Thaum tsim ib lub vev xaib hauv Is Taws Nem, sai lossis tom qab yuav tsum muaj kev txhawb nqa kom zoo thiab muaj txiaj ntsig, ib qho ntawm cov haujlwm uas ua haujlwm nrog cov ntsiab lus tshaj tawm xov xwm: qhov tseeb muaj pes tsawg leeg ntawm kev tshaj tawm, txiav tawm cov tsheb tsis tsim nyog, uas Cov ntsiab lus tsis zoo yog siv (cov npe "Yandex. Direct").
Qhov no yog dab tsi?
Hauv kev lag luam, nws yog ib qho tseem ceeb heev kom nrhiav tau ib tus neeg uas npaj siab yuav cov khoom lag luam, hauv lwm lo lus, koj cov neeg tuaj saib, uas yuav raug tsom los ntawm kev tshaj tawm, nqi, thiab kev muag khoom. Kev nce qib hauv Internet ua haujlwm ib yam nkaus. Txhawm rau kom nyiam lawv cov peev txheej, cov neeg lag luam hauv Is Taws Nem thiab cov tswv ntawm lub xaib mus rau kev tshaj tawm hauv Yandex. Direct thiab Google Adwords. Txawm li cas los xij, tsuas yog tsim ib lub banner tsis txaus rau kev nce qib, nws yog ib qho tseem ceeb heev uas yuav tsum tau kho thiab ua kom zoo tshaj rau cov neeg siv lub hom phiaj. Koj tuaj yeem ua qhov no nrog cov lus tsis zoo.
Tus piv txwv hauv qab no yuav piav qhia meej ntxiv. Xav tias koj muagNikon koob yees duab thiab cov cuab yeej yees duab hauv Moscow. Rau koj, cov qhua nrog kev thov "Nikon koob yees duab Moscow" yuav yog qhov tseem ceeb tshaj li tus neeg uas tab tom nrhiav "lub koob yees duab" lossis "Samsung koob yees duab". Rau qhov no, muaj cov ntsiab lus tsis zoo - cov npe "Yandex. Direct", uas tshuaj xyuas cov tsheb tsis tsim nyog.
Qhov phom sij yog dab tsi ntawm qhov chaw tsis muaj cov ntsiab lus tsis zoo?
Vim li cas thiaj tseem ceeb rau siv cov lus zam? Tom qab tag nrho, ntau tus neeg tuaj xyuas lub xaib, qhov siab dua qhov yuav khoom. Qhov tseeb, txhua yam yog qhov tseeb. Muaj xws li ib yam li "failure rate". Cov no yog Yandex cov txheeb cais uas qhia tias tus neeg siv sijhawm ntau npaum li cas hauv qhov chaw. Yog tias peb tham txog 15-20 vib nas this, nws txhais tau tias tus neeg siv tsis pom qhov nws tab tom nrhiav. Yog li ntawd, lub tshuab tshawb nrhiav yuav xav txog cov peev txheej tsis cuam tshuam thiab txo qis nws hauv qeb duas. Qhov ntau bounces, qhov qis ntawm qhov chaw ntawm qhov chaw. Tias yog vim li cas cov lus tsis zoo "Yandex. Direct" yog qhov tseem ceeb, cov npe uas yuav tau tham hauv qab no.
Qhov thib ob yog tus nqi tshaj tawm. Rau txhua qhov nyem rau ntawm koj qhov kev tshaj tawm hauv Yandex, koj yuav them tus nqi. Txhawm rau kom tsis txhob nkim koj cov peev nyiaj ntawm cov neeg tuaj saib random, koj yuav tsum ua qhov kev tshawb fawb xaiv ntau dua thiab txiav tawm cov neeg tuaj saib tsis yog hom phiaj.
Yuav ua li cas kom phim qhov kev tshaj tawm?
Standard "Yandex. Direct" cov ntsiab lus tsis zoo (cov npe) tuaj yeem teeb tsa rau txhua qhov kev tshaj tawm. Ua li no, koj yuav tsum tauua ntej txiav txim seb peb muag lossis muab rau leej twg.
- Tsis suav nrog nyob ib sab thiab cuam tshuam nrog koj qhov kev ua si. Ib qho piv txwv yooj yim - koj muag cov rooj tog ntoo, tab sis cov rooj tog ntoo rau cov menyuam roj hmab tsis yog koj qhov ntau, uas txhais tau hais tias lo lus "me nyuam roj hmab" yuav tsum muab ntxiv rau cov npe ntawm cov lus tsis zoo. Los yog, piv txwv li, koj muag cov cua txias rau chav. Lo lus tseem ceeb "conditioner" muaj homonyms - ntaub softener, plaub hau txias, thiab lwm yam, yog li ntawd, lawv kuj yuav tsum tau "tshem tawm".
- Xav txog qhov tseem ceeb hauv cheeb tsam. Yog tias koj muab cov kev pabcuam txiav plaub hau hauv Minsk, muaj cov npe tshwj xeeb thoob ntiaj teb ntawm "Yandex. Direct" cov ntsiab lus tsis zoo uas tsis suav nrog cov nroog hauv lwm lub tebchaws lossis cheeb tsam.
- Thov txim cov ntawv tsis tsim nyog. Yog tias koj muaj kev nthuav qhia online ntawm Pantene plaub hau tshuaj pleev ib ce, tsis suav nrog lwm cov tuam ntxhab thiab lwm lub npe. Qhov no yog qhov tseeb tshwj xeeb tshaj yog rau cov khoom kim heev - tsheb, cov hniav nyiaj hniav kub, txij li tus neeg uas tab tom nrhiav Lada Grand tsis zoo li yuav muaj peev xwm them tau lub tsheb khoom kim heev.
- Tsis suav cov ntaub ntawv thov thiab cov lus xws li "vim", "vim li cas", "leej twg", thiab lwm yam. Vim hais tias ib tug neeg tab tom nrhiav cov ntaub ntawv "Lub smartphone yog dab tsi?" yuav tsis tas xav yuav ib qho.
Yooj yim tshaj plaws los sau cov lus zam
txhawm rau nrhiav cov ntsiab lus tsis zoo rau peb lo lus tseem ceeb, koj yuav tsum siv Wordstat tus neeg siv khoom los ntawm Yandex. Peb nkag mus rau lo lus tseem ceeb hauv kev tshawb nrhiav, thiab kev xaiv tsim cov kev thov nquag tshaj plaws rau qhov kev txaus siab.lub ntsiab lus. Peb theej daim ntawv teev npe no rau hauv Excel thiab tshem tawm txhua yam tsis txaus ntseeg - cov lej, cim, hloov "+" rau qhov chaw, tawm hauv kem nrog cov yuam sij xwb.
Tom qab ntawd, hauv "Cov ntaub ntawv" tab, xaiv "Tshaj tawm los ntawm kab" ua haujlwm, kos "Nrog cov cais" thiab "Space" checkboxes. Peb twb tau txais ob peb kab nrog cov lus. Peb muab lawv tso rau hauv ib kab thiab hauv "Cov ntaub ntawv" tab, nyem "Delete Duplicates". Muaj cov ntsiab lus tsis zoo sab laug ntxiv rau koj qhov kev tshaj tawm.
Yuav ua li cas tso rau hauv ad
Txhawm rau txhawm rau zam rau cov lus tshaj tawm, koj yuav tsum mus rau Yandex. Direct nqis thiab qhia lawv ntawm peb theem:
- ib daim ntawv teev cov ntsiab lus tsis zoo "Yandex. Direct" (ntawm theem ntawm tag nrho cov phiaj xwm);
- ad-level exclusion words;
- cov lus tsis zoo ntawm qib lo lus tseem ceeb.
thawj qeb yog cov lus zam uas tsis koom nrog kev yuav khoom. Cov no suav nrog cov lus "dawb", "ua koj tus kheej", "dab tsi yog nws", "kos duab", "duab", "saib xyuas", "abstract" thiab ntau lwm tus. Yog li, tus neeg siv nrog cov lus nug "daim duab ntawm lub tsho xiav", "rub tawm lub phiaj xwm kev lag luam rau lub khw txiav plaub hau", "sw koj tus kheej ris" yuav tsis pom kev tshaj tawm rau lub khw muag khaub ncaws lossis nplooj ntawv rau kev zoo nkauj salon.
qeb thib ob yog cov ntsiab lus tsis zoo ("Yandex. Direct" daim ntawv teev npe), uas tso cai rau koj txiav tawm tsuas yog qee hom khoom uas peb tsis muaj. Cia peb hais tias koj muaj khau liab hauv koj cov khoom muag, tab sis tsis muaj tiab liab. Txiav tawm lo lus "daim tiab", koj tsis tuaj yeem, vim tias koj muaj cov khoom no hauv lwm cov xim rau muag. Yog tias koj tshem lo lus "liab" ntawm theem ntawm tag nrho cov phiaj xwm, ces tus neeg siv yuav tsis pomkoj thiab khau liab. Yog li ntawd, qhov kev zam yuav tsum tau suav nrog tsuas yog cuam tshuam nrog "hnav khaub ncaws" tseem ceeb. Txhawm rau ua qhov no, hauv "Yandex. Direct" hauv "Cov ntsiab lus tsis zoo rau kev tshaj tawm" tab, rov qab lo lus tseem ceeb "Xav" ntawm sab laug, sau "Liab".
qeb thib peb qhia meej qhov kev thov kom ntxaws. Piv txwv li, muaj peb lo lus nug - "Wool tiab", "Liab wool tiab", "Dub wool tiab". Txhawm rau kom cov kev thov no tsis sib tshuam thiab tus neeg siv pom qhov nws tab tom nrhiav, hauv kab "Cov lus" peb qhia cov yuam sij:
- "Dub wool tiab";
- “Red wool dress”;
- "Woolen tiab - dub, - liab" (qhov no yuav ua rau tus neeg siv mus rau nplooj ntawv nrog kev thov tsuas yog "kho khaub ncaws woolen").
Siv qhov xaus
Cov ntsiab lus tsis zoo - cov npe ntawm "Yandex. Direct", tsim los txhim kho thiab txhim kho kev tshawb nrhiav. Yog tsis muaj kev zam, cov neeg siv random yuav mus ntsib koj nplooj ntawv ntau zaus, thiab lub tshuab tshawb nrhiav yuav maj mam pib maj tawm koj nplooj ntawv raws li tsis cuam tshuam, piv txwv li. tsis phim qhov kev thov. Sau koj cov ntawv tshaj tawm kom raug thiab tswj hwm lawv ntxiv nrog kev pab ntawm "Yandex Analytics", tom qab ntawd kev lag luam online yuav muab cov txiaj ntsig xav tau.
