Kev xav tau yog qhov tseem ceeb tshaj plaws hauv kev lag luam mechanism uas ua kom muaj kev txav ntawm cov khoom thiab kev ua haujlwm ntawm kev lag luam. Muaj ntau yam uas cuam tshuam rau nws, thiab kuj muaj ntau ntau yam. Wb tham txog qhov kev thov pent-up yog dab tsi, nws qhov tshwj xeeb yog dab tsi thiab cov neeg lag luam ua haujlwm nrog nws.
Lub tswvyim ntawm kev thov
Lub khw nrhiav kom tau raws li cov neeg xav tau thiab tau txais txiaj ntsig los ntawm nws. Qhov kev qhia ntawm qhov kev ntshaw no yog kev thov. Nws txhais tau tias yog lub peev xwm ntawm tib neeg los yuav khoom lossis kev pabcuam.
Kev xav tau yog kev lag luam qhia txog kev xav tau, nws qhia cov ntawv xov xwm ntawm cov khoom rau nws tus nqi. Cia peb saib ntxiv.
Txoj cai lij choj ntawm kev ua lag luam yog tsim los ntawm triad ntawm kev thov - khoom - nqe. Thawj lub sij hawm txhais tau hais tias tag nrho theem ntawm kev muag khoom ntawm ib qho nqi tshwj xeeb hauv ib lub sijhawm. Nws qhia seb tus nqi puas yog rau cov neeg siv khoom, txawm tias muaj cov khoom txaus ntawm lub khw lossis muaj ntau dhau ntawm nws. Nws yog qhov kev thov uas yog qhov kev txhawj xeeb tseem ceeb ntawm tus neeg lag luam. Nws sim ua kom zoo thiab nce nws, ua kom nws ruaj khov. Kev hloov pauv hauv kev thov yog qhov qhia tseeb ntawm lub xeev ntawm kev ua lag luam. Yog li ntawd nwsyuav tsum tau kawm tas li, saib xyuas thiab txhawb nqa.
Type of demand
Hauv kev lag luam, nws yog kev cai los txiav txim siab ntau yam kev xav tau.
Cov hom hauv qab no yog qhov txawv ntawm qhov tshwm sim:
- Casual. Ib tug uas tsis paub recessions thiab yog yus muaj los ntawm constancy. Piv txwv li, khoom noj - qhob cij, mis nyuj thiab lwm yam.
- Lub sijhawm. Ib qho uas tshwm sim ntawm qee lub sijhawm. Piv txwv li, khaub ncaws raws caij nyoog, khoom siv caij ski, khoom ua si Christmas.
- Epic. tshwm sim ntawm lub sijhawm tsis kawg. Piv txwv li, hniav nyiaj hniav kub, tsheb, caviar dub.
Cov hom kev thov hauv qab no yog qhov txawv ntawm qhov kev txaus siab:
- Real. Qhov no yog theem ntawm kev muag khoom rau qee lub sijhawm. Nws yog ntsuas ntawm cov nyiaj uas siv tau rau kev yuav khoom ntawm tus nqi tam sim no.
- Txaus siab. Qhov no yog qhov xav tau, piv txwv li, qhov no yog qhov ntim ntawm cov khoom yuav khoom rau ib lub sijhawm. Nws ib txwm tsawg dua qhov tiag, vim qee tus neeg yuav khoom tsis tuaj yeem yuav cov khoom vim ntau yam.
- Tsis txaus siab. Qhov no yog qhov kev thov uas tsis txaus siab vim yog tus nqi siab, tsis zoo ntawm cov khoom lossis nws qhov tsis muaj. Nyob rau hauv lem, hom no yuav qhia tau meej thaum tus neeg siv khoom muaj peev xwm los yuav cov khoom, tab sis nws tsis yuav nws. Tseem muaj zais tsis tau raws li xav tau. Qhov no yog thaum tus neeg yuav khoom yuav khoom hloov pauv, tab sis qhov no tsis txaus siab rau nws cov kev xav tau. Kuj tseem muaj qhov tsis txaus siab pent-up thov. Hauv qhov no, tus neeg yuav khoom xav tau cov khoom, tab sis nws raug yuam kom ncua kev yuav khoom, feem ntau vim tsis muaj peev txheej nyiaj txiag, thiab qhov xav tau tseem ceeb.
Kev thov yog elastic lossis inelastic nyob ntawm tus nqi. Hauv thawj kis, nws ncaj qha nyob ntawm tus nqi hloov pauv. Piv txwv li, thaum tus nqi ntawm cov tsheb nce, cov pej xeem sai sai pib yuav tsawg dua ntawm lawv, piv txwv li, kev thov poob. Thiab nyob rau hauv rooj plaub thib ob, tus nqi dynamics tsis cuam tshuam qhov ntim ntawm kev yuav khoom. Qhov no feem ntau siv rau cov khoom tseem ceeb.
yam cuam tshuam rau kev thov
Kev thov, raws li kev lag luam kev lag luam, muaj ntau yam cuam tshuam. Qhov tseem ceeb tshaj plaws uas cuam tshuam rau nws yog tus nqi ntawm cov khoom. Tab sis qhov no yog lub ntsis ntawm lub iceberg. Cov kws tshaj lij faib txhua qhov ntsuas rau hauv pawg hauv qab no:
- Kev lag luam. Cov no suav nrog lub xeev ntawm kev lag luam, qib kev tsim khoom thiab cov nyiaj tau los ntawm cov pej xeem, lub xeev tus nqi rau ntau pawg ntawm cov khoom, kev yuav khoom ntawm cov pejxeem, kev lag luam saturation.
- Demographic. Qhov no suav nrog cov pejxeem loj, nws cov qauv, qhov sib piv ntawm cov neeg nyob hauv nroog thiab cov neeg nyob deb nroog, cov neeg tsiv teb tsaws chaw, thiab lwm yam.
- Social. Txoj kev loj hlob thiab kev mob ntawm tib neeg thiab nws cov kab lis kev cai cuam tshuam qhov kev thov rau ntau yam khoom.
- Kev nom kev tswv. Qhov xwm txheej hauv cheeb tsam no tuaj yeem qhib lossis, hloov pauv, txo qhov kev thov rau qee yam khoom. Yog li, nyob rau hauv lub xeev ntawm kev tsis muaj kev nom kev tswv, qhov kev xav tau ntawm cov khoom ruaj khov nce ntxiv.
- Naturally-huab cua. Nyob rau lub caij sib txawv, kev thov rau qee pawg khoom lag luam nce lossis txo qis.
Lub tswv yim ntawm ncua kev thov
Cov neeg siv khoom ib txwm nrhiav kom txaus siab rau lawv cov kev xav tau, tab sis tsis tas yuav muaj sijhawm los ua. Qee zaum tib neeg yuav tsum tso tseg kev yuav khoom lossis kev pabcuam kom txog thaum muaj xwm txheej hloov.
Yog li, kev nce nqi ib txwm ua rau muaj kev hloov pauv hauv kev thov. Raws li txoj cai, nws txo qis. Tej zaum tseem yuav muaj lub sijhawm nyob ruaj khov, lub sijhawm uas tsis tuaj yeem kwv yees.
Muaj qhov kev thov ncua sijhawm - qhov no yog qhov xwm txheej thaum cov neeg siv khoom xav tau, tab sis tsis muaj peev txheej txaus los txaus siab. Nws tuaj yeem tsis tsuas yog nyiaj txiag, tab sis kuj yog ib ntus lossis cov ntaub ntawv vim li cas. Qee zaum tus neeg siv khoom muaj txhua lub sijhawm los ua kom tau raws li qhov xav tau, tab sis ncua nws mus txog rau lub sijhawm tsim nyog. Piv txwv li, ib tug neeg tau txais kev cawmdim rau lub tsheb, tab sis yuav tsis khiav mus ua kev yuav khoom tib lub sijhawm, tab sis yuav tos rau kev tshaj tawm thiab txo nqi ntawm tus neeg muag khoom.
Daim ntawv thov hauv kev lag luam
Thaum qhov ntim ntawm qhov tsis txaus siab xav tau loj hlob, nws yog qhov tsim nyog los npaj cov xwm txheej tshwj xeeb uas yuav thawb tus neeg yuav khoom. Tus neeg lag luam yuav tsum tau kawm tas li txhawm rau txhawm rau ntsuas qhov tsim nyog hauv lub sijhawm los tswj lossis txhawb nqa nws.
Yog tias tib neeg ncua kev yuav khoom vim tsis muaj ntaub ntawv, ces nws yog qhov tsim nyog los npaj phiaj xwm los qhia rau cov neeg tuaj saib lub hom phiaj txog cov khoom thiab cov yam ntxwv ntawm cov khoom. Yog qhov khoomraug ncua hauv kev cia siab tias yuav muaj txiaj ntsig zoo, tom qab ntawd nws yuav tsum tau ua qee yam kev nqis tes ua uas yuav ua rau tos ntxiv tsis muaj txiaj ntsig. Yog tias tib neeg ncua kev yuav khoom ntau heev vim yog tus nqi siab, ces nws tsim nyog ua kev sib tw kom pom tseeb tus nqi siab ntawm cov khoom lossis pib txo nws.
Examples
Muaj ntau yam piv txwv ntawm kev ncua kev thov hauv keeb kwm ntawm cov neeg siv khoom.
Ua ntej tshaj plaws, qhov tshwm sim no tau pom nrog tus nqi nce ntxiv. Yog li ntawd, tam sim ntawd tom qab ntawd, cov neeg siv khoom "npaum" thiab tsis txhob yuav cov khoom kim thiab khoom kim heev.
Thaum pib lub caij nyoog, ntau tus neeg yuav khoom kuj tso tseg cov khoom rau lub xyoo no, vam tias lawv yuav yuav luv nqi thaum lub sijhawm kawg.
Kev lag luam tau nce ntau qhov kev coj ua ntawm kev kov yeej kev xav tau pent-up. Cov no suav nrog kev txo nqi, kev tshaj tawm, kev sib tham sib tham, thiab kev tshaj tawm.
