Typography yog kos duab ntawm kev sau ntawv tsis yog tsuas yog zoo nkauj, tab sis kuj yooj yim nyeem. Nws yog ib qho tseem ceeb uas tus cwj pwm ntawm cov ntawv tshaj tawm los yog cov ntaub ntawv xov xwm tau tshwm sim nyob rau hauv cov qauv ntawm cov ntawv. Typography yog lub peev xwm los ua kom pom kev sib haum xeeb rau cov ntawv luam tawm lossis nplooj ntawv lub vev xaib. Nws tsis txwv rau kev xaiv cov ntsiab lus font, kab lus indents thiab kev sib raug zoo. Typography yog kev kos duab ntawm kev nthuav qhia lub ntsiab lus ntawm cov ntawv sau tsis yog los ntawm cov lus, tab sis kuj los ntawm lawv cov zaub. Nws yog ib tug heev nthuav, tob thiab complex kev qhuab qhia. Hauv tsab xov xwm no peb yuav tham txog nws.
typography yog dab tsi?
Ntau tus neeg tsim duab kos duab txiav txim siab typography los ua kev tshawb fawb ntawm cov ntawv nyeem li cas. Txawm li cas los xij, kev siv lo lus "science" tsis yog qhov tsim nyog los siv ib sab ntawm "typography". Qhov teeb meem yog tias tag nrho cov kev cai thiab kev cai ntawm kev sau ntawv tsis yog nruj me ntsis txwv. Tsis yogntau tshaj li cov lus pom zoo rau qhov tseeb thiab pom kev zoo ntawm cov ntawv nyeem, nws cov lus thiab cov cim ntawm tus kheej.
Cia tham txog qhov tseem ceeb ntawm kev sau ntawv hauv ntiaj teb niaj hnub no
Yog tias cov ntawv nyob rau ntawm nplooj ntawv lossis ib phau ntawv nyuaj nyeem vim li cas (tus font me dhau, muaj qhov me me ntawm cov lus lossis kab), ces tus nyeem ntawv yuav tawm hauv koj lub xaib los yog kaw phau ntawv, mus nrhiav cov ntaub ntawv nyob rau hauv lwm qhov chaw, los yog nws yuav raug kev txom nyem, perceiving cov ntaub ntawv, tab sis feem ntau nws yuav nco ntsoov tsis tag nrho nws xav paub los yog tsis lub tswv yim uas koj xav qhia rau nws, txij li thaum tag nrho cov xim tau tsom mus rau qhov nyuaj ntawm kev nyeem ntawv.
Typography yog dab tsi ua lub luag haujlwm tseem ceeb hauv kev nkag siab cov ntsiab lus - yog tias nws tsim nyog, nplooj ntawv yuav ua rau tus nyeem ntawv mloog cov ntaub ntawv uas nws yuav tsum pom los ntawm cov ntawv nyeem, thaum tsis tas yuav muaj kev mob siab rau los ntawm nws.
Koj yuav tsum paub dab tsi los npaj cov ntawv kom raug?
Txhawm rau tsim kom muaj qhov pom tseeb hierarchy, koj yuav tsum nkag siab tias tib neeg pom cov ntaub ntawv pom, uas piav qhia cov ntsiab lus ntawm gest alt zoo heev. Lawv thov tias tib neeg nyiam teeb tsa nplooj ntawv pom rau hauv pawg raws li cov hauv qab no.
Kev sib ze. Yog tias cov cim lossis cov ntsiab lus ntawm cov ntawv nyob ze, tib neeg yuav pom lawv tag nrho.
Nyob zoo. Yog tias cov cim zoo sib xws hauv qhov loj, xim, duab lossis cov duab, lawv kuj pom tau tias tag nrho.
Kev ncaj ncees. Tib neeg txoj kev xav zoo li pom cov ntaub ntawv hauv ib txoj kev yooj yim thiab yooj yim.
Kev kaw. Ib tug neeg nyiam pom cov duab hauv txoj hauv kev uas nws ua tiav daim ntawv.
Cov duab thiab duab. Yog tias koj raug txheeb xyuas keeb kwm yav dhau los thiab cov duab, qhov no yuav ua rau muaj txiaj ntsig zoo rau qhov tseeb ntawm kev nkag siab.
Tam sim no, yog tias koj txiav txim siab coj los ua cov hauv paus ntsiab lus ntawm Gest alt txoj kev xav, koj yuav tsum siv cov kev cai no. Kev saib xyuas tshwj xeeb yuav tsum tau them rau lub hauv paus ntsiab lus ntawm qhov zoo sib xws: yog tias koj xav tau qhov tseem ceeb thiab kos cov neeg nyeem cov xim rau qee yam tshwj xeeb, qhov no yuav tsum tau ua kom txawv ntawm cov ntawv nyeem.
Typography: Phau Ntawv Tsim Phau Ntawv
Ntau yam haujlwm twb tau sau rau ntawm lub ncauj lus txaus siab rau peb. Nov yog qee qhov ntawm lawv:
- “Typography. Font, layout, design" los ntawm James Felici.
- "Kev sau ntawv tshiab. Phau ntawv qhia rau tus tsim niaj hnub no" los ntawm Jan Tschichold.
- "Sample Fonts" los ntawm Jan Tschichold.
- “Typography. Order and Chaos" los ntawm Vladimir Laptev.
- "Live Typography" los ntawm Alexandra Korolkova.
- "Typography ntawm xim. Rhiav. Yuav ua li cas xaiv tus font" Timothy Samara.
Kev ua haujlwm ntawm tus tsim duab kos duab
Txoj haujlwm ntawm "graphic designer" yog qhov tshwj xeeb rau cov neeg muaj tswv yim. Nws yog ib qho tseem ceeb kom nco ntsoov tias tsis yog architectural lossis textile tsim yog lawv lub luag haujlwm. Lawv cov haujlwm ua haujlwm yog ntau yam khoom luam tawm, xws li phau ntawv, ntawv xov xwm, ntawv xov xwm, cov vev xaib thiab khoos phis tawj, nrog raukev tshaj tawm.
Txoj haujlwm no yog dab tsi? Tus neeg tsim duab kos duab tsim cov ntawv sau, kos duab, tsim cov duab kos thiab kho lub khw qhov rais.
Tau tsim phau ntawv lossis lub vev xaib, tus tsim qauv siv cov ntawv nyeem, duab, thiab cov duab uas tsim los ntawm lwm tus. Qhov kev faib ua haujlwm no tso cai rau koj kom ua tiav qhov txiaj ntsig zoo tshaj plaws vim tias kev ua haujlwm yog nqa tawm nrog cov ntaub ntawv zoo. Tus tsim qauv tsis yog tus kws yees duab lossis tus kws sau ntawv. Tsis tas li ntawd, nws tsis tas yuav nkag siab lub computer lossis HTML layout.
Universal specialists - lawv puas muaj nyob?
Nws yog ib zaj dab neeg sib txawv kiag li uas thaum lub sij hawm siv computer tag nrho, txawm tias tsim ncaj qha yam tsis paub lub cuab yeej li lub khoos phis tawj tsuas yog xav tsis thoob, tshwj xeeb tshaj yog xav tias ob qho tib si lub xaib thiab cov ntaub ntawv luam tawm yog pib tsim siv cov kev pab cuam.
Yog tias koj xav tsim ib yam dab tsi nrog lub computer, koj yuav tsum paub tias "ib yam dab tsi" no tuaj yeem tsim tau li cas. Tsis tas li ntawd, niaj hnub khoos phis tawj software tau txhim kho txhua hnub thiab muab txoj hauv kev dav thiab dav. Thiab yog tias koj tsis paub txog qhov spectrum no, ces koj tsis zoo li yuav ua tiav hauv kev tsim ntawm qib siab, vim tias yuav tsis muaj sijhawm los tsim cov khoom lag luam uas tuaj yeem sib tw nrog cov qauv zoo tshaj plaws.
Tau kawg, theem ntawm kev paub hauv khoos phis tawj ntawm tus tsim duab kos duab yuav ua tau zoo dua li cov neeg siv zoo tib yam. Graphic designer yog thawj thiab foremosttus neeg pleev kob. Txawm li cas los xij, kev sib txuas ntawm tus kws kos duab thiab "geek" yog ntau tshaj qhov pom tau: piv txwv li, cov hauv paus ntawm cov qauv hauv kev sau ntawv thiab tsim cov kev daws teeb meem uas tsim los siv qee yam software.
Tus kws kos duab kos duab ua haujlwm nrog leej twg?
Txhawm rau tsim kom muaj lub vev xaib tag nrho, tus tsim duab kos duab yuav tsum tau koom tes nrog tsawg kawg ib tus programmer. Tshwj xeeb tshaj yog tias koj tsim cov peev txheej ntau qib uas yuav muaj ntau yam kev sib tham sib tham. Txawm li cas los xij, qhov chaw nruab nrab me me tuaj yeem dhau los ntawm ib tus tsim qauv, tsis tas yuav muaj kev pab los ntawm tus kws tshaj lij lossis tus programmer.
Nyob hauv lub neej, yuav luag tsis muaj cov saw hlau zoo tshaj plaws, suav nrog tus tsim qauv tsim, tsim qauv thiab tsim qauv. Feem ntau tag nrho peb txoj haujlwm no yog ua los ntawm ib tus neeg uas muaj kev kawm txuj ci siab dua, paub txog feem ntau ntawm cov duab kos duab tsim nyog, docks hauv Is Taws Nem thiab khoos phis tawj, thiab tseem muab cov tswv yim qub yam tsis tau siv zog ntau. Tsis tas li ntawd, tus neeg muaj ntau yam zoo li no yuav xav txog kev tsim cov ntawv xov xwm yav tom ntej, txhua yam kev tswj hwm rau lub vev xaib tshiab, tseem tsis tau tsim nplooj ntawv, thiab hom kev tshaj tawm yuav nyob ntawd.
graphic designers kawm nyob qhov twg?
Nyob rau hauv txoj haujlwm ntawm cov duab kos duab thiab lub vev xaib, zoo li tsis muaj lwm yam, nws tseem ceeb heev tsis yog lub siab xav, tab sis muaj lub siab xav coj koj lub tswv yim mus rau lub neej - thiab qhov no tuaj yeem hais nrog kev ntseeg siab.
Nyob hauv txoj haujlwm no, kev paub ntau yam tau txais los ntawm kev coj ua tas mus li hauv chaw ua haujlwm. Nws yuav tsum tau kosxws li lub pob ntawm nplooj ntawv nplooj ntawv - Kuv yuav mob kuv tus kheej, tab sis kuv yuav ua nws. Tej zaum qhov no yog vim li cas cov neeg tsim duab nraaj feem ntau nres kev kawm ntawm lo lus classic, uas yog, mus koom lub koom haum lossis tsev kawm qib siab txhua hnub. Lawv qhov kev cob qhia yuav tshwm sim rau tag nrho lawv lub neej hauv chaw ua haujlwm, thaum daws cov haujlwm txhua hnub.
Nws ntseeg tau tias koj tuaj yeem dhau los ua tus tsim duab kos duab yam tsis tau kawm hauv ib lub tsev kawm ntawv qib siab lossis qib siab tshwj xeeb. Tau ob peb xyoos tas li, koom nrog cov khoom siv tes ua thiab kos duab (cov piv txwv no kuj paub). Tib lub sijhawm, ib tug neeg ua haujlwm hnyav thiab tshuaj xyuas nws tus kheej thiab lwm tus neeg txoj haujlwm.
Muaj tseeb, cov neeg tsim duab kos duab nrog kev paub dhau los thiab tsis muaj kev kawm tshwj xeeb muaj nyob hauv Russia nkaus xwb. Hauv lwm qhov xwm txheej, cov neeg uas xav ua haujlwm hauv qhov tshwj xeeb no xav tau kev kawm txuj ci siab dua, nrog rau kev paub txog software thiab kho vajtse.
Tau kawg, cov txuj ci theem pib hauv kev ua haujlwm nrog cov khoos phis tawj tuaj yeem tau txais ob qho tib si ntawm koj tus kheej thiab hauv cov kev kawm luv luv, tab sis qhov no tsuas yog pab txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau nws tau nyob rau hauv university.
