Ntawm cov kev pabcuam ntau yam uas muaj rau cov pej xeem yog kev luam ntawv - kev tsim ntau yam ntawm cov ntaub ntawv luam tawm. Tab sis tsis yog txhua leej txhua tus to taub lub ntsiab lus ntawm cov dej num no.
Lo lus zoo "luam" nyob rau hauv cov neeg sib txawv yog txuam nrog cov xim zoo nkauj los yog cov ntawv tshaj tawm, nyob rau hauv qhov xwm txheej hnyav, nrog lub tsev luam tawm uas luam tawm phau ntawv. Nyob deb ntawm kev tsis txaus siab rau cov neeg uas muaj kev sib txuas ncaj qha nrog cov haujlwm tshaj tawm. Rau lawv, kev luam ntawv yog ib qho ntawm cov ncej tseem ceeb ntawm lub tuam txhab lub koob npe nrov. Vim tias tswj tsis tau tsuas yog koj lub npe, tab sis kuj cov duab ntawm lub tuam txhab raws li tag nrho yog nyob ntawm cov khoom lag luam ntawm kev tshaj tawm. Thiab yog li ntawd rau lawv lo lus no muaj lub ntsiab lus txawv me ntsis. Raws li nws lub peev xwm, nws muaj peev xwm ua tau raws li qhov xav tau ntawm txhua tus neeg siv khoom: tsis yog ib tus neeg ntiag tug nkaus xwb, tab sis kuj yog lub tuam txhab loj thiab lub koom haum uas xav tau cov khoom luam tawm.
Luam thiab nws qhov tseem ceeb rau cov tshaj tawm
Niaj hnub luam ntawv yog ib ceg ntawm kev lag luam tseem ceeb, uas yog koom nrog kev tsim cov khoom luam tawm, nrog rau kev tsim cov phau ntawv thiab cov ntawv xov xwm, ntawv xov xwm, daim ntawv lo thiab ntim khoom. Thiabcov kev pab cuam muaj nyob rau hauv daim ntawv ntawm ntau yam khoom yog nyob rau hauv kev thov ntawm advertisers. Yog li no, niaj hnub luam ntawv yog lub sijhawm los ua kom tau raws li qhov xav tau ntawm txhua tus neeg siv khoom.
Rau ntau lub tuam txhab ntawv ua lag luam, ntau daim ntawv tshaj tawm, ntau yam khoom tshaj tawm uas xav tau yog ib txoj hauv kev nyiam cov neeg siv khoom. Yog li ntawd, rau lawv, luam ntawv yog lub sijhawm kom tau txais cov khoom tsim nyog raws li qhov xav tau thiab xav tau, nws dhau los ua ib feem tseem ceeb ntawm lawv cov haujlwm tshaj lij.
Lub luag haujlwm ntawm kev tsim hauv cov khoom luam tawm
Print design dominates print products because the future of marketing organization nyob ntawm nws. Rau tib neeg, piv txwv li, nws tsuas yog ib qho kev caw uas muaj xim zoo nkauj, uas yog qhov zoo rau tuav hauv koj txhais tes, uas txhawb koj lub siab. Cov kws tshaj lij ua haujlwm hauv daim teb no muab ntau yam kev pabcuam tsim los rau txhua tus neeg siv khoom. Vim tias kev luam ntawv tsim ntawm txhua qhov kev ua tiav yog nqa cov khoom siv semantic thiab ua lub luag haujlwm ntawm kev txhawb nqa kom yuav khoom lossis kev pabcuam.
Qhov tseem ceeb ntawm kev luam ntawv hauv tib neeg lub neej
Lo lus "printing" nws tus kheej yog lub tswv yim ntawm lub ntsiab lus dav dav, nws tuaj yeem raug ntaus nqi rau ob qho tib si ntawm kev tsim cov khoom luam tawm, thiab cov khoom tsim los ntawm kev luam ntawv. Tab sis lub ntsiab lus ntawm qhov no tsis hloov. Thiab nws tag nrho yog nyob ntawm qhov sib txawv ntawm kev lag luam luam ntawv, nrog rau cov naj npawb ntawmcov khoom luam ntawv, uas yog siv rau ntau lub hom phiaj.
Lub tswvyim ntawm "kev ua haujlwm luam ntawv" yog kev tso tawm thiab tsim ntau yam khoom luam tawm. Nws txhais tau hais tias me me ntawm cov khoom lag luam nyob rau lub sijhawm luv luv nrog kev hloov pauv ntawm ntau yam xim ntawm cov ntawv xov xwm thiab suav nrog ntau cov txheej txheem thev naus laus zis ntsig txog lub tswv yim ntawm "on-line printing".
Printing los ntawm cov khoom tiav tiav thiab muaj kev ua haujlwm luam ntawv. Thiab nws tuaj yeem yog offset thiab digital. Qhov kev xav tau ntawm kev ua haujlwm luam ntawv tshwm sim nyob rau hauv ntau yam xwm txheej, piv txwv li, thaum cov ntawv luam tawm ntxiv ntawm cov khoom tiav lawm, lossis yuav tsum tau tsim ib qho tshiab. Cov ntaub ntawv tshaj tawm kuj tseem siv rau kev luam ntawv online.
Kev tshaj tawm luam tawm - lub cav ntawm kev nce qib
Peb tsis pom kev tshaj tawm cov khoom lag luam txhua hnub thiab txhua qhov chaw: hauv lub neej txhua hnub, cov chaw ua si thiab chaw ua si, txoj hauv kev, chaw ua haujlwm. Raws li, cov khoom txhawb nqa tsim los ntawm lub tsev luam ntawv yog dav heev nyob rau hauv cov nqe lus ntawm cov assortment. Nws lub hauv paus yog lub tswv yim, theem ntawm kev tsim txuj ci thiab kev luam ntawv zoo. Yog li ntawd, kev tsim cov phau ntawv, phau ntawv teev npe thiab cov ntawv tshaj tawm yuav tsum tau ua tib zoo npaj nrog kev tsim cov tswv yim tshwj xeeb, cov lus hais thiab cov qauv zoo sib xws.
Hnub no, kev tshaj tawm kev tshaj tawm yog suav tias yog qhov kev daws teeb meem zoo tshaj plaws los nyiam cov neeg siv khoom. Ib txoj haujlwm tshaj lij tsim kev tshaj tawm ntawm cov khoom siv yuav muab qhov txiaj ntsig zoo yog tias nws tsis muaj kev cuam tshuam.
Cov kev pabcuam luam ntawv suav nrog dab tsi?
Rau cov khoom zoo li nokev lag luam luam ntawv suav nrog:
- Sib txawv ntawm cov qauv thiab cov khoom siv zoo, cov ntawv sau, phau ntawv, uas yog cov nqa khoom pheej yig tshaj hauv cheeb tsam no.
- Daim ntawv qhia hnub thiab cov ntawv tshaj tawm txawv ntawm qhov loj, tab sis nqa ntau cov ntaub ntawv hais txog cov khoom.
- Catalogues, daim ntawv qhia yog tsim los rau cov neeg tuaj saib lub hom phiaj nrog ntau cov duab kos duab.
- Daim ntawv lo, cov ntawv nplaum, cov ntawv nplaum - qhov no yog lub ntsej muag ntawm lub tuam txhab, tiv thaiv cov khoom cuav thiab nqa cov ntaub ntawv hais txog lawv.
- Phau ntawv thiab ntau yam ntawm lub voos xwmfab, ntawv xa ntawv, daim npav caw ua haujlwm ceeb toom thiab yog cov khoom tshaj tawm zoo heev.
Ntxiv rau cov khoom tshaj tawm no, muaj cov khoom siv uas txhawb nqa cov khoom kom nce muag.
