib siv tus tsim, ces cov lus piav qhia meta tag rau lub xaib yuav tsum tau nkag mus rau hauv cov teb sib txuas hauv tus editor. Nrog rau cov subheadings "h1", " title" thiab "keywords", muaj ib lub xov tooj ntawm tes sau "pib". Raws li nyob rau hauv cov ntaub ntawv nrog rau lwm yam tsis siv neeg qhov chaw tsev systems, cov lus piav qhia opencart meta tag yuav tsum tau nkag mus rau hauv lub tshav pob tshwj xeeb rau qhov no.
Missfilled description
Zoo dua tsis txhob siv cov ntawv tshaj tawm cov kab ke uas tau ua haujlwm nrog nplooj ntawv. Vim li cas? Nws tsis zoo li koj yuav txaus siab rau cov ntawv sau los ntawm lub tshuab, vim tias feem ntau cov tshuab zoo li no siv thawj ob peb kab lus ntawm nplooj ntawv, thiab qhov no tsis zoo. Thawj kab lus tsis yog ib txwm qhia txog qhov tseem ceeb ntawm cov khoom uas koj muab.
Cov ntsiab lus meta tag txawv li cas ntawm kev piav qhia
Tsis zoo li cov lus piav qhia, cov lus tseem ceeb yog cov npe ntawm cov lus yooj yim uas yuav tsum tau ua kom pom koj nplooj ntawv. Txawm li cas los xij, cov ntsiab lus tseem ceeb kuj tsis zoo ib yam li cov lus nug tseem ceeb ntawm cov neeg siv tshawb nrhiav - cov lus uas tau nkag mus rau hauv qhov kev tshawb fawb saum toj kawg nkaus ntawm Google lossis Yandex. Muaj tseeb, niaj hnub no "Yandex" yuav luag tsis siv cov lus no thaum muab cov lus nug tshawb fawb. "Google", raws li lawv cov neeg sawv cev hais tias, tsis xyuam xim rau lawv txhua. Tab sis kev tshaj tawm excerpt piav qhia tseem ceeb dua - nws pom los ntawm cov neeg siv thiab siv los ntawm kev tshawb nrhiav neeg hlau. Yog li ntawd, tshwj xeeb yuav tsum tau them rau cov lus nug tseem ceeb thiab cov lus piav qhia meta tag. Yog tias koj tseem xav qhia cov ntsiab lus tseem ceeb rau nplooj ntawv ntawm koj qhov chaw, tom qab ntawd hauv html code ntawm txhua tus ntawm lawv koj yuav tsum nkag mus rau ib qho meta tag:
meta name="keywords" CONTENT="ntaus cov ntsiab lus rau peb nplooj ntawv".
Raws li cov lus piav qhia, nws nyob hauv "lub taub hau" ntawm nplooj ntawv.
Cov lus nug tseem ceeb ntawm Yandex tshawb fawb cav
Nws yog qhov zoo yog tias koj daim ntawv tshaj tawm hauvmuaj qee cov lus uas cov neeg siv nkag mus rau hauv qhov tshawb nrhiav bar. Txhawm rau txiav txim siab cov txheeb cais ntawm cov lus nug hauv Yandex, koj yuav tsum mus rau qhov chaw: https://wordstat.yandex.ru/. Koj yuav tsum sau npe siv qhov kev pabcuam. Tom qab ntawd, hauv kab nyob rau sab saum toj ntawm nplooj ntawv, nkag mus rau koj cov kev pabcuam lossis cov khoom. Wb hais tias koj lub xaib yog hais txog keeb kwm. Sau lo lus "keeb kwm". Thiab hauv cov txiaj ntsig peb pom ob kab: "cov lus nug tseem ceeb" thiab "tus naj npawb ntawm cov kev xav hauv ib hlis." Piv txwv li, lo lus "kub keeb kwm" tau tshawb nrhiav ntau dua ib thiab ib nrab lab zaug hauv ib hlis. Ntawm cov kab lus uas nquag nkag mus, peb tuaj yeem pom: "keeb kwm hauv online", "keeb kwm keeb kwm", "American keeb kwm", "Lavxias teb sab keeb kwm", "download keeb kwm", "story 6" thiab "story 5". Tsis tas li ntawd, hauv Yandex Wordstat, koj tuaj yeem xaiv thaj chaw lossis thaj chaw uas cov ntaub ntawv txheeb cais yuav raug tso tawm. Qhov no yooj yim heev, vim hais tias nyob rau hauv txawv cheeb tsam thiab lub zos neeg tej zaum yuav txaus siab rau cov khoom sib txawv.
Yog tias koj siv cov lus nug nrov tshaj plaws hauv cov lus piav qhia, koj tuaj yeem ua rau koj qhov chaw tshwm sim thawj nplooj ntawv ntawm kev tshawb fawb xyaw. Txhawm rau ua tiav qhov no, koj yuav tsum ua haujlwm hnyav - qhov no yog lub hom phiaj tseem ceeb ntawm txhua tus tsim lub vev xaib.
Tsim cov snippets
Raws li peb tau hais lawm, peb tab tom tham txog tib qho lus piav qhia-ntawv. Nrhiav cav Bing, Yahoo! thiab Google qhia cov snippet rau cov neeg siv Is Taws Nem, uas tau teev tseg hauvdescription meta tag. Tab sis "Yandex" ua yeeb yam txawv me ntsis. Ntawd yog, yam koj sau rau hauv daim ntawv tshaj tawm yuav tsis pom nyob rau hauv qhov chaw snippet hauv kev tshawb nrhiav ntawm nplooj ntawv tshwj xeeb. Yuav kho li cas? Cov ntawv nyeem ntawm nqe lus no tuaj yeem teeb tsa hauv Yandex webmaster lub chaw haujlwm. Txawm li cas los xij, muaj cov ntaub ntawv uas peb tsis tuaj yeem cuam tshuam, txawm tias peb xav tau npaum li cas, piv txwv li, cov hnub qub ntawm lub tsev so. Txhawm rau hloov qee qhov chaw nyob cov ntaub ntawv ntawm lub tuam txhab lossis lub koom haum, koj yuav tsum tawm ntawm qhov kev thov tshwj xeeb. Feem ntau lwm yam, koj tuaj yeem hloov kho koj qhov ad snippet koj tus kheej. Muaj qhov sib txawv tseem ceeb hauv kev tshaj tawm cov txiaj ntsig tshawb fawb Yandex. Vim li cas koj thiaj yuav tsum paub? Ib zaug ntxiv, rov hais dua yog tias peb xav tau cov neeg tuaj saib ntau ntxiv rau peb qhov chaw.
Peb kawm tau dab tsi
Yog li, raws li peb tau pom, leej twg tuaj yeem sau cov lus piav qhia meta tag rau lub xaib. Piv txwv ntawm yuav ua li cas qhov no tau piav qhia hauv kab lus no. Tsis tas li ntawd, koj thiab kuv tuaj yeem paub qhov txawv ntawm kev sau cov lus tshaj tawm rau Yandex thiab Google tshawb fawb xyaw. Peb tau kawm dab tsi cov neeg siv lo lus tseem ceeb yog rau thiab yuav xaiv lawv li cas, nrog rau qhov yuav luag tiav tsis muaj txiaj ntsig ntawm cov lus tseem ceeb. Siv tag nrho cov lus qhia hauv tsab xov xwm no, koj tuaj yeem ua tiav kev ua tiav, thiab nrog kev siv zog ntxiv, koj lub vev xaib tseem tuaj yeem nyob rau hauv kaum sab saum toj uas cov neeg siv ntawm Lub Ntiaj Teb Wide Web yuav pom. Nco ntsoov ib yam: tau txhawb lub xaib ib zaug, nws yog ib qho tseem ceeb kom txhim kho nws thiabntxiv, kom tsis txhob poob qhov kev ntaus nqi.
