Ib qho chaw nrov tshaj plaws rau kev tso cov ntsiab lus tshaj tawm hnub no yog Yandex. Direct. Txhawm rau xaj kev tshaj tawm los ntawm Yandex, koj yuav tsum hu rau tus kws tshaj lij kev txhawb nqa, thiab txhawm rau muab nws tus kheej thiab muab cov kev pabcuam rau kev lag luam, koj yuav tsum tau txais daim ntawv pov thawj Yandex. Direct tus kws tshaj lij. Yuav ua li cas?
Kauj Ruam Ib - Nkag mus
Ua ntej, koj yuav tsum xyuas seb koj puas muaj peev xwm tau txais daim ntawv pov thawj, vim tsis yog txhua tus neeg siv tau tsim nyog. Cov neeg ua haujlwm ntawm cov koom haum tshaj tawm tau txais kev nkag mus tom qab 3 lub hlis ua haujlwm nrog Yandex. Direct. Yuav ua li cas tus neeg tshaj tawm tsis tu ncua tau txais daim ntawv pov thawj Yandex. Direct? Nws yuav tsum:
- nquag ua cov ntsiab lus tshaj tawm rau ntau dua 6 lub hlis;
- thaum tsim, siv tus kws tshaj lij Yandex. Direct interface;
- siv ntau dua $300 rau kev tshaj tawm hauv peb lub hlis dhau los.
Yog tias muaj cov xwm txheej no, koj tuaj yeem nkag mus rau Yandex. Expert thiab pib npaj.
Ntu ob -Training
Nws tsim nyog sau cia tias nws nyuaj heev kom tau txais daim ntawv pov thawj Yandex. Direct. Koj yuav tsum teb 42 cov lus nug uas tuaj yeem cuam tshuam txawm tias tus kws paub txog kev paub dhau los, muab 39 cov lus teb kom raug, thiab tag nrho cov no nrog lub sijhawm txwv ntawm 30 feeb. Kev rov ua dua yog tso cai thawj zaug hauv ib lub lis piam, thib ob thiab thib peb - nrog lub sijhawm ntawm 3 lub hlis, rau zaum thib plaub - tom qab rau lub hlis. Yog li ntawd, ua ntej koj pib qhov kev xeem, koj yuav tsum xav txog kev npaj hnyav rau kev xeem, thiaj li tsis txhob nkim sij hawm rov qab los tom qab.
Koj tuaj yeem kawm ntawm koj tus kheej los ntawm kev kawm cov lus nug tseem ceeb ntawm kev xeem (cov npe ntawm cov ncauj lus rau kev xeem nyob hauv qab no) lossis nrog kev pab los ntawm cov kws tshaj lij cov ntsiab lus thiab cov uas tau txais daim ntawv pov thawj Yandex. Direct.
Theem Peb - Ntawv pov thawj
Raws li twb tau hais lawm, kev lees paub yog qhov kev xeem online dawb uas muaj 42 cov lus nug, 39 ntawm qhov yuav tsum tau muab cov lus teb tsuas yog raug. Qhov kev ntsuam xyuas xav tias muaj kev paub zoo tshaj plaws theoretical hauv kev tshaj tawm cov ntsiab lus thiab muaj peev xwm los siv lawv hauv kev xyaum. Nov yog cov npe piv txwv ntawm cov ncauj lus uas tus neeg kuaj xyuas yuav tsum tau taw qhia:
- nqi ib nyem thiab them nyiaj rau kev tshaj tawm kev tshaj tawm;
- Tswv yim thiab cov cai rau kev xav;
- ntsiab lus xav tau;
- xaiv cov ntsiab lus thiab cov ntsiab lus tsis zoo;
- CTR Yandex. Direct;
- tsom xam cov txheeb cais, thiab lwm yam.
Rau qhov tseeb, ntawm no yog ob peb nqe lus nug uas tuaj yeem hla hauv qhov kev xeem.
- pob nyem txhua lub limtiam yog dab tsi?
- Qhov Kev Pom Zoo Tshaj Plaws nyob qhov twg?
- Yuav ua li cas npaj tus qauv rau kev txheeb cais?
- Puas muaj pes tsawg lo lus tsis zoo nyob hauv ib lo lus tseem ceeb?
- CTR cuam tshuam dab tsi?
Raws li qhov ua tiav ntawm kev xeem dhau, koj yuav tau txais daim ntawv pov thawj Yandex. Direct, siv tau 1 xyoos, lees paub koj qhov kev tsim nyog ua tus thawj coj.
Yuav ua li cas muab daim ntawv pov thawj rau tus kws kho mob?
Rau cov tuam txhab koom nrog hauv Internet txhawb nqa, daim ntawv pov thawj Yandex qhib txoj hauv kev rau cov haujlwm kim thiab loj. Cov thawj coj tau lees paub ntau dua nyob rau hauv lub koom haum tshaj tawm, qhov siab dua nws cov xwm txheej hauv kev lag luam kev lag luam yuav muaj, ntau tus neeg yuav xav ua haujlwm nrog nws. Ntxiv mus, Yandex niaj hnub tshaj tawm cov txiaj ntsig ntawm lub xyoo rau kev lees paub.
Rau tus kws tshaj lij, qhov no kuj yog kauj ruam tseem ceeb rau kev nce qib. Tus thawj coj uas tau lees paub hauv Yandex. Direct tau lees paub tias yuav tuaj yeem ua qhov kev tshaj tawm zoo tshaj plaws, txiav txim siab cov peev nyiaj zoo rau nws, sau cov ntsiab lus muaj peev xwm, txheeb xyuas cov txheeb cais thiab ntsuas qhov ua tau zoo ntawm kev ua haujlwm, yog li tso cai rau koj kom nyiam cov ntsiab lus. ntau lub hom phiaj tsheb.
Tau kawg, daim ntawv pov thawj Yandex. Direct, cov lus nug uas tau hais los saum toj no, tsis hais txog kev paub txog cov yam ntxwv ntawm Yandex. Metrica, xa tawm tshaj tawm rau Excel lossis Direct API thiab lwm ntu ntawm lub vev xaib tshuaj ntsuam xyuas,tseem tsim nyog rau tus thawj coj muaj peev xwm, tab sis yog tias tsim nyog, koj tuaj yeem tau txais daim ntawv pov thawj rau qhov kev paub no ntawm tib Yandex.
Certificate "Yandex. Metrica"
Cov kab lus tau tham txog yuav ua li cas thiaj tau txais daim ntawv pov thawj Yandex. Direct, tam sim no cia peb tham me ntsis txog daim ntawv pov thawj Yandex. Metrica - ib qho tseem ceeb sib npaug, tab sis ntau cov cuab yeej nyuaj rau tus tshaj tawm online.
Yog tias Lub Chaw Ncaj Ncees tau lees paub qhov kev paub ntawm tus kws tshaj lij hauv kev tsim cov ntsiab lus tshaj tawm, tom qab ntawd Metrics platform qhia tias tus thawj tswj hwm muaj peev xwm ntsuas tau cov txiaj ntsig thiab kev ua tau zoo ntawm nws txoj haujlwm. Daim ntawv pov thawj Yandex. Metrics ntsuas:
- kev paub ntawm lub xaib cov neeg tuaj saib;
- nkag siab tus cwj pwm thiab kev ua haujlwm ntawm cov neeg tuaj saib rau cov peev txheej;
- muaj peev xwm txheeb xyuas qhov hloov pauv ntawm qhov chaw, piv txwv li pes tsawg tus neeg tuaj saib lub xaib tiag tiag ua kev yuav khoom;
- muaj peev xwm txheeb xyuas qhov ua tau zoo ntawm kev tshaj tawm online thiab offline;
- muaj peev xwm txheeb xyuas cov peev txheej tsheb thiab ntau ntxiv.
Los ntawm kev tau txais daim ntawv pov thawj hauv cov no thiab lwm qhov chaw (Google AdWords, Google Analytics), koj ua pov thawj tias koj muaj peev xwm ua tus kws tshaj lij. Qhov ntau koj qhov kev paub yuav raug nqis peev rau hauv kev tshaj tawm kev tshaj tawm, qhov txiaj ntsig ntau dua nws yuav muaj rau cov neeg tuaj saib lub hom phiaj.
Tsis txhob tso tseg, kev hloov pauv siab rau koj!
