Thaum peb mus saib ntau qhov chaw hauv kev tshawb nrhiav cov ntaub ntawv, peb feem ntau pom cov duab flashing, pop-up windows lossis txuas rau ntau yam kev pabcuam ua ntej peb ob lub qhov muag. Tag nrho cov no hauv cov lus ntawm cov kws tshaj lij hu ua "kev tshaj tawm xov xwm". Ib daim ntawv tshaj tawm tsis yog tsuas yog hyperlink rau tus tshaj tawm lub vev xaib, tab sis kuj pom cov ntaub ntawv txhawm rau txhawm rau txhawm rau nce qib thiab cov duab ntawm lub tuam txhab lossis, hauv lwm lo lus, tsim lub hom phiaj siv lub hom phiaj muab cov ntaub ntawv.
Cov ntsiab lus ntawm daim chij tuaj yeem txawv: los ntawm cov duab ib txwm lossis lub logo rau cov duab animated nrog cov ntawv sau rau ntawm nws, uas tuaj yeem hloov pauv los tsim qee yam kev ua.
Display advertising yog muab tso rau hauv cov kev tshawb fawb cuam tshuam lossis ntawm cov chaw banner xaiv.
Qhov loj ntxiv ntawm tus chij yog nws tus nqi qis piv rau cov analogues thiab cov neeg tuaj saib ntau dua. Tias yog vim li cas kev tshaj tawm xov xwm yog qhov txiaj ntsig zoo tshaj plaws thiab tsim khoom, thiab tseem pab daws cov haujlwm xws li ua cov ntaub ntawv thiab PR phiaj xwm.
Rau daim ntawv tshaj tawm kom ua tau zoo tshaj plaws, koj yuav tsum ua kom paub tseeb tias nws muaj lub ntsej muag ntxim nyiam, tab sis tib lub sijhawm nws tsis zoo li clumsy thiab ci ntsa iab; xa cov ntaub ntawvkom cov duab thiab cov ntawv ntawm kev tshaj tawm yog nco thiab qhia.
Display advertising yuav coj tau cov txiaj ntsig zoo yog tias daim ntawv tshaj tawm tau zoo thiab cov kev tshaj tawm raug xaiv raws li kev tshaj tawm.
Muaj ob hom banners: ib txwm ua nyob rau hauv. Jpeg lossis-g.webp
Kev tshaj tawm banners yog cov hauv qab no:
- xov xwm - lawv tsuas yog qhia cov ntaub ntawv ntsig txog khoom lossis kev pabcuam;
- duab - tsim cov kev xav zoo siab hauv cov neeg tuaj saib lub hom phiaj cuam tshuam nrog cov khoom lag luam tshaj tawm, nce kev paub txog hom.
Cov hom nrov tshaj plaws yog: Pop-Under, Top-Line thiab Rich-Media. Ib qho kev tshaj tawm banner ua siv Pop-Under thev naus laus zis tshwm nyob rau hauv lub qhov rais tshiab, tsis kos rau hauv nplooj ntawv raug saib, uas tsis annoy tus neeg siv kiag li. Tsis tas li ntawd, cov cuab yeej no txhawb kev siv tsis yog tsuas yog cov qauv siv xwb, tab sis kuj tso cai rau koj los kos suab thiab yees duab hauv daim ntawv chij. Qhov kom zoo dua ntawm kev siv lawv yog tias lawv tsis muaj kev txwv rau qhov loj thiab tsim, koj tuaj yeem qhib lub qhov rais tsuas yog thaum cov ntsiab lus tau thauj khoom tiav, cov kev cai rau kev tsim cov chaw uas tau xaiv raws li kev tshaj tawm platforms tsawg heev.
Top-Line thev naus laus zis yog siv thaum koj xav tau los txhawb txhua hom khoom lag luam. Banners nrov heev vim lawv qhov loj me thiab qhov chaw nyob hauvsite header.
Rich-Media yog hom xov xwm multimedia raws li flash technologies. Cov ntsiab lus tshaj tawm xov xwm yog ib txoj hauv kev los txhawb hauv Web, uas suav nrog kev sib piv cov ntaub ntawv tshaj tawm nrog cov neeg siv thov. Xws li kev tshaj tawm yog tsim los pab koj nrhiav cov ntaub ntawv koj tab tom nrhiav rau ntawm lub ncauj lus xav tau.
Cov ntsiab lus thiab kev tshaj tawm xov xwm tuaj yeem yog ob hom: thematic thiab tshawb nrhiav.
