Kev ua kom zoo dua yog cov txheej txheem siv sijhawm. Koj yuav tsis muaj peev xwm tsa qhov chaw mus rau saum toj hauv ob peb lub lis piam, tshwj tsis yog tias koj yog ib tug tho kev. Yog li ntawd, nws yog ib qho tseem ceeb uas yuav tsum tau coj mus rau hauv tus account tus lej loj ntawm cov kev txwv uas lwm cov kws tshaj lij ua raws. Thiab rau qhov no koj yuav tsum txheeb xyuas cov tsheb khiav ntawm tus neeg sib tw lub vev xaib.
kev tsheb yog dab tsi?
Kev tsheb yog lub vev xaib tsheb. Qhov kev ua kom zoo tshaj plaws no ua lub luag haujlwm tseem ceeb, vim nws muab kev nkag siab txog seb tus kws tshaj lij SEO puas ua haujlwm nrog cov ntsiab lus raug. Ntxiv rau cov lej yooj yim uas qhia tias muaj pes tsawg tus neeg tuaj xyuas koj qhov chaw hauv ib hnub, kev khiav tsheb tuaj yeem txheeb xyuas kom meej ntxiv.
Piv txwv li, koj tuaj yeem pom qhov twg cov neeg siv tuaj ntawm: los ntawm kev sib raug zoo, los ntawm kev sib txuas ncaj qha lossis los ntawm lwm cov peev txheej.
Vim li cas tig rau cov neeg sib tw?
Ntau tus neeg tsis nkag siab vim li cas txheeb xyuas lub vev xaib tsheb. Nws yog ib qho tseem ceeb kom nkag siab qhov no tias thaum koj tshwm sim hauv kev ua lag luam nrog koj cov khoom lossis kev pabcuam, koj feem ntau yuav muaj cov neeg sib tw. Lawv tau ua haujlwm ntev, yog li lawv tau txais qee cov neeg tuaj saib thiab nkag siab txog kev ua haujlwm ntawm koj qhov dav davniche.
Nws yog qhov tseeb tias koj tuaj yeem kawm los ntawm koj qhov kev ua yuam kev, tab sis koj yuav tsum lees, nws yog qhov zoo dua yog tias koj pom lawv hauv cov neeg sib tw, thiab tom qab ntawd tiv thaiv lawv ntawm koj tus kheej. Yog li ntawd, kev tsom xam ntawm qhov chaw tsheb yuav muab ib daim duab tiav ntawm qhov xwm txheej hauv lub niche. Nws yuav pab koj kom tau txais cov ntaub ntawv tsim nyog los siv los txhawb koj tus kheej cov peev txheej.
Kev txheeb xyuas tus neeg sib tw pab tau li cas?
- txiav txim siab ntawm lub tswv yim lossis kev yuav khoom ntawm qhov chaw;
- daws teeb meem qhua xo;
- calculate conversion;
- txheeb xyuas qhov muaj zog thiab qhov tsis muaj zog;
- nrhiav cov ntsiab lus thiab cuam tshuam nrog kev siv tau.
Tau kawg, koj yuav tsum nkag siab tias kev txheeb xyuas kev sib tw ntawm tus neeg sib tw lub vev xaib yuav tsis yog kev daws teeb meem rau tag nrho koj cov teeb meem. Txawm li cas los xij, koj yuav tau hloov kho rau koj cov neeg tuaj saib, ua haujlwm nrog nws.
Nrhiav cov neeg sib tw
Tab sis ua ntej koj paub yuav ua li cas thiaj nrhiav tau tsheb khiav ntawm tus neeg sib tw lub vev xaib, koj yuav tsum nrhiav nws. Nws tag nrho mus txog peb theem: tshawb nrhiav, xaiv thiab tsom xam.
txhawm rau xam tus neeg sib tw, koj yuav tsum nrhiav nws hauv Is Taws Nem raws li qee qhov tshwj xeeb. Piv txwv li, koj tab tom muag khau hauv Moscow, raws li, koj tab tom nrhiav rau qhov chaw nrog cov lus nug "yuav khau hauv Moscow."
Tau kawg, koj tuaj yeem them nyiaj rau cov khw muag khoom uas xa cov khau mus rau lwm thaj tsam ntawm lub tebchaws. Txhua yam nyob ntawm qhov nuances ntawm koj cov dej num thiab cov khoom.
Nco ntsoov ua tib zoo saib xyuas kev tshaj tawm thiab. Qhov no yuav pab koj txiav txim siab npaum li cascov neeg sib tw siv txoj kev nce qib no thiab yuav ua li cas zoo, hauv koj lub tswv yim, yog txoj kev no.
Tom ntej, peb xaiv. Nco ntsoov tias peb tsuas xav tau cov neeg sib tw zoo tshaj plaws uas tau ua tiav tiav. Yog li ntawd, koj tuaj yeem khaws 3-5 lub tuam txhab uas tuaj yeem kawm ntxiv. Cov thawj coj hauv koj lub niche yuav tsum ua tau zoo thiab sau ntau qhov kev tshuaj xyuas zoo.
Tsuas yog tom qab ntawd koj tuaj yeem ua haujlwm txuas ntxiv nrog cov neeg sib tw. Kev txheeb xyuas tsheb khiav hauv lub vev xaib tuaj yeem ua tiav manually lossis siv cov kev pabcuam pabcuam. Cov kws tshaj lij kuj pom zoo kom saib tsis yog tsuas yog qhov ntim ntawm cov neeg tuaj saib tuaj rau ntawm lub xaib txhua hnub, tab sis kuj tseem saib xyuas cov tsheb khiav, kev tshaj tawm xov xwm thiab cov lus nug tseem ceeb.
kev xaiv xaiv
Yog li, kev tsom xam ntawm cov phiaj xwm tsheb ntawm tus neeg sib tw lub vev xaib tuaj yeem ua tiav peb txoj hauv kev: siv cov txee, cov cuab yeej thiab cov kev pabcuam. Rau qhov tseeb tshaj plaws tau txais cov ntaub ntawv, ntawm chav kawm, nws yog qhov zoo dua los siv tag nrho peb txoj kev. Yog li, koj tuaj yeem sau cov ntaub ntawv ntau tshaj plaws ntawm txhua qhov ntsuas.
Counters
Yog li, qee tus tswv ntawm lub xaib siv cov txee uas tso saib cov peev txheej tsheb. Tau kawg, nws yuav yog qhov tseeb dua hais tias txhua tus siv lawv, tab sis peb tab tom tham txog cov widgets tso rau hauv cov peev txheej nws tus kheej.
Siv cov suav Google Analytics thiab "Yandex. Metrika". Qee zaum ob qho kev xaiv tau teeb tsa. Tab sis cov kws tshaj lij feem ntau pom zoo kom siv Google Analytics ntsuas, vim tias lawv muaj tseeb dua thiab raug.
"Yandex. Metrica" tib lub sijhawm tso cai rau koj tso ib lub widget rau ntawm qhov chaw uas yuav qhia cov txheeb cais tsheb mus rau txhua tus neeg tuaj saib. Ua ke nrog nws, LiveInternet txee ua haujlwm tib yam.
Nws yuav tsum nkag siab ntawm no tias "Yandex. Metrica" tuaj yeem siv los ntawm feem pua ntawm cov tswv peev txheej loj, tab sis tsis yog txhua tus nthuav tawm cov ntaub ntawv rau kev tso saib. Qhov no feem ntau ua los ntawm blogs lossis cov chaw xov xwm, thiab ntawm cov lag luam, qhov kev xaiv no tej zaum yuav tsis pom.
Txawm li cas los xij, yog tias koj tswj xyuas lub txee, koj tuaj yeem txheeb xyuas nws. Nws feem ntau qhia txog tus naj npawb ntawm kev pom thiab kev mus ntsib. Raws li, yog tias koj siv ob qhov kev txwv no, koj tuaj yeem pom qhov nruab nrab ntawm nplooj ntawv uas tus neeg siv pom hauv ib qho kev mus ntsib.
LiveInternet txawm tsawg dua, vim nws tau ua neej nyob ntev, zoo li cov peev txheej ntawm tib lub npe. Yog tias vim li cas tus tswv qhib cov ntaub ntawv tsheb khiav siv LiveInternet cov peev txheej, tom qab ntawd koj tuaj yeem pom cov naj npawb ntawm cov neeg siv niaj hnub lossis lub sijhawm cov neeg tuaj saib siv rau ntawm qhov chaw.
Kev hla dhau
Tab sis nws yuav tshwm sim uas koj tsis tuaj yeem tau txais cov ntaub ntawv siv cov txee. Tom qab ntawd, txhawm rau txheeb xyuas lub vev xaib kev khiav tsheb dawb, koj tuaj yeem siv lub cuab yeej tshwj xeeb.
Nyob hauv kab browser nkag mus rau cov ntaub ntawv hauv qab no yam tsis muaj nqe lus: "https://counter.yadro.ru/values?site=competitor's site.com". Hloov chaw "sitecompetitor.com" koj yuav tsum nkag mus rau cov peev txheej uas koj xav txheeb xyuas. Ua li noIb nplooj ntawv yuav qhib qhia cov ntaub ntawv tsheb khiav. Muaj cov ntaub ntawv hais txog kev mus ntsib rau lub hli, lub lim tiam, hnub no lossis online.
Search counter
Thiab ua li cas yog tias koj tsis tuaj yeem paub yog tias muaj lub txee rau ntawm qhov chaw? Txhawm rau ua qhov no, koj tuaj yeem siv ib qho ntawm cov muaj browser txuas ntxiv. Feem ntau, muaj ntau cov cuab yeej zoo li no rau SEO. Ib tug ntawm lawv yog RDS Bar. Nws yuav taw tes rau ntau qhov kev nthuav dav ntawm tus neeg sib tw lub vev xaib, thiab tseem yuav muab cov txheeb cais mus ntsib yog tias tus tswv tsis tau kaw cov ntaub ntawv no.
Tools
Muaj ntau qhov kev pabcuam kev txheeb xyuas tsheb hauv lub vev xaib. Ib txhia ntawm lawv them, yog li koj yuav tsum tau npaj rau qhov no. Tseem muaj cov neeg sib tw dawb, tab sis lawv yuav tsis muab cov ntaub ntawv ntawm qee qhov kev tuaj koom tsis tau.
Ntau tshaj yog:
- SE Ranking;
- SEMrush;
- Alexa;
- SimilarWeb;
- SerpStat.
Lub luag haujlwm ntawm cov cuab yeej no yog txhawm rau txheeb xyuas qhov chaw, tab sis lawv ua nws txawv, yog li cov txiaj ntsig yuav txawv me ntsis.
SE Ranking
Qhov no yog qhov peev txheej thoob ntiaj teb, uas, hauv paus ntsiab lus, muaj txiaj ntsig zoo rau txhua qhov SEO. Nws kuj tiv nrog kev tsom xam ntawm qhov chaw. Nws muab cov ntaub ntawv hais txog cov neeg tuaj saib uas tuaj rau cov peev txheej los ntawm kev tshawb fawb xyaw. Rov qab cov npe ntawm cov lus tseem ceeb uas coj cov neeg siv mus rau qhov chaw.
Ua tsaug rau lub cuab yeej, koj tuaj yeem tau txais cov ntsiab lus ntawm cov organic thiab them nyiaj. Nrhiav cov nplooj ntawv uas nyiamfeem ntau mloog, qhia cov qhua rau ib lo lus tseem ceeb, thiab lwm yam.
SEMrush
Zoo ib yam li cov cuab yeej dhau los, qhia cov ntaub ntawv tsim nyog siv cov duab thiab txheeb cais. Nws kuj tso cai rau koj los txheeb xyuas koj qhov chaw thiab tus neeg sib tw lub vev xaib. Pab nrhiav kom paub:
- cov ntaub ntawv ntawm cov organic thiab them nyiaj;
- cov lus tseem ceeb tshaj plaws;
- search channels.
Cov kev pabcuam muaj dawb version, tab sis nws muaj qee qhov kev txwv ntawm kev tau txais cov ntaub ntawv.
Alexa
Kev pabcuam yog nyob hauv qab ntawm Amazon. Ua haujlwm nrog kev sau cov ntaub ntawv tsheb. Raws li cov algorithms, qhov kev ntsuam xyuas tau tsim, uas yog hu ua Alexa Rank. Qhov qhab nia qis dua, qhov loj dua qhov chaw khiav tsheb.
Qhov kev pabcuam tseem muab kev tshuaj xyuas ntawm qhov chaw tsheb khiav los ntawm lub tebchaws. Koj tuaj yeem tshawb pom lub hnub nyoog kwv yees ntawm cov neeg tuaj xyuas, lawv cov poj niam txiv neej, kev kawm, thiab lwm yam. Cov peev txheej sau cov ntaub ntawv los ntawm lub plug-in tshwj xeeb uas tau muab tso rau ntawm qhov chaw. Cov tswv tseem tuaj yeem kos tus lej Alexa kom tau txais ntawv pov thawj.
Tab sis muaj ib qho teeb meem: yog tias tsis muaj plugins lossis cov lej raug teeb tsa rau ntawm qhov chaw, cov kev pabcuam yuav tsis tuaj yeem sau cov txheeb cais. Hauv qhov no, nws teeb tsa cov ntaub ntawv dav dav siv cov txheeb cais ntawm cov peev txheej muaj. Pom zoo tias qhov tseeb ntawm cov ntaub ntawv yog tawm ntawm lo lus nug.
SimilarWeb
Lwm qhov kev txheeb cais uas ua haujlwm nrog ntau yam kev pabcuam. Nws pab:
- analyze tuaj koom;
- xov xwm kab;
- kev tshawb fawb pej xeem;
- nrhiav kev tsheb khiav ntawm ib lub tebchaws, thiab lwm yam.
Cov peev txheej ua haujlwm nrog lub ntiaj teb vaj huam sib luag ntawm cov khoom siv thiab cov kev pabcuam. Nws kuj tseem siv cov ntaub ntawv muab kev pabcuam rau kev tshuaj xyuas. Muaj peev xwm tshaj tawm kev tshawb nrhiav bots ntawm cov peev txheej los sau cov ntaub ntawv. Sau cov ntaub ntawv los ntawm cov txee nruab rau ntawm qhov chaw.
SerpStat
Nov yog ib lub platform nrov tshaj plaws siv los ntawm yuav luag txhua SEOs. Nws txheeb xyuas cov neeg sib tw tsheb, tshuaj xyuas cov kev sib txuas thiab saib xyuas cov haujlwm. Qhov kev pabcuam yooj yim no yuav pab koj txheeb xyuas cov lus tseem ceeb thiab kev them nyiaj. Ntawm qhov chaw, koj tuaj yeem nrhiav txoj haujlwm ntawm cov peev txheej, saib xyuas cov txuas thiab kawm infographics.
Lwm txoj kev
Kev txheeb xyuas qhov chaw tsheb khiav hauv lub vev xaib tsis yog ib txoj haujlwm yooj yim. Feem ntau, koj yuav tau yuav ib daim ntawv tso npe rau ib qho ntawm cov kev pabcuam. Thiab feem ntau koj yuav tsum siv ntau qhov kev pab cuam ib zaug. Txhawm rau kom tsis txhob siv ib yam dab tsi zoo li no, koj tuaj yeem tshawb xyuas qhov chaw ntawm cov neeg sib tw ntawm nws tus kheej.
Piv txwv li, cov kws tshaj lij pom zoo saib cov kev ntaus nqi. Nyob ntawd koj tuaj yeem pom qee cov ntaub ntawv hais txog koj cov neeg sib tw. Ntawm lawv, tej zaum yuav muaj peev txheej nrog qhib kev txheeb cais, uas tseem yuav pab tau rau koj.
Koj tuaj yeem ua txuj ua tus tshaj tawm thiab thov cov ntaub ntawv txheeb xyuas los ntawm tus tswv ntawm lub xaib. Tau kawg, qhov no tsis yog ib txwm siv tau, tab sis nws tuaj yeem ua haujlwm.
Nws yuav tsis yog superfluous rau nws tus kheej ntsuas cov peev txheej ntawm tus neeg sib tw. Koj tuaj yeem saib xyuas cov neeg tuaj koom nrog: saib nyiam thiablus. Koj tseem tuaj yeem saib qhov zaus ntawm cov ntawv tshaj tawm, nrhiav cov naj npawb ntawm cov neeg uas qhia cov ntaub ntawv hauv social networks.
Cov Lus Qhia
Kev tsheb yog ib qho ntawm cov cim tseem ceeb ntawm qhov zoo ntawm qhov chaw. Sij hawm dhau mus, koj yuav sib sau ua ke koj cov teeb pom kev zoo, uas yuav tsim nyog rau kev txheeb xyuas cov neeg sib tw.
Txawm hais tias qhov tseeb tias kev txheeb xyuas cov peev txheej yog, hauv paus ntsiab lus, txheej txheem tiag tiag, nws tsim nyog xav txog nws qhov raug. Yog tias koj twb tau ua haujlwm nrog ntau lub vev xaib txheeb xyuas, ces koj paub tias txawm tias lawv qee zaum muab cov lej sib txawv. Yog li ntawd nws raug pom zoo kom siv ntau tshaj ib qho kev tshawb fawb. Tsuas yog los ntawm kev sau cov ntaub ntawv ntau txoj hauv kev tuaj yeem nkag siab qhov nruab nrab cov txheeb cais.
