Pom zoo tshaj tawm: txheej txheem. Federal Law on Advertising

Cov txheej txheem:

Pom zoo tshaj tawm: txheej txheem. Federal Law on Advertising
Pom zoo tshaj tawm: txheej txheem. Federal Law on Advertising
Anonim

Ntawm txoj kev koj tuaj yeem pom cov ntawv tshaj tawm thiab tshaj tawm uas hu rau kev yuav khoom tshwj xeeb, mus rau ib qho xwm txheej tshwj xeeb lossis mus ntsib lub khw. Tib neeg saib cov ntawv tshaj tawm, banners, sawv thiab cov ntawv tshaj tawm txhua hnub, tab sis ob peb tus neeg xav txog qhov muab tiag tiag. Thiab tsuas yog yog tias koj muaj koj tus kheej lub lag luam, thiab koj xav nqa nws mus rau cov neeg coob coob, nws hloov tawm tias tso kev tshaj tawm sab nraum zoov tsis yooj yim li. Kev sib koom tes ntawm kev tshaj tawm yuav tshwm sim nyob rau ntau theem, yuav tsum tau sau cov ntaub ntawv muaj txiaj ntsig zoo thiab cov ntawv tso cai, thiab yog tias koj npaj yuav muab nws tso rau ntawm cov cuab yeej ntiag tug, ces koj kuj yuav tsum tau sib tw rau "qhov chaw hauv lub hnub" nrog. lwm tus.

kev pom zoo tshaj tawm
kev pom zoo tshaj tawm

Nyob rau hauv tsab xov xwm no peb yuav tham txog raws nraim li cas kev tshaj tawm kev sib koom tes. Peb yuav qhia rau koj paub tias koj yuav tsum ua dab tsi thiab cov saw hlau ntawm kev nqis tes ua kom ua tiav qhov koj xav tau.

Law

Ua ntej txiav txim siab txog tus txheej txheem nws tus kheej, nws yuav tsum paub tias vim li cas ib qho kev tshaj tawm lossis cov lus ntawm hom no yuav tsum tau pom zoo. Tsoomfwv txoj cai lij choj tshaj tawm yuav pab koj nrog qhov no, uas koj yuav tau txais cov ntaub ntawv tsim nyog. Yog koj tsis xav kawmtag nrho cov ntawv, ces cov ntaub ntawv no yuav pab tau koj. Puas yog koj ncaj qha txaus siab rau kev pom zoo tshaj tawm? Tom qab ntawd koj tuaj yeem hla thawj kaum yim kab lus thiab tam sim ntawd qhib tsab xov xwm 19. Nws hais txog kev tshaj tawm sab nraum zoov thiab kev teeb tsa ntawm cov qauv - raws nraim qhov koj yuav tsum tau txais kev tso cai tshwj xeeb rau. Kab lus no piav qhia tag nrho cov ntsiab lus hais txog dab tsi yog txhais los ntawm kev tshaj tawm sab nraum zoov thiab cov qauv, lawv yuav tsum ua li cas, rau lub hom phiaj twg lawv yuav tsum tau siv, qhov twg xws li kev tshaj tawm yog txwv tsis pub, thiab lwm yam.

Daim Ntawv Pom Zoo

Txawm li cas los xij, yog tias koj nyiam tshwj xeeb hauv kev pom zoo ntawm kev tshaj tawm, ces koj yuav tsum tau them nyiaj tshwj xeeb rau ob lub ntsiab lus - 5.8 thiab 13. Koj yuav pom tag nrho cov ntaub ntawv tsim nyog hauv lawv. Tsoom Fwv Teb Chaws Txoj Cai ntawm Kev Tshaj Tawm piav qhia txhua lub sijhawm hauv ntau npaum li qhov ua tau kom tsis txhob muaj kev tsis sib haum xeeb thaum txiav txim siab txog ib rooj plaub. Yog li, yog tias koj ua raws li txoj cai no, koj yuav tsum tsis txhob muaj teeb meem. Yog li, kab lus 5.8 feem ntau mob siab rau qhov kev pom zoo ntawm txoj cai tso tshaj tawm, thiab nws tshwj xeeb tshaj yog hais tias cov tswv yim rau kev tshaj tawm sab nraum zoov thiab cov qauv yuav tsum tau pom zoo nrog cov thawj coj tau tso cai.

kev sib koom tes ntawm kev tshaj tawm sab nraum zoov
kev sib koom tes ntawm kev tshaj tawm sab nraum zoov

Raws li nqe 13, nws hais txog qhov kev pom zoo yuav tsum ua li cas. Nws muaj ob txoj kev xaiv - thawj zaug, tus neeg thov yuav tsum ua ntawv thov rau cov tub ceev xwm hauv nroog nrog ib pob ntawm kev saucov ntaub ntawv kom nws thiaj li hloov mus rau lub koom haum tso cai, nrog rau qhov kev sib koom tes yuav tshwm sim. Lwm qhov kev xaiv ua kom luv txoj hauv kev - tus neeg thov tuaj yeem thov nrog ib pob ntawm cov ntaub ntawv ncaj qha mus rau lub cev tso cai kom tau txais kev txiav txim siab txog kev tso nws cov lus lossis tshaj tawm. Yog li, tam sim no txhua yam yog qhov tseeb nrog txoj cai - nws yog lub sijhawm los mus rau txoj haujlwm nyuaj thiab ntev ntawm kev sib koom tes sab nraum zoov, uas muaj cov kauj ruam zoo kawg nkaus.

Kwv yees cov ntaub ntawv

Yog tias koj txaus siab rau kev pom zoo ntawm kev tshaj tawm sab nraum zoov, ces thawj qhov koj yuav tsum tau ua yog khaws cov ntaub ntawv uas yuav tso cai rau koj mus thov rau qhov chaw nyiam. Yog tias koj hu rau lub tuam txhab tshwj xeeb uas tswj cov xwm txheej zoo li no, koj yuav tau sab laj txog ib pob ntawm cov ntaub ntawv uas yuav tsum tau xa mus rau lub koom haum tso cai.

tsoom fwv txoj cai tshaj tawm
tsoom fwv txoj cai tshaj tawm

Txawm li cas los xij, kev sau cov ntaub ntawv tsuas yog thawj kauj ruam xwb, koj tseem muaj txoj hauv kev mus ntev. Nyob rau yav tom ntej, koj yuav pom tias qhov kev pom zoo ntawm kev tshaj tawm sab nraum zoov yog nyob deb ntawm cov txheej txheem yooj yim thiab ceev tshaj plaws, tab sis qhov tshwm sim yog qhov tsim nyog nws siv koj lub sijhawm thiab kev rau siab. Kev tshaj tawm sab nraum zoov yog lub cav muag khoom zoo heev thiab kev txhawb siab, yog li koj tuaj yeem nce tus naj npawb ntawm cov neeg siv khoom thiab, yog li, koj cov txiaj ntsig.

cov ntaub ntawv ntxiv

Tseem muaj cov ntaub ntawv ntxiv rau kev pom zoo ntawm kev tshaj tawm, uas yuav nyuaj rau koj sau koj tus kheej. Lub ntsiab lus yog tias thawj pobsuav nrog cov ntaub ntawv yooj yim, xws li kev lees paub ntawm kev sau npe ntawm lub tuam txhab, thaum thib ob suav nrog ntau cov ntaub ntawv tshwj xeeb. Txhawm rau tso kev tshaj tawm sab nraum zoov, koj yuav tsum xub kos duab kos duab, uas koj yuav tsum tau muab rau lub cev tso cai. Tab sis qhov ntawd tsis yog tag nrho - daim ntawv teev npe tag nrho yog qhov dav heev, yog li koj yuav tsum xav txog kev hu rau cov kws tshaj lij. Tom qab tag nrho, koj tseem yuav tau muab qhov project tsim, tag nrho cov ntaub ntawv siv, tshwj xeeb yog cov duab thaij duab, thiab kev tso cai rau lawv siv rau kev lag luam. Tsis tas li, yog tias tsim nyog, koj yuav tsum muab tag nrho cov peev txheej ntawm tus kws lij choj, daim ntawv thov thiab cov ntawv - koj tuaj yeem ua koj tus kheej, tab sis kev koom tes nrog cov kws tshaj lij yuav tso cai rau koj los daws cov haujlwm no sai dua thiab ua tau zoo dua. Twb tau nyob rau theem no, koj yuav tsum tau saib xyuas kom ua tiav tag nrho cov ntsiab lus, xws li, piv txwv li, daim duab montage ntawm kev tshaj tawm, kom qhov project tiav tau txais mus rau lub cev tso cai.

Kev txiav txim qhov chaw

Zoo, tam sim no koj twb muaj cov ntaub ntawv tiav lawm, koj yuav tsum kawm kom paub meej cov txheej txheem rau kev sib koom tes sab nraum zoov. Txoj kev no pib nrog kev txiav txim siab qhov chaw koj xav tso koj cov lus, tshaj tawm lossis tsim qauv. Nws yog dab tsi? Qhov tseeb yog tias qhov kev txiav txim yuav txawv nyob rau qee kis - yog tias koj yuav tshaj tawm cov khoom ntiag tug, ces cov txheej txheem yuav luv me ntsis, tab sis yog tias koj tab tom npaj yuav tshaj tawm cov khoom hauv nroog, ces koj yuav tsum tau ua.ob peb kauj ruam ntxiv.

cov ntaub ntawv tso cai tshaj tawm
cov ntaub ntawv tso cai tshaj tawm

Yog li, koj yuav tsum pib nrog cov kauj ruam ntxiv no, vim tias tom qab lawv cov txheej txheem yog tus qauv thiab zoo tib yam rau txhua kis. Kev sau npe ntawm kev tshaj tawm ua haujlwm li cas?

Kev sib tw rau nruab kev tshaj tawm

Thawj qhov chaw koj yuav tsum mus yog tias koj xav koom tes tshaj tawm ntawm lub façade ntawm lub tsev uas muaj lub nroog, thiab tsis yog tus kheej rau koj, yog pawg neeg tshaj tawm hauv nruab nrab. Nws yog nyob ntawd koj tuaj yeem thov qhov chaw rau koj cov lus, uas, tej zaum yuav muaj kev sib tw qee yam. Yog tias koj tswj kom yeej nws, tsuas yog nyob rau hauv rooj plaub no koj tuaj yeem txav mus ntxiv hauv cov txheej txheem kev pom zoo tshaj tawm. Yog tias qhov kev sib tw tsis yeej, ces koj yuav tau rov thov dua rau lwm qhov chaw. Zoo, nws tsis muaj kev nkag siab los piav qhia txog cov txheej txheem no ib zaug ntxiv - nws yog lub sijhawm los xav tias qhov kev sib tw twb yeej lawm, thiab koj npaj txhij mus rau koj lub hom phiaj.

sab nraum zoov advertising daim ntawv tso cai
sab nraum zoov advertising daim ntawv tso cai

Sau daim ntawv cog lus

Yuav ua li cas yog tias nws yog koj daim ntawv thov uas yeej ntawm cov neeg sib tw? Kev sib koom tes ntawm kev tshaj tawm tam sim no txav mus rau qib tshiab - tag nrho hauv tib pawg neeg ua haujlwm koj yuav tsum tau kos npe rau daim ntawv cog lus hais tias nws yog koj thiab koj lub tuam txhab uas tau txais txoj cai los tso cov lus tshaj tawm hauv ib qho chaw tshwj xeeb. Raws li koj tuaj yeem nkag siab, yog tias peb tab tom tham txog cov khoom ntiag tug, ces cov kauj ruam tau piav qhia saum toj no tsis cuam tshuam - koj tsis tas yuav koom nrog kev sib tw rauqhov chaw rau koj qhov kev tshaj tawm thiab kos npe rau daim ntawv cog lus ntawm nws siv, txij li qhov chaw tshaj tawm no yog rau koj - koj yog nws tus tswv. Ib txoj kev los yog lwm qhov, koj yuav tsum tau mus rau lwm yam khoom.

Kev sib koom tes

Txoj cai tom ntej uas koj xav tau hu rau yog GUP GlavAPU. Cias muab, qhov no yog ib qho chaw rau kev txhim kho ntawm lub nroog, uas yuav tsum tau muab rau koj ib tug xaus. Daim ntawv no yog dab tsi? Qhov no yog qhov xaus uas yuav hais tias koj tau txais kev tso cai los ua qee yam kev tsim kho lossis tsim ua haujlwm ntawm ib qhov chaw. Yog li, koj yuav raug tso cai rau nruab koj cov qauv kev tshaj tawm lossis tso daim ntawv tshaj tawm, kos npe thiab lwm yam. Lawm, koj yuav tsis tau txais qhov kev txiav txim siab no yog tias lub cev tau hais los txiav txim siab tias koj qhov kev tshaj tawm yuav tsis ua raws li cov qauv thiab cov qauv. Tej zaum koj yuav raug tsis lees paub yog tias qhov kev tshaj tawm dhau los ua rau muaj kev cuam tshuam, cuam tshuam tag nrho cov duab, thiab lwm yam, yog li koj yuav tsum xav txog tag nrho cov ntsiab lus me tshaj ua ntej kom tsis muaj teeb meem yav tom ntej.

kev sib koom tes ntawm kev tshaj tawm ntawm lub façade ntawm lub tsev
kev sib koom tes ntawm kev tshaj tawm ntawm lub façade ntawm lub tsev

Txoj kev hloov pauv

Txawm li cas los xij, muaj ib qho kev xaiv uas koj yuav tsis tas hu rau cov cai saum toj no. Hmoov tsis zoo, qhov no tsis tau txhais hais tias koj yuav muaj peev xwm hla dhau qhov chaw ua haujlwm - tsuas yog qee qhov koj yuav tau mus los ntawm cov txheej txheem ntxiv ntawm kev tsim cov ntaub ntawv kev tshaj tawm rau koj cov qauv tshaj tawm yog tias nws mus dhau qee cov qauv thiab cov qauv. Koj tuaj yeem tsim cov ntaub ntawv thev naus laus zisntawm koj tus kheej yog tias koj muaj kev txawj ntse thiab kev tsim nyog. Lossis koj tuaj yeem thov kev kuaj xyuas koj tus qauv tsim, kom tus kws tshaj lij yuav saib xyuas qhov teeb meem no. Cov txheej txheem no muaj cov nqi ntxiv, tab sis nws yuav ua rau kom cov ntaub ntawv no dhau los ua pov thawj ntxiv, uas yuav tau tham tom qab.

Lwm yam ntawm daim ntawv cog lus

Yog li, yog tias koj tsis mus GUP GlavAPU, ces koj yuav tsum mus rau GORINFOR - muaj cov ntaub ntawv hais txog koj yuav raug nkag mus rau hauv cov npe dav dav, tab sis qhov no yog qhov pib xwb. Tom qab ntawd, nws yuav tsum tau tos rau qhov kev tso npe tso tawm los ntawm kev tshuaj xyuas tshwj xeeb, uas yuav tsum tau muab cov lus pom zoo, uas yuav piav qhia txog kev ua raws li koj qhov kev tso tawm ad nrog tus qauv tsim uas koj npaj yuav siv. Koj yuav tau txais tag nrho cov ntawv hla tebchaws thiab daim ntawv tso cai tsim nyog, uas yuav siv tau rau ib xyoos - qhov tseeb, nrog rau cov ntaub ntawv uas koj yuav tau txais yog tias koj ua raws li txoj hauv kev tau piav qhia saum toj no.

tshaj tawm kev pom zoo nqe lus
tshaj tawm kev pom zoo nqe lus

Single Window

Zoo, qhov kawg ntawm txoj kev ntev thiab nyuaj no tab tom los. Thaum koj tau txais tag nrho cov kev tso cai tsim nyog, koj yuav tsum tau hu rau Lub Tsev Haujlwm Ib Leeg ntawm Pawg Saib Xyuas Kev Tshaj Tawm thiab Cov Ntaub Ntawv. Tag nrho cov ntaub ntawv uas koj muaj nyob rau hauv koj txhais tes, koj yuav tsum tau hloov mus rau qhov ntawd, tom qab ntawd muaj lwm lub sijhawm tos. Tab sis koj tuaj yeem so - qhov no yog theem kawg, tom qab uas koj tuaj yeem pib ncaj qha txhim kho sab nraum zoov tshaj tawm.

Tau tso cai

Lub Qhov rai Ib Leeg yog qhov chaw kawgkoj yuav tau thov. Thaum tag nrho cov ntaub ntawv xa los ntawm koj tau ua tiav, koj yuav tau txais kev tso cai zaum kawg los txhim kho cov qauv tshwj xeeb lossis tso koj cov lus lossis tshaj tawm hauv qhov chaw tshwj xeeb. Daim ntawv tso cai tshaj tawm sab nraum zoov no tso cai rau koj, raws li cov phiaj xwm thiab kos duab, siv koj qhov chaw xaiv los ua qhov chaw tshaj tawm. Cov hauj lwm ntxiv twb nyob ntawm koj nkaus xwb. Txawm li cas los xij, thov nco ntsoov tias koj yuav tsum ua raws li tag nrho cov ntaub ntawv thev naus laus zis uas tau txiav txim siab hauv kev sib tham thiab kev txiav txim siab rau koj rooj plaub. Yog tias koj txiav txim siab hloov pauv ntawm txoj kev npaj, qhov no yuav ua rau muaj qhov tshwm sim tsis zoo - txhua qhov kev sib txawv yuav tsum tau tshaj tawm rau cov tub ceev xwm tsim nyog, nws tsis pom zoo kom txiav txim siab ntawm koj tus kheej. Txwv tsis pub, tag nrho cov haujlwm ua tiav yuav tsis muaj dab tsi. Yog tias koj ua raws li txhua txoj cai, koj yuav tuaj yeem nyiam cov neeg siv khoom tshiab nrog kev pab los ntawm cov cuab yeej tshaj tawm sab nraud uas siv los ntawm cov tuam txhab loj tshaj plaws thoob ntiaj teb.

Pom zoo: