Koj ntsib kev tshaj tawm ntau npaum li cas? Txhua hnub. Cov neeg muab cov ntawv tawm ntawm lub thawv ntawv hauv cov khoom thiab muab pov tseg yam tsis tau nyeem lawv. Flipping los ntawm cov ntawv xov xwm, ob peb tus neeg mob siab rau kev tshaj tawm. Tab sis cov neeg ua lag luam siv nyiaj ntau heev txhawm rau luam tawm hauv ib phau ntawv xov xwm tshwj xeeb. Hauv tsab xov xwm no, peb yuav saib cov hom kev tshaj tawm luam tawm. Peb kuj tseem yuav qhia rau koj paub tias dab tsi ua haujlwm thiab yam tsis ua.
hom kev tshaj tawm
Cov khoom luam tawm tau poob lawv qhov chaw txhua xyoo, tab sis tseem nyob twj ywm. Dab tsi yog qhov xav tau niaj hnub no? Hauv qab no yog cov hom tseem ceeb ntawm cov ntaub ntawv luam tawm uas muab tso rau hauv kev tshaj tawm.
- ntawv xov xwm;
- magazines;
- books;
- flyers;
- phau ntawv;
- catalogs;
- posters;
- posters;
- banners.
Koj tuaj yeem pom cov ntawv tshaj tawm ntawm tag nrho cov khoom no. Dab tsi yog hom luam tawm tshaj tawm:
- social;
- political;
- trading.
Kuj, kev tshaj tawm tuaj yeem faib los ntawm thaj chaw.
- loj;
- regional;
- nationwide;
- international.
Tom ntej, xav txog cov haujlwm ntawm kev tshaj tawm. Qee tus koj paub, thiab qee qhov koj yuav xav tsis thoob.
Kev tshaj tawm nta
Kev lag luam. Qhov no yog lub luag haujlwm tseem ceeb ntawm kev tshaj tawm. Txawm tias zoo npaum li cas cov tuam ntxhab thiab cov muag khoom ntawm cov kev pabcuam tshaj tawm lawv cov khoom, lawv lub hom phiaj tseem ceeb yog muag. Vim qhov tseeb tias kev tshaj tawm yog tsim, cov neeg nyeem pom nws thiab hnov mob rau nws, muaj kev txhim kho kev lag luam ntawm ntau lub lag luam, suav nrog cov khoom luam tawm.
Social. Txawm hais tias qhov tseeb tias txhua tus neeg siv khoom tshaj tawm feem ntau suav tias nws lub luag haujlwm muag khoom, nws tseem muaj lub hom phiaj thib ob: tsim cov cwj pwm thiab nyiam hauv tib neeg. Qhov no yog qhov yuav pab cov neeg muag khoom kom ua tiav lawv txoj kev lag luam yav tom ntej. Yog hais tias ib tug neeg tau siv los noj porridge rau pluas tshais, cov tuam txhab lag luam yuav muag nws cov khoom noj tshais ntxiv, uas siv sij hawm tsib feeb xwb.
Ideological. Cov neeg ua lag luam tsim hauv kev tshaj tawm cov duab ntawm tus neeg muaj kev vam meej. Coob leej xav tau qhov zoo tagnrho no. Tom qab tag nrho, xav, txhua leej txhua tus xav noj qab nyob zoo, zoo siab, ntse thiab zoo nkauj. Namely, lub tswv yim no yog tsim los ntawm cov neeg tshaj tawm cov khoom.
Nyob zoo ib tsoom niam txiv kwv tij neej tsas sawv daws.
Hom kev tshaj tawm tseem ceeb thiab lawv txoj haujlwm tau tham saum toj no. Thiab tam sim no peb yuav tsum tham txog qhov zoo ntawm kev tshaj tawm.
- daim duab zoo nkauj. Niaj hnub no nyob rau hauv cov ntawv xov xwm, tshwj xeeb tshaj yog poj niamglossy, advertising occupies ntau tshaj 70% ntawm nplooj ntawv. Lawm, cov neeg siv khoom yuav them nyiaj tsuas yog rau cov ntsiab lus zoo heev. Cov ntawv tshaj tawm hauv phau ntawv xov xwm tuaj yeem zoo li kev kos duab. Ib tug neeg yuav tsum txaus siab saib daim duab. Nws yuav tsum ua kom nws xav yuav ib yam khoom nyob rau yav tom ntej los yog pib txuag rau nws txij tag kis.
- Ntev ntev ntawm cov neeg siv khoom tshaj tawm. Cov khoom no siv rau phab ntsa lossis rooj daim ntawv qhia hnub. Kev tshaj tawm ntawm cov khoom siv ntawv no yuav ntes tus neeg lub qhov muag txhua hnub. Nws yog qhov tseeb tias cov neeg siv khoom muaj peev xwm yuav tsis siv cov kev pabcuam ntawm ib lub tuam txhab lossis tuam txhab, tab sis qee qhov hauv subconscious, kev tshaj tawm yuav raug ncua.
- Tsis muaj kev tshaj tawm los ntawm cov neeg sib tw. Qhov no kuj siv rau ntau yam khoom plig luam ntawv. Dai daim ntawv qhia hnub ntawm phab ntsa, ib tug neeg yuav pom tib lub ad txhua hnub. Piv txwv li, nws yuav yog chaw kho hniav. Thaum ib tug neeg muaj mob hniav, nws yuav cia li nco ntsoov cov lus tshaj tawm ntawm lub tsev kho mob, uas nws pom txhua hnub. Thiab txij li qhov kev tshaj tawm yuav yog tib qho xwb, tus neeg yuav hu rau tus lej tshwj xeeb thiab yuav tsis ua siab ntev ntev nrog kev xaiv.
Flaws
Tus nqi siab. Kev luam tawm hauv cov ntawv xov xwm, tshwj xeeb tshaj yog cov ntawv xov xwm glossy, yog kim heev rau cov neeg tshaj tawm. Tsis yog txhua tus neeg tsim khoom tuaj yeem them taus cov khoom pov tseg. Thiab txawm tias luam ntawv hauv cov ntawv xov xwm hauv cheeb tsam yog kim. Tau kawg, koj tuaj yeem luam tawm cov ntawv tshaj tawm, tab sis tus nqi ntawm qhov kev tshaj tawm rau cov neeg siv khoom feem ntau txo qis rau xoom.
Sustainable concept of pov tseg. Cov neeg tsis tshua tau nyeem cov ntawv tshaj tawm dawb. Qhov ntawd luam tawmcov khoom uas muab faib los ntawm cov thawv xa ntawv feem ntau xaus rau hauv cov khib nyiab chute. Ntau tus tsis txawm thab mus qhib cov ntawv xov xwm. Lawv muab pov tseg tam sim ntawd, txawm tsis nqa los tsev.
Muaj neeg tsis muaj nuj nqis. Yog lawm, kev tshaj tawm ntawm cov ntawv xov xwm thiab ntawv xov xwm yog qhov loj, tab sis cov neeg feem coob tsis xav tau cov kev pabcuam lossis cov khoom lag luam uas tau tshaj tawm. Cov ntawv xov xwm tau nyeem los ntawm cov neeg laus, thiab nws yog rau lawv tias kev tshaj tawm yuav tsum suav. Nws tsis muaj txiaj ntsig rau kev tshaj tawm rau cov tub ntxhais hluas hauv cov ntawv tshaj tawm no.
Magazine advertisements
Qhov zoo thiab qhov tsis zoo ntawm kev tshaj tawm luam tawm tau tham saum toj no. Lawm, lawv yuav tsum tau txiav txim siab los ntawm txhua tus neeg uas xav muag nws cov khoom los ntawm cov ntawv luam tawm. Piv txwv li, hauv cov ntawv xov xwm. Vim li cas cov ntawv xov xwm zoo? Lawv tuaj tawm txhua lub hlis thiab xav tau. Cov neeg yuav khoom glossy tsis yog tsuas yog muaj qee yam los nyeem, tab sis kuj rau qhov zoo nkauj.
Nyob hauv cov chaw zoo nkauj, tshav dav hlau thiab lwm qhov chaw muaj neeg coob coob, cov ntawv xov xwm tau muab tso rau kom cov neeg tuaj saib tuaj yeem lom zem rau lawv tus kheej. Cov neeg tsim khoom ntawm cov khoom thiab cov kev pabcuam vam khom rau cov neeg tuaj saib coob. Lawv luam tawm tshaj tawm, feem ntau disguised ua ib tsab xov xwm. Nov yog ib hom kev tshaj tawm luam tawm. Piv txwv li, cov tshuaj tiv thaiv kev nyuaj siab yuav raug muag rau koj hauv ib tsab xov xwm hu ua "5 Txoj Kev Kom Tshem Tawm Kev Nyuaj Siab." Tej zaum koj yuav tsis paub tias koj tau txais kev tshaj tawm. Tab sis tseem, nws yuav nyuaj dhau los ntawm daim duab zoo nkauj. Nyob rau hauv daim duab ntawm lub tsheb presentableyeej yuav muaj nws lub npe, thiab qee zaum txawm tus nqi thiab cov ntsiab lus ntawm lub tuam txhab.
Tsis yog txhua lub tuam txhab thiab cov lag luam tau teeb tsa lawv tus kheej lub hom phiaj ntawm kev muag khoom siv xov xwm luam tawm. Qee tus neeg ua lub npe rau lawv tus kheej los ntawm gloss. Tsis muaj leej twg yuav cov khoom ntawm lub npe me me, tab sis yog tias kev tshaj tawm, piv txwv li, ntawm cov tshuaj pleev ib ce, luam tawm hauv Vogue rau peb lub hlis sib law liag, cov ntxhais yuav mloog zoo rau qhov tshiab. Kev tshaj tawm hauv phau ntawv xov xwm yog qhov txaus siab kim, thiab tsis yog txhua tus tuaj yeem them rau nws. Yog li ntawd, nyob rau hauv cov ntawv xov xwm nthuav tawm uas muaj kev pabcuam loj ntawm cov pejxeem, tsuas yog cov tuam txhab nto moo tshaj plaws tau tshaj tawm. Cov tuam txhab uas xav txuag nyiaj xaiv cov gloss uas tsim los rau cheeb tsam.
xov xwm tshaj tawm
Thaum cov neeg sawv cev hauv tuam txhab xav txog cov ntawv luam tawm, cov ntawv xov xwm tuaj rau hauv siab ua ntej. Lawv tuaj tawm txhua hnub, txhua lub lim tiam thiab txhua hli, nyob ntawm qhov chaw thiab hom. Txhua yam kev tshaj tawm tau muab tso rau hauv cov khoom zoo li no, thiab feem ntau tsis yog los ntawm cov tuam txhab loj, tab sis kuj yog cov neeg nyob hauv ib puag ncig. Piv txwv li, cov ntawv xov xwm "Moya Reklama" yog ib lub platform rau muag tsis tau tsuas yog cov kev pab cuam, tab sis kuj cov khoom. Leej twg tuaj yeem tso qhov tshaj tawm rau ntawm nplooj ntawv xov xwm, thiab ua nws dawb.
Cov ntawv xov xwm "Kuv Tshaj Tawm" thiab cov zoo li yog xav tau. Tab sis lawv tau yuav los ntawm cov neeg uas ua raws lub hom phiaj ntawm kev tau txais qee yam tshwj xeeb. Tsis muaj leej twg yuav yuav qhov tseeb ntawm cov ntawv xov xwm tshaj tawm tsuas yog tig los ntawm nws thaum noj tshais. Rau qhov no, muaj cov ntaub ntawv tshaj tawm uas tseem khaws ciantab tsuas yog ua tsaug rau kev tshaj tawm. Nws muaj nyob hauv txhua hom ntawv. Qee cov ntawv xov xwm npog nws, thiab qee qhov faib tag nrho nplooj ntawv, uas yog nrov hu ua "spam". Qhov ua tau zoo ntawm kev tshaj tawm yog xoom. Ib tug tswv cuab ntawm cov neeg laus tuaj yeem nyeem tau, tab sis nws yeej yuav tsis hu thiab xaj tsis yog ntsiav tshuaj lossis lwm yam khoom siv.
Yog lub tuam txhab lub hom phiaj yog muag ib yam dab tsi, nws yuav tsum npog cov ntawv tshaj tawm thiab muab tso rau hauv cov ntawv xov xwm, tsis yog kev tshaj tawm.
daim ntawv qhia kev tshaj tawm
Los mus rau ib lub tuam txhab loj, ua tib zoo mloog lub rooj txais tos. Yuav ib txwm muaj ib hom luam tawm tshaj tawm, uas yog daim ntawv qhia. Cov nplooj ntawv no tau muab ntim rau hauv phau ntawv thiab muab cov ntaub ntawv tiav rau cov neeg siv khoom hais txog cov haujlwm uas lub tuam txhab koom nrog. Ib qho piv txwv ntawm daim ntawv tshaj tawm kev tshaj tawm yog qhia saum toj no. Xws li cov khoom ib txwm saib muaj yeeb yuj thiab ntxim nyiam. Nws yog luam tawm ntawm cov xim, feem ntau txawm tias coated ntawv. Txhua daim duab yog nrog rau ib daim ntawv sau.
Cov kev tshaj tawm no tsis raug xa tawm ntawm txoj kev, lawv tau tshwj tseg rau cov neeg mloog. Yog tias koj txaus siab rau cov kev pabcuam lossis cov khoom lag luam, ces tus kws tshaj lij yuav qhia koj txhua yam hauv kev nthuav dav hauv chaw muag khoom lossis hauv khw thiab muab kev tshaj tawm zoo nkauj rau koj. Koj tuaj yeem kawm nws tom tsev lossis sab laj nrog phooj ywg. Nov yog daim ntawv qhia no hais txog. Ib daim qauv ntawm nws tuaj yeem nyiam los ntawm 3 mus rau 5 tus neeg siv khoom. Thiab cov kev tshaj tawm no ua haujlwm tiag tiag.
Tab sis daim ntawv qhia zoo nkauj tuaj yeem pom tsis yog hauvqhov chaw uas cov kev pabcuam lossis cov khoom yuav muab ncaj qha rau koj. Lawv tuaj yeem muab tso rau ntawm rooj ntawm cov tuam txhab koom tes. Cia peb ua piv txwv. Cov ntawv tshaj tawm rau lub khw muag khoom tsheb lossis lub khw muag khoom tuaj yeem muab tso rau ntawm lub rooj hauv chav so ntawm lub tsheb ntxuav. Txhua tus neeg tuaj xyuas chav no muaj tsheb, uas txhais tau hais tias lub caij nyoog uas tus neeg yuav txaus siab rau kev tshaj tawm yog siab heev. Ib qho kev ua kom yuam kev zoo sib xws tuaj yeem siv rau hauv txhua qhov chaw ntawm kev muag khoom lossis kev pabcuam. Hauv cov tsev kho kom zoo nkauj, koj tuaj yeem muab cov ntawv tshaj tawm zoo nkauj nrog cov khoom zoo nkauj tshiab rau cov neeg siv khoom, thiab hauv cov chaw qoj ib ce, kev tshaj tawm rau cov khaub ncaws ncaws pob yuav tsim nyog.
Flyers
Xav seb yuav muag koj cov khoom li cas? Ntau lub tuam txhab, txhawm rau txhawm rau nce qhov kev thov rau lawv cov khoom, xaj kom luam tawm cov ntawv tshaj tawm. Qhov kev tshaj tawm no puas ua haujlwm? Los ntawm 10% tawm ntawm 100. Cov zis tawm los ntawm kev nqis peev siv rau kev tsim cov txheej txheem, luam ntawv thiab cov nyiaj hli ntawm tus xa khoom yog tsawg heev. Cov neeg taug kev dhau daim ntawv tshaj tawm. Lawv xav tias nws yog spam tib yam li kev tshaj tawm hauv Is Taws Nem. Ib txhia coj cov nplooj nkaus xwb los pab tus txhawb nqa nws cov nyiaj hli. Xws li nplooj raug xa mus rau lub thoob khib nyiab ze tshaj plaws. Vim li cas? Cov neeg tsis nyiam thaum tshaj tawm raug yuam rau lawv. Txawm hais tias qhov kev thov no tau txais txiaj ntsig zoo kawg nkaus, tab sis tus neeg tam sim no tsis xav tau koj cov khoom lossis kev pabcuam, nws yuav muab daim ntawv tshaj tawm.
Yuav ua li cas thiaj li luam cov ntawv luam tawm kom them rau nws tus kheej? Tsis txhob muab cov ntaub ntawv rau ntawm txoj kev. Koj yuav tsum xaiv qhov chaw koj nyob raws nraimntsib cov neeg txaus siab rau koj cov khoom. Yog tias koj muab qiv, sawv ntawm ib sab ntawm tus neeg sib tw lub txhab nyiaj. Yog tias koj tab tom txhawb zaub mov, mus yuav khoom. Lawm, lawv yuav tsum tau muab faib tsis nyob rau hauv lub ru tsev ntawm lub tsev loj, thiab tsis txawm nyob ze ntawm lub nkag, tab sis nyob rau hauv ib co nyob deb. Tab sis tseem, koj tuaj yeem ntsib ntau tus neeg yuav khoom ntawm no dua li sawv ntawm subway.
Yog li tus neeg tsis txhob muab daim ntawv pov tseg tam sim tom qab tau txais nws, koj yuav tsum ua kom nws muaj peev xwm. Cov nplooj ntawv yuav tsum dhau los ua tus nqi rau tus neeg siv khoom. Piv txwv li, koj tuaj yeem muab tus nqi luv nqi rau txhua tus neeg uas nqa daim ntawv tshaj tawm rau lub khw. Ces tus neeg muaj peev xwm yuav tsis muab daim ntawv pov tseg, nws yuav muab tso rau hauv nws lub hnab thiab nws yuav muaj kev txhawb siab kom txuag tau qhov tshaj tawm.
Banners
Cia ua qhov ntsuas nrawm. Nco ntsoov dab tsi yog sau rau ntawm daim phiaj xwm ze tshaj plaws, uas nyob ib sab ntawm koj lub tsev? Feem ntau, koj yuav tsis tuaj yeem teb cov lus nug no. Nws txhais li cas? Uas billboards tsis ua hauj lwm. Cov neeg pom lawv yog ib feem ntawm lub nroog toj roob hauv pes. Yog lawm, cov duab zoo nkauj flash ua ntej koj ob lub qhov muag thaum koj tsav tsheb mus ua haujlwm. Tab sis tsis yog txhua tus yuav thab nyeem cov ntawv tshaj tawm no. Txawm hais tias koj ntiav tus tsim qauv tsim muaj tswv yim, nws yuav tsis tuaj yeem ua kom txhua tus neeg nyob hauv lub nroog los saib xyuas ib daim ntawv tshaj tawm. Yog li ntawd, xav txog ob zaug ua ntej xauj ib feem ntawm lub nroog qhov chaw rau koj qhov kev tshaj tawm. Yog vim li cas PR hom no tseem muaj sia nyob?
Ntau lub tuam txhab uas nyuam qhuav nkag mus rau hauv kev lag luam xav kom paub txog tus neeg yuav khoom. Billboards yog tsim rau lub hom phiaj no.zoo tag nrho. Ib tug neeg yuav tsis tshuaj xyuas cov duab hauv kev nthuav dav, tab sis nws tuaj yeem cuam tshuam ob peb sidelong glances ntawm qhov chaw tshaj tawm. Yog li ntawd, yog tias koj xav tsim kom muaj kev sib raug zoo hauv lub siab ntawm cov neeg siv khoom nrog koj lub tuam txhab npe thiab cov khoom lag luam, koj tuaj yeem siv txoj kev tshaj tawm. Txwv tsis pub, nws tsis muaj txiaj ntsig.
Tab sis li cas txog qhov zoo nkauj luam tawm uas hloov mus ua ib yam dab tsi voluminous? Xws li cov ntaub ntawv yog nyob rau hauv zam niaj hnub no. Qhov no yog li cas kev tshaj tawm yuav ua haujlwm. Lawm, qhov no yog ib qho kev txaus siab kim. Kev ua raws li qhov qub, thiab tsis yog ib txoj haujlwm raug, tuaj yeem them nyiaj ntau xyoo. Yog li yog tias koj tab tom nrhiav kom nrawm nrawm rau koj cov nyiaj npib, luam cov ntawv qhia rau koj lub tuam txhab.
Posters
Xav txog kev tshaj tawm zoo nkauj? Cov ntawv tshaj tawm zoo tagnrho rau lub hom phiaj no. Xws li kev tshaj tawm ua haujlwm zoo dua li cov ntawv tshaj tawm, yog tias tsuas yog vim li cas nws dai rau hauv qhov chaw uas tib neeg tuaj yeem nyeem tau. Cov ntawv tshaj tawm thiab txhua yam ntawm cov ntawv tshaj tawm ntawm cov xwm txheej tau dai ntawm qhov chaw nres tsheb, ze ntawm qhov nkag thiab hauv elevators. Thaum ib tug neeg sawv thiab tos nws lub minibus, nws tsis muaj dab tsi ua. Nws tuaj yeem ua tib zoo kawm cov ntawv tshaj tawm tshaj tawm. Cov lus nug yog seb tus neeg siv khoom puas yuav nco qab cov ntaub ntawv uas lawv xav qhia rau nws. Txhua yam yuav nyob ntawm qhov kev nthuav qhia ntawm cov khoom siv. Cov ntaub ntawv yog absorbed zoo yog tias qhov kev tshaj tawm muaj cov ntsiab lus ntawm kev sib cuam tshuam. Yog hais tias ib tug neeg yuav tsum tau siv zog los xam, nrhiav los yog nco ntsoov ib yam dab tsi, ces nws yeej yuav rov tsim dua cov ntaub ntawv,pom ntawm qhov chaw nres tsheb npav.
Koj tuaj yeem nkag mus rau txhua yam. Piv txwv li, lub tuam txhab npe, cov khoom npe, lossis tus xov tooj. Cov neeg yuav daws txhua yam kev sib tw lossis cov lus sib dhos sib dhos rau kev lom zem. Muaj yeeb yuj tshaj tawm, uas yuav muaj tag nrho cov duab thiab cov kab ntawv loj, yuav nyob twj ywm unclaimed. Yog tias koj xav qhia qee yam muaj txiaj ntsig rau tus neeg, sim tsim koj txoj kev xav rau hauv ib qho, siab tshaj ob kab lus. Txhob kis rau ntawm daim ntawv, tsis muaj leej twg saib xyuas.
