peb ntau tus twb tau siv los tshaj tawm lawm. Yog tias thaum xub thawj nws ntxhov siab ntau, tam sim no nws tau dhau los ua ib feem ntawm txhua yam uas tshwm sim rau peb. Peb pom nws ntawm txoj kev, hauv khw, hauv TV, hauv apps ntawm peb lub xov tooj smartphones lossis thaum saib YouTube yeeb yaj kiab. Thiab nws zoo npaum li cas los pom cov piv txwv ntawm kev tshaj tawm zoo uas nco qab, tsis thab thiab xav tsis thoob!
Kev tshaj tawm
Qhov no yog kev coj ua hauv kev sib txuas lus hauv kev lag luam, ua tsaug uas koj tuaj yeem txhawb cov ntaub ntawv rau cov neeg coob coob, nyiam cov khoom, nce thiab tswj kev txaus siab.
Yuav kom nkag siab cov piv txwv ntawm kev tshaj tawm zoo, nws yog ib qho tseem ceeb kom nkag siab tias nws tuaj yeem ua raws li txoj cai. Los ntawm cov hom phiaj, koj tuaj yeem txhais kev lag luam, kev tshaj tawm thiab kev nom kev tswv.
Kev lag luam yog tsom los ua kom tau nyiaj, uas txhais tau tias nyiam cov neeg siv khoom thiab muab cov khoom muag. Ib qho kev sib raug zoo yuav muaj lub hom phiaj qia dub, tab sis feem ntau nws tsis muaj dab tsi cuam tshuam nrog cov hom phiaj nyiaj txiag. Hauv qhov no, qhov tseem ceeb tshaj plaws yog kev txhawb nqa kev sib raug zoolub hom phiaj thiab kev siab hlub. Kev nom kev tswv - muaj lub hom phiaj ntawm kev nyiam cov neeg xaiv tsa thiab tawm tsam rau lawv cov pov npav.
Kuj, piv txwv ntawm kev tshaj tawm zoo tuaj yeem pom hauv xov xwm, txij li cov channel no tseem yog qhov tseem ceeb thiab yooj yim. Yav dhau los, qhov no suav nrog cov ntawv luam tawm nkaus xwb, tom qab ntawd xov tooj cua thiab TV tau tshwm sim, thiab tsis ntev los no Internet tau koom nrog ntawm no.
Nyiaj
Qhov kev tshaj tawm phem thiab qhov zoo yeej ib txwm tshwm sim. Ib txoj kev lossis lwm qhov, kev muaj tswv yim yeej ib txwm los rau hauv kev ua si. Nws yog nrog nws tias nws hloov tawm los tsim ib yam dab tsi tshwj xeeb thiab nco. Qee zaum muaj kev muaj tswv yim ntau dhau, yog li muaj xwm txheej thaum kev tshaj tawm tsis yog ua tsis tiav, tab sis kuj tuaj yeem poob siab.
Yuav tsim ib yam dab tsi zoo, koj yuav tsum xav txog cov tswv yim, kev tawm tsam, cov lus hais thiab kev pom. Koj yuav tsum tau siv tej yam tricks uas yuav pab tau kom nyiam cov neeg tuaj saib. Kev tshaj tawm yuav tsum tsis yog muaj tswv yim xwb, tab sis kis kab mob.
Raws li kev xyaum qhia, rau kev tshaj tawm kev lag luam zoo, cov koom haum tuaj yeem siv ntau yam tswv yim tseem ceeb:
- npauj xav;
- associative series;
- packaging;
- npe;
- keeb kwm ntawm cov khoom;
- kev ntxim nyiam;
- feature.
Idea
Qhov no yog ib kauj ruam tseem ceeb hauv kev tsim cov khoom lag luam, tuam txhab lossis cov khoom lag luam. Nws yog ib qho tsim nyog yuav tsum xav txog lub tswv yim, kom nkag siab tias nws yog dab tsi thiab nws yuav pab tau li cas. Kev tshaj tawm tuaj yeem yog ntau lub tswv yim. Ib qho nrov yog "naturalness"
Piv txwv li, Dobry kua txiv accentuatesbuyers 'paub txog qhov tseeb hais tias txiv apples los yog lwm yam txiv hmab txiv ntoo yog feem ntau tsis ntev los no khaws nyob rau hauv lub vaj. Lub tuam txhab tshuaj pleev ib ce Vichi tau rov qab ntseeg cov neeg siv khoom tias cov dej siv los ua cov khoom yog "yug" hauv cov peev txheej ntuj.
Los ntawm txoj kev, ib lub tuam txhab muag Morshynska ntxhia dej hauv Ukraine tau xaiv lub tswv yim zoo sib xws. Lawv lub tsev hais tias nws yog "ntiaj teb dej" thiab yog tias koj los so koj tus nas hla lub vijtsam, nws zoo li koj swb koj ntiv tes hla dej. Cov neeg lag luam hais tias cov dej haus tau txais ua tsaug rau cov peev txheej ntuj hauv thaj av Carpathian. Txij li thaum tsis tau muaj kev lag luam hauv cheeb tsam no, qhov xwm txheej ntawm no yog pristine thiab dej yog purest.
Associative series
Ib qho piv txwv ntawm kev tshaj tawm zoo. Kwv yees li 10 xyoo dhau los, hauv TV, peb tau tshaj tawm cov khoom qab zib Bonjour. Nyob rau hauv nws, ib nrab-liab qab txiv neej npaj khoom qab zib, muab tso rau hauv lub thawv zoo nkauj. Ua tsaug rau lub koom haum zoo li no, lub tuam txhab tau tswj kom pom nws cov neeg tuaj saib thiab nyiam cov neeg siv khoom tau ntev.
Packaging
Txhua tus neeg lag luam paub tias nws tseem ceeb heev rau kev ua haujlwm ntawm kev ntim khoom thiab. Qee zaum nyob rau theem no, ob qho tib si lub tswv yim thiab kev ntim khoom tau koom nrog hauv cov txheej txheem muaj tswv yim. Piv txwv li, cov tuam txhab mis nyuj uas hais txog tias nws yog txhua yam ntuj tsim, ua liaj ua teb, tuaj yeem siv lub khob ntim khoom ntim thiab muag rau hauv lub tais ntoo.
Txhua yam ua haujlwm nrog lub ntim thiab kua txiv hmab txiv ntoonplua nuj. Lub tswv yim muab cov tsiaj ntawv ntawm lub npe ntawm txhua sab tau ua tiav. Thaum lub sijhawm ncaws pob, lub tuam txhab Lays txiav txim siab los qhia nws tus kheej. Lawv tso ib lub ntim tshwj xeeb rau cov kiv cua, uas muaj qhov qis ntawm lub ntsej muag nyob rau sab saum toj. Yog li, ntau cov duab tau tshwm sim hauv kev tes hauj lwm uas ua rau lub ntsej muag lom zem, thiab qee qhov txawm tias yeej khoom plig siv lub hashtag tshwj xeeb.
khoom npe
Hauv cov piv txwv ntawm kev tshaj tawm zoo, cov ntawv tsis tas yuav ua lub luag haujlwm tseem ceeb. Feem ntau nws yog ib qho tseem ceeb uas lub npe ntawm cov khoom yog ci thiab ua tiav. Piv txwv li, Pepsi yog ib qho ntawm cov neeg nyiam tshaj plaws hauv ntiaj teb. Nws cov dej haus tseem ua tiav thiab ua tiav kev sib tw nrog lub npe nrov sib npaug Coca-Cola. Tab sis ob peb tus neeg paub vim li cas Pepsi tau txais nws lub npe. Nws tau tsim ua tsaug rau pepsin, ib qho enzyme hauv plab. Nws yog pepsin, nrog rau kola txiv ntseej extract, uas tau suav nrog hauv daim ntawv qhia thawj rau haus.
khoom keeb kwm
Kuj yog ib lub tswv yim zoo rau kev muaj tswv yim. Piv txwv li, hauv Ukraine muaj lub tuam txhab Saturn uas tsim cov khoom siv hauv tsev. Hauv nws cov ntawv tshaj tawm, nws feem ntau tsom mus rau qhov tseeb tias txij li cov khoom tsim hauv Ukraine, lawv muaj tus nqi qis dua, tab sis tsis muaj kev ntseeg tsawg dua.
Los ntawm txoj kev, lub tswv yim zoo sib xws tau siv los ntawm lub tuam txhab ARDO, uas tsim cov khoom siv Italian. Hauv kev tshaj tawm, feem ntau tuaj yeem pom cov lus hais tias "Italian ua haujlwm ntawm kuv lub tsev", thiab lwm yam.
kev ntxim nyiam
Ntawm no yog ib tus thawj coj tuaj yeem suav tias yog OREO ncuav qab zib. Tej zaum txhua leej txhua tus nco ntsoov yuav ua li cas nrog qhov delicacy. Hauv qhov nrov tshaj plaws ntawm kev tshaj tawm, ib tug tub qhia nws txiv txoj kev zais zais noj ncuav qab zib: "Twist, Lick thiab Dip."
Nyiaj
Thaum kawg, ib lub tswv yim tseem ceeb rau kev txhawb nqa cov khoom lag luam yuav tsum yog nws qhov tshwj xeeb. Nws yog ib qho tseem ceeb heev los tsim cov duab uas yuav tshwj xeeb rau cov neeg siv khoom. Ntawm no peb tuaj yeem nco qab tus luav nquag Duracell, uas nyob rau hauv kev sib tw marathon yeej txhua tus neeg sib tw uas ua haujlwm ntawm lwm lub roj teeb.
Los ntawm txoj kev, ib zaug Duracell txiav txim siab los ua tswv yim thiab cuam tshuam zaj dab neeg nrog tus luav, uas tau txaus siab rau qhov kev txiav txim, mus rau hauv lub thawv nyob deb. Nyob rau hauv zaj dab neeg tshiab, tus ntxhais pov tseg tus menyuam roj hmab, uas, ua tsaug rau lub roj teeb, rov qab los ua pauj. Cov lus hais tshiab txawm tias me ntsis ntshai heev: "Qee yam khoom ua si yeej tsis tuag."
Native advertising
hom kev tshaj tawm no muaj nyob hauv kev sib raug zoo, tab sis koj tuaj yeem pom cov piv txwv zoo tshaj plaws ntawm kev tshaj tawm hauv Is Taws Nem. Piv txwv li, lub koom haum T Brand Studio ua tau zoo ntawm kev ua qhov no, uas tsuas yog ua hom kev tshaj tawm no.
Lub tuam tsev tau tsim tshwj xeeb hauv New York Times kom cov neeg nyeem hauv Internet ntawm cov ntawv xov xwm tsis tau nkees ntawm cov ntawv tshaj tawm. Cov kws tshaj lij yog nyob rau hauv kev lag luam ntawm discreetly mix advertising rau hauv cov ntsiab lus zoo nrog cov ntsiab lus sab hauv.
Piv txwv li, ib zaug tshwm simib tsab xov xwm Adobe uas nyuam qhuav tshaj tawm txog yav tom ntej ntawm kev yuav khoom virtual. Interestingly, tsis muaj kev tshaj tawm lossis muag hauv cov ntawv nyeem.
social networks
Instagram tau dhau los ua ib feem tseem ceeb ntawm ntau tus neeg lub neej. Qee tus txiav txim siab kom tau nyiaj ntawm kev lag luam no, yog li cov piv txwv ntawm kev tshaj tawm zoo ntawm Instagram tau tshwm sim.
Txhawb nqa hauv social network tam sim no txhua yam ua tau. Feem ntau nws yog khaub ncaws thiab hniav nyiaj hniav kub. Tab sis kuj muaj cov tshuaj, tshuaj pleev ib ce, kev pab cuam ntawm ntau yam tshwj xeeb, thiab lwm yam.
Qhov piv txwv zoo tshaj ntawm kev tshaj tawm ntawm Instagram tuaj yeem yog ib qho kev tshaj tawm. Nws yog ib qho tseem ceeb heev nyob rau hauv cov ntaub ntawv no tsis yog tsuas yog yuav tsum tau muaj tswv yim, tab sis kuj nco ntsoov koj cov neeg tuaj saib. Piv txwv li, nws tsis zoo li tias qee tus blogger, uas feem ntau saib los ntawm cov menyuam kawm ntawv, yuav tshaj tawm luam yeeb lossis whiskey ntawm nws nplooj ntawv. Ib yam li ntawd, nws tsis muaj txiaj ntsig rau kev tshaj tawm computer games rau tus kws ntaus nkauj lossis tus ntxhais lub log tsheb.
Ib qho piv txwv nthuav yog New York Times tshaj tawm ntawm lawv tus account. Lawv muab ib tug ncej uas muaj ib tug riddle. Feem ntau qhov no ib txwm nyiam cov xim ntawm inquisitive. Cov uas daws tau nws qhia rau lawv cov phooj ywg thiab cov txheeb ze, thiab qhov no yog ntxiv tshaj tawm rau kev tshaj tawm.
Txoj hauv kev zoo tshaj plaws los tshaj tawm hauv social media yog los ntawm cov tswv lag luam. Piv txwv li, yog tias koj qhib qhov kev pabcuam sushi, ces nws txaus los txuas ntxiv mus rau hauv cov dab neeg koj noj koj cov khoom koj tus kheej li cas, koj cov khoom ua haujlwm li cas, thiab koj ua koj li kev lag luam li cas.
Cov ntsiab lus tshaj tawm
Piv txwv zooCov ntaub ntawv tshawb fawb ntawm cov ntsiab lus tshaj tawm yog qhov yooj yim los nrhiav, vim tias ntau nyob ntawm qhov chaw ncaj qha thiab kev txheeb xyuas. Yam koj xav tau:
- teeb tsa los sau cov ntaub ntawv;
- khiav thiab txhim kho kev tshaj tawm.
Tom ntej no, koj yuav tsum tau teeb tsa lub hom phiaj uas yuav ua rau nws yooj yim dua los taug qab cov ntaub ntawv los ntawm ecommerce code hauv GA. Tej zaum lawv yuav txawv, tab sis, piv txwv li, rau cov khaub ncaws muaj npe, nws yog qhov zoo tshaj:
- nce tsheb khiav;
- nyiam cov neeg tuaj saib rau lub xaib;
- nce kev hloov pauv.
Ua ntej, nws yog qhov zoo dua los pib nrog kev tshawb nrhiav cov phiaj xwm, thiab tom qab ntawd koj tuaj yeem txav mus rau qhov muaj zog. Koj tuaj yeem ua haujlwm ntawm kev lag luam rov qab: tso saib thiab tshawb nrhiav.
