Kev tshaj tawm yog lub cav ntawm txhua qhov muag. Tom qab tag nrho, nws yog feem ntau tshaj tawm uas ua rau tib neeg nyiam cov khoom tshwj xeeb nyob rau hauv lub xub ntiag ntawm analogues. Tias yog vim li cas ntau lub tuam txhab siv nyiaj ntau ntawm kev txhim kho cov cuab yeej tshaj tawm tshaj tawm kom nyiam cov neeg yuav khoom ntau dua. Yog li, kev sib tham sib tshaj tawm yog qhov tshwm sim ntawm qhov kev ntshaw xwb.
Definition
Kev sib tham sib tshaj tawm yog hom tshiab ntawm kev tshaj tawm thev naus laus zis, qhov tseem ceeb ntawm kev sib cuam tshuam ncaj qha nrog tus neeg yuav khoom lossis cov neeg siv khoom siv cov thev naus laus zis tshwj xeeb. Hom no txawv ntawm cov lus tshaj tawm hauv qhov uas nws tsis tso siab rau tus neeg yuav khoom nrog lub tswv yim obsessive mus yuav ib yam khoom. Ntawm qhov tsis sib xws, lub hom phiaj tseem ceeb ntawm hom kev tshaj tawm no yog txhawm rau ua kom muaj kev ntseeg siab los ntawm kev sib raug zoo ntawm cov neeg siv khoom thiab cov khoom.
Qhov tseeb, kev sib tham sib tshaj tawm yog nkag mus rau lub neej niaj hnub no los ntawm kev dhia thiab ciam teb. Niaj hnub no, nws yog siv tsis tau tsuas yog los ntawm cov koom haum thoob ntiaj teb, tab sis kuj los ntawm cov tuam txhab me me ntawm lub teb chaws lossistxawm hauv zos. Tias yog vim li cas cov neeg lag luam tam sim no yuav tsum tau them nyiaj tshwj xeeb rau hom kev tshaj tawm tam sim no txhawm rau siv tau nrog cov txiaj ntsig siab tshaj plaws yav tom ntej.
txiaj ntsig
Kev sib tham sib tshaj tawm tsuas muaj ob qhov zoo xwb, tab sis lawv tsim nyog siv zog thiab siv nyiaj los tsim cov khoom lag luam. Yog li cov txiaj ntsig zoo li no:
- Recognition.
- Dynamism.
Raws li qhov txiaj ntsig thib ib, qhov kev tshaj tawm no tuaj yeem ua tiav tag nrho lwm hom kev tshaj tawm muab tso ua ke. Qhov tshaj plaws yog tias kev paub txog hom lag luam yog tsim los ntawm cov duab pom. Thiab yog tias daim duab no sib tham sib, ces qhov kev xav tau yuav yog ob zaug, lossis peb zaug ntxiv.
Dynamism, nyob rau hauv lem, txhais tau hais tias kev sib tham sib advertising ntsiab lus yuav programmed nyob rau hauv ntau txoj kev. Piv txwv li, koj tuaj yeem ua rau cov ntsiab lus tshaj tawm teb rau qee txoj hauv kev rau qee qhov tshwj xeeb ua lossis kev taw qhia ntawm cov neeg siv khoom. Vim li ntawd, koj lub hom phiaj kev paub ntau ntxiv raws li.
Flaws
Txawm tias nws qhov txiaj ntsig zoo, kev sib tham sib tshaj tawm muaj nws qhov tsis zoo. Qhov pom tseeb tshaj plaws yog:
- cuam tshuam rau cov neeg siv khoom;
- ntau dua los hloov kho rau qhov kev tshaj tawm, yog tias muaj;
- ceev faj txog hom kev tshaj tawm tshiab.
Ntawm no yog qhov ntawd"Soft" cuam tshuam rau cov neeg siv khoom muaj qhov tsis zoo. Nws yuav siv sijhawm ntau ntxiv rau cov neeg siv khoom txaus kom nkag siab cov lus ntawm cov lus tshaj tawm.
Raws li cov nyiaj txiag ntawm qhov teeb meem, txhua yam yuav tsum tau meej meej ntawm no. Cov thev naus laus zis tshiab xav tau kev nqis peev me ntsis ntxiv los siv. Zoo, kev ceeb toom rau hom tshiab ntawm kev tshaj tawm tau hais yooj yim kom cov tuam txhab tsis hnov qab txog qhov tshwm sim no.
Hom kev sib tham sib tshaj tawm
Vim tias qhov kev tshaj tawm no yog qhov tshwm sim tshiab, tsis yog txhua tus neeg siv khoom thiab cov neeg tsim khoom nkag siab txog nws ntau yam. Yog li, muaj ob pawg loj tshaj tawm uas peb txaus siab rau:
- offline advertising;
- kev tshaj tawm online.
Kuj hu ua kev sib tham sib tham hauv online, kev tshaj tawm online yog sawv cev los ntawm ntau yam kev ua si, kev siv, yeeb yaj kiab thiab lwm yam. Cov yam ntxwv tseem ceeb ntawm cov ntsiab lus no yog qhov cuam tshuam tam sim rau tus neeg siv khoom thiab ua tiav kev ntes nws cov xim rau ib lub sijhawm.
Piv txwv li, yog tias qhov no yog kev ua si, tus neeg siv khoom yuav tsum muaj lub siab xav mus txog qhov kawg. Yog tias nws yog video, yuav tsum muaj kev txhawb siab los saib nws tag nrho. Thaum lub hom phiaj no tiav, tus tshaj tawm muaj lub sijhawm los sau cov ntsiab lus nrog cov ntaub ntawv tsim nyog ntawm kev lag luam rau qee yam cuam tshuam rau cov neeg yuav khoom.
Ntawm qhov tod tes, kev tshaj tawm offline yogkev tshaj tawm uas muab faib rau ntawm txoj kev lossis hauv tsev. Txawm hais tias qee hom kev sib tham sib tham offline koom nrog kev siv Is Taws Nem, nws qhov txawv ntawm kev tshaj tawm online yog tias nws yog tsim los rau "nyob" cov neeg tuaj saib (tsis yog cov neeg siv Internet).
hom kev tshaj tawm offline
Tam sim no, muaj ntau hom kev tshaj tawm offline. Tag nrho cov ntawm lawv txawv nyob rau hauv qhov chaw ntawm reproduction. Yog li, qhov kev xaiv nrov tshaj plaws yog kev sib tham sib tshaj tawm ntawm iav, phab ntsa, pem teb thiab lwm qhov chaw tiaj tus. Hauv qhov no, kev tshaj tawm tsis tas yuav muaj cov ntaub ntawv ntxiv los tso saib nws.
Hom tom ntej yog kev sib tham sib tshaj tawm, uas yog qhov yooj yim tshaj plaws thiab qub tshaj incarnation ntawm hom kev tshaj tawm no. Hauv qhov no, lub vijtsam sib tham nrog kev nkag mus tau raug teeb tsa ntawm cov kev txhawb nqa tsim nyog txhawm rau muab cov neeg siv khoom nkag tau yooj yim rau cov ntsiab lus tshaj tawm.
Hom kawg yog kev sib tham sib panels rau kev tshaj tawm, uas, los ntawm txoj kev, yog nrov heev nrog cov tuam txhab niaj hnub. Cov vaj huam sib luag zoo li cov plasma TVs loj, tab sis lawv cov kev ua haujlwm ntau dua.
piv txwv zoo
Hnub no, muaj ntau tus piv txwv ua tiav ntawm kev siv kev sib tham sib tham hauv kev lag luam. Ib ntawm lawv yog kev tshaj tawm rau cov ntawv sau. Ib qho yeeb yaj kiab zoo li qub txog tus neeg yos hav zoov, uascrept los ntawm ib tug dais, hloov mus rau hauv ib tug tiag tiag masterpiece ntawm kev sib tham sib advertising.
Qhov piv txwv tom ntej yog kev tshaj tawm rau lub tsheb Lexus. Qhov kev tshaj tawm no yog tsim los ntawm kev ua yeeb yaj kiab puv puv, uas koj tuaj yeem upload koj tus kheej cov duab thiab suab kaw. Ua li no, koj yuav tau txais kev xav ntawm tag nrho kev koom tes hauv tus txheej txheem nws tus kheej.
Zoo, Hell Pizza pizza xa tawm yog suav tias yog qhov piv txwv zoo tshaj plaws ntawm kev sib tham sib tshaj tawm. Ntawm no, cov neeg siv khoom tau txais lub sijhawm los cuam tshuam txoj hmoo ntawm tus txiv neej xa pizza uas yuav tsum ua nws txoj haujlwm hauv lub nroog overrun los ntawm zombies. Txoj hmoo ntawm tus txiv neej xa khoom thiab pizza nws tus kheej nyob ntawm cov neeg siv khoom.
Zoo kawg
Los ntawm tag nrho cov saum toj no, nws pom tseeb tias kev sib tham sib tshaj tawm tau dhau los ua ib qho tseem ceeb thiab pom zoo ntawm kev lag luam niaj hnub no. Hauv qhov no, nws yog ib qho tsim nyog yuav tsum tau them nyiaj tshwj xeeb rau hom kev tshaj tawm no thiab tsis txhob tsis quav ntsej nws qhov zoo. Txawm hais tias muaj qee qhov tsis txaus, kev sib tham sib tshaj tawm tseem tseem yog kev sib xyaw ua ke ntawm kev tshaj tawm thiab cov thev naus laus zis niaj hnub. Lub hom phiaj ntawm kev sib xyaw ua ke no yog kom ua tiav cov hom phiaj kev lag luam kom nyiam cov neeg siv khoom ntau dua.
