Tau ntsib hauv lub neej niaj hnub nrog kev tshaj tawm hauv ib daim ntawv lossis lwm qhov, peb feem ntau hnov lo lus "banner". Nws yog dab tsi? Wb sib sib hlub nawb.
Nyob hauv Internet
Banners yog lo lus ntawm txawv teb chaws. Los ntawm lus Askiv banner yog txhais ua ib tug chij los yog ib tug chij. Ntawd yog, hom canvas nrog cov ntaub ntawv nyob ntawm nws. Nws zoo li hauv lub neej tiag tiag?
Mus saib nplooj ntawv hauv Is Taws Nem, ntawm txhua tus ntawm lawv peb tuaj yeem hla cov khoom lag luam tshaj tawm. Text blocks lossis flashy graphics thov rau peb nrog ntau yam kev pabcuam. Thaum txaus siab rau cov ntaub ntawv, peb ua ib qho nyem thiab tam sim ntawd mus rau nplooj ntawv tshaj tawm. Tam sim no nws tau pom tseeb tias Internet banners yog cov duab tshaj tawm nrog qhov txuas mus rau nplooj ntawv tshwj xeeb ntawm lub vev xaib nrog cov lus piav qhia txuas ntxiv ntawm cov khoom lossis kev pabcuam.
Twin Brother
Ib lo lus txawv teb chaws muaj loxical homonym, uas yog, ib lub ntsiab lus ntxiv. Hauv kev tshaj tawm sab nraum zoov, tus chij yog ib hom ntawv loj nrog cov ntaub ntawv luam tawm ntawm nws. Lawv decorate lub facades ntawm lub tsev, muab tso rau saum toj ntawm txoj kev nyob rau hauv daim ntawv ntawm constrictions los yog mounted rau ntawm daim ntawv tshaj tawm.billboards.
Yog li, nws hloov tawm tias daim chij yog ob lub ntsiab lus sib txawv uas tsom mus rau kev ua tiav tib lub hom phiaj. Peb thov kom xav txog qhov nthuav dav ntxiv txhua txoj hauv kev tshaj tawm kev cuam tshuam.
Kev tshaj tawm ntawm cov kev pabcuam online
Banners hauv Is Taws Nem yog siv feem ntau los tso lawv tus kheej tshaj tawm. Cov blocks uas sawv tawm yog tsim los ntxias cov neeg tuaj saib tshiab rau ntawm qhov chaw. Lawv tsim thiab cov ntsiab lus semantic tsim lub vev xaib tus kheej duab.
Nov yog hom kev tshaj tawm hauv Is Taws Nem, vim nws qhov kev ua tau zoo heev thiab muaj txiaj ntsig zoo rau kev txhim kho kev lag luam.
Banner tshaj tawm kuj tuaj yeem pom los ntawm cov nyiaj tau los. Los ntawm kev tso cov duab thaiv ntawm lwm tus tswv ntawm nplooj ntawv ntawm koj qhov chaw, koj tuaj yeem tau them rau qhov no.
Creating banners
Los ntawm txoj kev tsim, muaj ob hom ntawv online:
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Qhov kom zoo dua ntawm kev tshaj tawm yog qhov yooj yim ntawm kev tsim khoom thiab tus nqi qis. Qhov tsis zoo muaj xws li qhov loj me me thiab qib qis ntawm kev ua haujlwm. Ib daim duab tseem nyiam me ntsis rau nws tus kheej, thiab rau cov neeg uas tsis tu ncua mus saib nplooj ntawv nrog kev tshaj tawm, nws poob sai heev.
Dynamic - cov duab nrog cov dab neeg animated hauv-g.webp" />
Gif-banners tsis yooj yim ua, muaj cov ntaub ntawv me me thiab kev tshaj tawm siab rov qab.
Flash banners yog txoj hauv kev zoo tshaj plaws rauanimated tshaj tawm. Qhov txiaj ntsig tsis txaus ntseeg yog qhov muaj peev xwm los ua ke ntau hom kev tshaj tawm xov xwm thiab kev txwv tsis pub muaj tswv yim.
Tsim kom muaj tus chij zoo yuav tsum muaj kev cuam tshuam los ntawm tus kws tsim qauv. Hu rau tus kws kho mob tshwj xeeb yuav xav tau kev siv nyiaj ntawm qee cov nyiaj, tab sis qhov no, koj tuaj yeem ua tiav cov khoom lag luam zoo tshaj plaws uas tuaj yeem ua tau zoo ntawm kev tshaj tawm txoj haujlwm. Tus nqi ntawm ib tug chij yuav pib los ntawm tsib mus rau xya puas rubles. Nws yog ib qho nyuaj rau npe tus nqi siab tshaj plaws - txhua yam yuav nyob ntawm qhov kev ua haujlwm thiab qib kev tshaj lij ntawm tus tsim qauv.
Yog tias koj teeb tsa koj tus kheej txoj haujlwm ntawm kev tsim kev tshaj tawm zoo li qub, ces koj tuaj yeem sim ua kom tau los ntawm kev siv zog tsawg. Kev paub yooj yim ntawm cov duab editor xws li Photoshop yuav txaus. Koj tseem tuaj yeem siv qhov kev pabcuam tshwj xeeb rau kev tsim banners, uas muaj cov ntaub ntawv loj ntawm cov qauv kev daws teeb meem.
Txoj kev tshaj tawm hauv online
Qhov taw qhia tseem ceeb ntawm qhov zoo ntawm banner advertising yog cov lus teb. Kev ua tau zoo yog qhia nyob rau hauv zaus ntawm clicks thiab tus naj npawb ntawm clicks ntawm qhov txuas. Kev tsim cov banners thiab lawv cov haujlwm tom ntej yuav tsum ua raws li qee qhov kev xav tau kom ua tiav:
- Qhov ntev ntawm daim ntawv chij tuaj yeem muaj qhov tsis txaus ntseeg, tab sis qhov kev xaiv zoo tshaj plaws yuav yog cov phiaj xwm nrog qhov ntev ntawm 468x60 pixels (qhov tseem ceeb ntawm kev ntsuas).
- Qhov chaw nyob rau sab saum toj ntawm nplooj ntawv muaj qhov zoo tshaj plaws rov hais dua. Qhov no yog vim lub peculiarity ntawm tib neeg lub qhov muag- ua ntej saib rau sab saum toj thib peb ntawm cov ntaub ntawv. Qhov no siv tau rau txhua hom kev luam tawm thiab luam tawm hluav taws xob. Raws li, banners nyob rau hauv lub sidebar los yog nyob rau hauv qab ntawm nplooj ntawv muaj ntau tsawg yuav tau txais cov lus teb ntxiv.
- siv dav ntawm cov animation. Ib qho kev hloov pauv, daim duab txav hauv kev tshaj tawm tsis nco qab nyiam qhov nyiam ntawm tus neeg thiab, raws li, ua rau nws txaus siab.
- Cov nyhuv xim. Txhawm rau txhim kho kev cuam tshuam ntawm kev tshaj tawm banners, nws yog ntshaw kom siv qee qhov ntxoov ntxoo. Cov xim hauv qab no ua ke muaj txiaj ntsig zoo rau tib neeg kev nco qab: dawb-xiav, dawb-liab, daj-dub.
Kev tshaj tawm sab nraud - nws yog dab tsi
Ib qho ntawm cov lus qhia ntawm kev tshaj tawm, pom kev cuam tshuam rau cov neeg siv khoom los ntawm ntau hom ntawv loj thiab dav dav ntawm cov neeg tuaj saib. Lub tswv yim ntawm kev tshaj tawm sab nraum zoov muaj lub ntsiab lus ntim thiab suav nrog ntau yam khoom.
Cov kev tshaj tawm sab nraum zoov suav nrog:
- cov qauv tseem ceeb - cov khoom luam tawm;
- branding tsev facades;
- 3D tsiaj ntawv;
- kos npe, daim phiaj;
- ntawv sau rau ntawm lub qhov rais, tsev pheeb suab, awnings;
- tsheb advertising
Cov npe ntawm cov cuab yeej tshaj tawm sab nraud tuaj yeem txuas ntxiv, tab sis peb yuav ua tib zoo saib xyuas tsuas yog ib qho xwb.
Pros of application
Banners yog ib qho ntawm cov txiaj ntsig zoo tshaj plaws, lub sij hawm sim hom sab nraum zoovkev tshaj tawm. Lawv tuaj yeem yooj yim nthuav qhia zaj dab neeg tam sim no ntawm txoj kev hauv nroog rau ib lossis ob xyoos yam tsis muaj kev cuam tshuam zoo. Cov yam ntxwv ua haujlwm siab ua rau ntau qhov zoo ntawm kev siv tus chij:
- durability;
- zog;
- kev kub ceev thiab yooj yim ntawm kev tsim khoom;
- easy installation;
- tus nqi pheej yig;
- kev thov dav dav.
Qhov txiaj ntsig ntawm tus chij yog qhov pom tseeb heev. Tau them rau cov khoom ib zaug, koj tuaj yeem siv tau ntev. Kev yooj yim thiab yooj yim ntawm kev teeb tsa ua haujlwm tso cai rau koj kom yooj yim tig qhov chaw tshaj tawm.
Sib dhos thiab rhuav tshem cov haujlwm
Cov kab lus ntawm qhov ntau thiab tsawg (3x6, 6x12, 3x4 m) tau nrawm rau kev tshaj tawm dav hlau siv hlua. Lub canvas tiav nyob ib ncig ntawm tag nrho cov perimeter yog densely punched nrog hlau eyelets, los ntawm uas ib tug nyias thiab muaj zog hlua hla. Nws yog braided nyob ib ncig ntawm cov hlau thav duab ntawm daim ntaub thaiv npog, rub tus chij kom nruj.
Thaum qhov kev tshaj tawm canvas muaj thaj tsam loj, lossis tsis muaj thav duab, fastening yog tiav nrog tus kheej-tapping screws.
Vinyl advertisement
Cov banners tau luam tawm ntawm cov khoom tshwj xeeb nrog lub hauv paus yas. Nyob ntawm lub hom phiaj, muaj ntau hom khoom siv banner:
Frontlit - molded laminated ntaub. Sawv cev ib daim phiaj los ntawm polyester uas cov ntaub polyvinylchloride yog welded los ntawm ib txoj kev lamination. Sab nraud, qhov saum npoo yog varnished
Sib txawv ntawm cov yam ntxwv tsis muaj zog, yog yooj yim rau ya raws, sai sai ploj hauv lub hnub. Cov khoom no ua rau nws haum rau kev siv sab hauv tsev nkaus xwb. Rau kev siv sab nraud, nws tuaj yeem siv rau lub sijhawm luv luv (2-3 lub hlis). Qhov txiaj ntsig tseem ceeb yog tus nqi qis.
- Backlit - translucent cam khwb cia canvas. Lub hauv paus yog PVC ntaub, ntxiv dag zog rau ob sab nrog ib tug mesh ntawm polyester threads. Lacquering tsim ib gloss ntawm pem hauv ntej nto. Ua kom muaj zog thiab ua haujlwm ntev tsim lub sijhawm rau kev tshaj tawm mus ntev ntawm txoj kev. Cov yam ntxwv thev naus laus zis tso cai rau "banner ua haujlwm los ntawm lub teeb", uas yog, siv backlighting. Qhov no txhim kho qhov pom kev cuam tshuam thiab ua kom ntev lub sij hawm nthuav tawm txhua hnub ntawm kev tshaj tawm.
- Blackout - molded banner ntaub. Base - PVC canvas, coated ntawm ob sab nrog acrylic lacquer. Qhov opacity ntawm cov khoom ua rau nws muaj peev xwm siv cov duab nraaj ntawm ob sab. Cov ntaub muaj qhov ntom ntom ntom ntom ntom ntom ntom ntom ntom ntom ntom ntom ntom ntom ntom ntom ntom ntom ntom ntom, tiv taus huab cua.
