Video tshaj tawm hauv Is Taws Nem: hom, qhov chaw, qhov zoo thiab qhov tsis zoo

Cov txheej txheem:

Video tshaj tawm hauv Is Taws Nem: hom, qhov chaw, qhov zoo thiab qhov tsis zoo
Video tshaj tawm hauv Is Taws Nem: hom, qhov chaw, qhov zoo thiab qhov tsis zoo
Anonim

Tam sim no, kev tshaj tawm hauv Is Taws Nem tau nce nrawm. Kev tshaj tawm yeeb yaj kiab yog maj mam, tab sis muaj kev ntseeg siab heev, hloov lwm hom kev tshaj tawm, sau txawm tias qhov chaw uas tsis tau siv ua ntej. Piv txwv li, tus neeg siv lub vev xaib pom thiab hnov cov lus tshaj tawm thaum saib cov yeeb yaj kiab, ntawm nplooj ntawv sib tham, mloog nkauj, tshawb xyuas yuav luag txhua qhov peev txheej hauv Internet.

Dab tsi yog qhov tshwj xeeb ntawm kev tshaj tawm video thiab nws sawv cev dab tsi

Lub ntiaj teb niaj hnub no tsis tuaj yeem xav txog yam tsis muaj kev txhawb nqa ntawm kev pabcuam lossis khoom. Cov yeeb yaj kiab tshaj tawm hauv Is Taws Nem yog hom kev tshaj tawm nrov tshaj plaws, lub luag haujlwm tseem ceeb yog los txhawb lub tuam txhab cov kev pabcuam thiab cov khoom lag luam thiab muag lawv. Nws kuj tsim cov hom lag luam thiab cov duab ntawm lub tuam txhab, ua rau cov neeg siv khoom muaj kev ntseeg siab thiab kev ntseeg siab.

Online video tshaj tawm cov cuab yeej thiab cov kev pabcuam
Online video tshaj tawm cov cuab yeej thiab cov kev pabcuam

Cov yam ntxwv tseem ceeb ntawm kev tshaj tawm video online suav nrog:

  1. Tus nqi qis.
  2. Virtual dialogue ntawm tus saib nrog cov video.
  3. Viral marketing.
  4. Txoj kev siabconversions.
  5. Tau cov neeg tuaj saib lub hom phiaj mus txog 100%.
  6. Ntau tshaj neeg tuaj cuag.
  7. Kev kawm rau tus saib.
  8. Tau cov neeg yuav khoom tiag tiag.
  9. High click-through rate, targetability.

keeb kwm ntawm qhov tshwm sim thiab kev loj hlob ntawm kev tshaj tawm video hauv Is Taws Nem

hom kev tshaj tawm no tau nyob ib puag ncig 17 xyoo. Txawm hais tias nws keeb kwm luv luv, nws tau nrawm nrawm thiab txhim kho. Qhov chaw ntawm kev tshaj tawm video hauv Is Taws Nem tau siv los ntawm ntau lub koom haum thoob ntiaj teb. Nws yog qhov chaw loj hlob sai tshaj plaws hauv keeb kwm. Spam yog thawj hom kev tshaj tawm video zoo sib xws. Ib me ntsis tom qab, banners tshwm. Nyob rau hauv tsawg tshaj li ob peb xyoos, ib txoj kev tshiab ntawm kev tshaj tawm tau tsim - video banners. Qhov no yog kev lag luam muaj txiaj ntsig, ob qho tib si rau cov neeg tsim khoom thiab cov neeg siv khoom, yog li kev txhim kho ntawm video hosting tau pib tsim sai sai, tom qab ntawd video tshaj tawm thiab kev lag luam video tshwm sim.

Qhov chaw ntawm kev tshaj tawm video hauv Is Taws Nem
Qhov chaw ntawm kev tshaj tawm video hauv Is Taws Nem

Nyob rau xyoo 2006, kev tshaj tawm online tau pib muaj koob meej dua, vim yog kev tsim YouTube. Lub sijhawm no, coob tus neeg muaj lub siab xav saib ntau yam yeeb yaj kiab hauv lawv lub xov tooj thiab hauv computer, laptop, ntsiav tshuaj. Xyoo 2007, Google tau them nyiaj rau qhov "boom" ntawm cov yeeb yaj kiab online thiab yuav YouTube, pib tshaj tawm cov yeeb yaj kiab loj loj.

Cov ntsiab lus tshaj tawm, nws qhov zoo thiab qhov tsis zoo

hom kev tshaj tawm no nyiam cov neeg tuaj saib lub hom phiaj. Qhov no yog vim qhov tseeb tias nws qhov kev tawm tsam tshwm simtsuas yog nyob rau lub sijhawm - thaum ib tus neeg muaj lub hom phiaj nrhiav cov ntaub ntawv hais txog kev pabcuam lossis khoom lag luam.

Piv txwv li, tus neeg siv tau ntsib nrog txoj haujlwm ntawm kev kho hauv chav tsev. Nws tab tom nrhiav ntau yam ntaub ntawv, uas piav txog cov lus nug uas nws nyiam. Nyeem tsab xov xwm, tus neeg siv tau pom qhov txuas mus rau kev kho lossis kev pabcuam tsim sab hauv, lossis txuas rau lub tuam txhab muag khoom siv hauv tsev. Xws li kev sib cuam tshuam ntawm tus neeg muaj peev xwm thiab lub tuam txhab feem ntau muab cov txiaj ntsig xav tau: lub tuam txhab muaj tus neeg yuav khoom, tus neeg pom cov khoom siv hauv tsev nws xav tau, thiab lwm yam.

Video tshaj tawm hauv Internet
Video tshaj tawm hauv Internet

Thaum siv cov ntsiab lus tshaj tawm, nws yog ib qho tseem ceeb uas yuav tsum tau siv ib txoj cai - tsis txhob cuam tshuam ntau dhau. Txwv tsis pub, nws yooj yim heev kom tau txais cov neeg siv cov lus tawm tswv yim - khaus, thiab qhov no ua rau tus neeg tuaj yeem tawm ntawm nplooj ntawv thiab tsis rov qab los saib nws.

Cov txiaj ntsig ntawm kev tshaj tawm cov ntsiab lus suav nrog:

  1. Kev nrawm kom tau txais cov txiaj ntsig xav tau. Yog tias tsab xov xwm muaj cov ntaub ntawv zoo thiab muaj txiaj ntsig zoo rau cov neeg siv, ces nws yuav ua rau muaj kev txaus siab, thiab yog li ntawd, kev tshaj tawm hauv nws yuav yog qhov xav tau.
  2. Nws muaj peev xwm los qhia koj cov khoom ua ntej cov neeg sib tw los ntawm kev muab tus nqi siab dua ib nyem.
  3. Targeting yog ib qho kev teeb tsa ntawm qee qhov kev txwv uas yuav muab cov kev xav tau rau cov neeg siv tau zoo dua.
  4. Tus tshaj tawm muaj lub sijhawm los txiav txim siab ntawm txoj haujlwm ntawm tus kheejtshaj tawm.

Qhov tsis zoo ntawm cov ntsiab lus tshaj tawm suav nrog:

  1. Tus nqi siab.
  2. Txoj haujlwm zoo dua rau kev tso kawm, tus nqi siab dua rau kev tshaj tawm yuav yog.
  3. Tsis txaus cov neeg siv mloog. Tsis yog txhua tus neeg nyeem yuav xyuam xim rau cov kev sib txuas hauv kab lus, tom qab nyeem nws, lawv tsuas kaw nplooj ntawv yam tsis tau mus rau qhov chaw tshaj tawm.
  4. Tus neeg siv tsis zoo tus cwj pwm rau txhua hom kev tshaj tawm hauv Is Taws Nem. Qee tus neeg tsis ua raws li qhov txuas raws li lub hauv paus ntsiab lus.

Banner advertising: pros thiab cons

Lwm daim ntawv qhia thiab nrov tshaj tawm yog cov ntawv tshaj tawm. Muaj qhov zoo rau kev nthuav qhia banners. Ua ntej, lawv muaj qhov zoo nkauj txaus nyiam, thiab qhov thib ob, lawv kho qhov chaw.

Online banner tshaj tawm
Online banner tshaj tawm

Internet video banner ad pros:

  1. Ua ntau txoj haujlwm ib zaug: muab lub sijhawm los muag cov khoom / kev pabcuam, kho qhov chaw nplooj ntawv.
  2. Txuas tshwj xeeb rau cov neeg tuaj saib. Cov neeg siv uas tau pom kev txaus siab rau cov khoom no yuav nyem rau ntawm tus chij.
  3. Txhim kho cov duab ntawm lub tuam txhab tag nrho.
  4. Ib tug neeg ua tus sawv cev pom ntawm cov khoom tshaj tawm.
  5. Nws tuaj yeem hloov kho rau cov txheej txheem ntawm kev tshaj tawm kev tshaj tawm.
  6. Cov txheeb cais tseeb ntawm cov neeg txaus siab rau ib yam khoom tshwj xeeb. Koj tuaj yeem pom tus lej thiab zaus ntawm kev pom ntawm qee yam khoom.

Cons ntawm qhov kev tshaj tawm no:

  1. Tom qab kawg ntawm kev tshaj tawm, muaj kev txo qis ntawm cov neeg tuaj xyuas.
  2. Cov neeg siv khoom uas niaj hnub siv cov kev pabcuam ntawm lub xaib tsis txhob mloog cov ntawv tshaj tawm.
  3. kev txhim kho txuas ntxiv ntawm tus chij.

social networks: advertising

Tam sim no txhua tus neeg siv Is Taws Nem muaj lub sijhawm los tsim ib pab pawg hauv kev sib raug zoo, uas yuav yog video tshaj tawm hauv Is Taws Nem. Qhov zoo ntawm xws li kev tshaj tawm:

  1. Lub sijhawm los coj cov neeg tuaj koom nrog kev nyiam thiab xav tau.
  2. Cov ntaub ntawv ib ntus hais txog qhov muaj / tsis muaj khoom, nws cov haujlwm ua haujlwm, qhov zoo, cov txiaj ntsig.
  3. Sib tham txog cov khoom lag luam tau npaj thiab yav dhau los qhia cov xwm txheej, uas pab tsim kom muaj pawg sib koom ua ke thiab tsim kev ntseeg siab.
  4. Nyob thiab tsis muaj kev cuam tshuam hauv kev nthuav qhia cov ntaub ntawv tsim nyog.
  5. Nws muaj peev xwm ntxiv cov duab thiab cov ntaub ntawv video uas yuav ua kom pom qhov zoo thiab qhov tshwj xeeb ntawm cov khoom / kev pabcuam.
  6. Tsim kom muaj kev ntseeg siab rau cov neeg siv khoom.
  7. Yooj yim hloov tshiab assortment.
  8. Lub sijhawm thoob ntiaj teb los ua kom pom kev ruaj khov.
  9. Nyob zoo.
Kev tshaj tawm hauv social networks
Kev tshaj tawm hauv social networks

Cons ntawm video tshaj tawm hauv Is Taws Nem hauv social networks:

  1. Yuav tsum tau saib xyuas tas li, ntxiv cov ntaub ntawv tshiab.
  2. Muaj peev xwm ntawm kev tsis sib haum xeeb ntawm cov neeg koom, nqe lus tsis zoo.
  3. Kev saib xyuas tas li, yog tias tsim nyog, tshem tawm cov kev tshuaj xyuas tsis zoo, cov lus tshaj tawm uas ua rau cov duab tsis zoo thiab txoj cai ntawm lub tuam txhab.

Teaser tshaj tawm:Features

Teaser tshaj tawm yog lwm hom kev tshaj tawm video hauv Is Taws Nem, uas yog ua raws li kev txhawb siab rau kev pabcuam / khoom los ntawm cov lus nthuav dav, lus nug, duab, kab lus tsis tiav lossis cov dab neeg video, uas ua rau muaj kev txaus siab txuas ntxiv mus., muaj siab xav tau teb. Feem ntau cov kev tshaj tawm no tsis nthuav tawm ib yam khoom tshwj xeeb, lawv qhia, piv txwv li, lub koom haum lub logo lossis nug cov lus nug, cov lus teb uas tshwm sim tom qab lub sijhawm.

Txoj kev tshaj tawm kab mob

Viral video tshaj tawm hauv Internet
Viral video tshaj tawm hauv Internet

Tib neeg lossi qhia nthuav, cov ntaub ntawv tsim nyog rau ib leeg: hom kev tshaj tawm no yog raws li qhov no. Hauv Is Taws Nem, kev tshaj tawm video viral tau dhau los ua qhov dav heev. Nws tsis xav tau cov nqi khoom siv rau nws kev nce qib. Cov neeg tuaj saib lub hom phiaj tau txais kev ntseeg siab hauv cov ntaub ntawv zoo li no, ntxiv rau, nws qhov kev faib tawm yog loj hlob exponentially. Qhov tseem ceeb ntawm no yog kom nkag siab tias cov ntaub ntawv tsis txaus ntseeg tuaj yeem cuam tshuam rau cov neeg siv khoom, thiab kev txhais lus tsis raug ntawm kev tshaj tawm feem ntau ua rau kev nkag siab yuam kev.

Txoj kev tshaj tawm nom tswv

Kev nom kev tswv video tshaj tawm hauv Is Taws Nem
Kev nom kev tswv video tshaj tawm hauv Is Taws Nem

Tam sim no, xws li kev tshaj tawm tau nce nrawm. Kev nom kev tswv video tshaj tawm hauv Is Taws Nem yog ib qho cuab yeej tshwj xeeb rau kev nthuav tawm txoj haujlwm nom tswv ntawm cov tub ntxhais hluas. Nws yog tsom rau kev tsim lub siab nco qab ntawm cov tub ntxhais hluas hauv kev ua nom ua tswv. Qee qhov kev tshaj tawm yog tsom rau kev tswj hwm, tswj xyuas, cuam tshuam, tsim qhov tsim nyogtxoj kev xav, kev xav ntawm cov hluas.

Neegative advertising

Kev tshaj tawm xws li: SPAM, emailing, ntau cov lus tseem ceeb thiab cov lus feem ntau ua rau muaj qhov cuam tshuam. Cov neeg siv khoom muaj peev xwm poob kev txaus siab rau cov khoom lag luam uas tau tshaj tawm. Online video tshaj tawm cov cuab yeej thiab cov kev pabcuam yuav tsum tsim kom tsis muaj kev cuam tshuam thiab siv tau zoo. Txhawm rau ua kom tau txais txiaj ntsig zoo tshaj plaws, koj yuav tsum siv cov ntaub ntawv tseem ceeb heev.

Video tshaj tawm hauv Internet
Video tshaj tawm hauv Internet

Video tshaj tawm hauv Is Taws Nem feem ntau yog siv los ntawm cov tuam txhab loj, cov neeg lag luam uas twb muaj lawm, pib ua lag luam, ntau lub koom haum tsis muaj txiaj ntsig, bloggers, cov ntaub ntawv lag luam. Rau qhov zoo tag nrho rov qab los, lawv yuav tsum xyuas kom meej tias nws tsim nyog, nthuav, qhia me ntsis thiab zoo. Kev nce qib kev xav zoo thiab cov khoom lag luam zoo ua ke yuav muab cov txiaj ntsig zoo rau lub tuam txhab tsim khoom sai sai.

Pom zoo: