Print advertising is Txhais, hom thiab nta, pros thiab cons

Cov txheej txheem:

Print advertising is Txhais, hom thiab nta, pros thiab cons
Print advertising is Txhais, hom thiab nta, pros thiab cons
Anonim

Yuav luag txhua lub lag luam me, nruab nrab thiab loj xav tau kev tshaj tawm. Yog tias tsis siv cov cuab yeej no, tsuas yog tsis muaj leej twg yuav paub txog lub neej ntawm lub tuam txhab. Ib txoj hauv kev pheej yig tshaj plaws thiab muaj txiaj ntsig los qhia txog koj tus kheej yog luam tawm tshaj tawm. Qhov ntau yam ntawm hom thiab tus nqi pheej yig rau cov khoom zoo li no ua rau nws yog ib qho kev sib txuas lus nrov tshaj plaws ntawm cov chaw tsim khoom thiab cov neeg siv khoom. Nws tseem yuav tsum tau muab sau tseg tias cov cuab yeej kev lag luam no tuaj yeem siv los ua kev tshaj tawm lag luam. Dab tsi yog qhov txaus nyiam ntawm hom kev sib txuas lus no? Puas muaj txiaj ntsig? Koj tuaj yeem nrhiav cov lus teb rau cov lus nug no hauv kab lus.

Txoj kev luam tawm kev tshaj tawm

Yuav kom nkag siab txog hom kev sib txuas lus no, koj yuav tsum xub paub nws txoj kev txhais lus. Yog li, luam tawm kev tshaj tawm yog cov lus tshaj tawm kev lag luam uas tau muab faib los ntawm cov xov xwm luam tawm. Piv txwv li, los ntawm cov ntawv, cov ntawv qhia,daim ntawv, phau ntawv.

ntawv xov xwm luam tawm
ntawv xov xwm luam tawm

Kev tshaj tawm tuaj yeem muab tso rau hauv lub sijhawm: ntawv xov xwm, ntawv xov xwm, txawm tias phau ntawv. Cov ntawv xov xwm luam tawm yuav ib txhij ua raws li kev tshaj tawm rau cov ntaub ntawv luam tawm.

Luam tawm tshaj tawm raws li cov cuab yeej lag luam

Kev ua tau zoo ntawm lub koom haum ntawm kev sib txuas lus ntawm cov neeg tsim khoom thiab cov neeg siv khoom lossis nruab nrab ntawm tus muag khoom thiab cov neeg siv khoom yog nyob ntawm qhov kev xaiv raug ntawm txoj kev xa cov lus xav tau. Hauv qhov no, cov lus txhais tau hais tias cov ntawv tshaj tawm, cov ntaub ntawv hais txog kev txo nqi thiab kev txhawb nqa, cov khoom tshiab, nyiaj tshwj xeeb.

Koj tuaj yeem siv ntau txoj hauv kev sib kis thiab xa tawm, xws li kev tshaj tawm hauv ntawv xov xwm lossis ntawv xov xwm. Letterheads, catalogs thiab brochures kuj yog hom luam tawm tshaj tawm. Daim ntawv teev npe no tuaj yeem ntxiv nrog rau daim npav lag luam, cov ntawv sau thiab cov ntawv xov xwm tuaj yeem siv los qhia qee cov lus tshaj tawm.

kev tshaj tawm hauv xov xwm luam tawm
kev tshaj tawm hauv xov xwm luam tawm

Long live the Internet

Ntxiv rau cov ntawv xov xwm thiab cov ntawv xov xwm uas koj tuaj yeem tuav hauv koj txhais tes, kuj tseem muaj cov ntawv xov xwm hluav taws xob lossis cov khoom siv hluav taws xob ntawm cov ntawv tshaj tawm. Nws kuj muaj cov ntawv tshaj tawm, tab sis nws puas tuaj yeem suav tias luam tawm? Tsis yog tiag. Txawm hais tias hom kev sib txuas lus kev lag luam no yuav tshwm sim "luam tawm", nws yog ib qho kev sib cais ntawm kev lag luam - digital. Yog li ntawd, ib tsab xov xwm luam tawm nyob rau hauv ntawv xov xwm tej zaum yuav yog ib tug luam tawm tshaj tawm, tab sis ib tsab xov xwm muab tso rau hauv ib lub website hauv Internet tsis tuaj yeem.

yam khoom

Muaj ntauhom ntawv luam tawm. Qhov no suav nrog cov uas pom tseeb xws li daim ntawv los yog phau ntawv, thiab lwm yam tsis pom tseeb, piv txwv li, daim ntawv tshaj tawm. Ntau tus nyiam ntaus nqi nws rau hom kev tshaj tawm sab nraum zoov, vim tias hauv 90% ntawm cov neeg mob nws tau muab tso rau ntawm txoj kev. Tab sis daim ntawv tshaj tawm yog ib chav tsev ntawm cov khoom lag luam luam tawm, uas ua rau nws txhais tau tias kev faib khoom luam tawm.

Nws yog qhov nthuav tias txawm tias daim npav lag luam zoo ib yam lossis tuaj yeem dhau los ua cov lus tshaj tawm. Ua ntej, nws ib txwm muaj cov lus piav qhia luv luv ntawm cov khoom lossis kev pabcuam muab los ntawm nws tus tswv. Qhov thib ob, nws muaj cov ntaub ntawv tiv tauj, uas tseem tuaj yeem siv los kwv yees lub luag haujlwm ntawm lub tuam txhab lossis tus neeg ua lag luam. Thib peb, sab nraud ntawm daim npav lag luam tuaj yeem siv los tso cov lus qhia ntxaws ntxiv txog cov khoom thiab cov kev pabcuam muab.

luam tawm kev tshaj tawm
luam tawm kev tshaj tawm

Luam tawm tshaj tawm yog txheej txheem tseem ceeb. Rau qhov no, koj tuaj yeem siv cov ntawv xov xwm, ntawv xov xwm, catalogs, phau ntawv kawg, npog, bookmarks, ntim, hnab khoom plig pub dawb.

ntau hom

Cov hom luam tawm tshaj tawm muaj raws li hauv qab no.

Cov catalog feem ntau yog muab tso rau hauv daim ntawv qhia lossis phau ntawv, uas qhia txog cov npe khoom. Feem ntau, hauv cov ntawv tshaj tawm no, koj tuaj yeem tso ntau yam khoom nrog lossis tsis muaj duab, nrog rau qhov qhia txog tus nqi, nrog rau xaiv cov kev txwv ntxiv. Cov khoom tuaj yeem muab tso rau hauv cov tsiaj ntawv (A txog Z) lossis hauv pawg uas muaj cov yam ntxwv zoo sib xws (tsev, vaj).

Cov kab ntawv sib txawv hauv qab noParameters:

  • khoom ntau;
  • muaj cov ntaub ntawv ntawm cov khoom (qhov loj me, qhov hnyav, cov khoom siv, lub teb chaws ntawm lub hauv paus);
  • duab muaj;
  • zoo luam ntawv zoo;
  • muaj cov tsiaj ntawv thiab/lossis thematic index.

Feem ntau, cov ntawv teev npe yog tsim los ntev, yog li lawv yog tsim los ntawm cov ntaub ntawv zoo, suav nrog nplooj ntawv thiab npog ntawv, luam ntawv number case, kua nplaum, los yog xaws xov.

luam tawm tshaj tawm xov xwm
luam tawm tshaj tawm xov xwm

Dhau li ntawm phau ntawv teev npe, muaj cov hauv qab no:

  1. Ib daim ntawv tshaj tawm yog ib daim ntawv teev npe, tab sis nws tshaj tawm ib yam khoom lossis cov khoom hauv ib pawg. Hauv cov ntawv tshaj tawm no, koj tuaj yeem muab cov ncauj lus kom ntxaws ntxiv txog lawv txhua tus. Nws ua rau kev txiav txim siab luam tawm daim ntawv qhia rau cov khoom lag luam nrog cov yam ntxwv ntau dua, cov nqi kim dua lossis cov yam ntxwv tshwj xeeb uas yuav pab tib neeg saib xyuas lawv qhov kev yuav khoom kom ntxaws. Muaj ntau hom kev tshaj tawm: daim ntawv tshaj tawm-daim ntawv qhia, daim ntawv tshaj tawm-ntawv, daim ntawv tshaj tawm nrog cov duab ntawm cov khoom (tsim rau cov qauv ntawm cov tshuaj tsw qab thiab tshuaj pleev ib ce), daim ntawv tshaj tawm nrog cov ntaub ntawv los ntawm cov ntawv teev npe (raws li txoj cai, daim ntawv xaj khoom los nrog nws.).
  2. Phau ntawv no yog ib daim ntawv luam tawm ob peb zaug (ob, peb, plaub lossis ntau dua). Feem ntau yog tsim los rau lub sijhawm luv luv lossis txawm tias siv ib zaug. Hauv kev tshaj tawm zoo li no, ob qho tib si ib yam khoom thiab ob peb tuaj yeem nthuav tawm. Tsis tas li ntawd, phau ntawv tuaj yeem qhia txog cov haujlwm ntawm lub tuam txhab tag nrho, nws cov kev pabcuam,muaj txiaj ntsig, tshwj xeeb tshaj tawm lossis keeb kwm. Qee zaum siv tau rau kev lag luam lag luam.

Ntim raws li cov lus tshaj tawm

Daim ntawv lossis lwm lub plhaub uas ua haujlwm rau khaws cov khoom tuaj yeem yog ib txoj hauv kev xa tawm cov lus tshaj tawm. Ua ntej, nws yuav tsum tau txais kev mloog ntawm cov neeg siv khoom. Qhov sib zog tshaj plaws ntawm kev ntim khoom zoo nkauj tuaj yeem pom rau cov khoom kim dua. Qhov thib ob, cov ntawv nyeem loj heev tuaj yeem muab tso rau ntawm lub ntim: tham txog cov khoom ntawm cov khoom, cov txiaj ntsig ntawm nws cov kev siv, cov xwm txheej rau kev tshaj tawm thiab cov tuam txhab uas tsim cov khoom.

luam tawm kev tshaj tawm
luam tawm kev tshaj tawm

Yuav ua kom muaj kev xa tawm cov lus tshaj tawm tawm ntawm kev ntim khoom ib txwm, koj yuav tsum tsim nws hauv txoj kev tshwj xeeb. Ua ntej, lub originality thiab non-standard ntim, xim zoo, thiab yooj yim ntawm kev siv yog ib qho tseem ceeb. Qhov thib ob, cov ntawv tso rau ntawm nws yuav tsum muaj cov duab nraaj thiab yooj yim nyeem.

Qhov zoo ntawm hom kev sib txuas lus no

Lub ntsiab zoo ntawm kev tshaj tawm yog nws qhov pom. Qhov muag pom kev txhim kho kev nkag siab, thiab cov ntawv sau yooj yim thiab siv tau pab cov neeg siv khoom nco qab cov khoom. Daim ntawv tshaj tawm lossis daim ntawv qhia, ua tiav, tuaj yeem yog kev lag luam zoo.

Lwm qhov zoo ntawm kev tshaj tawm luam tawm yog lub peev xwm ua haujlwm nrog cov neeg siv lub hom phiaj nqaim. Cov khoom tuaj yeem faib ncaj qha rau cov neeg siv khoom lossis cov neeg yuav khoom. Nws uaib qho kev tshaj tawm kev sib cuag tau raug nqi ntau dua. Piv txwv li, yog tias cov khoom lag luam yog tsom rau cov niam hluas, ces nws tuaj yeem muab faib ua cov phau ntawv hauv cov chaw uas lawv siv sijhawm ntau: chaw ua si, chaw ua si, tsev kawm ntawv preschool thiab kev lom zem.

Hmoov tsis zoo, kev tshaj tawm hauv xov xwm luam tawm yuav raug nqi ntau dua, tab sis yuav ua tau zoo dua nyob rau qee kis.

kev tshaj tawm ntawm cov ntawv luam tawm
kev tshaj tawm ntawm cov ntawv luam tawm

Tus nqi luam tawm hauv lub ntiaj teb niaj hnub no kuj pheej yig heev. Yam tsawg kawg, nws yog pheej yig dua tshaj tawm xov tooj cua lossis TV. Yog tias koj xav tau kev tshaj tawm zoo ntawm cov nqi siv nyiaj tsawg, ces koj tuaj yeem ua cov ntawv luam tawm dub thiab dawb thiab rov ua dua rau ntawm lub tshuab luam ntawv. Feem ntau tus nqi ntawm ib daim ntawv no tsis pub tshaj 2-3 rubles, uas yog, nws yuav siv sij hawm tsawg tshaj li 10,000 rubles rau ib tug khiav ntawm 2,000-3,000 daim ntawv.

Qhov tsis zoo ntawm kev tshaj tawm luam tawm

Qhov tsis zoo tshaj plaws ntawm kev tshaj tawm luam tawm yog qhov yuav tsum tau ua haujlwm tsim qauv yog tias koj xav ua kom zoo nkauj thiab zoo. Thiab ntawm no koj tuaj yeem khiav mus rau ob qho kev nyuaj ib zaug:

  • sab nyiaj txiag (kev tsim qauv zoo yuav tsis pheej yig).
  • Nrhiav tus neeg ntseeg siab (qee zaum cov neeg muaj tswv yim raug kev txom nyem los ntawm kev tsis saib xyuas, tsis lees paub thiab lwm yam tsis zoo siab heev).

Thaum xaiv txoj kev luam tawm kev tshaj tawm thiab tsim nws, cov kev pabcuam ntawm cov kws luam ntawv thiab / lossis cov neeg nyeem ntawv pov thawj feem ntau xav tau, leej twg tuaj yeem hloov cov ntawv nyeem tsis pom zoo los ua " riam phom" tiag tiag rauyeej ntau tus neeg siv khoom.

Tsis txhob hnov qab txog qeb ntawm cov tib neeg uas yooj yim tsis lees txais luam tawm tshaj tawm (cov neeg tsis muaj kev kawm, cov dig muag thiab qhov muag tsis pom kev, menyuam yaus, neeg txawv tebchaws thiab lwm pawg neeg).

nta ntawm luam tawm advertising
nta ntawm luam tawm advertising

Nws tseem ceeb kom nco ntsoov

Txhawm rau tsim kev tshaj tawm zoo hauv kev tshaj tawm, koj yuav tsum nco ntsoov cov hauv qab no:

  • lub npe yuav tsum luv, kaj thiab nco;
  • ntawv - ntsiab lus, nkag siab, tsis muaj cov lus thiab kab lus uas nyuaj rau cov neeg siv khoom loj;
  • illustrations ntxiv clarity rau luam tawm tshaj tawm;
  • qauv luam tawm yuav tsum muaj xim thiab muaj xim.

Ua raws li cov cai no, koj tuaj yeem ua tiav qhov ua tau zoo tshaj plaws los ntawm kev tshaj tawm xov xwm.

Pom zoo: