Kev tshaj tawm yog paub txog tus neeg niaj hnub no, nws tau nkag mus rau hauv txhua qhov chaw uas tsawg kawg qee cov ntaub ntawv tuaj. Thiab cov txheej txheem no tau yug los thaum kaj ntug ntawm noob neej nrog rau qhov tshwm sim ntawm kev sib pauv ntawm cov khoom thiab qhov tshwm sim ntawm kev lag luam kev sib raug zoo ntawm tib neeg. Tom qab ntawd lawv tham txog cov khoom. Muaj kev tshaj tawm ntawm qhov ncauj, tab sis nws ib txwm muaj nws lub hom phiaj, qhia txog cov txiaj ntsig ntawm cov khoom ntawm cov analogues. Tam sim no txoj kev tshaj tawm no tuaj yeem pom nyob txhua qhov chaw: hauv Is Taws Nem, hauv TV, hauv xov xwm luam tawm, hauv xov tooj cua (hauv elevators, tsheb thiab pej xeem thauj), ntawm cov ntawv tshaj tawm ntawm txoj kev thiab facades ntawm lub tsev, thiab lwm yam. Cov ntawv nyeem, suab thiab duab ua haujlwm kom ua tiav lub hom phiaj.
Definition
Cov lus tshaj tawm yog cov ntaub ntawv ntws uas xa cov ntaub ntawv hais txog cov khoom lossis kev pabcuam rau cov neeg siv khoom muaj peev xwm, tsim lawv lub zog rau kev noj tshiab. Nws yuav luag tsis tuaj yeem ua yam tsis muaj qhov kev txhawb nqa no thiab tsim kom muaj kev lag luam zoo. Cov ntaub ntawv muaj ntau yamcov yam ntxwv, tuaj yeem ua siab ntev thiab thaj yeeb, lossis tuaj yeem ua rau tam sim ntawd. Cov lus tshaj tawm muaj cov yam ntxwv zoo ib yam, muab faib raws li lub hom phiaj ntawm kev siv rau hauv cov ntaub ntawv, persuasive thiab reminiscent. Txhua hom muaj nws qhov chaw nyob hauv cov khoom lag luam lub neej voj voog.
Kev yaum hauv kev tshaj tawm
hom khoom tshaj tawm no tsim cov kev xav tau ntawm cov neeg tuaj saib. Kev yaum kom muaj nuj nqis ntawm kev tshaj tawm yog ua raws li kev noj qab haus huv cov yam ntxwv ntawm cov neeg siv khoom tus cwj pwm. Hom kev cuam tshuam no zoo ib yam li kev tawm tswv yim, ua kom ntseeg tau tias ntawm cov khoom muaj, nws yog cov khoom txhawb nqa uas yuav pab daws cov teeb meem ntawm cov neeg siv khoom, ua rau lawv zoo siab thiab lub neej yooj yim dua. Raws li ib feem ntawm qhov raug, kev sib piv nrog lwm cov khoom zoo sib xws yog ua tau, hais txog qhov zoo ntawm cov khoom tshaj tawm.
Qhov chaw hauv kev tshaj tawm
Kev yaum kev tshaj tawm yog qhov tshwj xeeb tshaj yog thaum pib ntawm cov khoom muag hauv khw, thaum cov khoom muag muag, tab sis tseem tsis tau pom nws tus neeg yuav khoom, tsis tau txais kev hwm ntawm cov neeg siv khoom. Hom kev nce qib no kuj tseem siv rau theem ntawm kev muag khoom loj hlob, yog tias tsim nyog, ntxiv rau cov neeg tuaj saib tshiab, "rub" cov neeg yuav khoom los ntawm cov neeg sib tw. Nyob rau hauv cov ntaub ntawv no, aggressive advertising kev ua si nrog ib tug exhortational cwj pwm yog launched. Xws li ib qho kev cuam tshuam yog qeeb tab sis tseeb, maj mam tsim cov duab ntawm lub hom thiab cov chaw tsim khoom, suav nrog kev txhawb siab los ua kev yuav khoom, yaum komcov neeg siv khoom uas cov khoom no yog qhov nws xav tau.
Lub Hom Phiaj Siv
Lub hom phiaj ntawm kev yaum kev tshaj tawm yog kom nyiam cov khoom lag luam lossis kev pabcuam, qhia nws cov yam ntxwv tshwj xeeb thiab qhov zoo ntawm ntau cov analogues nrog tib yam khoom lossis cov khoom zoo. Nws lub hom phiaj yog kom paub qhov txawv ntawm cov khoom lag luam los ntawm ntau lwm tus uas yog tsim los ntawm cov tuam txhab sib tw, nthuav tawm nws qhov sib txawv ntawm txoj hauv kev zoo txhawm rau txhawb cov neeg siv khoom kom tau raws nraim cov khoom txhawb nqa lossis siv cov kev pabcuam tshiab. Qhov no yog ib txoj hauv kev los nyiam cov neeg siv khoom tshiab kom ntau li ntau tau, kom nce kev thov.
Tasks
Lub luag haujlwm tseem ceeb ntawm kev txhawb nqa kev tshaj tawm yog tsim kom muaj kev nyiam rau kev xaiv tus cwj pwm ntawm cov duab tsim ntawm cov khoom uas txawv ntawm lwm yam zoo sib xws. Nws yog ib qho tsim nyog los ua kom cov neeg siv khoom ntseeg siab rau qhov tshwj xeeb ntawm cov khoom lag luam thiab txhawb kev xav tau tam sim ntawd yuav nws los yog ceev nrooj kawm paub ntau ntxiv txog nws qhov zoo ntawm cov khoom zoo sib xws los ntawm lwm cov tuam ntxhab. Nws txoj hauj lwm yog los ntxias cov neeg siv khoom ntawm qhov tshwj xeeb ntawm cov khoom txhawb nqa.
Ib daim ntawv txhawb nqa ntawm kev tshaj tawm - kev tsim cov kev xav tau xaiv hauv qhov chaw sib tw heev. Tsis yog tsuas yog cov khoom lag luam xwb, tab sis kuj yog lub hom lag luam tuaj yeem tshaj tawm, vim cov neeg siv khoom ntseeg siab rau cov chaw tsim khoom lag luam txhim khu kev qha thiab tsim tau zoo dua. Nws txoj hauj lwm yog los tsim ib qho kev npaj rau lub cim lag luam, hom, cov khoom lag luam, ua kom nws txaus siab rau cov neeg tuaj saib lub hom phiaj.
Tsim kom muaj txiaj ntsig ntawm kev xaiv xaiv yog ua raws li kev tsim lub hom phiaj los ntawm thoob plaws lub ntiaj tebtsim nyog cov cwj pwm: tib lub ntim, ib daim ntawv lo zoo nkauj, cov lus tshaj tawm, thiab lwm yam. Cov lus tshaj tawm tsis txaus ntseeg cuam tshuam rau kev nkag siab, kev nco qab thiab subconsciousness ntawm tib neeg, uas ua rau muaj txiaj ntsig zoo hauv kev muag khoom. Piv txwv suav nrog cov npe xws li Disney, BMW, Bosch, Nivea, thiab lwm yam.
Sib piv hauv kev tshaj tawm
Cov ciam teb ntawm hom kev nce qib yog qhov muag plooj thiab tuaj yeem nqa cov yam ntxwv ntawm ib leeg. Yog li kev ntxias tshaj tawm tuaj yeem siv txoj kev sib piv. Nws, kos duab sib piv ntawm cov khoom tshaj tawm thiab cov khoom sib tw, qhia txog nws qhov zoo dua. Feem ntau cov no yog cov khoom ntawm kev thov txhua hnub. Tus neeg yuav khoom, pom nws cov txiaj ntsig, nrhiav kev yuav khoom tam sim. Cov txheej txheem yog siv rau hauv kev tshaj tawm cov tshuaj ntxuav tes, lub log tsheb, cov khoom siv tshuaj pleev ib ce, roj teeb, tshuaj txhuam hniav thiab lwm yam khoom siv. Tau kawg, nws yog txwv tsis pub rau npe rau cov npe tshwj xeeb ntawm cov neeg sib tw, tab sis nrog kev pab cuam ntawm kev pom, lub suab ua yeeb yam, thiab tus thawj coj txawj ntse lub tswv yim, kev sib piv tau nyeem meej meej los ntawm cov neeg siv khoom.
Kev tshaj tawm tuaj yeem txhawb tus neeg yuav khoom hloov mus rau cov khoom tshiab, txhim kho tus nqi ntawm nws cov yam ntxwv. Los ntawm kev txhawb nqa kev thov, txoj hauv kev nce qib nce cov neeg tau txais txiaj ntsig. Txoj kev sib xyaw ua ke, sib xyaw ua ke sib txawv ntawm qhov cuam tshuam, yog qhov tseem ceeb hauv kev lag luam, nce cov nyiaj tau los ntawm cov neeg tsim khoom. Nrog kev pab los ntawm kev tshaj tawm, tib neeg kawm cov ntaub ntawv ntawm lub tebchaws tseem ceeb, txog cov thev naus laus zis tshiab, cov hom phiaj pej xeem, kev ua tiav, cov khoom thiab cov khoom zoo, thiab tsuas yog pib npau suav thiabxav, teem lub hom phiaj tshiab bold.
