Kev tshaj tawm yog lub cav ntawm kev vam meej. Thiab yog tias ua ntej nws tuaj yeem tau txais los ntawm lub teeb ci ntsa iab thiab ntau txhiab A6 nplooj ntawv, hnub no tsis muaj leej twg them sai sai rau qhov no. Lub sijhawm dhau mus, thiab nyob rau hauv qhov chaw ntawm xov tooj cua tshaj tawm, kev tshaj tawm hauv Is Taws Nem los, hom thiab cov lus qhia uas peb yuav xav txog hauv kab lus no.
Vim li cas tshaj tawm?
Kev lag luam noj yog "tawm ntawm cov seams", twb muaj ntau txhiab muab rau ib qho kev thov. Yuav ua li cas kom ciaj sia nyob rau hauv cov haiv neeg no rau cov neeg siv khoom muaj peev xwm, thiab txawm ua tau nyiaj los ntawm nws? Tsuas muaj ib lo lus teb - advertising.
Cov koom haum muaj tswv yim, cov koom haum tshaj tawm, cov peev txheej ntawm kev lag luam luam tawm, ua ke nrog cov tswv yim zoo tshaj plaws, tab tom ua rau lawv lub hlwb, yuav ua li cas lwm tus xav tsis thoob rau cov neeg siv khoom uas zoo li tau pom txhua yam? Txhua hnub, kev lag luam tshaj tawm "txiav" rau hauv ntiaj teb ntau lab ntawm cov ntaub ntawv luam tawm, cov yeeb yaj kiab zoo nkauj thiab txhua yam ntawm cov cwj pwm ntawm cov npe tshaj tawm. Tag nrho cov kev siv zog no yog xav tau kom tsawg kawg ua tib zoo saib xyuas koj cov khoom. Tom qab tag nrho, lub hom phiaj tseem ceeb ntawm kev tshaj tawm yog muag.
hom kev tshaj tawm
Txhua xyoohom kev tshaj tawm tshiab tshwm sim. Kev cob qhia, seminars thiab txawm tias lub koom haum tshaj tawm tau tawg nrog cov tswv yim. Muaj ib yam dab tsi uas tseem tsis tau hloov pauv, tab sis txawm tias qhov tsis sib xws no dhau los ua qhov qub thiab tho txawv, muab lub sijhawm rau cov tswv yim tshiab, ua ke nrog kev ua tiav thev naus laus zis, ua rau cov neeg siv khoom xav tsis thoob. Xav txog hom kev tshaj tawm thiab txheeb xyuas "qhov twg nws mus." Zoo, cia peb mus tom nws!
- TV (kev lag luam, kev txhawb nqa);
- radio;
- cov khoom luam tawm (daim ntawv, daim npav lag luam, phau ntawv teev npe, ntawv tshaj tawm, thiab lwm yam);
- kev tshaj tawm sab nraum zoov (cov paib, banners, streamers, lub thawv teeb, thiab lwm yam);
- khoom plig tshaj tawm (cwjmem, lub teeb, ntawv sau, thiab lwm yam);
- kev tshaj tawm txog kev thauj mus los;
- Internet.
Tam sim no ib ntu loj ntawm cov neeg siv khoom lag luam "tso" hauv Is Taws Nem. Cov neeg siv khoom niaj hnub no siv sijhawm 3 mus rau 6 teev ib hnub hauv World Wide Web. Nws yog tsis yooj yim sua kom tsis txhob coj kom zoo dua ntawm no thiab, ntawm chav kawm, nws yog tsis yooj yim sua kom tsis tau nyiaj rau nws. Vim li cas kev tshaj tawm hauv Is Taws Nem tsim nyog thiab nws ua haujlwm li cas? Kev tshuaj xyuas ntawm hom kev tshaj tawm online yuav pab peb teb cov lus nug no
kev tshaj tawm hauv internet
Hnub no txhua tus thib ob muag thiab yuav ib yam dab tsi. Vim li cas thiaj xav tau kev tshaj tawm - txhua tus nkag siab. Niaj hnub no, kev tshaj tawm tau mus txog ntau lub luag haujlwm thiab tsis tu ncua. Hnub nyoog, kev sib raug zoo, poj niam txiv neej, nyiam, qhov chaw nyob thiab ntau ntxiv yog muab rau hauv tus account.
Txij li tam sim no peb siv sijhawm ntau hauv Is Taws Nem, ua haujlwm, lom zem thiab sib pauv cov ntaub ntawv, cov tshaj tawm txawv ntau hom Internetkev tshaj tawm.
- E-mail faib (tshuaj tshaj tawm);
- xa rau cov neeg siv;
- tshawb cav ("Yandex", Google, thiab lwm yam);
- pop-ups;
- social networks ("VKontakte", "Instagram", thiab lwm yam).
Ntawm txhua hom kev tshaj tawm hauv online, muaj ntau cov lus qhia.
Cov ntsiab lus tshaj tawm
Kev tshaj tawm lus yog ib hom kev tshaj tawm hauv online uas cuam tshuam cov neeg siv tshwj xeeb thov. Qhov kev tshaj tawm no muaj feem cuam tshuam nrog lub ntsiab lus rau cov neeg siv tshwj xeeb thov hauv lub tshuab tshawb nrhiav.
Cov ntsiab lus tshaj tawm ua haujlwm thaum tus neeg muaj peev xwm mus ntsib tus tshaj tawm lub vev xaib. Nyob ntawm kev tshawb nrhiav, lub vev xaib muaj kev tshaj tawm ntxiv zoo ib yam li tus neeg siv qhov kev thov. Cov no yog cov banners unobtrusive uas tej zaum yuav txaus siab rau tus searcher rau ib yam khoom. Piv txwv li, thaum ib tug neeg saib ntawm kev yuav daim pib dav hlau, lub xaib yuav tso tawm cov ntawv tshaj tawm rau cov tsev so hauv nroog uas lawv xav mus.
Vim li cas peb thiaj xav tau kev tshaj tawm cov ntsiab lus? Ua ntej tshaj plaws, nws yog qhov nthuav dav ntawm cov npe ntawm cov neeg muaj peev xwm. Tus tswv ad them rau txhua qhov nyem ntawm tus neeg tuaj saib nws qhov chaw. Yog tias kev tshaj tawm, kev tsim thiab cov ntaub ntawv txaus siab rau cov neeg siv khoom, nws tuaj yeem siv los yog rov qab mus rau qhov chaw dua, thiab qhov tseem ceeb tshaj plaws, kom paub txog lub tuam txhab lub npe. Yog li ntawd, nws yog ib qho tseem ceeb heev uas tus tshaj tawm lub vev xaib yuav tsum yog cov khoom zoo, yooj yim thiab cov ntaub ntawv me me, tsis muaj cov ntaub ntawv tsis tsim nyog, pom kev nyiam.
Tau kawg, tsis muaj 100% lav tias txhua tus neeg tuaj saib lub xaibyuav yuav koj cov khoom, tab sis qhov tseeb tias ib tug neeg nkag mus nrog lub hom phiaj tshwj xeeb thiab kev txaus siab twb ua rau muaj txiaj ntsig zoo ntawm cov ntsiab lus tshaj tawm.
Txoj kev tshaj tawm
Txoj kev tshaj tawm yog tsom rau qee pawg neeg. Nyob rau hauv cov ntaub ntawv no, lub hom phiaj cov neeg tuaj saib yog txo mus rau qhov zoo tshaj plaws loj, tag nrho cov tsis tau muab coj mus rau hauv tus account nyob rau hauv thiaj li yuav kom kev tshaj tawm yuav ua tau zoo li sai tau.
Cov kev teeb tsa no suav nrog:
- geographic parameters (lub nroog, koog tsev kawm ntawv, thiab lwm yam);
- keeb kwm ntawm kev thov los ntawm cov neeg yuav khoom;
- resource qhov twg tshaj tawm yuav tshwm sim;
- sijhawm tshaj tawm;
- cov pej xeem tsis muaj hnub nyoog (hnub nyoog, poj niam txiv neej, kev sib raug zoo, thiab lwm yam);
Vim li cas peb thiaj xav tau kev tshaj tawm? Ua ntej tshaj plaws, kom yooj yim rau kev tshawb nrhiav thiab txuag nyiaj ntawm tus muag khoom. Qhov yooj yim dua lub hom phiaj ntawm kev tshaj tawm, qhov yuav muag ntau dua.
Tim phiaj kev tshaj tawm nyiam cov neeg nyiam ntawm cov pab pawg tshwj xeeb ntawm cov neeg uas tsom mus yuav cov khoom tshwj xeeb no. Tam sim no hom kev tshaj tawm no nrov dua hauv kev sib raug zoo, qhov twg nws yooj yim dua los teeb tsa kev tshawb nrhiav. Cov kev tshaj tawm zoo li no tau khi rau cov ntaub ntawv ntawm cov neeg siv khoom muaj peev xwm, uas muaj cov ntaub ntawv hais txog lawv hauv cov ncauj lus kom ntxaws, mus txog rau cov phau ntawv uas lawv nyeem.
Vim tias koj ua haujlwm ncaj ncees thiab muaj lub luag haujlwm npaum li cas koj mus rau qhov kev tshaj tawm koj xa, qhov ua tau zoo ntawm qhov kev tshaj tawm no thiab, raws li, koj cov nyiaj tau los ntawm nws yuav nyob ntawm.
