Nyob hauv peb lub sijhawm, kev tshaj tawm yog ib txoj hauv kev muaj zog tshaj plaws uas tuaj yeem ua rau ib txoj hauv kev lossis lwm yam cuam tshuam rau ib tus neeg. Nws hloov ntau yam: los ntawm qhov kev xav yooj yim mus rau theem ntawm kev lag luam. Yog li ntawd, kev lag luam tshaj tawm xav tau cov kws tshaj lij tiag tiag uas paub zoo txog yuav ua li cas nthuav tawm cov ntaub ntawv hauv txoj kev tau txais txiaj ntsig zoo tshaj plaws. Hauv cov ntsiab lus no, koj yuav tsum nkag siab meej tias cov khoom siv tshaj tawm yog dab tsi thiab nws yog dab tsi.
Lub luag haujlwm ntawm kev tshaj tawm hauv lub neej niaj hnub
Yog tias koj tsim cov npe ntawm cov haujlwm tseem ceeb ntawm kev tshaj tawm niaj hnub no, ces nws yuav tsum zoo li qhov no:
- kev txhim kho kev lag luam (kev ua lag luam);
- kev cuam tshuam ntawm qhov xwm txheej nom tswv;
- kev cuam tshuam hauv zej zog (kev ua haujlwm ntawm kev ua haujlwm muaj txiaj ntsig zoo);
- cuam tshuam txog kev puas siab puas ntsws (kev xav xav, cuam tshuam rau kev npau suav);
- ua kom zoo nkauj;
- kev kawm muaj nuj nqi (kev tshaj tawm txog kev paub muaj txiaj ntsig).
Tag nrho cov nta no yog adwarecov kev pab cuam muaj kev cuam tshuam ncaj qha rau tib neeg lub neej, thiab yog li ntawd nws yog ib qho tseem ceeb heev los kho cov creation ntawm advertising lub luag hauj lwm thiab ua cov khoom zoo tiag tiag.
khoom siv tshaj tawm yog dab tsi?
Lub tswv yim no txhais tau ntau yam ntawm cov duab, pom thiab cov ntawv nyeem. Cov khoom siv txhawb nqa yog ib lub tswv yim hloov tau yooj yim uas muaj ntau yam. Qhov no txhais tau hais tias, ua ntej, cov khoom siv no tuaj yeem hu ua ntau yam kev tshaj tawm uas yog "khoom" nrog ntau yam ntaub ntawv hais txog cov khoom tshwj xeeb. Piv txwv li, cov no yog cov ntawv qhia, cov ntawv xov xwm lossis cov ntawv xov xwm piav qhia txog ntau yam ntawm lub tsev loj. Thiab, qhov thib ob, cov khoom siv tshaj tawm tuaj yeem hu ua ntau yam uas xav tau los tsim ib qho kev tshaj tawm. Piv txwv li, ntawv, zaj duab xis los yog xim, uas yog siv nyob rau hauv tus txheej txheem ntawm luam tib daim ntawv qhia, ntawv xov xwm los yog flyers. Hauv tsab xov xwm no, peb yuav txiav txim siab cov khoom siv txhawb nqa raws li cov khoom tiav. Nws yog siv los nthuav qhia cov khoom rau cov neeg siv khoom kom zoo tshaj plaws.
ntau yam tseem ceeb
Muab hais tias kev tshaj tawm yog txheej txheem ntau yam uas cuam tshuam nrog yuav luag txhua tus tib neeg lub siab - los ntawm qhov tsw mus rau qhov pom, ces cov ntaub ntawv tshaj tawm yuav tsum muab faib ua pawg hauv qab no:
- luam tawm cov ntaub ntawv tshaj tawm;
- khoom siv suab;
- web advertising khoom.
Nws yog qhov tseeb tias nyob ntawm thaj chaw uas koj npaj yuav thov kev tshaj tawm, kojkoj tuaj yeem xaiv cov khoom tsim nyog. Nws yog ib qho tsim nyog sau cia tias txhua yam ntawm peb pawg saum toj no txawv heev hauv nws cov ntsiab lus, txawm tias lawv txhua tus siv rau tib lub hom phiaj. Cov ntaub ntawv tshaj tawm, hom uas koj tuaj yeem nrhiav tau txhua qhov chaw ntawm txoj kev thiab hauv Is Taws Nem, feem ntau muaj qhov sib txawv kiag li thiab txawm tias daim ntawv thov. Tsuas yog saib qhov sib txawv ntawm daim banner thiab video.
POS khoom
POS-khoom siv tau ntev tau lees paub tias yog ib qho ntawm cov nyiam tshaj plaws thiab siv tau zoo ntawm kev tshaj tawm niaj hnub no. Lawv yog tsim los txhawb ib yam khoom los yog hom kev cai ntawm qhov muag. Nrog lawv cov kev pab, koj tuaj yeem kos xim ntxiv rau cov khoom, thiab yog li ntawd, nce qib ntawm cov neeg yuav khoom txaus siab, yog li nce koj cov nyiaj tau los. Ntawm cov khoom siv POS ntau tshaj plaws, nws tsim nyog teev cov npe hauv qab no: nqe cim npe, chaw tsim khoom, chij, ntawv tshaj tawm, coasters rau iav, me me lossis txawm loj daim ntawv qhia hnub, ntawv xa ntawv thiab ntau lwm yam nthuav.
Xav tau tus neeg yuav khoom li no, koj tuaj yeem nthuav qhia ntau cov ntaub ntawv tseem ceeb thiab tsim nyog rau cov neeg siv khoom hauv koj cov khoom tshaj tawm. Thiab dua, ua kom muaj feem ntau nws tseem xav yuav koj cov khoom. Tsis tas li ntawd, hom kev tshaj tawm no muaj ntau yam - nws yog qhov zoo rau cov khw muag khoom loj thiab cov chaw mus ncig, cov kws txiav plaub hau thiab cov tsev txhab nyiaj.
Nws yog tsim los li cas?
Tsim cov ntaub ntawv tshaj tawm yog txheej txheem ntau yam uas tsuas yog cov kws tshaj lij tuaj yeem ua tau zoo. Ntau zaus tshaj tsis yog, koj xav tau kev txawj ua haujlwm zoo li no. Ntawm no nws yog ib qho tseem ceeb kom paubxaiv cov ntaub ntawv, nthuav qhia kom raug thiab kom meej, thiab hauv daim ntawv qhia meej tshaj plaws. Tom qab ntawd npaj txhua yam nrog tus qauv zoo nkauj thiab tsim nyog, uas yog tag nrho cov txheej txheem cais. Thiab, ntawm chav kawm, kom muaj peev xwm tso cov ntaub ntawv tshaj tawm kom nws cuam tshuam cov neeg tuaj saib koj xav tau. Vim qhov nyuaj ntawm tag nrho cov txheej txheem no, tag nrho pawg neeg feem ntau ua haujlwm ntawm kev tsim cov khoom zoo li no, qhov twg txhua tus neeg tsis khoom nrog lawv tus kheej ib feem.
Leej twg tsim cov ntaub ntawv tshaj tawm?
Tau kawg, pab pawg tshaj tawm kev tshaj tawm xav tau cov neeg muaj peev xwm sib txawv. Raws li txoj cai, thaum tsim cov ntaub ntawv tshaj tawm thiab cov ntaub ntawv, cov kws tshaj lij sib txawv tuaj yeem koom nrog hauv cov txheej txheem no:
- tus neeg lag luam uas txiav txim siab qhov nyiam ntawm cov neeg siv khoom muaj peev xwm, thiab tseem kawm txog txoj hauv kev thiab cov ntsiab lus ntawm cov neeg sib tw;
- copywriter uas yog lub luag haujlwm tsim cov ntsiab lus ntawm kev tshaj tawm;
- tus tsim tsim uas ua tiav tag nrho cov txheej txheem los ntawm kev ua cov ntaub ntawv xa tuaj rau hauv cov qauv tsim thiab zoo nkauj zoo nkauj.
Nws yog ib qho tseem ceeb heev uas txhua pab neeg tuaj yeem ua haujlwm ua ke, nkag siab thiab hwm txoj kev koom tes ntawm lwm tus neeg rau txoj haujlwm no. Tom qab tag nrho, cov txheej txheem yog qhov muaj tswv yim loj, thiab raws li peb paub, tsis muaj cov phooj ywg rau saj thiab xim. Nws yog ib qho tseem ceeb sib npaug kom muaj peev xwm sib npaug ntawm qhov kev sim thiab lwm cov ntsiab lus pom, vim tias lawv qhov tsis muaj lossis ntau dhau tuaj yeem cuam tshuam rau kev ua tau zoo ntawm txhua qhov kev tshaj tawm. Raws li kev tsim qauv, nws yog ib qho tseem ceeb uas yuav tsum tau ua tib zoo xav txog seb nws yuav ua li casQhov cuam tshuam hauv ib qho xwm txheej, nrog rau kev ua raws li kev nyiam thiab nyiam ntawm cov neeg siv khoom.
Yog li ntawd, peb tuaj yeem hais tias kev tshaj tawm yog qhov muag muag thiab nyuaj. Qhov no txhais tau hais tias tsis muaj leej twg tuaj yeem nrog lawv. Ntawm no koj xav tau kev txawj ntse, kev nkag siab ntawm kev faib ua feem thiab style, kev nkag siab ntawm lub hom phiaj thiab lub tswv yim, kev muaj peev xwm ua haujlwm hauv pab pawg thiab, ntawm chav kawm, cov txuj ci ntawm kev ua haujlwm ncaj qha nrog cov khoom txhawb nqa. Xws li cov kws tshaj lij yeej muaj nuj nqis heev hauv kev ua lag luam ntawm kev tshaj tawm zoo tshaj plaws. Txhawm rau ua tiav qhov tshwm sim, koj yuav tsum ua haujlwm hnyav ntawm koj tus kheej, txhim kho kev paub thiab txhim kho kev sib txuas lus.
