Rau ntawm 10 tus neeg nyiam saib cov yeeb yaj kiab online hauv Is Taws Nem ntau dua li TV. YouTube yog qhov thib ob loj tshaj plaws nrhiav cav tom qab Google.
Yog li nws ua rau muaj kev nkag siab zoo rau cov hom lag luam los tsim lawv cov yeeb yaj kiab hauv lub platform. Qhov teeb meem nkaus xwb yog tias nws tsis yog ib txwm yooj yim kom tau txais kev xav rau cov ntsiab lus uas ntau lub sijhawm thiab cov peev txheej tau nqis peev hauv. Kab lus no yuav qhia koj yuav ua li cas txhawb koj channel YouTube.
Tsis txhob txhawj tias txoj kev yuav tsis ua haujlwm. Cov ntawv nthuav tawm ntau yam kev xaiv zoo rau kev txhawb nqa koj cov channel YouTube ib zaug. Ntau ntawm lawv yuav pab koj nce koj cov kev xav thiab nce koj ROI ntawm koj lub tswv yim.
Channel optimization
Yog tias muaj lus nug "Yuav ua li cas txhawb lub channel hauv YouTube?", Ua ntej ntawm tag nrho cov, nws tsim nyog kuaj xyuas qhov blog rau "kev lees paub" los ntawm cov tshuab. Search Engine Optimization(SEO) yog qhov tseem ceeb rau txhua qhov profile thiab tus kheej cov yeeb yaj kiab. Qhov no yog dab tsi yuav ua rau cov ntsiab lus tshawb nrhiav hauv ntau qib (Yandex, Google, Mail.ru, thiab lwm yam).
YouTube algorithm txiav txim siab ntau lub ntsiab lus thaum rho tawm cov yeeb yaj kiab rau kev tshawb nrhiav, yog li cov ntaub ntawv ntau npaum li qhov ua tau yuav tsum tau muab tso rau. Nws tseem ceeb heev kom paub cov ntsiab lus twg los qeb duas. Thaum daim ntawv teev npe SEO ua tiav, cov kab lus tuaj yeem muab tso rau hauv cov npe video, filenames, piav qhia, cim npe, annotations, thiab lwm thaj chaw ntawm qhov profile.
Yuav ua li cas yog tias tus neeg siv tsis paub meej cov lus tseem ceeb uas lawv xav tau qeb duas? Hauv qhov no, nws yog qhov zoo dua los siv rov qab engineering ntawm cov txheej txheem tshawb nrhiav. Cov lus nug yuav tsum tau teb, yog tias ib tug neeg tab tom nrhiav seb ib qho video muab dab tsi, lawv yuav siv cov lus dab tsi hauv kev tshawb nrhiav?
Tab sis tseem yuav ua li cas txhawb koj channel YouTube tseem? Rau qee tus, txoj kev no zoo li tsis muaj txiaj ntsig. Tab sis qhov tseeb, ua tsaug rau tej yam yooj yim no, koj tuaj yeem tsim kev sib txuas zoo rau cov neeg tuaj saib. Thaum cov yeeb yaj kiab SEO tau tshaj tawm, nws yuav pib nce qhov qeb duas, hla cov yeeb yaj kiab thib peb uas tau dai rau ntau tshaj ib xyoos.
Ntawm no yog yuav txhawb nqa koj li YouTube channel li no:
- Txhaj lo lus tseem ceeb rau hauv lub npe, cov lus piav qhia meta thiab cov ntaub ntawv duab.
- Video piav qhia yuav tsum muaj lwm cov lus SEO ntsig txog kev siv toolbar.
- Thiab koj tuaj yeem txuas cov vis dis aus rau cov blogs uas twb muaj lawm, yog tias muaj, thiab kev sib raug zoo.
Nyob zoo ib tsoom phooj ywg sawv daws. Ntawd yog, koj yuav tsum qhia lawv yam lawv yuav tau txais rau nws. Piv txwv li, tsuas yog cov neeg sau npe tuaj yeem ceeb toom ib txwm thaum cov yeeb yaj kiab tau raug upload. Ua tsaug rau txoj kev no, koj tuaj yeem txhawb koj channel hauv youtube nrog nrawm dua.
Tej zaum thawj qhov uas tus neeg siv pom qhov twg lawv pom cov vis dis aus. Lub npe yuav tsum muaj ntaub ntawv thiab qhov muag-catching. Nov yog qee cov lus qhia kom nco ntsoov thaum ua haujlwm nrog cov kev xaiv:
- Ua kom yooj yim dua. Tus tswv channel tej zaum yuav xav kom suav tag nrho cov ntaub ntawv hauv video, tab sis cov npe zoo yog luv thiab mus rau qhov tseeb. Thiab koj kuj yuav tsum nco ntsoov tias, piv txwv li, Google txiav lub npe mus rau 66 tus cim, yog li txhua yam uas nyob sab nraud raug txiav txiav hauv qhov kev tshawb fawb.
- Ua tshawb fawb lo lus tseem ceeb. Koj tuaj yeem siv lub cuab yeej zoo li Google Adwords Planner los nrhiav ib lossis ob nqe lus uas cuam tshuam nrog rau hauv koj lub npe. Qhov no yuav pab txhawb txoj haujlwm ntawm cov vis dis aus hauv qhov kev tshawb nrhiav.
- Qhia rau tus neeg saib seb yog vim li cas lawv yuav tsum saib.
Yuav ua li cas txhawb nqa YouTube channel los ntawm kos? Ntawm chav kawm, ua ntej koj yuav tsum tuaj nrog catchy headlines. Ua tsaug rau lawv, blogger qhia cov neeg siv khoom muaj peev xwm seb lawv yuav tau txais txiaj ntsig li cas los ntawm kev siv sijhawm los saib cov ntsiab lus.
Nov yog cov piv txwv ntawm cov npe video zoo thiab phem:
No: Super Cool Makeup Tutorial kom koj npaj rau Tim Burton cov yeeb yaj kiab tshiab.
Yog: Tim Burton Saib:Makeup tutorial video.
Yuav ua li cas sai sai txhawb ib channel hauv YouTube
Koj yuav tsum tsim cov duab kos kom meej thiab ntseeg tau. Cov duab me me no yog saib ua ntej ntawm cov yeeb yaj kiab. Yog tias lawv tsis tsim, ces qhov chaw yuav los ntawm lub neej ntawd coj ib qho los ntawm kev ua haujlwm.
Koj yuav tsum paub tseeb tias tus thumbnail loj thiab meej (zoo) li sai tau. Nws kuj tseem yuav tsum yog sawv cev rau cov ntsiab lus video thiab hom ntawm channel.
Tau kawg, qhov tseem ceeb tshaj plaws yog cov duab ntxim nyiam thiab tsis tuaj yeem tiv taus. Qee cov duab ua tau zoo tshaj plaws suav nrog:
- Zoo ntsej muag.
- Text overlays.
- Bright keeb kwm.
- Kev lag luam zoo (lub logo me lossis dej cim nyob hauv kaum ntawm daim duab).
- Kev sib piv thiab cov duab (ib puag ncig tib neeg lossis khoom siv).
Txawm tias YouTube tau tso cai tsim cov duab saib ua ntej xaiv thaum koj upload ib qho yeeb yaj kiab, nws yog qhov zoo tshaj los tsim koj tus kheej thumbnail. Rau cov tsis paub, ntawm no yog ob peb yam ntxwv los pab xyuas kom meej tias qhov zoo tshaj plaws video thumbnail tau raug xaiv:
- Hais qhov kev daws teeb meem ntawm 1280 × 720 (nrog qhov dav yam tsawg kawg nkaus ntawm 640 pixels).
- JPG, GIF, BMP lossis-p.webp" />
- Size tseem nyob hauv 2 MB.
Thiab koj yuav tsum tau sim siv 16: 9 nam piv raws li nws yog qhov feem ntau siv nam piv hauv cov players thiab saib ua ntej.
Ntawm no yog qee cov lus qhia los tsim kom muaj qhov profile txaus nyiam uas yuav pab nyiam cov neeg saib thiab cov thwjtim.
- Fill inkom ntau li ntau tau.
- Kua nws tus qauv.
Thaum koj tuaj yeem ua tau ntau yam los kho qhov zoo thiab xav ntawm koj nplooj ntawv YouTube profile, nws tsim nyog ua kom koj cov khoom lag luam - xim, keeb kwm yav dhau, logos, icons, thiab layouts - zoo ib yam li ua tau thoob plaws hauv kev sib raug zoo. thiab cov websites.
Kev piav qhia ua kom zoo
Dua ntxiv, YouTube channel thiab cov npe video ib leeg yuav tsum piav qhia thiab tshawb nrhiav-zoo. Yuav tsum tau ua qee qhov kev tshawb fawb lo lus tseem ceeb los txhim kho nplooj ntawv txoj hauv kev ntawm qeb duas.
Nov yog ib ntu uas koj tuaj yeem tau txais txiaj ntsig "muag koj tus kheej". Yuav ua li cas sai txhawb koj channel YouTube? Ua ntej koj yuav tsum teb cov lus nug "Yuav ua li cas teeb meem qhov kev thov video daws teeb meem rau cov neeg tuaj saib?". Seb tus blogger qhia, lom zem, lossis ua qauv qhia qee yam uas feem ntau tsis tau pom. Nov yog qhov yuav tsum tau piav qhia rau cov neeg tuaj saib.
Koj tuaj yeem siv qhov chaw no los teem sijhawm. Thaum twg thiab yuav ua li cas thiaj txhawb tau YouTube channel tau zoo nyob ntawm seb cov yeeb yaj kiab tshiab tau tshaj tawm ntau npaum li cas. Koj tuaj yeem qhia cov neeg saib cov ntaub ntawv no kom lawv tuaj yeem rov qab los thiab kawm ntxiv. Qhov tseem ceeb yog ua raws li koj lub sijhawm teem tseg.
Txhim kho cov kab txuas sib txuas
Nws zoo heev uas tib neeg saib cov yeeb yaj kiab, tab sis lawv yuav xav txuas rau lwm txoj hauv kev. Yog li ntawd, peb yuav tsum ua kom yooj yim rau lawv xa tawm tswv yim, nug cov lus nug, thiab lwm yam. Koj yuav tsum mus rau lub vev xaib thiabkuj mus rau lwm lub social networks, thiab muab tus email chaw nyob.
Nws tsim nyog sau cia tias txoj hauv kev los txhawb kev lag luam channel hauv Youtube tsis txawv ntawm cov txheej txheem rau blog li niaj zaus.
Ua kom zoo dua kev lag luam
Tshaj tawm cov yeeb yaj kiab zoo yog thawj kauj ruam zoo, tab sis koj yuav tsum ua kom cov neeg tuaj saib paub thaum blogger tshaj tawm cov ntsiab lus tshiab. Thiab dab tsi tuaj yeem zoo dua li cov ntawv ceeb toom hauv mailbox?
Email tseem yog ib qho ntawm cov channel zoo tshaj plaws uas cov neeg lag luam tuaj yeem ncav cuag lawv cov neeg tuaj saib. Nrog qhov nruab nrab qhib tus nqi ntawm 18% thiab kev yuav khoom ntawm 66%, email tseem tseem ceeb rau kev muag khoom hloov pauv.
Thiab rau cov neeg tsim khoom nquag, muaj ntau txoj hauv kev los txhawb cov channel hauv YouTube. Thiab ib qho ntawm lawv yog hu rau cov neeg sau npe niaj hnub los ntawm email.
Nyob hauv zej zog
Nws tsis txaus los tsim cov ntsiab lus tsis tu ncua, koj kuj yuav tsum nyiam cov neeg tuaj saib.
Thaum tus saib siv sijhawm los tawm tswv yim hauv video, tsis txhob maj teb. Koj tuaj yeem cuam tshuam thiab teb cov lus nug hauv video nws tus kheej. Cov neeg saib feem ntau yuav tos yog lawv paub tias lawv yuav tau txais cov lus teb.
Tseem yuav tsum muaj kev ua si hauv cov zej zog niche, uas muaj ntau hauv YouTube. Ntawd yog, koj yuav tsum nrhiav cov pab pawg tsim nyog rau lub hom phiaj thiab sau npe rau lwm cov channel. Nws yog ib qho tsim nyog los tawm lus thiab tshuaj xyuas txog cov yeeb yaj kiab, thiab qhia seb yuav muaj txiaj ntsig zoo rau cov neeg tuaj saib. nwspab txhawb koj tshooj YouTube sai dua.
Cov lus pom zoo los ntawm lwm tus bloggers thiab kev koom tes hauv zej zog yuav tsim kev xav raws li lub hom phiaj nquag. Thiab cov neeg tuaj saib yuav pom nws.
Txhawb nqa YouTube channel
Kom ncav cuag cov neeg tuaj saib tshiab nrog cov ntsiab lus, muaj ntau txoj kev tshaj tawm los sim.
Ua ntej tshaj, koj yuav tsum pib ua yeeb yaj kiab AdWords phiaj xwm. Tsis txhob txhawj, tsis muaj peev nyiaj tsawg kawg nkaus, yog li koj tsis tas yuav siv tag nrho koj cov nyiaj thaum khiav tawm.
Thawj pib, koj yuav tsum ua kom ntseeg tau tias cov lus hais raug raug xaiv uas ua tau raws li qhov xav tau ntawm cov neeg tuaj saib lub hom phiaj. YouTube Creator Academy muaj qee cov lus qhia los pab koj raws li:
- Kua kev tshaj tawm luv luv (30 txog 60 vib nas this) thiab ua kom ntau tshaj ntawm thawj tsib.
- Siv kev hu xovtooj meej rau kev nqis tes ua (CTA) qhia cov neeg saib yuav ua li cas ntxiv. Piv txwv li, subscribe rau YouTube channel lossis sib koom ib qho video.
Koj tuaj yeem tau txais cov neeg tuaj saib tshiab nrog kev pab cuam ntawm lub hom phiaj thiab lub hom phiaj los ntawm qhov chaw thiab pawg ntawm kev txaus siab. Them nyiaj tshaj tawm ntawm YouTube channel yuav tso cai rau koj los sau thawj cov neeg sau npe sai dua.
Koj tuaj yeem siv TrueView hom rau koj kom zoo dua. Cov kev tshaj tawm no tshwm sim ua tus duab me me thiab cov ntawv hauv YouTube cov nplooj ntawv tshawb xyuas. Nws nyob ntawm sab xis ntawm cov yeeb yaj kiab pom zoo rau tus saib. Hom ntawv no tso cai rau koj them nyiaj rau clicks. Tus blogger tsuas yog them thaum tus neeg siv nyem rau ntawm qhov kev tshaj tawm thiab pibsaib cov yeeb yaj kiab ntawm nplooj ntawv saib. Kev tshaj tawm hauv duab yog qhov chaw zoo los txhawb kev ua haujlwm uas twb muaj lawm. Tab sis ua ntej ua qhov ntawd, koj yuav tsum xyuas kom meej tias lawv tau ua kom zoo.
Txoj kev txhawb nqa channel ntawm tus kheej blog
YouTube cov tswv yim txhawb nqa tuaj yeem thiab yuav tsum mus dhau lub platform nws tus kheej. Koj yuav tsum tsim lub vev xaib blog cov ntsiab lus uas cuam tshuam nrog video, ntxig rau hauv cov ntawv. Thiab koj tuaj yeem sim ua kom cov ntawv sau cov ntsiab lus kom tau txais kev pom ntau dua ntawm kev thov.
Start contest
Thaum nws los nyiam cov neeg tuaj saib, muaj ob peb lub tswv yim uas ua haujlwm zoo li kev sib tw. Txhua tus nyiam cov khoom pub dawb.
Nws tsim nyog txhawb cov neeg saib kom nkag mus rau channel nrog khoom plig thiab khoom plig. Koj tuaj yeem sim tsim cov vis dis aus nrog kev hu xov tooj kom ua tiav: mus rau nplooj ntawv thiab qhia qhov txuas rau lwm lub vev xaib.
Txhawm rau ua tiav qhov kev sib tw hauv YouTube, koj yuav tsum muab cov neeg tuaj saib. Tom qab ntawd, koj yuav tsum muab khoom plig uas yuav txhawb kom lawv koom nrog. Tom qab ntawd tsim lub tswv yim los txhawb kev sib tw.
Suav nrog YouTube channel txuas hauv email kos npe
Txawm tias qhov kev tawm tsam no yuav zoo li yooj yim dhau, cov neeg lag luam ntse yeej tsis nco lub sijhawm tshaj tawm.
Yog tias koj suav nrog qhov txuas rau nplooj ntawv YouTube hauv koj tus email kos npe, txhua cov lus xa tuaj yeem nyiam cov neeg tuaj saib tshiab rau channel. Thiab nws yog ib txoj kev zoo kawg nkaustxhawb koj qhov blog yam tsis tau muab pov tseg rau leej twg caj pas.
Siv Video Manager nqis, koj tuaj yeem tsim cov lus piav qhia uas hais kom cov neeg saib mus rau npe rau ib lub channel, koom nrog email npe, lossis ua raws qhov txuas mus rau lwm qhov video.
YouTube yog qhov muaj txiaj ntsig zoo kawg thiab muaj zog hauv kev sib raug zoo. Nrog rau cov tswv yim saum toj no, koj tuaj yeem txhawb nqa koj cov channel hauv txoj hauv kev uas tsis yog tsuas yog pab koj tus kheej lossis koj tus kheej kev lag luam, tab sis kuj nyiam cov neeg siv thiab tsim kom muaj kev sib raug zoo hauv zej zog.
Ib lus kawg: Siv Hootsuite, koj tuaj yeem yooj yim upload, teem caij, tshaj tawm, tshaj tawm thiab taug qab cov ntsiab lus.
