CTR (nias ntawm qhov piv) yog ib lo lus uas tsis txhais kiag li. Qhov no yog "clickability". Qhov ntsuas no tseem ceeb heev. Tsis ntev los no, ntau tus xav paub tias CTR yog dab tsi. Thaum xub thawj, nws tau siv rau banners, tab sis thaum lub zoo thiab tag nrho-powerful Google tshwm sim, lub tswv yim ntawm CTR tau pauv mus rau lub teb ntawm contextual advertising. Nrog kev pab los ntawm ntau yam kev pab, koj tuaj yeem khwv tau nyiaj, vim tias koj yuav tso cai rau koj tso ntau yam kev tshaj tawm rau nyiaj hauv koj qhov chaw. Yog tias koj xav kom tau txais kev txhawb nqa, ces koj yuav tsum tau them nyiaj kom koj cov ntawv, tsim raws li tag nrho cov cai ntawm copywriting, muab tso rau hauv lub network. Qhov xwm txheej zoo ib yam nrog cov chij. Koj yuav tsum paub qhov nias ntawm tus nqi. Qhov no yog ua los tshaj tawm nrog banners thiab muag chaw rau lawv.
CTR yog dab tsi? Yuav xam qhov ntsuas no li cas?
CTR yog qhov piv ntawm cov neeg uas saib thiab nyem. Piv txwv li, koj lub vev xaib kev khiav tsheb yog 1000 tus neeg ib hnub. 50 ntawm lawv nyem rau ntawm kev tshaj tawm tam sim no peb xav txog: 50 muab faib los ntawm 1000. Nws hloov tawm 0.05. Ces peb muab 0.05 los ntawm 100% thiab qhov tshwm sim CTR=5%. Koj tuaj yeem pom koj tus kheej tias tsis muaj dab tsi nyuaj hauv qhov no. Nplooj ntawv CTR suav tias yog ib txwm yog 2-2.5%. Yog tias tsawg dua, ces qhov kev tshaj tawm tsis yog hom phiaj, i.e. nws tsis qhia raucov neeg tuaj saib. Hauv lwm lo lus, yog tias koj muag kev tshaj tawm thiab tsis sau koj cov lus tseem ceeb, Lub Npe, Cov Lus Qhia zoo txaus, ces Google tsis paub koj li ntawd. Piv txwv li, lub npe "Lub neej zoo kawg nkaus" rau lub khw muag khoom yog qhov tsis meej thiab nyuaj heev rau kev ua txhaum rau hauv kev tshawb fawb xyaw nrog nws. Qhov ntau yog koj sau cov lus tseem ceeb hauv kev tshaj tawm, qhov ntau dua qhov yuav tau mus rau ib lub xaib nrog cov ncauj lus ntsig txog. Tau kawg, ntau nyob ntawm cov nyiaj koj txaus siab them.
Yuav ua li cas nce CTR thiab dab tsi cuam tshuam rau nws?
1. Ib lub vev xaib, blog zoo sib xws hauv cov ntsiab lus rau koj qhov kev tshaj tawm yog 50% ntawm kev ua tiav ntawm CTR zoo. Lub sijhawm no. Txhua tus neeg nkag siab tias qhov kev tshaj tawm ntawm "tus kws tshaj lij SEO" yuav cuam tshuam rau kev tshaj tawm lub vev xaib, thiab tsis nyob ntawm qhov chaw sib tham.
2. Xav txog cov hom phiaj twg koj tab tom hais txog (lub teb chaws, poj niam txiv neej, hnub nyoog, thiab lwm yam) Cov no yog ob.
3. Sim ua tib zoo ntsuas qhov tshwj xeeb ntawm cov khoom lossis kev pabcuam. Tej zaum qhov no yog ib qho khoom siv nqaim thiab kim heev, thiab txawm tias qis qis-los ntawm tus nqi yog qhov qub. Nws yog peb. Nco ntsoov! CTR tseem tsis yog koj cov neeg siv khoom, tab sis cov neeg nyiam koj cov khoom lossis kev pabcuam.
CTR yog dab tsi hauv qhov muag ntawm tus tshaj tawm?Cov ntsiab lus tshaj tawm yog hu rau kev nqis tes ua. Nws raug nquahu kom pib qhov kev tshaj tawm nrog cov lus qhia: koj puas xav tau? nrhiav? Nyob rau tib lub sij hawm, tsis txhob hnov qab txog conciseness. Yog tias cov lus nug uas koj tab tom yuav rau ib qho kev tshaj tawm yog tsawg zaus ntawm cov ntsiab lus network, ces tsis txhob cia siab tias yuav muaj tsheb ntau los ntawmcov ntsiab lus hauv lub sijhawm luv luv. Ntawm qhov tod tes, kev yuav tawm qhov kev thov qis qis yog lub sijhawm los txhim kho cov peev nyiaj. Optimizing koj qhov chaw rau "kim" nyob rau hauv cov nqe lus ntawm tus nqi ib nias yog txoj kev los nce cov nyiaj tau los uas koj tau txais los ntawm kev tso contextual advertising.
CTR yog dab tsi los ntawm lub qhov muag ntawm tus kws saib xyuas lub vev xaib?
CTR rau tus webmaster yog lub sijhawm los nce cov nyiaj tau los thaum them nyiaj rau cov neeg siv nyem rau ntawm qhov txuas rau ib lub sijhawm. Lawv muab tso rau hauv lub ntsiab lus ntawm kev tshaj tawm thaiv. CTR nce vim qhov tseeb qhov chaw ntawm qhov thaiv. Ib txoj hauv kev zoo ntawm kev nce cov nyiaj tau los ntawm tus webmaster nrog kev pab los ntawm cov ntsiab lus kev tshaj tawm yog kev lim dej ntawm cov chaw uas tso tawm. Qhov no tuaj yeem pab tau los ntawm cov peev txheej tshwj xeeb uas txiav txim siab cov lus nug nquag tshaj plaws uas cov neeg siv ua raws. Ua li no, nws yog qhov txaus los txhim kho cov ntsiab lus ntawm lub xaib rau lawv yam tsis muaj kev txhawb nqa. Raws li txoj cai, qhov kev thov ua tiav tshaj plaws yog cov cuam tshuam nrog cov ntsiab lus ntawm cov ntsiab lus.
