Raws li kev txheeb cais, Yandex system pab ntau dua 50% ntawm cov lus nug tshawb fawb ntawm cov neeg siv hauv Internet hais lus Lavxias. Lub tuam txhab loj heev niaj hnub no tsis yog lub tshuab tshawb nrhiav xwb, nws yog ib qho kev lag luam tag nrho rau kev txhawb nqa qhov chaw ntawm Runet. Tias yog vim li cas cov kws tshaj lij hauv web thiab cov tswv ntawm lawv tus kheej cov peev txheej yuav tsum muaj peev xwm ua haujlwm nrog Yandex. Direct, cov cuab yeej tseem ceeb rau SEO nce qib thiab cov ntsiab lus tshaj tawm hauv Web. Hauv tsab xov xwm no koj yuav pom cov lus piav qhia ntxaws txog yuav ua li cas Direct (Yandex) ua haujlwm, nws ua haujlwm li cas thiab yuav ua li cas txuas lawv mus rau ib kauj ruam.
Vim li cas thiaj xaiv Yandex. Direct?
Yog li, yog vim li cas: Yandex yog lub ntiaj teb kev tshawb fawb tshaj plaws hauv tebchaws Russia thiab CIS lub teb chaws tsis txaus, ces ntawm no yog ob peb qhov kev sib cav ntxiv los txhawb koj cov peev txheej los ntawm kev tshaj tawm cov ntsiab lus. Cia peb tham txog yuav ua li cas Direct (Yandex) ua haujlwm:
- koj qhov kev tshaj tawm tsuas yog qhia rau tus neeg txaus siab xwb, uas txhais tau tias koj yuav tau txais tus neeg yuav khoom tiag tiag;
- siv cov ntsiab lus kev tshaj tawm kev pabcuam, koj yuav pom qhov nkag ntawmqhua;
- phiaj siv nyiaj - koj siv nyiaj rau kev tshaj tawm nkaus xwb ntawm cov neeg siv kev hloov pauv (nyem), uas txhais tau tias koj tuaj yeem suav cov txheeb cais - kev tshaj tawm zoo npaum li cas los ntawm Yandex. Direct;
- Muaj peev xwm ua kom pom tseeb nqaim ntawm kev tshaj tawm - koj tuaj yeem tso ib qho kev tshaj tawm hauv kev tshawb fawb txog cov txheej txheem tshwj xeeb, piv txwv li, thaj chaw - "xov tooj kho hauv Samara";
- kev tshaj tawm tsuas yog luam tawm ntawm cov khoom muaj txiaj ntsig zoo, muaj pov thawj;
- Yandex txuag koj lub sijhawm, yog li koj tuaj yeem tshaj tawm kev tshaj tawm hauv ib teev thiab hloov pauv sai yog tias tsim nyog.
Cov txiaj ntsig tau pom tseeb. Thiab tam sim no peb yuav kawm yuav ua li cas ua haujlwm nrog Yandex. Direct - cov lus qhia qhia txog kev sib txuas cov ntsiab lus tshaj tawm, teeb tsa retargeting, tsim kev sib tw thiab sau cov txiaj ntsig ntawm kev tshaj tawm kev tshaj tawm siv web analytics.
Yuav ua li cas los tsim kev tshaj tawm kev tshaj tawm hauv Direct?
Thawj kauj ruam ntawm kev txhawb nqa cov peev txheej yog sau npe tus account. Nkag mus rau hauv qhov kev tshawb fawb bar "Yandex" - "Direct", ua raws li thawj qhov txuas thiab nyem "Sau npe". Ntawm no koj nkag mus rau tag nrho cov ntaub ntawv tsim nyog, qhia lub teb chaws thiab xaiv "Professional xaiv" "Yandex. Direct".
Tsim kom muaj kev tshaj tawm kev tshaj tawm, mus rau qhov tsim nyog tab, xaiv hnub pib thiab xaus, qhia cov neeg sib txuas lus. Yog xav tau georeferencing nruj, xaiv qhov tsim nyog teb hauv Refine menu. Peb kuj qhia cov ntsiab lus tsis zoo, uas yog, cov lus nug uas koj yuav tsisyuav tsum muaj kev cuam tshuam kom tsis suav cov tsheb khiav tsis tsim nyog thiab siv nyiaj siv tsis raug ntawm kev nias.
Defining sites
Nkag mus rau koj cov phiaj xwm phiaj xwm phiaj xwm thiab xaiv cov chaw uas koj qhov kev tshaj tawm yuav tsum tshwm sim. Direct (Yandex) ua haujlwm li cas hauv qhov no? Yog tias koj yog ib tus neeg muag khoom ntawm cov cuab yeej kho mob nyuaj, thiab tsis khij lub npov "Tsis quav ntsej cov neeg siv khoom nyiam", ces cov neeg siv khoom sib txawv yuav pom koj qhov kev tshaj tawm, tsis hais seb lawv xav tau ib txoj kab rau cov nroj tsuag tshuaj los yog tsis. Koj kuj xav kom qhov kev tshaj tawm tsuas yog tau txais los ntawm cov neeg siv txaus siab, piv txwv li, los ntawm cov chaw kho mob thematic, yog li qhov no, koj yuav tsum coj mus rau hauv tus account qhov nyiam ntawm cov neeg siv. Raws li, koj yuav tsum khij lub npov tawm ntawm kab uas xav tau.
Thiab vice versa. Piv txwv li, koj yog tus muag khoom pizza. Nws yog qhov nyuaj heev los nrhiav cov peev txheej thematic tshwj xeeb rau koj qhov kev tshaj tawm, txij li txhua tus neeg noj pizza - ob qho tib si cov neeg tuaj saib rau lub rooj sib tham kho mob thiab cov neeg uas tab tom nrhiav cov yeeb yaj kiab online. Yog li, nws tsis pom zoo kom kos lub thawv "Tsis quav ntsej cov neeg siv nyiam" hauv qhov no.
Tseem muaj ntau qhov chaw tshaj lij, xws li tso tseg koj qhov kev tshaj tawm thaum lub xaib poob qis, tus nqi sib tw rau cov neeg siv xov tooj ntawm tes, qhov chaw tsis xav tau thiab chaw nyob uas koj tsis xav pom koj qhov kev tshaj tawm. Tom qab ntawd, mus ncaj qha rau nws cov creation.
Yuav sau li cas?
Rau cov uasnkag siab tias Yandex. Direct cov ntsiab lus tshaj tawm ua haujlwm li cas, tsis tas yuav piav qhia yuav ua li cas sau ib qho kev tshaj tawm kom raug. Tab sis yog tias koj yog tus pib tshiab, koj yuav tsum paub tseeb tias yuav xaiv cov ntsiab lus thiab cov ntsiab lus tsis zoo rau dab tsi.
Ib lo lus tseem ceeb lossis kab lus yog qhov uas tus neeg siv tab tom nrhiav hauv kev tshawb nrhiav. Yuav nrhiav tau lawv li cas? Nws yog qhov yooj yim: koj tsis tas yuav qhia qhov kev xav tsis thoob thiab zaum nrog phau ntawv loj hauv koj txhais tes, nco ntsoov cov lus sib piv - tsuas yog tig mus rau Yandex Wordstat, nkag mus rau yam koj muab, thiab xaiv qhov tsim nyog tshaj plaws ntawm daim ntawv teev npe.
Cov ntsiab lus tsis zoo pab txhawm rau tshem tawm cov kev thov tsis tsim nyog kom tsis txhob nkim koj cov peev nyiaj tshaj tawm. Piv txwv li, yog tias koj muag pizza yam tsis muaj kev xa khoom hauv tsev, ces koj cov lus tsis zoo yuav yog "kev xa khoom."
Dab tsi ntxiv? Hauv kev tshaj tawm, koj tuaj yeem ua tib zoo hu rau kev nqis tes ua, piv txwv li, "Yuav hnub no - txuag tag kis!", nrog rau cov lus ntxim nyiam: "qis, pub dawb, nce qib" thiab lwm yam.
Ntxiv cov neeg sib cuag thiab txuas mus rau ntu, qhov no yuav pab txhawb kev nyem.
Kuv yuav teeb tsa retargeting li cas?
Hnub no, rau kev tshaj tawm lub vev xaib zoo, nws tsis txaus tsuas yog tsim kev tshaj tawm muag thiab tso rau hauv Is Taws Nem. Txhawm rau kom nkag siab tiag tiag li cas Yandex. Direct ua haujlwm, nws cov txiaj ntsig zoo li cas, koj yuav tsum paub txog qhov zoo li retargeting.
Xav txog qhov xwm txheej hauv qab no: los ntawm kev tshawb nrhiav lossis los ntawm kev tshaj tawm, qee tus neeg tuaj xyuas pom koj. Nws yuav tau yuav cov khoom, tab sis ib yam dab tsi cuam tshuam tus neeg siv lossis nyiaj txiag tsis tso cai, thiabtus neeg ntawd txiav txim siab tias nws yuav los rau koj ib zaug, tab sis tom qab ib pliag nws tsis nco qab lawm.
Kev rov ua haujlwm rov qab uas tuaj yeem teeb tsa hauv Yandex. Direct, tso cai rau koj taug qab cov neeg siv zoo li no thiab coj lawv rov qab nrog kev pab cuam ntawm kev ua phem tshaj tawm. Ntawd yog, tus neeg uas tuaj xyuas koj qhov chaw ib zaug, nyob rau lwm qhov chaw, yuav nyob rau hauv qhov chaw rau kev tshaj tawm los ntawm Yandex kom pom koj qhov ad.
Yuav teeb li cas? Ua ntej koj yuav tsum muab tus qhua tuaj xyuas los ntawm Yandex. Kev ntsuas. Tom ntej no, nyob rau hauv kab "Retargeting tej yam kev mob", nias lub "Ntxiv" khawm thiab teem caij rau cov neeg siv yuav pab pawg neeg. Piv txwv li, cov neeg uas xav tau kev xa khoom lossis ib yam khoom tshwj xeeb.
Analytics
Ntxiv nrog rau yuav ua li cas Yandex. Direct (kev tshaj tawm) ua haujlwm, nws tseem yuav tsum nkag siab lub hauv paus ntsiab lus ntawm kev ua haujlwm ntawm Yandex. Direct kev pabcuam. Analytics". Qhov no yog qhov tsim nyog txhawm rau txhawm rau ntsuas qhov ua tau zoo ntawm kev sib tw. Rau lub hom phiaj no, Direct muaj ntau yam cuab yeej - dav dav, ib ntus, thaj chaw txheeb cais, nyob rau hauv uas koj tuaj yeem saib cov naj npawb ntawm clicks, impressions thiab bounces, citation Performance index, nruab nrab nqi ntawm kev tshaj tawm, thiab tag nrho cov kev siv nyiaj txiag. Nrog kev pab los ntawm Yandex. Metrics" koj tuaj yeem tsis tsuas yog taug qab muaj pes tsawg tus neeg siv tuaj rau ntawm lub xaib, tab sis kuj lawv tau ua dab tsi nyob ntawd, cov khoom siv dab tsi uas lawv tau saib, ntev npaum li cas thiab cov txiaj ntsig zoo li cas. Koj tuaj yeem siv cov kev txheeb cais sab nraud - Qhib Stat thiab Live Internet.
Auction
Cov lus nug kawg tseem nyob - qhov kev tshaj tawm no raug nqi npaum li cas?thiab kev txhawb nqa? Qhov no yuav pab peb teb cov lus nug: Yandex yog dab tsi. Direct”, lub kaw lus no ua haujlwm li cas thiab leej twg teev tus nqi?”
Kev sib tw yog tus tshaj tawm kev sib tw, cov txiaj ntsig ntawm qhov teeb tsa tus nqi ib nyem hauv txiaj. Nws tau txiav txim siab rau txhua hom kev tshaj tawm - kev tso chaw tshwj xeeb, muaj zog thiab lav qhov kev xav. Yog li, tus nqi teeb tsa muaj txiaj ntsig zoo rau ob tus neeg tshaj tawm thiab Yandex.
Yog li, peb tau txheeb xyuas li cas Direct (Yandex) ua haujlwm, yuav ua li cas teeb tsa nws cov haujlwm tseem ceeb tshaj plaws thiab yuav ua li cas tus nqi ib nyem tsim. Hmoov zoo nrog koj cov kev hloov pauv!
