Txoj kev txhawb nqa koj tus kheej tsis yog txoj haujlwm yooj yim. Nws yog ib qho tsim nyog yuav tsum coj mus rau hauv tus account ib tug lossis loj tus naj npawb ntawm yam, ua raws li tej kev cai thiab, nyob rau hauv lub hauv paus ntsiab lus, to taub cov yam ntxwv ntawm SEO. Cov no suav nrog kev txheeb xyuas qhov muaj zaus, nruab nrab zaus thiab cov lus nug tsawg zaus.
pib qhov twg?
Nws tsim nyog pib nrog lub tswvyim ntawm "kev tshawb nrhiav". Qhov no yog ib lo lus lossis ob peb lo lus uas tus neeg siv nkag mus rau hauv lub thawv tshawb nrhiav ntawm ib qho ntawm cov tshuab tshawb nrhiav. Qhov kev thov yuav txawv, nyob ntawm qhov xav tau ntawm cov qhua. Piv txwv li, nws tuaj yeem piav qhia txog qhov teeb meem, lus nug, lub npe ntawm cov khoom lossis kev pabcuam, thiab lwm yam.
Thaum koj ua haujlwm nrog qee qhov peev txheej, koj yuav tsum tsim cov ntsiab lus semantic. Nov yog cov lus tseem ceeb uas tus qhua tuaj yeem nkag mus rau koj qhov chaw.
Tseem thov
Lawv sib txawv, yog li nws yog ib qho tseem ceeb kom hloov mus rau txhua hom. Feem ntau yog cov ntaub ntawv thov. Feem ntau cov no suav nrog cov lus nug: "Dab tsi yog …", "Yuav ua li cas …", "Qhov siab tshaj …", thiab lwm yam
Tom ntej no, cov kws tshaj lij qhia txog qhov kev thov kev lag luam. Nyob rau hauv rooj plaub no, tus neeg siv tab tom npaj lossis twb npaj siv nyiaj hauv koj qhov chaw, yog li nws nkag mus rau hauv kab tshawb nrhiav: "yuav lub monitor", "sushi delivery", "tau tattoo", thiab lwm yam.
Tseem muaj lus nug navigation. Feem ntau nyob rau hauv cov ntaub ntawv no, tus neeg siv qhia txog ib tug tshwj xeeb kev pab nyob rau hauv thiaj li yuav mus rau nws. Piv txwv li, "website…" lossis "BBC News".
Qhov kawg thov yog dav dav. Feem ntau qhov no yog ib lossis ob peb lo lus uas tsis muaj qhov tshwj xeeb. Piv txwv li, yog tias koj nkag mus rau "lub computer" hauv lub thawv tshawb nrhiav, koj yuav tau txais cov ntaub ntawv hais txog cov cuab yeej no thiab cov khw muag khoom PCs.
Request tus nqi
Tsis tas li, kev thov tuaj yeem muab faib ua hom raws li qhov zaus ntawm lawv siv. Nws yog xam nyob ntawm tus naj npawb ntawm cov qhua hits. tshwm sim:
- kev thov siab;
- midrange;
- qis zaus.
Nyob ntawm lub tshuab tshawb nrhiav, cov kab lus tuaj yeem muaj ntau hom, yog li nws yog ib qho tseem ceeb uas yuav tsum tau kuaj xyuas qhov zaus ntawm PS uas koj yuav nce mus. Vim yog qhov kev thov ntau zaus, koj tuaj yeem tsim cov ntsiab lus tseem ceeb ntawm lub xaib, thiab tom qab ntawd sau cov ntsiab lus zoo tshaj plaws rau nws.
Ntau tshaj
Raws li lub npe txhais tau tias, cov lus nug ntau zaus (HF) feem ntau yog cov lus nug uas muaj cov lus tsawg kawg nkaus. Tus qhua nyob rau hauv rooj plaub no feem ntau xav kom tau ib daim duab dav dav ntawm cov khoom, kev pabcuam lossis qhov tshwm sim feem ntau.
Piv txwv li, cov lus nug "washstand" yog cov lus nug ntau zaus uas tsis meej meej. Raws li koj tuaj yeem pom, tsis muaj kev qhia meej hauv nws. Tej zaum tus neeg siv xav paub hauv lub hauv paus ntsiab lus dab tsi yog lub tshuab ntxhua khaub ncaws. Tej zaum nws tab tom nrhiav kev txhais lo lus no. Nws muaj peev xwm xav yuav lub tshuab ntxhua khaub ncaws.
Cov lus nug siab zaus no feem ntau yog siv los ua kom paub txog hom npe. Nyob rau tib lub sijhawm, nws yog qhov sib tw tshaj plaws, yog li nws yuav luag tsis tuaj yeem txav mus raws nws thaum nws los txog rau cov peev txheej hluas.
ntau tus thov
Ntau tus neeg tab tom sim nrhiav tam sim ntawd cov lus nug ntau npaum li cas. Qhov tseeb yog tias txhua yam nyob ntawm qhov tshwj xeeb ntawm koj cov peev txheej. Piv txwv li yog tias koj nyob hauv kev lag luam muag cov tshuab ntxhua khaub ncaws, ces cov lus nug RF "yuav lub tshuab ntxhua khaub ncaws" yuav muaj 100,000 queries.
Tam sim no xav tias koj muag cov thoob ntoo. RF thov "yuav ntoo chim" yuav muaj 10 txhiab thov. Raws li koj tuaj yeem pom, nws tsis tuaj yeem txiav txim siab kom raug rau daim duab kom nkag siab tias yuav tsum tau thov ntau npaum li cas thiaj li dhau los ua qhov siab.
Defining queries
txhawm rau sau cov ntsiab lus semantic, txoj hauv kev yooj yim tshaj plaws yog siv Wordstat. Nov yog qhov kev pabcuam Yandex uas pab koj nkag siab qhov zaus ntawm kev thov. Nws ua haujlwm li cas?
Piv txwv li, koj txiav txim siab muag cov khaub ncaws menyuam yaus. Nws tsis yog qhov nyuaj rau twv tias lo lus tseem ceeb hauv koj lub niche yuav yog "cov khaub ncaws menyuam yaus". Koj nkag mus rau hauv kab "Wordstat", thiab cov kev pabcuam scans cov ntaub ntawv ntawm txhua qhov chaw thiab xaiv cov npe rau koj, hauvnyob rau hauv uas muaj ntau yam variations ntawm kev thov yog qhia rau sab laug, thiab tus naj npawb ntawm kev thov rau lawv ib lub hlis yog qhia rau sab xis.
Txoj kev no koj yuav paub tias cov lus nug "cov menyuam yaus khaub ncaws" tau nkag 900 txhiab zaug hauv ib hlis. Tom ntej no ntawm cov npe nrog 200,000 hits yuav yog "cov khw muag khaub ncaws menyuam yaus", thiab lwm yam.
Thaum koj saib tus naj npawb ntawm kev thov, ces txiav txim siab tias thawj kaum yog qhov kev thov siab. Ntxiv mus, ib feem yuav xa mus rau qhov nruab nrab, thiab cov lus nug tsawg zaus yuav muab zais rau hauv qab kawg.
Tam sim no cia ua piv txwv tias koj muaj ntau lub niche. Koj muag cinder block. Peb sau lo lus no hauv Wordstat thiab tau txais cov txiaj ntsig. Raws li koj tuaj yeem pom, tsuas yog 83,000 qhov kev thov hauv ib hlis tau mob siab rau cinder thaiv. Tab sis qhov kev thov "cinder block price" - tsuas yog 12 txhiab. Raws li koj tuaj yeem pom, qhov kev thov ntau zaus tuaj yeem sib txawv ntawm tus lej, nyob ntawm qhov tshwj xeeb ntawm cov peev txheej.
Qhia qhov txawv
Koj tseem yuav tau kawm paub qhov txawv ntawm qhov kev thov siab thiab qis zaus, thiab tsis txhob hnov qab txog qhov nruab nrab zaus. Nws yog qhov tsim nyog los muab piv txwv uas qhia qhov txawv ntawm lawv:
- HF yog "yuav tsev";
- MF - "yuav ib chav tsev hauv Moscow";
- LF - "yuav ib chav tsev nyob hauv Moscow."
Raws li koj tuaj yeem pom, qhov sib txawv yog nyob rau hauv kev kho kom zoo. Nws tau siv los txiav txim siab tias qhov tsawg zaus - txog li 100 impressions, nruab nrab zaus - mus txog 1000 thiab high-frequency ntawm 1000. Tab sis, raws li koj tuaj yeem pom hauv qhov piv txwv, qhov xwm txheej.sib txawv kiag li, thiab txhua yam yuav nyob ncaj nraim ntawm koj cov peev txheej thiab kev ua haujlwm.
Promotion
Txhawm rau tsim cov ntsiab lus semantic, txawm li cas los xij, koj yuav tau cuam tshuam nrog kev nce qib ntawm cov lus nug ntau zaus thiab lwm yam. Tau kawg, ib tus tuaj yeem hais tam sim ntawd tias nws muaj txiaj ntsig ntau dua los xaiv cov lus nug tsawg zaus, tab sis qee zaum qhov no tuaj yeem yog qhov kev npau suav tsis tuaj yeem ntawm tus tswv thiab optimizer. Yog li ntawd, qhov teeb meem no yuav tsum tau daws.
Yog li, cov lus nug tsawg zaus yog qhov zoo rau qhov no. Qhov xwm txheej yuav zoo dua yog tias muaj cov kab lus sib tw heev ntawm lawv. Tab sis nyob rau hauv txhua rooj plaub, koj yuav tsum tau pib txhawb cov peev txheej thawj zaug nrog tsawg zaus thov. Qhia lawv hauv cov koob tshuaj me me, tom qab qee lub sijhawm nws yuav muaj peev xwm pib siv qhov nruab nrab thiab tsuas yog tom qab ntawd pib ua haujlwm nrog lub siab zaus.
Yog tias peb tau ua haujlwm los txhim kho cov peev txheej tau ntev, thiab nws nyob hauv txoj haujlwm zoo, tsuas yog qhov no nws tuaj yeem pib qhia HF.
Kev tshaj tawm
Raws li tau hais dhau los, cov lus nug ntau zaus yeej ib txwm muaj kev sib tw, yog li nws nyuaj heev kom tau mus rau saum lawv. Rau cov ntsiab lus tshaj tawm los ua haujlwm tiag tiag rau cov chaw hluas, nws yog qhov zoo dua los xaiv qhov tsawg zaus. Tab sis yog tias qhov kev xaiv no tsis haum rau koj, npaj siv nyiaj ntau.
Nws feem ntau lees txais tias 6 txhiab rubles yog qhov nyiaj tsawg kawg ib hlis rau kev nce qib hauv HF. Tab sis qhov tseeb, txhua yam txawv me ntsis, txij li kev thov kev lag luam nrov yuav raug nqi rau koj kaum thiab pua txhiab rubles.
Nyob zoo
Yuav txhawb nqathov siab npaum li cas? Hauv qhov no, peb tsis tuaj yeem tham txog qhov txiaj ntsig kawg, txij li cov lus nug tshwm sim: "Nws puas tsim nyog?". Yuav luag txhua tus kws tshaj lij SEO yuav qhia rau koj tias rau qhov chaw hluas, qhov no yog txheej txheem kev puas tsuaj thiab nyiaj pov tseg.
Tsuas muaj ib qho zoo hauv zaj dab neeg tag nrho - qhov kev pab cuam loj ntawm cov neeg tuaj saib. Nws yog qhov xav tau tias qhov kev thov ntau dua, cov tsheb khiav ntau dua. Muaj qee qhov kev pabcuam uas tuaj yeem txhawb nqa ntawm HF nkaus xwb, qhov no yog qhov laj thawj zoo vim tias tsis muaj lwm txoj hauv kev, koj yuav tsum nyiam cov neeg tuaj saib txhua txoj hauv kev.
Tab sis muaj ntau yam tsis zoo hauv qhov kev tshaj tawm no. Txhua tus neeg uas tsawg kawg ib zaug txiav txim siab ua ib kauj ruam no kom paub meej lossis vim tsis muaj kev paub tau ntsib qhov tsis muaj cov neeg tuaj saib lub hom phiaj thiab kev hloov pauv qis. Qhov no yog vim qhov tseeb tias HF yog qhov kev thov tsis meej, uas feem ntau tsuas yog qhia tias tus neeg siv nws tus kheej tsis paub qhov nws xav tau.
txheej txheem no feem ntau ntev thiab kim heev. Koj cov neeg sib tw yuav yog cov lag luam paub zoo thiab cov ntaub ntawv xov xwm. Lub tshuab tshawb nrhiav tso siab rau cov peev txheej no ntau dua li cov tsim tshiab, yog li koj yuav tsum tsim kom muaj qhov sib txuas loj thiab ua haujlwm nrog cov ntsiab lus cuam tshuam. Txhua yam no siv sijhawm ntau thiab nyiaj txiag.
Qee lub sij hawm lub cav tshawb nrhiav tsis raug qhia txog tus lej ntawm kev thov, muab qhov nruab nrab lossis ntses bass thaj tsam rau siab. Tau txais qhov kev thov "tsis muaj", kev ua kom zoo yog qhov tsis muaj qab hau.
Thaum kawg, kev nce qib hauv cov lus sib dhos tsis tsim nyog, vim tias dhau sijhawm nws tuaj yeem rub nws tus kheej. Piv txwv li, koj nce qibntawm kev thov "meizu dual lub koob yees duab smartphone", uas yog woofer. Thaum qhov hnyav ntawm qhov chaw nce vim qhov txuas loj, koj tuaj yeem pom ntawm qhov kev thov "smartphone".
Raws li koj tuaj yeem pom, kev nce qib hauv HF tsis muaj txiaj ntsig. Koj txoj hauj lwm ua tus tswv ntawm cov peev txheej hluas yog nrhiav cov lus nug tsawg zaus, sib tw heev. Tsis txhob hnov qab txog cov ntsiab lus muaj peev xwm, cuam tshuam thiab nthuav.
