Nrog rau kev txhim kho kev lag luam hauv Is Taws Nem, ntau qhov tshwj xeeb tshiab tau tshwm sim. SMM yog dab tsi - ntau tus twb paub lawm. Zoo, rau cov neeg uas xub ntsib cov ntawv luv no, peb yuav qhia koj ntxiv.
Kev lag luam
Kev lag luam hauv Is Taws Nem tau hloov pauv sai heev uas txhua yam uas tuam txhab lag luam tau siv hauv ntiaj teb tiag tau hloov mus rau hauv virtual. Tab sis lub hom phiaj tseem ceeb tseem zoo li qub: muag thiab tswj cov khoom thiab kev pabcuam.
SMM yog dab tsi - lawv yuav piav qhia rau koj hauv kev kawm hauv internet lag luam. Nws tam sim no nyob ib feem tseem ceeb ntawm tag nrho cov e-commerce. Qee lub sij hawm nws hu ua kev lag luam online, tab sis qhov tseem ceeb ntawm qhov no tsis hloov.
ntu no tau loj hlob txhua xyoo hauv cov neeg siv khoom lag luam. Ntawm tus as khauj no, cov duab qhia txog tus naj npawb ntawm cov khw muag khoom online qhib tuaj yeem qhia tau. Nws kuj tau ua nrov hauv ntu B2B. Lub ntsiab kom zoo dua ntawm qhov tshwj xeeb no yog nws kev sib tham sib. Tsis tas li ntawd, nws muaj peev xwm xaiv cov neeg tuaj saib lub hom phiaj ntawm cov khoom lag luam kom ua tiav raws li qhov ua tau, tsom nws, tau txais kev nyem tom qab thiab nce kev hloov pauv.
Nws yog kev lag luam hauv Is Taws Nem uas cuam tshuam rau txoj kev loj hlob ntawm ntau qhov tshwj xeeb tshiab,uas ze ze:
- Display and contextual advertising.
- Search marketing, uas yog hais txog SEO.
- Kev tshaj tawm hauv kev sib tham (SMM thiab SMO).
- Direct marketing.
- Viral.
- Partisan.
- "Email" kev lag luam.
- Cov ntsiab lus lag luam.
social networks
Kev tshaj tawm kev lag luam tau nrov heev. Cov neeg tau kawm yuav ua li cas tshaj tawm lawv txoj kev lag luam ntawm kev sib raug zoo platforms, thiab rov qab los lawv tau txais kev nce hauv kev hloov pauv. SMM yog Social Media Marketing, uas yog, social media marketing.
Qhov no yog ib yam khoom siv uas nyiam cov khoom lag luam los ntawm kev sib raug zoo platforms. Tsis muaj cov cai teev tseg, tau kawg. Nws tag nrho yog nyob ntawm cov ntsiab lus, cov hom phiaj, cov neeg tuaj saib, thiab lwm yam. Txawm li cas los xij, cov ntsiab lus tseem ceeb twb tau tsim, raws li cov ceg ntawm kev lag luam hauv Internet tuaj yeem paub qhov txawv.
Lub hom phiaj tseem ceeb yog txhawm rau txhim kho cov ntsiab lus zoo uas cov neeg siv yuav xav qhia, thiab, raws li, faib nws tus kheej. Cov kev tshawb fawb tau pom tias cov lus los ntawm kev sib raug zoo muaj kev ntseeg siab. Qhov no feem ntau yuav yog vim muaj cov lus pom zoo.
SMM kev txhawb nqa pab cuam tshuam rau cov neeg siv taw qhia, txhawm rau nrhiav cov platform uas cov neeg sawv cev ntawm lub hom phiaj "nyob". Ua tsaug rau kev sib tham, cov kws tshaj lij muaj txoj hauv kev zoo los sib txuas lus.
Ntxiv rau txhua yam ntxiv, cov tuam txhab xov xwm tseem koom nrog kev tshaj tawm. Yog li, koj tuaj yeem muag tsis yog ib yam khoom lossis kev pabcuam, tab sis kuj yog xov xwm. Vimtshaj tawm ib feem ntawm ib tsab xov xwm nyob rau hauv ib tug social network, koj muaj peev xwm nce tsheb khiav ntawm nws tus kheej.
Specialist
Tus neeg ua yeeb yam tseem ceeb hauv cov txheej txheem no yog tus thawj coj SMM. Nws tsis yog nyuaj rau twv seb nws yuav tsum nkag siab txog txhua yam ntsig txog lub ntsiab lus no. Nws siv cov txheej txheem ntsuas los txhawb cov vev xaib, cov khoom lag luam lossis cov kev pabcuam, xa mus rau kev sib raug zoo. Cov tom kawg suav nrog kev sib tham, nrog rau blogs thiab cov peev txheej thematic (forums).
Qhov tshwj xeeb no tsis yog tsom mus nqaim. Qhov tseeb yog tias SMM tus thawj coj yuav tsum nkag siab txog kev lag luam thiab IT. Raws li, qee zaum koj yuav tsum ua haujlwm nrog ntau lwm yam haujlwm, tsis ncaj ncees:
- Tshaj tawm cov ntsiab lus ntawm lub xaib.
- Cas thiab tswv yim.
- Programming lus.
- Graphic editors.
- daim ntawv thov online.
Cov txheej txheem ntawm SMM nce qib nws tus kheej yog qhov muaj tswv yim thiab nquag. Yuav kom ua tiav, nws yog ib qho tseem ceeb kom nrhiav ib yam dab tsi, kawm thiab tshuaj xyuas.
Txoj kev tshwj xeeb
Zoo li txhua txoj haujlwm, qhov no muaj nws tus yam ntxwv. Rau SMM tus thawj tswj hwm, ob qho tib si txoj haujlwm nyuaj thiab lub luag haujlwm ua haujlwm muaj. Hauv thawj kis, nws tuaj yeem pab tag nrho lub tuam tsev lossis ntxiv cov ntaub ntawv muaj, hauv qhov thib ob, nws ua raws li cov haujlwm piav qhia.
Kuv yuav tsum ceeb toom rau koj tam sim ntawd tias nyob ntawm lub tuam txhab uas tus thawj tswj haujlwm ua haujlwm, nws txoj haujlwm tuaj yeem sib txawv. Tab sis feem ntau, nws yuav tsum:
- Suab thiab txhawb nqa cov khoom los ntawm kev nthuav qhia, cov qauv tshwj xeeb thiab tus nqi.
- Npaj thiab tshaj tawm cov phiaj xwm tshaj tawm hauv kev sib tham thiab blogs. Nws yog ntshaw kom siv ntau tshaj ntawm cov channel.
- Cia li tiv tauj nrog cov neeg yuav khoom thiab cov neeg siv khoom.
- Txheeb xyuas cov neeg sib tw thiab lawv cov phiaj xwm tshaj tawm, siv lawv txoj hauv kev txhawb nqa tau zoo tshaj plaws hauv koj qhov project.
- Tsim kom muaj lub tuam txhab duab zoo los ntawm kev tshaj tawm cov lus hauv lub rooj sab laj.
paub txhua yam
Tau kawg, cov no tsis yog txhua txoj haujlwm. Kev cob qhia hauv CMM yuav qhib tau ntau dua ntawm koj lub luag haujlwm. Qee yam koj yuav siv hauv ib lub tuam txhab, ib yam hauv lwm qhov.
Piv txwv li, tej zaum koj yuav xav tsim cov tswv yim. Hauv qhov no, koj yuav raug qhia kom txheeb xyuas koj lub hom phiaj cov neeg tuaj saib, kos cov ncauj lus kom ntxaws. Tom qab ntawd, koj yuav tsum txheeb xyuas tus cwj pwm coj cwj pwm thiab nrhiav qhov chaw uas muaj siab tshaj plaws ntawm cov neeg tuaj saib.
Cov chav kawm qhia koj paub tswj kev tshaj tawm. Nyob rau hauv cov ntaub ntawv no, koj yuav tsum tau tuaj nrog nthuav kev sib tw thiab flash mobs mus tas li muaj kev txaus siab rau cov khoom. Koj yuav tsum tau kawm yuav ua li cas sau cov lus qhuas txog koj tus kheej. Xws li kev txhawb nqa rau lub tuam txhab cov duab yog ib qho tseem ceeb heev, vim hais tias nws yog nyob rau hauv kev tshuaj xyuas thiab nyob rau hauv lub forums uas tib neeg lub tswv yim txog cov khoom tshiab yog tsim.
Thaum CMM kev cob qhia, koj yuav ntsib tus thawj coj hauv zej zog. Qee zaum qhov no yog ib txoj haujlwm cais, qee zaum tus thawj coj SMM ua qhov no. Lub luag haujlwm tseem ceeb hauv qhov no yog tswj kev sib tham hauv qab cov lus thiab coj nws mus rau qhov raug.
Tau kawg, koj yuav tsum kawm paub ua haujlwm nrog txhua tus lej social network, thiabkuj tswj freelancers. Feem ntau koj yuav tsum hloov cov ntsiab lus rau ib hom npe thiab qee lub platform. Koj yuav tsum muaj peev xwm tsim cov ntawv tshaj tawm uas tsis muaj kev cuam tshuam. Qhov no suav nrog kev lag luam zais.
Nyob zoo ib tsoom niam txiv kwv tij neej tsas sawv daws.
Kev nkag siab tias CMM yog dab tsi, dhau sijhawm koj yuav tuaj yeem txiav txim siab rau koj tus kheej qhov zoo thiab qhov tsis zoo ntawm txoj haujlwm no. Ntawm qhov zoo, ib tus tuaj yeem paub qhov txawv qhov xav tau. Txij li thaum txoj haujlwm tsuas yog txhim kho, qhov kev thov rau cov kws tshaj lij hauv kev lag luam no tau loj hlob.
Cov neeg siv khoom muaj peev xwm pom tau tias cov khoom lag luam tshaj tawm zoo dua, vim tias nws yog "kwv yees". Kev sib tham yog ib qho cuab yeej txias rau kev xaiv cov neeg tuaj saib lub hom phiaj. Muaj ntau txoj hauv kev los kho kev lag luam los ntawm qhov chaw, poj niam txiv neej, hnub nyoog, thiab cov lus nug.
Tus nqi ntawm kev tshaj tawm nws tus kheej yog me me. Txawm hais tias txhua yam yuav nyob ntawm qhov kev tshaj tawm raws. Yog tias koj sau ntawv koj tus kheej, ces nws yuav tsis raug nqi dab tsi rau koj. Yog tias koj xav siv tus thawj coj kev xav (blogger), koj yuav tau them nws tus nqi zoo.
Ua tsaug rau "lo lus ntawm lub qhov ncauj", cov xov xwm ntawm cov khoom zoo tshiab yuav nthuav tawm sai sai hauv lub network.
Flaws
Nws yog ib qho tseem ceeb kom nkag siab tias vim tsis muaj kev paub txaus thiab tsis muaj kev tswj hwm, SMM kev lag luam muaj nws qhov tsis zoo. Cov tseem ceeb ntawm lawv yog qhov tsis muaj peev xwm ntawm cov kws tshaj lij.
Tsis yog txhua tus thawj coj ua lag luam tsis to taub meej txog lub hom phiaj thiab lub hom phiaj ntawm kev txhawb nqa kev sib raug zoo. Qhov no ua rau muaj kev ntiav cov kws tshaj lij uas tsis tsim nyog uas zoo sib xwsto taub lawv lub luag haujlwm. Yog li, qhov ua tau zoo ntawm SMM yog qhov tsawg kawg nkaus thiab tsis pom zoo.
Tools
Feem ntau ntawm "smms" twb tau txais qee qhov kev pabcuam uas pab lawv ua haujlwm. Piv txwv li, ib tug ntawm lawv yog SMM glider. Qhov kev pabcuam no yuav pab koj tiv tauj txhua lub sijhawm thiab siv sijhawm ncua sijhawm.
Cov yam ntxwv no ua haujlwm zoo yog tias koj muaj cov ntsiab lus npaj. Koj yuav tuaj yeem ua lub sijhawm thiab tshaj tawm cov lus raws sijhawm.
Qhov kev pabcuam no ua haujlwm nrog cov kev sib raug zoo uas nrov tshaj plaws. Nws siv cov duab, txuas, yeeb yaj duab, thiab txawm tias emoticons. Nws muaj ib tug built-in graphics editor. Koj tuaj yeem teem sijhawm txwv rau thaum twg tus ncej yuav cia li ploj mus. Qhov no yog qhov tsim nyog yog tias koj siv cov ntsiab lus tshaj tawm uas tau them rau ib lub sijhawm.
Txawm hais tias qhov tseeb tias SMM tus npaj yuav luag txhua lub cuab yeej them nyiaj, nws muab nyiaj pub dawb rau cov neeg siv ntau. Ua tsaug rau nws, koj tuaj yeem tau txais 100 pub dawb tshaj tawm rau VKontakte cov npe thiab nyiam hauv Facebook. Yog li ntawd, ib txoj haujlwm hluas yooj yim tuaj yeem txhawb nqa dawb.
Los ntawm qhov kev zov me nyuam, koj tuaj yeem faib qhov zaus ntawm cov ntawv tshaj tawm thiab qhov qub. Automation ntawm kev ua haujlwm hauv cheeb tsam no tseem ceeb heev, tshwj xeeb tshaj yog tias koj ua haujlwm ntawm ob peb qhov haujlwm ib zaug.
Cov Lus Qhia
SMM yog dab tsi tsis meej tam sim ntawd. Qhov no yog vim hais tias, txawm hais tias nws muaj qhov sib txawv ntawm lwm yam kev lag luam online tshwj xeeb, txoj haujlwm feem ntau yuav tsum tau ua nrog kev lag luam ib txwm muaj.
Ua haujlwm nrog kev sib raug zootes hauj lwm - tam sim no ib txoj hauv kev zoo los txhawb cov khoom, kev pabcuam lossis cov ntaub ntawv. Tib neeg feem ntau ntseeg kev sib tham thiab kev sib tham, nyeem cov kev tshuaj xyuas thiab cov lus pom ntawm lwm tus neeg siv.
Lub luag haujlwm tseem ceeb ntawm tus kws tshaj lij hauv daim teb no yog kev sib tham nrog cov neeg tuaj saib. Nws yuav tsum tau los ua ib feem ntawm lub zej zog thiab ua nws tus phooj ywg zoo tshaj plaws. Nws yog ib qho tseem ceeb kom qhib siab, ncaj ncees thiab lom zem. Ces cov neeg muaj peev xwm yuav ntseeg thiab yuav.
