Cov ntaub ntawv hauv Is Taws Nem muaj qee qhov kev tshaj tawm algorithms. Rau ntau tus neeg tsim tawm tshiab, qhov no ua rau cov lus nug ntawm kev sau cov ntsiab lus semantic rau lub xaib - nws yog dab tsi, thiab vim li cas cov cuab yeej siv niaj hnub no. Yog tsis muaj cov haujlwm zoo li no thiab cov tshuab, txawm tias cov ntaub ntawv tseem ceeb nrog rau qib siab ntawm qhov tsis sib xws yuav xaus rau ntawm nplooj ntawv kawg ntawm kev tshawb fawb.
Nyob rau hauv cov hnub thaum ntxov ntawm internet, SEO kuj yooj yim. Nws yog tsim nyog los xaiv ob peb lo lus tseem ceeb thiab ntxig rau lawv. Txawm li cas los xij, kev nce qib ntawm kev thov tau dhau los ua nyuaj niaj hnub no. Txawm tias thaum nws los nrhiav cov ntsiab lus tseem ceeb, muaj ntau yam ntxiv los xav txog, suav nrog kev tshawb nrhiav semantic.
Cov hauv qab no yog cov lus qhia ntxaws ntxaws txog qhov kev tshawb nrhiav semantic, nws tuaj yeem muaj txiaj ntsig zoo rau koj lub vev xaib kev txhawb nqa lub tswv yim, thiab piav qhia txog txoj hauv kev zoo los siv cov ntsiab lus sau. Cov ntaub ntawv yuav nce tus naj npawb ntawm nias ntawm nplooj ntawv ntawm koj cov peev txheej. Tsis tas li ntawd,ib lo lus teb yuav muab rau cov lus nug ntawm yuav ua li cas sau ib tug semantic core, thiab dab tsi yuav tsum tau rau qhov no. Thaum kawg, koj yuav tau txais cov lus qhia yooj yim rau kev txhawb nqa thiab tsim koj qhov project web.
YSemantic SEO
thawj lo lus nug los teb yog "Dab tsi yog Semantic SEO". Nov yog txoj hauv kev rau Google thiab lwm lub tshuab tshawb nrhiav kom raug txiav txim siab ntau dua lub hom phiaj ntawm txhua tus neeg thov. Cov ntsiab lus tsis yog ib txwm phim 100 feem pua ntawm cov xwm txheej sib txawv.
Qhov ntawd yog vim tib neeg tsis zaum ncig xav txog cov ntsiab lus twg zoo tshaj qhov lawv tab tom nrhiav thaum lawv tshawb nrhiav. Hloov chaw, lawv sau cov lus nug lossis nqe lus tseem ceeb uas lawv xav tias yuav pab lawv nrhiav cov peev txheej zoo dua. Thiab ntawm no nws tsim nyog xav txog yuav ua li cas sau cov ntsiab lus ntawm lub xaib. Txhawm rau ua qhov no, koj yuav tsum ua ntau yam haujlwm. Thiab kuj paub lub hauv paus ntsiab lus ntawm kev khiav hauj lwm ntawm xws li ib tug system.
Semantic search tso cai rau Google los txiav txim siab seb qhov kev txhawb nqa yog tsom rau txhawm rau kom tau txais cov ntsiab lus tseem ceeb rau nws cov lus nug, txawm tias nws tsis siv lo lus tseem ceeb uas haum rau cov lus nug.
Thov Sau Qhia Qhia
Lub thev naus laus zis ntawm kev tshawb nrhiav thiab xaiv cov lus raug yog qhov nyuaj ntawm cov ntsiab lus ntawm cov ntsiab lus. Nws yog ib qho tseem ceeb rau kev txiav txim siab qhov tseeb. Thaum teb cov lus nug ntawm yuav ua li cas sau cov ntsiab lus ntawm lub xaib, koj yuav tsum coj mus rau hauv tus account ntau qhov sib txawv. Ua li no, cov neeg tsim khoom siv tau tshwj xeeb software uas muaj nyob rau hauv"Google" thiab "Yandex".
Ntawm no koj yuav tsum ceev faj thiab coj mus rau hauv tus account txhua kab lus. Kev thov txhais tsis raug tuaj yeem ua rau qhov tseeb tias cov neeg siv khoom yuav tau txais cov ntaub ntawv tsis raug hauv kev tshawb fawb. Qhov tseem ceeb tshaj plaws yog saib xyuas qhov tseeb thiab qhov tseeb ntawm cov ntsiab lus uas siv rau hauv koj qhov chaw. Teb cov lus nug ntawm yuav ua li cas sau cov ntsiab lus ntawm lub xaib, cov lus qhia ib kauj ruam dhau los yuav suav nrog 5 kauj ruam xwb. Txhua tus ntawm lawv yuav tso cai rau koj los txiav txim siab qhov kev coj ua ntawm kev sau cov ntaub ntawv.
Kauj Ruam 1: Tshuaj xyuas koj qhov project
Yuav ua li cas thiaj ua tau lub ntsiab lus tseem ceeb ntawm qhov chaw pib? Lo lus nug no nthuav heev. Txhawm rau ua qhov no, koj yuav tsum txheeb xyuas cov peev txheej. Qhov kev txiav txim no tso cai rau koj los soj ntsuam tag nrho lub portal thiab nkag siab yam kev thov uas xav tau.
Nyob ntawm qhov kev taw qhia ntawm cov peev txheej, cov lus nug tseem ceeb thiab lawv cov ncauj lus yuav hloov pauv. Ib qho txiaj ntsig zoo ntawm no kuj tseem yuav kos duab duab ntawm lub peev xwm, cov neeg siv khoom zoo tshaj plaws lossis cov neeg tuaj saib lub vev xaib thiab cov hom phiaj twg nws yuav ua raws li koj qhov chaw. Raws li qhov no, koj tuaj yeem mus txog qhov teeb meem ntawm kev sau cov lus nug tsim nyog uas yuav pab tus neeg siv hauv qhov no.
Kauj Ruam 2: Tsim Kev Thov
Yuav ua li cas los tsim cov ntsiab lus semantic rau lub xaib nyob rau hauv lub xub ntiag ntawm cov ntaub ntawv tau txais? Qhov no yog ib lo lus nug uas suav hais tias yog qhov yooj yim thiab tsis muaj qhov tseem ceeb hauv kev coj noj coj ua. Raws li ib tug yav tas los muab tso ua ke portrait thiab tsom xam ntawm lub portal, koj muaj peev xwm xaiv tus yuav tsum tau cov lus nug. Txhua kab lus yog thawj zaug xaiv tus kheej, nyob ntawmlos ntawm cov ntsiab lus nws tus kheej thiab nws cov kev taw qhia. Txhawm rau ua qhov no, tus tsim tawm siv cov kab lus tseem ceeb tshaj plaws uas, hauv nws txoj kev xav, yuav zoo tshaj plaws rau txhua nplooj ntawv. Tsuas yog tom qab ntawd nws yuav tuaj yeem tshawb xyuas thiab sib piv nrog cov qauv siv tau los ntawm kev tshawb fawb xyaw.
Kauj Ruam 3: Tau txais cov lus thiab nqe lus zoo
Ntxiv mus, txhawm rau teb cov lus nug ntawm yuav ua li cas kom raug sau cov ntsiab lus semantic rau lub xaib, koj yuav tsum tau sau cov ntsiab lus xav tau. Nws tag nrho yog nyob ntawm qhov nyiam ntawm tus tsim tawm nws tus kheej. Koj tuaj yeem siv cov ntaub ntawv txheeb cais tam sim no hauv Yandex thiab Google, nrog rau siv ntau yam software los ua haujlwm nrog cov kab lus thiab cov lus nug. Ntau tus kuj tseem siv cov kev thov qiv los ntawm kev sib tw.
Kauj Ruam 4: Lim cov ntaub ntawv tau txais
Thaum xav txog yuav ua li cas los tsim cov ntsiab lus ntawm lub xaib ib kauj ruam, nws yog ib qho tseem ceeb kom nco ntsoov lub luag haujlwm ntawm ntau lub tshuab thiab cov ntxaij lim dej. Lawv tso cai rau koj los qhia cov lus xav tau. Tom qab sau cov ntaub ntawv loj ntawm cov lus nug, nws yog ib qho tsim nyog yuav tsum faib nws thiab xaiv cov ntaub ntawv tsim nyog tshaj plaws. Thaum tsim tawm, kuj tseem muaj feem ntau duplicates thiab cov lus khoob uas yuav tsis haum rau cov ncauj lus tshwj xeeb ntawm cov peev txheej lossis kab lus. Nws yuav tsis yog superfluous los txiav txim qhov zaus ntawm txhua qhov kev thov. Qhov siab dua, cov kab lus tshwj xeeb yog siv ntau dua.
Kauj Ruam 5: Kev faib cov ntaub ntawv
Dhau li ntawm, thaum teb cov lus nug ntawm yuav ua li cas ua ib kauj ruam ntawm cov ntsiab lus tseem ceeb ntawm ib lub xaib, ntau tus kws tshaj lij ib leeg tawm xws li kev suav sau thiab faib cov ntaub ntawv tau txais.
Kev tshaj tawm yog suav tias yog txoj haujlwm tseem ceeb ntawm txhua qhov peev txheej. Koj tuaj yeem tsim ib txoj kev npaj mus sij hawm ntev uas tso cai rau koj los txhawb ib tsab xov xwm lossis cov khoom lag luam rau ib lub sijhawm. Txhawm rau ua qhov no, pab pawg qee cov kab lus thiab cov lus tau txais los txhawm rau hloov kho cov ntsiab lus txhua ob peb lub hlis thiab ntxiv cov nqe lus ntxiv rau nplooj ntawv xav tau ntawm cov peev txheej.
Yeej, thaum teb cov lus nug ntawm yuav ua li cas sau cov ntsiab lus ntawm lub xaib, cov lus qhia ib ntus ntawm 5 yam yuav ua li no. Tsis tas li ntawd, koj tuaj yeem siv cov kev pab cuam uas tso cai rau koj los ntsuas qhov zoo thiab qhov tshwj xeeb ntawm cov ntawv tsim raws li qhov kev thov tau txais.
Yuav ua li cas Semantics cuam tshuam SEO
Ib qho ntawm cov laj thawj vim li cas Google tam sim no tsom mus rau ntau yam ntawm SEO (thiab yuav ua li ntawd ntxiv rau yav tom ntej) tsis yog vim nws tso cai rau cov neeg siv los muab cov txiaj ntsig tshawb fawb uas raug thiab cuam tshuam vim lawv muaj peev xwm los txiav txim siab cov ntsiab lus thiab lub hom phiaj, tab sis kuj vim tias kev tshawb nrhiav lub suab yuav dhau los ua neeg nyiam yav tom ntej.
Ntawm no nws yog ib qho tseem ceeb rau kev vam khom qhov sib txawv thiab qhov txawv ntawm cov ntaub ntawv tau txais yav dhau los thaum tsim cov ntawv. Ib qho piv txwv ntawm yuav ua li cas kom raug sau cov ntsiab lus semantic ntawm lub xaib yog qhov yooj yim heev. Nws yog ib qho tseem ceeb uas yuav tsum tau tso siab rau kev txhais cov lus ntawm cov kab lus uas cov neeg tuaj xyuas muaj peev xwm siv tau. Google yuav tsum muaj peev xwm txiav txim siab seb ib tus neeg tab tom nrhiav dab tsi raws li cov lus nug uas lawv nug los ntawm cov lus nug suab uasyuav ntau semantic nyob rau hauv cov xwm. Piv txwv li, yog tias ib tug neeg xav paub tias nws txias npaum li cas hauv Moscow, nws tuaj yeem nkag mus: "Weather in Moscow". Txawm li cas los xij, yog tias koj tau ua qhov kev thov los ntawm lub suab, tej zaum koj yuav hais tias, "Puas los nag sab nraum?". Cov kab lus zoo li no tsis muaj ib qho ntawm cov ntsiab lus tseem ceeb hauv cov lus nug ntaus ntawv. Thiab qhov no tuaj yeem nyuaj.
Qhov piv txwv ntawm yuav ua li cas kom raug sau cov ntsiab lus ntawm lub xaib raws li lub suab qhia tau hais tias thaum nkag ncaj qha yam tsis tau nkag mus rau cov ntawv nyeem, tus neeg siv feem ntau ua rau luv luv thiab ua kom yooj yim cov kab lus. Yog li ntawd, nws yog ib qho tseem ceeb uas yuav tau siv cov lus nug uas tej zaum yuav cuam tshuam ncaj qha rau ib lub ntsiab lus.
Google nkag siab tias ob qho ntawm cov lus nug no yeej ib txwm zoo ib yam, uas yog vim li cas semantics tseem ceeb heev. Qhov no kuj txhais tau tias koj yuav tsum siv koj cov lus tseem ceeb hauv txoj kev yog. Tsis tsuas yog koj yuav tsum nrhiav cov lus tseem ceeb thiab cuam tshuam, tab sis koj kuj yuav tsum siv ob peb lo lus tseem ceeb hauv koj cov ntsiab lus kom muab Google ntau txoj kev xaiv los ntawm.
Yuav ua li cas lub tshuab tshawb fawb ua haujlwm li cas
"Google" thiab "Yandex" muaj lawv tus kheej algorithms. Tej zaum lawv yuav txawv nyob ntawm qhov system. Nws yog ib qho tseem ceeb uas yuav tsum tau coj mus rau hauv tus account thaum sau cov ntsiab lus ntawm lub xaib. Yuav ua li cas sau cov kab lus tshwj xeeb uas yuav yog universal rau txhua hom algorithm? Cov lus nug yog nthuav. Txawm li cas los xij, cov lus teb yooj yim.
Koj yuav xav tsis thoob li cas Google tuaj yeem txheeb xyuas lub hom phiaj kom raugnrhiav semantic. Qhov no yog ua tiav siv lub algorithm hu ua RankBrain. Nws tau ua thawj zaug hauv xyoo 2015 thiab lub sijhawm ntawd tsuas yog siv los txhais txog 15-20 feem pua ntawm cov lus nug. Nws tsis yog txog li ob xyoos tom qab ntawd Google tau tshaj tawm nws ua ib feem ntawm nws cov algorithm tseem ceeb.
RankBrain tuaj yeem tshawb nrhiav cov qauv kev nug, txiav txim siab lawv cov ntsiab lus, thiab teeb tsa cov neeg siv tom ntej. Lub kaw lus rov ntsuas cov txiaj ntsig tshawb fawb raws li cov peev txheej no.
Lub algorithm nce lossis txo qhov chaw hauv qeb ntawm kev thov nyob ntawm lawv qhov cuam tshuam, uas txhais tau hais tias kev ua kom zoo dua koj cov peev txheej yog qhov tseem ceeb heev rau nws los ua txoj haujlwm tseem ceeb. Tab sis koj yuav ua li cas raws nraim? Cov lus teb yog nyob rau hauv kev siv zais semantic indexing.
Latent Semantic Indexing (LSI)
Muaj lwm yam thev naus laus zis uas tso cai rau koj los txhawb cov ntsiab lus raws li cov lus tau txais. Lawv kuj tau siv los sau cov ntsiab lus ntawm lub xaib. Yuav ua li cas nug raws li LSI thev naus laus zis? Lo lus nug tsis muaj feem cuam tshuam.
LSI yog qhov system uas tso cai rau Google txheeb xyuas lwm cov ntsiab lus tseem ceeb uas koj tau siv los ua kom zoo dua koj cov ntsiab lus kom lub kaw lus tuaj yeem nkag siab zoo dua lub ntsiab ntawm cov peev txheej. Qhov no ua rau nws yooj yim dua los txheeb xyuas cov ntsiab lus ntawm koj cov ntsiab lus thiab txheeb nws raws li cov lus nug tseem ceeb. Qhov tseem ceeb, qhov no cia Google txheeb xyuas seb koj cov lus tseem ceeb cuam tshuam li cas rau kev tshawb fawb semantic.
Piv txwv li, yog ib tug neegtshawb rau "Mac tshiab" thiab koj muaj ib tsab xov xwm hais txog qhov nrov tshaj plaws "Apple cov khoom", Google yuav nrhiav LSI lo lus tseem ceeb uas muaj feem xyuam rau lub ntsiab lus no los txiav txim seb koj cov ntsiab lus puas phim cov ntaub ntawv tau txais hauv cov lus nug.
Google paub LSI lo lus tseem ceeb los nrhiav, uas cov ntsiab lus saum toj kawg nkaus siv rau lawv cov lus nug tshawb nrhiav. Yog li yog tias cov chaw saum toj kawg nkaus rau cov lus nug tshwj xeeb "Mac tshiab" siv LSI lo lus tseem ceeb xws li "screen" lossis "hard drive", ces lub kaw lus yuav luam theej koj cov ntsiab lus rau IDs los txiav txim siab cov ntsiab lus tsim nyog uas koj tau siv los. optimize koj cov peev txheej. Tag nrho cov no tso cai rau koj los txhawb cov ntaub ntawv hauv kev tshawb nrhiav.
Qhov no txhais tau hais tias thaum koj tshawb fawb lo lus tseem ceeb rau koj cov ntsiab lus, koj yuav tsum ua LSI lo lus tshawb fawb los txuas cov ntsiab lus thiab muab Google nrog cov kab lus tsim nyog. Ib txoj hauv kev los txiav txim siab cov ntaub ntawv no los txhim kho semantic SEO yog siv LSIGraph program.
SEO rau qhov chaw uas twb muaj lawm
Cov kws tshaj lij feem ntau siv LSI Graph, cov cuab yeej online pub dawb uas yuav tsim cov kev sib tw rau koj cov lus tseem ceeb uas twb muaj lawm, pab koj yooj yim tsom lawv.
Txhawm rau siv lub cuab yeej, tsuas yog sau koj cov kab lus uas koj xaiv rau hauv kab tshawb nrhiav. Tom qab ntawd cov npe ntev ntawm cov ntaub ntawv LSI feem ntau siv rau cov lus nug ntawd yuav tshwm sim,uas koj tuaj yeem siv nyob ntawm lawv qhov cuam tshuam thiab haum rau koj cov ntsiab lus.
Cov cuab yeej no yuav pab ntsuas qhov cuam tshuam ntawm cov ntaub ntawv sau los ntawm cov peev txheej. Ib qho piv txwv ntawm lub ntsiab lus ntawm qhov chaw nyob rau hauv cov ntaub ntawv no yuav zoo ib yam li nyob rau hauv cov lus qhia step-by-step piav saum toj no. Cov algorithms siv nyob rau hauv xws li software yog programmed los cia li sau cov nqe lus uas cuam tshuam los ntawm ntau yam kev pab cuam uas muaj thawj txoj hauj lwm nyob rau hauv kev tshawb fawb.
Siv Semantic SEO Promotion
Thaum LSI lo lus tseem ceeb yog txoj hauv kev tseem ceeb tshaj plaws los txhim kho kev ua haujlwm ntawm koj cov lus nug thiab muab Google nrog cov ntaub ntawv tseem ceeb uas nws xav tau los ntsuas koj cov ntsiab lus zoo rau cov ntsiab lus tshawb fawb, nws tsis yog tib qho uas koj yuav tsum tau ua los sau. SEO cov lus. Hauv qab no yog ib tug xov tooj ntawm cov tswv yim los ua kom lub koob meej ntawm koj qhov chaw. Thaum tsim cov ntsiab lus tseem ceeb ntawm lub xaib, cov lus qhia ib ntus raws li cov txheej txheem txheeb xyuas yuav ua rau nws tuaj yeem txhim kho lub portal thiab sai sai txhawb nws mus rau cov thawj coj.
cov ntaub ntawv muaj txiaj ntsig
Nov yog lub hauv paus uas yuav tsum tsis txhob muab tso tseg. Thaum teb cov lus nug ntawm yuav ua li cas sib sau ua ke cov ntsiab lus tseem ceeb rau lub xaib, tsis txhob hnov qab tias cov kab lus tshwj xeeb thiab nquag thiab cov lus nug yuav tsis pab khaws cov neeg tuaj saib lub hom phiaj ntawm cov peev txheej yog tias cov ntaub ntawv tsis muaj txiaj ntsig.
Google lub hom phiaj kawg ib txwm yog los muab cov neeg siv cov ntsiab lus zoo uas phim lawv qhov kev tshawb nrhiav, uas txhais tau tias qhov zoo yog qhov koj yuav tsum tsom mus rau. Tshaj tawm cov ntaub ntawv ntsig txog thiabGoogle yuav muab nqi zog rau koj.
Cov hauv qab no yog qee cov lus qhia rau kev tsim cov ntsiab lus zoo uas yuav ua rau muaj txiaj ntsig zoo rau kev tshawb nrhiav semantic:
- Sau cov lus zoo. Raws li tau hais ua ntej, cov ntsiab lus tseem ceeb tshaj plaws, yog li nco ntsoov tshaj tawm cov ntaub ntawv uas cuam tshuam rau koj hom thiab koj cov neeg tuaj saib. Nws yuav tsum tau sau kom zoo, nyeem tau yooj yim, thiab muab qee qhov txiaj ntsig rau tus neeg tuaj saib lub xaib. Cov ntawv ntev hauv qhov no yog qhov zoo dua li cov luv luv vim tias lawv tso cai rau koj nkag mus rau hauv cov ntsiab lus, yog li muab tus nqi ntau dua. Yuav ua li cas thiaj ua rau lub hauv paus semantic ntawm qhov chaw nyob rau hauv rooj plaub no? Yog tias cov peev txheej tsis yog rau kev muag khoom, tab sis raws li lub portal uas muaj cov khoom muaj txiaj ntsig, nws yog ib qho tseem ceeb kom tsis txhob tsim txom cov yuam sij zaus thiab khaws tag nrho cov ntaub ntawv txuas nrog. Txhua cov ntaub ntawv yuav tsum nyeem tau thiab muaj txiaj ntsig rau tus neeg siv.
- Ua tshawb fawb lo lus tseem ceeb. Txawm hais tias Google tsis quav ntsej txog cov ntaub ntawv no lawm, nws tseem ceeb heev. Tom qab tag nrho, lawv pab txheeb xyuas koj cov ntsiab lus, yog li xyuas kom koj ua koj cov ntsiab lus tshawb fawb kom pom cov lus nug cuam tshuam thiab sib tw. Muaj ntau qhov program rau qhov no. Koj tuaj yeem siv lub cuab yeej zoo li Keyword Planner uas yog dawb los ntawm Google. Qhov no, nyob rau hauv lem, yuav ua rau nws yooj yim mus nrhiav tau LSI cov lus nug uas muaj txiaj ntsig tshaj plaws.
- Nrhiav seb koj cov neeg tuaj saib lub hom phiaj xav tau dab tsi. Sim xyuas seb qhov twg raws nraim koj pawg neeg siv tab tom nrhiav. Koj ua tau,los ntawm kev tig mus rau cov peev txheej nrov xws li Reddit lossis Quora saib seb lawv thov dab tsi feem ntau, thiab tom qab ntawd tsim cov ntsiab lus uas tsom rau kev teb cov lus nug lossis muab kev daws teeb meem rau lawv cov teeb meem. Koj tseem tuaj yeem siv Google tus kheej cov lus qhia nws pib, nws lub thawv teb, thiab cov seem txuas txuas nyob rau hauv qab ntawm SERPs.
- Siv semantic markup. Thaum koj ua haujlwm ntawm koj qhov chaw, koj yuav xav siv HTML markup los txhim kho lub ntsiab lus thiab cov ntsiab lus ntawm txhua nplooj ntawv hauv koj lub portal. Nco ntsoov xyuas cov npe thiab kab lus cim npe, cov npe thiab cov mos txwv. Raws li qhov no, tsim cov ntsiab lus tseem ceeb ntawm lub xaib, cov lus qhia ib kauj ruam dhau los yuav zoo ib yam li qhia saum toj no.
- Tsim kom muaj kev paub zoo rau cov neeg siv khoom. Nws tsis muaj teeb meem npaum li cas koj ua tib zoo tsim koj cov ntsiab lus lossis ua kom zoo rau kev tshawb nrhiav semantic, yog tias cov neeg tuaj saib muaj kev paub tsis zoo rau koj qhov chaw, lawv yuav tawm mus thiab tsis rov qab los. Xyuas kom tseeb tias koj lub portal yog mobile-optimized, visually pleasing, loads ceev, thiab dawb los ntawm technical glitches uas yuav degrade koj cov kev paub.
Google Knowledge Graph
Lub ntsiab lus tseem ceeb ntawm lub xaib tsis yog ib txoj hauv kev kom ua kom zoo sai sai rau ib tsab xov xwm thiab ua rau nws yog thawj zaug hauv kev tshawb nrhiav. Muaj ntau ntau yam tseem ceeb uas tso cai rau koj tsis tsuas yog txhawb cov ntawv nyeem, tab sis kuj ua rau nws lub ntsiab rau kev taw qhia.
Knowledge graph feem ntau hu ua favoritessnippets los yog cov lus teb nplua nuj, muab cov txiaj ntsig cuam tshuam rau cov lus nug tshawb fawb siv cov ntaub ntawv tshawb fawb semantic. Yog tias koj nkag mus rau lub npe ntawm tus neeg nto moo, xws li "William Shakespeare", cov peev txheej yuav muab cov ntsiab lus los ntawm cov ntawv nrov.
Google Knowledge Graph yog ib daim duab qhia rau sab xis ntawm SERP (Search Engine Results Page) nrog cov ntsiab lus ntawm cov ntaub ntawv los ntawm Wikipedia, nrog rau ntau cov duab thiab cov ntawv txuas.
Ib txoj hauv kev los txhim kho koj cov semantic SEO yog txhawm rau ua kom koj muaj feem yuav tshwm sim hauv cov duab paub, muab kev nkag mus rau koj cov ntsiab lus tam sim. Nov yog qee cov lus qhia rau kev nthuav tawm hauv Google Knowledge Graph:
- Qhia koj lub tuam txhab lossis cov peev txheej ntawm Wikipedia.
- Nco ntsoov tias koj muaj nplooj ntawv lag luam thiab cov ntsiab lus ntawm Google cov kev sib raug zoo xws li Google+ thiab YouTube. Tsis txhob hnov qab siv LSI lo lus tseem ceeb rau cov ntsiab lus uas koj muaj nyob rau ntawm nplooj ntawv no (piv txwv li, hauv koj cov lus piav qhia hauv YouTube lossis hauv koj lub vev xaib home page).
- Nco ntsoov tias koj tau sau npe thiab txheeb xyuas koj lub tuam txhab lub vev xaib hauv Google Search Console.
- Thov cov ntaub ntawv tsim nyog rau koj lub tuam txhab lub vev xaib hauv daim ntawv JSON-LD (JavaScript Object Registration for Linked Data). Qhov no yuav pab tshawb fawb cav nkag siab txog koj qhov chaw cov ntsiab lus.
- Tsis txhob hnov qab suav nrog cov cim hauv zos. Koj kuj yuav tsum tau sim koj cov cim uas siv cov cuab yeej ntsuas cov ntaub ntawv.
Koj tseem yuav xav kom koj cov ntsiab lus tshwm sim hauv Google cov lus teb lub thawv raws li lawv daim duab paub. Cov ntaub ntawv teb muab cov ntawv rau cov neeg siv cov lus nug hauv SERPs, yog li cov neeg nyeem tsis tas yuav nyem rau ntawm qhov txuas.
Ntawm no, thaum teb cov lus nug ntawm kev sau cov ntsiab lus ntawm lub xaib - nws yog dab tsi, thiab nws siv li cas, nws tsim nyog ua qhov sib ntxiv. Yog tias tus tsim tawm lub hom phiaj tsis yog muag cov khoom thiab cov kev pabcuam, tom qab ntawd kev sau thiab tsim cov kab lus yog ua raws li ob peb cov lus nug ntawm cov neeg siv khoom ntawm ib lub ntsiab lus tshwj xeeb. Hauv qhov no, feem ntau cov yuam sij tsis yog hais txog thaj chaw thiab siv rau txhua tus neeg siv lus Lavxias.
Kev tso tawm hauv Google lub thawv teb yuav pab xyuas kom koj qhov chaw nkag tau txawm tias cov neeg siv tsis nyem rau ntawm qhov txuas.
Siv cov lus qhia hauv qab no txhawm rau ua kom koj muaj feem yuav tshwm sim hauv Google teb lub thawv:
- Tshawb nrhiav cov lus nug tshwj xeeb ntawm koj cov neeg tuaj saib lub hom phiaj nug thiab nco ntsoov teb lawv.
- Tsim cov ntsiab lus uas tsom rau cov lus nug uas koj cov neeg tuaj saib nug, dhau los, tsis yog teb cov lus nug xwb, tab sis delving rau hauv.
- Thaum teb cov lus nug, muab cov lus piav qhia ua ntu zus.
- Nco ntsoov siv tag nrho cov cim cuam tshuam.
Tau txais cov cim kev sib raug zoo thiab tsim cov kev sib txuas sab nraud los ntawm kev txhawb cov ntsiab lus uas teb cov lus nug ntau dhau los ntawm kev tshaj xov xwm lossis email lag luam. Google siv cov haujlwm no ua qhov tseem ceeb,txiav txim siab qhov zoo ntawm koj cov ntsiab lus. Lawv tuaj yeem yog pov npav thiab tshuaj xyuas, cov lus pom.
Brand Presence
Muaj ntau cov kev pab cuam los sau cov ntsiab lus ntawm lub xaib. Cov tshuab tshawb nrhiav muab lawv tus kheej cov cuab yeej pub dawb los sau cov ntaub ntawv tsim nyog. Ntxiv nrog rau cov yuam sij sau kom raug, nws tsim nyog them nqi rau kev txheeb xyuas cov ntsiab lus lossis cov peev txheej. Qhov no yuav xav tau lub npe tshwj xeeb.
Qhov ntau dua koj lub npe muaj, qhov ua tau zoo dua koj cov semantic SEO yuav yog, txawm tias nws tsuas yog qeb duas rau cov lus nug tshwj xeeb lossis qhia hauv Google cov duab qhia.
Qee yam tseem ceeb suav nrog cov hauv qab no:
- Device - Google coj mus rau hauv tus account hom khoom siv uas tus neeg siv tshawb nrhiav. Yog tias lawv tshawb nrhiav ntawm lub xov tooj ntawm tes, lub kaw lus yuav muab cov ntsiab lus ntawm lub xov tooj ntawm tes siab dua.
- Qhov chaw - SEO hauv zos yog qhov tseem ceeb vim tias Google yuav teb rau cov lus nug tshawb fawb raws li tus neeg siv nyob qhov twg. Yog tias nws tshawb nrhiav huab cua lossis cov tsev noj mov nyob ze, lub kaw lus yuav tshawb nrhiav cov ntsiab lus uas siv cov ntsiab lus uas qhia tias lawv nyob hauv thaj chaw tus neeg siv.
- keeb kwm online. Yog tias tus neeg siv tau mus xyuas koj qhov chaw ntau zaus, ces koj cov ntsiab lus yuav tshwm sim hauv lawv cov lus nug, yog tias tsim nyog. Qhov no yog vim qhov tseeb tias Google coj mus rau hauv tus account keeb kwm ntawm cov nplooj ntawv mus xyuas thaum tsim cov txiaj ntsig tshawb.
Tom qab tag nrho, ib zaug koj qhov kev muaj nce, cov neeg siv yuav tshawb nrhiavkoj hom. Yog tias koj tsom mus rau kev txhim kho koj lub hom phiaj, koj cov ntsiab lus yuav tsum tshwm sim rau saum cov lus nug.
Cov hauv qab no tsuas yog qee qhov kev ua uas tuaj yeem pab ua kom koj lub npe muaj npe thiab xyuas kom nws tshwm sim thaum cov neeg siv tshawb nrhiav koj:
- Tus kheej lub npe - muab lub npe thiab lub ntsej muag ntawm koj cov ntsiab lus, txawm tias cov ntawv ntev lossis kev sib tham hauv social media.
- Influencer Kev Sib Raug Zoo - Nrhiav thiab tsim kev sib raug zoo nrog cov neeg muaj kev lag luam los pab txhawb koj cov ntsiab lus thiab hom.
- Rewards - qhov khoom plig ntau dua koj tau txais, qhov kev tawm tswv yim ntau koj tau txais.
- Sau cov ncauj lus ntxaws ntxaws ntawm koj lub tuam txhab cov thawj coj loj.
- Cov Teeb Meem Hauv Zej Zog - Txuas nrog koj cov neeg tuaj saib ntawm kev sib raug zoo thiab txhawb nqa koj cov ntsiab lus nrog cov khawm social media.
Lwm txoj hauv kev los tsim koj lub npe muaj xws li siv cov lus tshuaj xyuas, SEO xov xwm tshaj tawm, kev hais lus rau pej xeem thiab txawm tias cov neeg siv tsim cov ntsiab lus.
Npaj rau sau thov
Nrog rau kev tshaj tawm tsis ntev los no ntawm Google Penguin Algorithm Hloov, uas yog lub hom phiaj los txo qis cov vev xaib spam tshawb pom los ntawm ntau txoj hauv kev, suav nrog cov ntim qis qis thiab cov ntsiab lus tseem ceeb, xa cov lus nug kom zoo ntawm koj qhov chaw yuav yog ntau dua qhov tseem ceeb. Cov lus qhia no yuav tso cai rau koj los tsim cov qib uas xav tau ntawm kab lus. Tsis tas li ntawd, koj tuaj yeem nyeem phau ntawv "Yuav ua li cas ua kom lub ntsiab lus semantic rau lub xaib2.0", tus sau uas yog Dmitry Sidash. Tus kws tshaj lij qhia cov lus qhia ntxiv txog yuav pib khwv tau li cas ntawm qhov tau txais cov lus thov thiab cov lus tshaj tawm ntawm nws cov peev txheej.
Tip 1 - Ua ib daim ntawv teev "theem 1" lo lus tseem ceeb
Thawj kauj ruam hauv kev tsim cov npe zoo ntawm cov ntsiab lus tseem ceeb yog txhawm rau txheeb xyuas cov npe ntawm cov kab lus zoo sib xws uas yog "Qib 1". Qhov tseem ceeb, cov lus nug no sawv cev rau cov kev hloov pauv ntawm koj cov kab lus hom phiaj uas tsis txawv deb ntawm nws lub ntsiab lus qub.
Ib txoj hauv kev yooj yim tshaj plaws los ua qhov no yog siv Google "Kev Tshawb Fawb Txog" feature. Txhawm rau ua qhov no, mus rau lub vev xaib system, nkag mus rau lub hom phiaj lo lus tseem ceeb hauv kab tshawb nrhiav. Tom qab ntawd, thaum cov txiaj ntsig tau tshwm sim, xaiv "Kev Tshawb Fawb Txog" ntawm sab laug sidebar los tso saib xaiv cov kab lus sib xws.
Qhov txiaj ntsig ntawm kev ua koj qhov Kev Tshawb Fawb Cov Lus Tseem Ceeb los tsim koj cov "Qib 1" cov kab lus hauv txoj kev no yog tias txij li Google tau teev cov kab lus no "muaj feem xyuam", lub tshuab tshawb nrhiav tau kho lawv raws li cov ntsiab lus ntawm semantic indexing. Qhov no tso cai rau koj kom sai txhawb cov khoom tsim hauv qhov ntsuas. Nyob rau hauv phau ntawv "Yuav ua li cas sau lub semantic core ntawm lub xaib" tus sau tau them nyiaj ntau rau kev tsim cov npe ntawm cov lus tseem ceeb. Ntxiv mus, raws li lawv lub hauv paus, lwm cov ntaub ntawv uas tsim nyog tau muab faib thiab cais tawm.
Tswv yim 2 - Nthuav koj cov npe kom suav nrog thematically ntsig txog "theem ntawm2"
Tam sim no koj muaj koj daim ntawv teev npe tseem ceeb, nws yog lub sijhawm los nthuav koj qhov kev ncav cuag ntxiv kom sau cov lus nug ntsig txog thematically. Cov "theem 2" lo lus tseem ceeb no yuav tsis raug synchronized nrog lub hom phiaj kab lus, tab sis lawv yuav raug khi rau nws lub tswv yim.
Koj tuaj yeem xav, piv txwv li, tus neeg uas tab tom nrhiav kev tshuaj xyuas ntawm ib hom khoom siv cua. Tus neeg siv ua qhov no vim qhov xav tau cua sov thiab txias - txawm tias nws yog qhov chaw ua haujlwm sov dhau los lossis cov av noo siab hauv chav. Los ntawm kev tawm tswv yim vim li cas cov neeg hauv lub hom phiaj no tuaj yeem nkag mus rau lo lus tshawb nrhiav hauv kev txhais lus sib txawv, cov npe tshiab ntawm cov kab lus hais txog lub ntsiab tuaj yeem muab tso ua ke.
Los ntawm kev suav nrog cov ntsiab lus hais txog cov ntsiab lus hauv koj qhov chaw cov ntsiab lus, koj tuaj yeem ua rau muaj feem uas koj lub portal yuav nyob qib siab hauv SERPs - tsis yog rau cov lus nug, tab sis kuj rau cov tsis ncaj ncees uas yuav nyiam cov neeg siv tshiab. Qhov no ua rau muaj kev pheej hmoo tias lub hom phiaj ntawm cov ntsiab lus tau tsim yuav ua tiav. Xav txog ib qho piv txwv ntawm yuav ua li cas sau cov ntsiab lus ntawm lub vev xaib raws li kev tshawb nrhiav cov cuab yeej tshwj xeeb, nws yog ib qho tseem ceeb uas yuav tsum tau coj mus rau hauv tus account nws qhov tshwj xeeb. Hauv lwm lo lus, hauv cov lus nug nws yog ib qho tseem ceeb los qhia txog cov khoom muaj txiaj ntsig ntawm cov khoom nws tus kheej.
Tswv yim 3 - Tsim "theem 3" cov lus tseem ceeb uas teb cov lus nug tus neeg tshawb nrhiav
Thaum kawg, koj yuav tsum tau hais txog ib qho ntxiv nrog kev tshawb fawb lo lus tseem ceeb, thiab cov no yog cov lus nug lossis teeb meem uasTej zaum yuav tshwm sim tom qab cov neeg siv tau tshawb xyuas cov ntsiab lus raws li koj qhov kev thov tsim tawm dhau los.
Piv txwv li, kev sib txuas ntawm lub hom phiaj cov ntsiab lus "theem 1" thiab "theem 2" coj tus qhua tuaj rau koj qhov chaw tom qab tshawb nrhiav cov kab lus thiab saib cov peev txheej hauv SERP. Cov ntaub ntawv dab tsi yuav tus neeg siv no xav tau tom ntej?
Txhua yam ntawm cov lus tseem ceeb hauv qab no yog cov lus nug "theem 3" uas tuaj yeem txiav txim siab hauv koj cov ntsiab lus los txhim kho cov neeg siv kev paub dhau los thiab koj qhov kev pom zoo hauv Google thiab Yandex.
Tswv yim4 - Xa cov lus siv cov lus qhia los ntawm txhua qib
Los ntawm qhov no hauv koj qhov kev tshawb fawb lo lus tseem ceeb, koj yuav tsum muaj cov npe tag nrho ntawm cov ntsiab lus muaj peev xwm npog ntau yam ntawm cov ncauj lus. Cov kauj ruam tom ntej yog muab cov ntsiab lus no thaum npaj cov ntawv yav tom ntej rau koj qhov chaw.
Nrog cov lus tseem ceeb no, koj tuaj yeem sau tau yooj yim ib tsab xov xwm nrog lub npe zoo rau tus neeg siv uas suav nrog txhua yam tsim nyog rau lub algorithm ua haujlwm. Qhov no tso cai rau koj los txhawb cov ntaub ntawv sau hauv kev tshawb fawb qeb duas.
Tip 5 - sau rau tib neeg ua ntej, tom qab ntawv tshawb fawb xyaw
Cov lus qhia kawg rau suav nrog cov ntsiab lus ntsig txog cov ntsiab lus hauv koj lub vev xaib cov ntsiab lus yog cov ntsiab lus zoo. Kev sib koom ua ke, ntau cov kab lus hauv koj lub vev xaib yuav tsum pab tshem tawm cov ntsiab lus tsis txaus ntseeg uastshwm sim los ntawm kev sim ntxig ib lo lus tseem ceeb rau hauv koj cov ntawv ib lub sijhawm.
Txawm li cas los xij, nws tseem ceeb heev uas yuav tsum tsom mus rau kev siv cov lus nug tshiab los sau cov ntsiab lus uas cuam tshuam rau koj cov neeg nyeem raws li nws yog rau kev tshawb fawb xyaw. Yog tias Google tsis ntev los no los tiv thaiv lub vev xaib spam yog qhov qhia txog lub tuam txhab lub hom phiaj yav tom ntej los txo cov nyiaj rov qab hauv cov ntawv, nws muaj kev nyab xeeb hais tias lub tswv yim zoo tshaj plaws yog siv cov ntsiab lus semantic kom nce nqi ntawm koj cov ntawv.
