Ib qho ntawm cov ncauj lus kub tshaj plaws thiab kub tshaj plaws ntawm cov vev xaib programmers thiab cov tswv ntawm cov peev txheej hauv Is Taws Nem niaj hnub no yog seo-optimization. Txhawm rau kom lub xaib nkag mus rau thawj nplooj ntawv ntawm Yandex lossis Google cov lus nug tshawb fawb, nws yog qhov tsim nyog los ua haujlwm zoo heev ntawm nws qhov kev tsim thiab kev tshaj tawm.
yog dab tsi semantic markup rau?
Koj tuaj yeem hloov kho cov peev txheej rau tus neeg siv ib txwm siv cov ntsiab lus cuam tshuam thiab nthuav. Tab sis txhawm rau kom tus neeg siv tuaj yeem nrhiav tau cov peev txheej no, nws yog qhov yuav tsum tau ua kom zoo dua qhov chaw rau lub tshuab tshawb nrhiav. Yuav ua li cas?
Ib tug neeg tshawb nrhiav, tsis zoo li ib tus neeg, tsis tuaj yeem paub txog yam uas tau tham hauv lub xaib yam tsis muaj lus ceeb toom. Nws txheeb xyuas cov ntsiab lus, nthuav tawm qee cov qauv, txhais cov ntsiab lus tseem ceeb, tab sis, tsis muaj tib neeg kev txawj ntse, nws tsis tuaj yeem nkag siab lub ntsiab lus ntawm cov lus sau. Txhawm rau kom yooj yim nws txoj haujlwm, cov programmers tuaj nrog semantic lossis micro-markup rau Yandex thiab Google. Ib yam li hypertext qhia lub tshuab yuav tso qhov twg, semantic markup piav qhia txog leej twg lossis cov peev txheej yog dab tsi. Ua tsaug rau qhov kev nkag siab no, lub vev xaib tau zoo dua ntawm cov neeg sib tw thiab muaj feem ntau yuav tau mus rau thawj kab ntawm cov lus nug tshawb fawb.
Semantic markup piv txwv
Micromarkup "Yandex" thiab Google tshwj xeeb tshaj yog muaj txiaj ntsig zoo hauv kev tshaj tawm cov chaw lag luam uas muab cov khoom thiab cov kev pabcuam. Cov piv txwv hauv qab no yuav piav qhia meej meej.
Nws yog qhov tsim nyog los tsim microdata rau lub vev xaib ua lag luam rau kev pabcuam kev txiav plaub hau rau dev. Nws yuav zoo li no:
- itemtype - BarberShop, - lub npe - tus kws txiav plaub hau rau dev.
Thawj kab qhia thaj chaw ntawm qhov chaw, thiab qhov thib ob - ib qho khoom tshwj xeeb. Ib nplooj ntawv nrog cov ntawv zoo li no yuav tshwm sim siab dua ntawm tus ntaiv nrhiav dua li qhov zoo sib xws yam tsis muaj nws, vim tias lub tshuab tshawb nrhiav yuav xav txog nws ntau dua rau lub tswv yim ntawm "tus kws tu plaub hau" thiab tsis yog "tus kws txiav plaub hau" xwb.
Micro-markup tsim siv Yandex. Webmaster tso cai rau koj los qhia ntau yam tsis muaj - cov ntsiab lus ntawm kev muag khoom, cov sijhawm qhib, kev sib cuag, cov lus piav qhia luv luv ntawm cov khoom lossis kev pabcuam, thiab ntau ntxiv.
Yuav ua li cas sau semantic siv nyob qhov twg?
Ntau thiab ntau qhov kev pabcuam tau siv zog los muab cov neeg siv khoom ua haujlwm zoo. Qhov ze dua hauv lub ntsiab lus nws yuav yog rau qhov xav tau, qhov ntau dua nws yuav coj mus rau qhov chaw. Yog li ntawd, micro-markup tau nquag siv niaj hnub no:
- chaw lag luam los txhawb cov khoom thiab kev pabcuam.
- Cov phau ntawv siv online thiab encyclopedias rau kev tsim ntawm ntau theem kev sib txuas ntawmcov khoom.
- Kev sib koom tes rau kev nthuav dav profile, txheej xwm thiab lwm yam ntsiab lus.
Single Standard Schrema.org
Qhov kev tsim ntawm semantic markup coj mus rau qhov xav tau ib qho qauv rau txhua qhov kev tshawb fawb xyaw. Lawv tau los ua micro-markup "Yandex" thiab Google - schrema.org. Nws ua kom yooj yim cov txheej txheem ntawm kev tsim cov lus piav qhia luv luv (snippet) uas peb pom thaum nplooj ntawv nthuav tawm hauv cov txiaj ntsig tshawb fawb. Cov ntaub ntawv no tuaj yeem suav nrog cov ntaub ntawv tseem ceeb ntawm lub xaib uas yuav pab tus neeg siv txiav txim siab seb puas yuav mus rau nplooj ntawv no.
Los ntawm txoj kev, tus naj npawb ntawm cov ntsiab lus thiab phau ntawv txhais lus hauv schrema yog qhov loj, yog li nws tuaj yeem siv rau qhov chaw ntawm yuav luag txhua yam kev kawm.
Qhib Graph Standard
Ntxiv rau Google thiab Yandex tshawb fawb xyaw, micromarking ntawm cov khoom, kev pabcuam, multimedia thiab cov ntsiab lus tseem xav tau rau kev sib tham. Rau lawv, Facebook tuaj nrog ib qho Open Graph tus qauv. Qhov no markup tso cai rau koj los tswj yuav ua li cas lub site yuav nthuav tawm nyob rau hauv xov xwm pub ntawm lub social network. Thiab hnub no koj tuaj yeem tsim cov kev sib txuas zoo nkauj nrog nws tsis yog hauv Facebook nkaus xwb, tab sis kuj hauv Google+, VKontakte, Twitter. Rau qhov zoo nkauj tso saib tom kawg, los ntawm txoj kev, Twitter Cards kuj siv.
Qhov twg micromarkup xaiv?
Qhov tseeb, thaum qeb ib lub xaib, tsis yog "Yandex" lossis Google tsis muab tus qauv nyiam dua. Cov ntaub ntawv siv classic, schrema.org, yog qhov ua tiav tshaj plaws,niaj hnub thiab nquag txhim kho.
Micromarkup Dictionaries
Peb tau txiav txim siab tias Yandex markup yog dab tsi. Kuv tuaj yeem ua kom nws qhia cov ntaub ntawv raug? Rau qhov no, xws li lub tswv yim xws li phau ntawv txhais lus microdata yog siv. Nws yog ib txheej ntawm cov ntsiab lus, cim npe, thiab syntax uas ua rau lub ntsej muag ntawm lub tshuab tshawb nrhiav rau ib yam dab tsi.
Txhua tus qauv muaj nws cov phau ntawv txhais lus thiab cov ntsiab lus. Schema.org muaj ob peb lo lus tseem ceeb nrog lawv tus kheej cov hierarchy loj thiab hom zaub. Piv txwv li, phau ntawv txhais lus Thing tso cai rau koj los sawv cev cov ntaub ntawv hauv 3 lub ntsiab lus:
- alternateName - rau tus alias (alias) ntawm ib qho khoom;
- piav qhia - rau cov ntawv piav qhia ntawm cov khoom;
- duab - rau ib daim duab lossis txuas rau nws.
Los yog Cov Lus Txhais Kev Sib Raug Zoo, uas yuav muaj txiaj ntsig tshwj xeeb rau kev lag luam online. Nws tso cai rau koj tshaj tawm cov ntaub ntawv hais txog tus nqi, qhov chaw yuav khoom, muaj, thiab lwm yam.
FOAF phau ntawv txhais lus - micro-markup ntawm Yandex thiab Google kev sib cuag. Nov yog daim ntawv nug uas koj tau sau ntau lab lub sijhawm ntawm ntau qhov chaw - koj lub npe, kev tswj hwm, nplooj ntawv social network, xa ntawv, hnub yug, thiab lwm yam. Qhov kev paub no yuav tso cai rau koj yaum cov neeg siv los nyem rau ntawm qhov txuas, muab rau nws. ib yam dab tsi uas yuav nyiam nws. Yog li, lub vev xaib tuaj yeem nce tsheb khiav.
Rau cov lus piav qhia ntxaws ntxaws ntawm cov ntaub ntawv audio thiab video - tus kws kos duab, lub npe album, lub sijhawm - VideoObject micro-markup yog siv.
muajkuj tseem cim rau cov lus email uas tso cai rau tus neeg siv, tsis tas mus rau lwm nplooj ntawv, pom zoo rau lub rooj sib tham lossis tawm lus hauv qab kab lus, piv txwv li.
Tus neeg siv tau yog dab tsi
Txhua qhov kev tshaj tawm hauv Is Taws Nem xav tau kev tshuaj xyuas kom meej thiab tob ntawm kev ua tau zoo. Koj tuaj yeem tshawb xyuas Yandex markup siv tus validator, software uas paub txog metadata ntawm nplooj ntawv web. Cov ntaub ntawv ntawm txhua hom ntawv tuaj yeem siv tau - HTML, XHTML, RSS, XML, hauv ib hom lus.
Kev txheeb xyuas ntawm "Yandex" microdata yog ua los ntawm txhua tus neeg siv khoom siv uas txhawb nqa Schema.org hom, HTML microdata, Qhib Graph, RDF.
Yuav kuaj xyuas Google microdata
Muaj ntau txoj hauv kev los nrhiav seb koj lub vev xaib cov ntaub ntawv li cas hauv Google tshawb. Rau cov neeg siv qib siab uas paub meej hauv qhov chaw zais ntawm Google webmasters, Cov Khoom Siv nplua nuj Snippet, tsuas yog muaj los ntawm qhov txuas, yuav ua.
Lwm txoj hauv kev yog los nruab Seo los ntawm Yoast plugin. Nws yog ib qho yooj yim mus use thiab yuav muaj tom qab installation nyob rau hauv lub webmaster lub sab saum toj vaj huam sib luag.
Thib peb - ntawm Google Developers lub vev xaib, xaiv "Lwm Cov Kev Pabcuam" hauv qhov toolbar, nyem rau ntawm "Structured Data Validation Tool" khawm thiab qhia cov nplooj ntawv html koj xav kuaj. Thaum tus neeg hlau suav cov ntawv sau, koj yuav tau txais daim ntawv qhia ntxaws nrog qhov yuam kev, yog tias muaj, thiab piav qhia rau lawv.
Yuav kuaj xyuas microdata"Yandex"
Nrog lub tshuab tshawb fawb no, tej yam yooj yim me ntsis. Yandex markup validator nyob rau hauv cov cuab yeej webmaster, hauv "Kuv Qhov Chaw" tab. Ntawm no koj yuav tsum tau nyem rau ntawm lub pob "Check markup" thiab nkag mus rau lub vev xaib URL, thiab tus neeg siv khoom yuav pib xam qhov yuam kev. Tom qab ob peb feeb, koj yuav tau txais ib qho ntawm peb qhov kev xaiv teb:
- Micromarkup tsis pom.
- muaj yuam kev.
- Micro markup ua raws li tus qauv.
Thaum twg cov ntaub ntawv hais txog qhov cim tsis raug tshwm sim?
"Yandex. Webmaster" - microdata validator - qhia cov lus yuam kev hauv ob qhov xwm txheej:
- Thaum nws tsis paub kos npe.
- Thaum micromarking tsis ua raws li tus qauv.
Txawm li cas los xij, qhov kev zov me nyuam yuav muab cov ntsiab lus yuam kev, uas tuaj yeem siv los txiav txim seb qhov twg yuav tsum tau ua nyob rau hauv cov cim tau raug tshem tawm lossis tus cwj pwm twg raug tshem tawm.
Tej zaum kuj muab lus - "nplooj tsis tuaj yeem thauj khoom". Nws qhia txog qhov yuam kev server lossis nplooj ntawv tsis muaj nyob.
Yog tias "Yandex" microdata raug tua nrog qhov tsis paub qhov yuam kev lossis koj tsis paub yuav kho nws li cas, koj tuaj yeem thov kev pab los ntawm "Yandex. Webmaster".
Tom qab qhov kev lees paub tiav lawm, cov cim tshiab yuav tshwm sim hauv 2 lub lis piam.
microdata cuam tshuam li cas ntawm lub vev xaib qeb duas?
Koj tau sau koj cov peev txheej raws li txhua txoj cai, thiab Yandex markup validator qhia tias txhua yam ua tiav yam tsis muajyuam kev. Muaj pes tsawg lub ntsiab lus uas koj lub xaib yuav nce mus rau qhov chaw tshawb nrhiav?
Semantic markup tsuas yog cuam tshuam ncaj qha rau qhov cuam tshuam, thiab nws tsis tuaj yeem sau npe tus naj npawb ntawm txoj haujlwm nws yuav tsa lub xaib rau. Txawm li cas los xij, micro-markup yog ib qho tseem ceeb ntawm kev cuam tshuam cov neeg siv khoom. Ib qho nthuav thiab txaus nyiam snippet yuav coj cov neeg tuaj xyuas ntau dua, thiab txoj hauj lwm ntawm qhov chaw yuav loj tuaj. Qhov seem yuav nyob ntawm cov ntsiab lus thiab qhov cuam tshuam ntawm cov peev txheej.
txiaj ntsig ntawm micro markup
Ntxiv rau qhov pom ntawm cov peev txheej, micro-markup ua rau qhov hnyav thiab qhov zoo ntawm qhov chaw ntawm cov neeg sib tw. Cov txiaj ntsig hauv qab no yog qhov tsim nyog rau qhov tseem ceeb:
- Nws ua rau kom muaj kev ntseeg siab ntawm kev tshawb fawb xyaw, nws yooj yim dua rau cov neeg tshawb nrhiav neeg hlau los qhia cov ntsiab lus tseem ceeb ntawm nplooj ntawv, uas txhais tau tias nws yooj yim dua rau lawv los ntsuas peb. Yog tias peb piav txog cov txheej txheem no hauv txoj kev yooj yim heev, peb tuaj yeem hais tias lub tshuab tshawb nrhiav zoo siab tias peb qhib lub siab ntawm lub xaib, peb cov lus zais sab hauv, rau nws, thiab nws txoj kev ntseeg siab rau peb nce.
- Nyob rau hauv lub qhov muag ntawm cov neeg siv khoom, cov chaw nrog snippets saib tsis yog tsuas yog pom ntau dua, tab sis kuj zoo dua. Raws li, cov peev txheej no tau nyem rau ntau zaus, uas txhais tau tias CTR hauv SERP lossis clickability nce.
- Tus tswv muaj lub sijhawm tshwj xeeb los qhia cov ntaub ntawv uas yuav pom txawm tias tus neeg siv tsis tau mus rau qhov chaw.
- Cov ntaub ntawv ntuag tuaj yeem hloov pauv txhua lub sijhawm yam tsis cuam tshuam rau cov peev txheej txoj haujlwm hauv daim ntawv teev npe.
Tab sis, tau kawg, nrog SEO nce qib, koj yuav tsum tsis txhob tsom mus rau kev txhim kho microdata nkaus xwb. Tseem ceeb heev,muaj cov ntsiab lus tseem ceeb thiab tshwj xeeb, tab sis tsis yog xwb. Muaj ntau ntau yam tseem ceeb uas cuam tshuam rau qhov chaw nce hauv qeb ntawm Yandex thiab Google tshawb fawb xyaw.
Lwm txoj hauv kev los txhawb koj lub xaib
kev nce qib sab hauv, uas suav nrog Yandex thiab Google markup, muaj ntau cov lus qhia:
- siv cov lus tseem ceeb hauv lub npe thiab lub vev xaib;
- muaj cov ntsiab lus tseem ceeb ntawm nplooj ntawv nws tus kheej, lawv cov khoom sib faib thoob plaws hauv cov ntawv nyeem, qhov chaw nyob hauv subheadings, tags;
- kho qhov yuam kev-dawb HTML markup (tsim tseeb siv Yandex Webmaster cov cuab yeej);
- muaj cov cim mega (cov lus tseem ceeb, piav qhia, thiab lwm yam) uas qhia cov ntsiab lus ntawm nplooj ntawv mus rau lub tshuab tshawb nrhiav;
- relinking - i.e. txuas mus rau lwm nplooj ntawv ntawm lub xaib;
- tus qauv ntawm qhov chaw yooj yim uas tso cai rau koj nyem kom txav mus rau nplooj ntawv tseem ceeb;
- nco thiab tsim meej;
- ua haujlwm nrog kev sib raug zoo, muaj peev xwm qhia cov ntaub ntawv koj nyiam rau lwm tus;
- muaj ntawm daim ntawv qhia chaw;
- cim, nthuav thiab hloov kho cov ntsiab lus tsis tu ncua uas muaj txiaj ntsig thiab cuam tshuam rau tus nyeem;
- optimized CMS kom nrawm thiab tsis ua yuam kev nplooj ntawv thauj khoom.
Ntxiv rau kev nce qib sab hauv, kev ua haujlwm yuav tsum ua nrog lwm yam. Lub vev xaib programmer yuav tsum tsis tu ncua saib seb qhov txuas mus rau lub xaib tau tshwm sim ntawm lwm cov peev txheej, qhov hnyav npaum li cas thiab kev tso cai ntawm qhov txuas no loj npaum li cas (cov txheej txheem no tau txiav txim siab siv thematic thiabqhov ntsuas qhov ntsuas qhov ntsuas). Ib qho ntawm txoj hauv kev ntawm kev hais tawm sab nraud kuj yog qhov chaw ntawm kev tshaj tawm banners ntawm cov peev txheej.
Raws li kev tshawb fawb tsis ntev los no, ib txoj hauv kev zoo tshaj plaws los txhawb yog tham lossis hais txog qhov chaw hauv kev sib raug zoo. Lub tshuab tshawb nrhiav pom qhov kev txav mus los ntawm cov ntaub ntawv no thiab pom tias nws muaj feem cuam tshuam thiab xav tau, yog li nce qhov ntsuas ntawm cov peev txheej.
Rau cov khw muag khoom online, nws siv tau cov lus pom thiab cov neeg siv tshuaj xyuas, ob qho tib si ntawm lub xaib nws tus kheej thiab ntawm cov rooj sib tham thematic, tshuaj xyuas portals, thiab lwm yam.
Siv qhov xaus
Kev nce qib hauv online yog txheej txheem ntau yam uas yuav tsum tau ua haujlwm hnyav ntawm ntau yam sab nraud thiab sab hauv. Nws tsis tuaj yeem hais tias ib qho ntawm cov txheej txheem saum toj no yog qhov tseeb tiag, thiab nws yog tus uas yuav coj koj lub xaib mus rau saum. Txhawm rau ua cov kab saum toj kawg nkaus ntawm cov lus nug tshawb fawb tsuas yog ua tau nrog kev ua haujlwm nyuaj ntawm txhua yam ntawm seo nce qib, tshwj xeeb, lub luag haujlwm loj yuav tsum tau muab rau micro-markup.
Nws yog ib qho tseem ceeb heev los qhia rau lub tshuab tshawb nrhiav uas koj tab tom sim ua txhua txoj hauv kev kom yooj yim rau nws xaiv thiab ua qhov no tsis yog rau lub hom phiaj ntawm kev ntsuas siab, tab sis kuj yog qhov yooj yim ntawm cov neeg siv, ntau qhov tseeb., ua ntej, kom ib tug neeg pom cov ntaub ntawv no nyob rau hauv net.
"Yandex" thiab Google tau txaus siab ncaj qha rau cov neeg siv tau txais cov ntaub ntawv tsim nyog, uas txhais tau hais tias qhov kev ntseeg siab ntau dua koj cov peev txheej, nws yuav ua rau qhov chaw nyob rau saum toj.
Nws tsis muaj teeb meem qhov twg koj siv - OpenGraph,schrema.org lossis lwm yam, qhov tseem ceeb tshaj plaws yog tias nws tau ua tiav yam tsis muaj qhov yuam kev thiab hais txog cov ntsiab lus tseem ceeb ntawm nplooj ntawv peev txheej. Tsis tu ncua xyuas nws nrog tus neeg lees paub, ua qhov kev tshuaj xyuas qhov tob ntawm txhua yam ntawm koj cov haujlwm, thiab tom qab ntawd koj yuav tau txais txiaj ntsig zoo!
