Nyob hauv lub neej niaj hnub no, kev lag luam sib npaug yog tsim rau cov neeg tsim khoom sib txawv. Cov kev cai sib tw tau raug qhia rau hauv lawv cov haujlwm, lawv lub luag haujlwm rau cov txiaj ntsig ntawm lawv txoj haujlwm yog nce. Qhov yuav tsum tau saturate lub lag luam nrog cov kev pabcuam thiab cov khoom lag luam kom tau raws li cov kev xav tau ntawm cov pejxeem txiav txim siab lub hom phiaj xav tau los tsim cov txheej txheem kev cai lij choj uas yuav ua kom cov neeg tsim khoom tsim nyog. Tsis muaj qhov tseem ceeb me me hauv kev daws qhov teeb meem no yog lub cim lag luam (trade mark). Cia peb saib ntxiv.
Kev lag luam cim npe
Rau txhua lub lag luam uas nthuav tawm nws cov khoom lag luam, nws yog ib qho tseem ceeb uas yuav tsum tau saib xyuas nws cov neeg siv khoom. Qhov chaw no yog tswj los ntawm cov neeg lag luam. Lawv kos cov cim lag luam, cov khoom lag luam logo. Kev xaiv ntawm cov khoom los ntawm tus neeg yuav khoom tsis yog ib txwm muaj kev xav thiab yog raws li nws cov neeg siv khoom yam ntxwv. Feem ntau nws yog txiav txim siab los ntawm kev sib koom ua ke, los ntawm kev ua cim, los ntawm cov tswv yim txog cov khoom tsim. Kev tshawb fawb qhia tias kwv yees li 85%kev txiav txim siab yuav khoom yog ua raws li cov ntaub ntawv pom. Hauv qhov no, lub luag haujlwm tseem ceeb uas lub cim kev lag luam ua tau yog kev ua tus kheej ntawm cov khoom, qhov txawv ntawm lwm cov khoom zoo sib xws, xa mus rau cov neeg siv khoom cov ntaub ntawv hais tias cov khoom tshwj xeeb no yog qhov zoo tshaj plaws. Yog li, cov duab ntawm cov khoom raug tsim.
Trademark vs Trademark: Dab tsi yog qhov txawv?
Ntawm nws lub hauv paus, ob lub ntsiab lus no txhais tau hais txog tib yam. Tsis muaj qhov sib txawv ntawm lawv. Cov cim lag luam raug qhia nyob rau theem kev cai lij choj. Raws li rau lub sij hawm thib ob, nws ua raws li kev txhais lus ntawm cov ntawv luv TM - cov cim lag luam. Lub tswv yim no yog siv nyob rau hauv kev cai lij choj thoob ntiaj teb. Nyob rau tib lub sijhawm, nws yuav tsum tau hais tias kev siv cov ntsiab lus "brand", "trademark" yuav tsis raug los ntawm qhov pom ntawm kev cai lij choj hauv tebchaws. Cov pawg no tsis tau sau npe hauv Lavxias Federation. Cov cim lag luam yog cov cim ntawm cov tuam txhab, qhia lawv lub luag haujlwm rau cov khoom zoo.
Specific
Hauv Civil Code, cov cim lag luam txhais tau tias yog kev ua haujlwm ntawm tus kheej ntawm kev pabcuam, haujlwm, khoom lag luam. Lawv ua raws li txoj cai ntawm lub tuam txhab. Raws li Paris Convention, cov cim lag luam ua raws li cov yam ntxwv tseem ceeb ntawm cov khoom tso cai muag. Lawv tsis yog tsuas yog kev tshaj tawm ntawm cov chaw tsim khoom, tab sis kuj qhia lub luag haujlwm rau qhov zoo. Hauv qhov no, xws li lub npe xws li, piv txwv li, "Made in Russia" lossis "Maid in China" tsis yog lub cim lag luam. Hauv lawvtsis muaj chaw nyob tshwj xeeb ntawm cov chaw tsim khoom, lub npe ntawm lub tuam txhab uas koj tuaj yeem tiv tauj rau cov teeb meem zoo.
Requirements
Cov cim lag luam tau sau npe raws li qee yam xwm txheej. Tshwj xeeb, txhua lub cim tshiab yuav tsum yog thawj. Nws tsis tuaj yeem rov ua dua cov uas twb tau sau npe thiab muaj nyob hauv khw. Cov cim lag luam tsis qhia txog cov khoom tshwj xeeb ntawm cov khoom lossis nws cov khoom zoo, tsis muaj cov ntaub ntawv uas yuav ua rau tus neeg yuav khoom yuam kev. Piv txwv li, Eiffel Ntauwd yuav tsum tsis txhob muab tso rau hauv cov naj hoom, raws li cov neeg siv khoom yuav xav tias lawv ncaj qha los ntawm Fabkis. Cov cim lag luam ntawm Russia tuaj yeem suav nrog cov ntsiab lus uas qhia txog keeb kwm ntawm cov khoom. Piv txwv li, txhua leej txhua tus paub "Ural Gems", "Lub vaj ntawm lub Don", thiab lwm yam. Muaj ntau tshaj 5 lab lub cim nyob rau hauv lub ntiaj teb no niaj hnub no. Hauv kev lag luam niaj hnub no, nws yog qhov ncaj ncees hais tias kev sib tw tau hloov mus rau cov duab ntawm cov tuam txhab.
Txoj kev siv
Kev lag luam niaj hnub no yog tus cwj pwm los ntawm ntau yam kev sib tw. Cov neeg tsim khoom thiab cov muag khoom nrhiav kom nyiam cov neeg yuav khoom ntau tshaj plaws rau cov khoom muag thiab tsim khoom. Cov tuam txhab lag luam kuj daws qhov teeb meem ntawm kev khaws cov neeg siv khoom thiab cov neeg siv khoom tam sim no. Tag nrho cov no tau ua kom muaj zog siv cov khoom lag luam thiab cov cim lag luam hauv kev lag luam. Raws li lub ntsiab lus ntawm American Marketing Association, hws TM yuav tsum to taub raws li lub npe, cim, lub sij hawm, kos duab, los yog ib tug ua ke ntawm lawv,tsim nyog los txheeb xyuas cov khoom lossis kev pabcuam ntawm ib lossis ntau lub tuam txhab, sib txawv lawv cov khoom los ntawm cov neeg sib tw. Nws ua raws li cov cim lag luam raug xa mus rau cov khoom lag luam uas txaus siab tib yam kev xav tau ntawm tus neeg yuav khoom. Nyob rau tib lub sijhawm, cov khoom lag luam ntawm qee lub tuam txhab muaj qee yam khoom uas sib txawv ntawm cov khoom ntawm lwm lub lag luam. Cov kev sib txawv no tuaj yeem pom tau, muaj txiaj ntsig, ua haujlwm, thiab muaj feem cuam tshuam nrog cov khoom lag luam. Lawv tuaj yeem yog qhov tsis pom kev, kev xav, cim. Cov khoom no cuam tshuam ncaj qha rau sab nraud sawv cev ntawm cov khoom.
Txoj cai lij choj hauv Lavxias Federation
Nyob rau hauv cov kev cai, lub cim lag luam thiab cov cim kev pabcuam raug txhais raws li cov qauv tsim muaj peev xwm sib txawv ntawm cov khoom lag luam thiab cov kev pabcuam ntawm qee lub koomhaum thiab cov tib neeg los ntawm cov khoom sib xws ntawm lwm lub koom haum ua lag luam. Cov cim, ntxiv rau tsim qhov sib txawv, tso cai rau koj los tsim kev sib txuas ntawm cov neeg tsim khoom, cov muag khoom thiab cov neeg siv khoom. Nyob rau hauv lub moj khaum ntawm kev sib tw, cov tshuaj tiv thaiv ntawm tus neeg yuav khoom rau cov khoom lag luam thiab, raws li, rau cov khoom los ntawm lawv, feem ntau txiav txim siab txoj hauj lwm ntawm lub lag luam hauv kev ua lag luam.
lub sijhawm tseem ceeb
Lavxias teb sab Federation muaj txoj cai lij choj No. 3520 - I. Nws tswj cov teeb meem ntsig txog cov cim lag luam, cov cim kev pabcuam thiab cov npe ntawm keeb kwm. Kev tiv thaiv kev cai lij choj ntawm cov cim yog muab raws li lub xeev cov ntawv sau npe. Ib daim ntawv pov thawj tsim nyog raug muab rau lub cim lag luam. Kev sau npe siv tau rau 10 xyootxij li hnub tau txais daim ntawv thov Patent Office. Raws li qhov kev thov ntawm tus tswv ntawm lub cim, lub sijhawm yuav raug ncua.
Kev tsis lees paub
Nws tso cai rau ntawm tus txheeb ze lossis qhov tseeb. Qhov kawg cuam tshuam rau cov ntsiab lus sab hauv ntawm lub cim, yav dhau los rau cov cai uas twb muaj lawm ntawm peb tog. Yog vim li cas tiag, nws tsis raug tso cai sau npe cov cim uas muaj cov cim:
- Tsis muaj peev xwm sib txawv. Piv txwv li, nws tsuas tuaj yeem yog kab, ib tus tsiaj ntawv, tus lej, cov duab geometric uas tsis muaj cov qauv tsim lossis cov qauv qub. Lawv kuj suav nrog cov ntawv luv luv (TsKB, LLC, thiab lwm yam), schematic thiab cov duab tiag tiag ntawm cov khoom.
- Sawv cev rau hauv daim ntawv ntawm lub xeev cov cim, lub tsho tiv no ntawm caj npab, chij, muaj cov npe ntawm lub teb chaws thiab lawv cov cim, tag nrho lossis cov npe luv ntawm cov koom haum thoob ntiaj teb, kev soj ntsuam, lav thiab tswj cov cim, khoom plig, foob thiab lwm yam txawv cov cim zoo ib yam li lawv mus rau qhov sib xyaw.
Kev sau npe yog ua los ntawm lub koom haum lossis ib tus neeg koom nrog kev lag luam. Ib lub tuam txhab txawv teb chaws lossis ib tus neeg pej xeem tuaj yeem ua tus tswv ntawm cov cim lag luam hauv Lavxias Federation raws li tib yam li cov koom haum Lavxias.
Ntau tus tuav
Nyob ntawm tus naj npawb ntawm cov neeg muaj cai los ua tus tswv lag luam, cov cim tuaj yeem yog:
- Customized. Hauv qhov no, tus tswv yog ib lub koom haum lossis ib tus neeg.
- Cawm. Xws li cov cim lag luam yog tuav los ntawm cov koom haum ua lag luam, cov koom haum lossis lwm lub koom haum ua lag luam yeem. Lawv npaj los txheeb xyuas cov khoom tsim lossis muag uas muaj cov khoom zoo ib yam lossis lwm yam khoom siv.
Txoj cai rau lub cim lag luam, uas ua raws li kev cai lij choj, tuaj yeem hloov pauv los ntawm nws tus tswv mus rau lwm tus neeg. Nyob rau tib lub sijhawm, daim ntawv tso cai daim ntawv cog lus xaus. Cov ntsiab lus - tus tswv ntawm lub cim - kuj yuav muag nws txoj cai rau nws. Hauv qhov no, daim ntawv cog lus ua haujlwm raug kos.
