Ntau lub tuam txhab muaj nyiaj me me los nqis peev hauv kev tshaj tawm. Nyob rau hauv tas li ntawd, tsuas yog ib tug dawb advertising platform nyob rau hauv Internet yuav pab tau. Tsis txhob poob siab tias nws dais txiv hmab txiv ntoo. Tib lub sijhawm, koj tsis tas yuav them nyiaj vwm los txhawb koj qhov project. Cia wb mus saib lub ntsiab lus kub no.
Internet advertising platform: nws yog dab tsi?
Nov yog qhov chaw lossis nplooj ntawv cais hauv Is Taws Nem uas tshaj tawm cov khoom lossis kev pabcuam. Daim ntawv no ntawm lub tuam txhab kev nce qib yog me ntsis nco txog ntawm cov ntawv teev lus hauv mailbox.
Xav txog tias koj nyuam qhuav tsiv mus rau lub tsev tshiab. Thawj cov ntawv koj yuav pom hauv koj lub thawv xa ntawv yuav yog los ntawm cov tuam txhab tsim kho qab nthab, pizzerias nyob ze, cov tuam txhab muab kev kho thiab kev tsim kho. Xws li cov ntawv tshaj tawm zoo li tsis muaj kev cuam tshuam. Yog li ntawd, lawv organically haum rau hauv tib neeg lub neej.
Txoj cai no kuj ua haujlwm ntawm kev tshaj tawm platform. Tus neeg siv tab tom nrhiav rau qee yam khoom, thiab nws twb muaj lwm txoj kev qhia tawm.
hom kev tshaj tawm
Yuav kom kawm paub tshaj tawm kom raug, koj yuav tsum paub txhua yam txog nws. Cov kev tshaj tawm no tau muab faib ua ob hom:
- Private.
- kev lag luam.
Ntse hom kev tshaj tawm yog xaiv los ntawm cov neeg siv zoo tib yam uas tsis koom nrog kev lag luam. Lawv tshaj tawm mus nrhiav haujlwm, muag lossis xauj khoom.
Qhov kev xaiv thib ob yog siv los muag qee yam khoom lossis kev pabcuam, thaum tau txais cov nyiaj tau los. Kev lag luam tshaj tawm yog tsom tsis yog los tham txog qhov zoo ntawm cov khoom lag luam. Kev ntxhov siab zoo li no qhia tib neeg kom "ua neej nyob". Piv txwv li, nws txhawb nqa ib tus neeg los yuav ib yam khoom tshwj xeeb, hnav tsuas yog ib hom npe xwb.
Lub platform tshaj tawm zoo hauv Is Taws Nem yuav tsum tau tsim kom raug cov lus pom zoo. Kev tshaj tawm yuav tsum tau nthuav tawm hauv txoj hauv kev uas cov neeg yuav khoom muaj peev xwm nthuav qhia nws txaus siab rau nws.
Raws li txoj hauv kev nyiam cov neeg siv khoom muaj peev xwm, kev tshaj tawm tshaj tawm yog:
- Mixed.
- Text.
- nraaj.
Ntawm qhov chaw, tus neeg teeb tsa nws tus kheej tshaj tawm. Nyob rau tib lub sijhawm, yuav muaj kev nkag siab ntau dua los ntawm cov ntawv muag, uas tau sau yav dhau los los ntawm tus kws tshaj lij. Qhov tseem ceeb tshaj plaws yog nthuav tawm cov ntaub ntawv visually.
Site xaiv cov qauv
Nrhiav tus neeg yuav khoom nyob qhov twg? Koj tuaj yeem teb cov lus nug notsuas yog tom qab koj txheeb xyuas koj lub lag luam, cov haujlwm tseem ceeb ntawm lub tuam txhab thiab tsim cov peev nyiaj. Txwv tsis pub, koj yuav tsis tuaj yeem tsim qhov kev tshaj tawm cov phiaj xwm kom raug, tab sis qib ntawm kev muag khoom nyob ntawm nws.
Cov kev cai yooj yim thaum xaiv qhov chaw tshaj tawm:
1. Kawm paub. Qhov no yog ib qho ntawm cov kev xav tau. Xaiv lub platform tshaj tawm qhov twg koj cov ntsiab lus yuav xav tau. Nws yog qhov zoo tshaj plaws los tsom rau cov chaw uas koj cov neeg tuaj yeem tuaj xyuas tas li. Piv txwv li, tshaj tawm cov ntaub ntawv hais txog cov khoom siv rau cov menyuam yaus hauv cov zej zog ntawm cov niam hluas. Nco ntsoov xav txog thaj chaw kos npe thiab cov nyiaj tau los ntawm tus neeg yuav khoom. Piv txwv li, yog tias koj cov khoom lag luam yog tsom rau tus neeg lag luam loj, ces nrhiav qhov tsim nyog tshaj tawm platform.
2. Kev pab them nqi ntawm cov neeg tuaj saib. Koj tuaj yeem pom tus naj npawb tshwj xeeb ntawm cov neeg yuav khoom ntawm koj tus kheej lub vev xaib lossis nplooj ntawv lag luam ntawm kev sib raug zoo. Qhov ntsuas no hu ua affinity. Ua tib zoo saib rau tus nqi: tus lej ntau dua, qhov zoo dua cov peev txheej xaiv.
3. kom muaj nuj nqis thiab hom. Yog tias nplooj ntawv yog overloaded nrog kev lag luam muab, ces nws yuav cia li tua tus neeg yuav khoom. Txhawm rau muag cov khoom, nws txaus los tshaj tawm cov ntsiab lus tshaj tawm. Koj puas xav nce hom kev paub? Siv banners thiab logos.
Tsim kev tshaj tawm ncaj qha nyob ntawm koj lub hom phiaj thiab peev xwm. Piv txwv li, cov yeeb yaj duab zoo "thawb" cov khoom. Txawm li cas los xij, tus khub lub vev xaib tsis tuav lawv. Nyob rau hauv cov ntaub ntawv no, ib tug ntawm cov kev tes hauj lwm yog zoo tagnrho.
yam ntxwvkev tshaj tawm platform
Txhua qhov kev tshaj tawm hauv Is Taws Nem muaj nws tus yam ntxwv. Qhov tseeb, cov no yog:
- Tus naj npawb ntawm cov kev xav thiab lawv cov nqi.
- Ntau tus nias.
- Nyob ntawm qhov link (CTR).
Kev xaiv thawj zaug suav nrog tag nrho cov ntsuas no ua ke. Lawv tsuas yog kwv yees xwb. Kev hloov pauv ncaj qha nyob ntawm cov ntsiab lus koj tshaj tawm.
Cov kws tshaj lij cov kws tshaj lij qhia kev tshaj tawm thawj zaug kev tshaj tawm hauv kev sim hom. Tsuas yog nyob ntawm nws cov txiaj ntsig koj tuaj yeem nkag siab seb koj puas tau xaiv cov neeg siv lub hom phiaj thiab kev muag khoom.
Tshaj tawm ntawm kev muag khoom channel
Nws yog qhov zoo tshaj los siv tus ntsuas. Nws yog qhov tsis ncaj ncees rau kev ntsuas qhov tshwm sim ntawm kev tshaj tawm los ntawm tus lej ntawm cov khoom muag. Tsis muaj cov neeg siv khoom tuaj yeem yog vim muaj ntau yam xwm txheej. Qhov teeb meem yuav nyob rau hauv cov peev txheej nws tus kheej, kev sib tw, kev tawm tswv yim los ntawm koj lub tuam txhab. Yog li ntawd, nws yog ib qho tseem ceeb kom raug txheeb xyuas koj lub hom phiaj cov neeg tuaj saib txij thaum pib.
Top tshaj tawm platforms hauv Internet
Ntau tshaj yog:
- Website.
- lub rooj sab laj thiab cov zej zog.
- Tshaj tawm Board.
- Cov khoom sib sau ua ke.
- Social network.
- Search engine.
Txoj kev tshaj tawm ntawm ib yam khoom yog muab faib ua hom hauv qab no: seo thiab phiaj xwm.
Lub hauv paus ntawm thawj txoj kev yog qhov kev thov ntawm cov neeg tuaj saib hauv Yandex thiab Google. Qhov thib ob yog raws li cov ntaub ntawv ntawm cov neeg tuaj saib lub hom phiaj: poj niam txiv neej, hnub nyoog, kev nyiam ua.
Nrog kev pab los ntawm cov cuab yeej tshwj xeeb, koj cov lus tshaj tawm tau hloov kho rau cov neeg yuav khoom. Cov kev sib raug zoo hauv qab no yog siv los ua cov kev tshaj tawm nrov hauv Is Taws Nem: Facebook, Instagram, Vkontakte, Mail.ru, Kuv Lub Ntiaj Teb.
Cov hom kev tshawb fawb nce qib ua haujlwm zoo li no: koj cov neeg tuaj saib lub hom phiaj tab tom nrhiav ib yam khoom rau cov lus nug tshwj xeeb. Piv txwv li, "yuav lub tshuab ntxhua khaub ncaws." Koj tsom koj qhov kev tshaj tawm rau kab lus no. Raws li qhov tshwm sim, koj tau txais kev hloov pauv.
Txoj kev thib ob yog kev tsheb khiav los ntawm cov ntaub ntawv tseem ceeb. Tus neeg siv khoom muaj peev xwm tsis yog tsuas yog nrhiav cov khoom, tab sis cov ntaub ntawv hais txog nws. Piv txwv li, ib tug neeg yuav tsum paub lub tshuab ntxhua khaub ncaws twg yog qhov zoo tshaj plaws los yuav. Koj sau cov ntawv tseem ceeb tshaj plaws rau qhov kev thov no. Ib tug neeg mus rau ntawm qhov chaw thiab nyeem cov ntaub ntawv no. Yog li ntawd, muaj peev xwm hais tias tom qab qee lub sij hawm nws yuav tso ib qho kev txiav txim. Xws li kev tshaj tawm yog tsim rau yuav luag txhua hom kev lag luam.
Google thiab Yandex tau suav tias yog qhov kev tshaj tawm zoo tshaj plaws hauv Is Taws Nem.
Txawm li cas los xij, cov peev txheej no yeej tsis tsim nyog rau cov xwm txheej zoo li no:
- Ib tug neeg txhawb nqa cov khoom tshiab rau lub khw. Lub ntsiab ntawm txoj kev no yog tias tus neeg yuav khoom muaj peev xwm twb paub txog koj cov khoom thiab tsuas yog nrhiav cov ntaub ntawv hais txog nws.
- Ib tug neeg npaj yuav nyiam tus neeg yuav khoom ntawm qhov kev thov nqaim. Piv txwv li, "hais plaub hau hauv Lithuania". Txawm hais tias qhov kev thov tshwj xeeb, qhov kev pabcuam yog nrov. Kev nqis peev hauv kev tshaj tawm yuav tsis them nyiaj. Peb yuav tsum nrhiav lwm lub platform rauPromotions.
- Tus neeg muag khoom muab cov khoom muag ntawm tus nqi qis. Koj muaj kev pheej hmoo ntawm kev poob nyiaj. Vim muaj kev sib tw ntau heev hauv cheeb tsam no.
- Nws tsis pom zoo kom siv kev tshawb fawb cov ntsiab lus tshaj tawm rau cov lus tseem ceeb: "kev teeb tsa ntawm lub qhov rais yas", "txoj cai lij choj".
- Cov khoom lag luam nrog tsawg tus neeg thov. Piv txwv li, yog tias koj tsim cov txheej txheem rau qee yam khoom siv. Nws yog qhov tsim nyog los nrhiav ib txoj hauv kev los txhawb kev lag luam.
Avto thiab ntawv xov xwm
Nov yog qhov chaw zoo tshaj plaws rau kev yuav khoom hauv online. Kev tshaj tawm yuav muab sib xyaw nrog cov tsis tu ncua. Qhov no ua rau kom muaj feem ntawm cov lus teb zoo los ntawm cov neeg tuaj saib lub hom phiaj.
Kev ntsuas ntawm qhov chaw tshaj tawm hauv Is Taws Nem ntawm cov ntawv xov xwm:
- "Molotok.ru".
- "Avito".
- "Tiu.ru".
- "Yula"
- "Txog tes rau tes".
Muaj ntau spam tshaj tawm ntawm cov vev xaib no. Yog li ntawd, koj yuav tsum tsis txhob qhuas koj cov khoom. Qhov no yuav tsis coj qhov kev xav tau.
Cov khoom sib sau ua ke
Lub platform no yog tsim rau lub tuam txhab loj lossis nruab nrab. Nov yog qhov koj tuaj yeem tso koj cov khoom. Lub hauv paus ntsiab lus ntawm kev ua haujlwm yog tib yam li hauv kev tshawb fawb xyaw.
Ib tug neeg yuav khoom (tus neeg siv zoo tib yam) nkag mus rau cov lus nug hauv Yandex Market, thiab lub kaw lus muab nws qhov txiaj ntsig.
Lub platform no muaj cov neeg tuaj saib dav dav. Cov neeg mus rau qhov chaw no los sib piv cov kev muab zoo sib xws rau lawv qhov kev tshawb nrhiav.
Nyiam nug tau Instagram
Instagram appzoo heev rau kev tshaj tawm kev lom zem, muaj tswv yim, thiab cov ntsiab lus zoo nkauj. Cov ncauj lus kom paub meej kom tau txais cov lus teb zoo: xuas tes ua, khoom siv ncaws pob, tshuaj pleev ib ce.
"Instagram" tsis tsim nyog rau kev tshaj tawm cov ntaub ntawv hais txog kev pabcuam thiab kev lag luam wholesale. Ntawd yog, txhua yam uas tsis tuaj yeem ua nrog lub ntsej muag zoo nkauj yog qhov zoo dua tsis txhob siv rau lub platform no.
Forums
Nov yog qhov kev tshaj tawm zoo hauv Is Taws Nem. Nqe lus piav qhia: muaj peev xwm tshaj tawm cov ntaub ntawv hais txog koj cov khoom hauv txhua lub rooj sib tham thematic.
Tab sis muaj ib tug ntes. Qhov tseeb yog tias cov tswv ntawm cov vev xaib no cuam tshuam los ntawm cov neeg tshaj tawm. Yog tias koj aggressively (ntau dhau) tshaj tawm koj cov kev tshaj tawm, lawv tsuas yog raug tshem tawm thiab koj yuav raug blacklisted. Txhawm rau kom tsis txhob muaj qhov tshwm sim tsis zoo, koj yuav tsum qhia cov lus qhia zoo li no:
- Sau npe rau ntawm lub rooj sib tham nrov nrov kom tsis txhob txawv ntawm lwm tus neeg siv.
- Koom nrog kev sib tham, tsim cov ncauj lus tshaj tawm, teb thiab tawm lus hauv qab tshaj tawm.
- Lub sijhawm dhau mus, qhov profile txhim kho lub koob npe zoo. Tsuas yog tom qab ntawd koj tuaj yeem txhawb nqa koj cov khoom kom nyab xeeb.
Yog koj ua pov thawj koj tus kheej hauv lub rooj sab laj uas yog tus kws tshaj lij, ces lwm tus neeg siv lawv tus kheej yuav pib nug qhov twg kom tau txais qhov no lossis qhov ntawd.
Nws tsis pom zoo kom tshaj tawm hauv cov lus ntiag tug. Qhov no yuav nyiam cov neeg saib xyuas lub rooj sab laj. Yog koj lo rau cov me me nokev dag, koj qhov profile yuav tsis raug thaiv.
Qhov twg tso cov ntsiab lus video
Cov neeg siv tsis tshua pom kev tshaj tawm kev lag luam, thiab kev tshaj tawm dawb tseem nyuaj rau kev koom nrog. Nws yog ib qho tsim nyog los nthuav tawm cov ntaub ntawv hauv txoj hauv kev uas nws "clings" tus neeg siv khoom muaj peev xwm.
Yuav kom koj qhov kev tshaj tawm tuaj yeem yeem saib, koj yuav tsum:
- Ua video tshuaj xyuas txog koj cov khoom.
- Yuav ua kom muaj chav kawm zoo ntawm cov neeg muaj peev xwm, ua kom pom lawv cov kev txawj thiab peev xwm.
- Tsim cov yeeb yaj kiab lom zem uas tib neeg hais txog cov npe tshaj tawm. Sawv daws nyiam saib qhov no.
Nws yog qhov zoo los tso cov yeeb yaj kiab tawm ntawm cov platforms no:
- YouTube yog qhov kev tshaj tawm zoo hauv Is Taws Nem. Nws yog lub platform no uas yog siv los tswj lawv cov video blogs, tshaj tawm cov chav kawm master. Txawm li cas los xij, kev cai lij choj yuav tsum raug coj mus rau hauv tus account. Ua txhaum lawv tej zaum yuav ua rau cov channel raug thaiv.
- Rutube yog Lavxias teb sab platform tsim koj tus kheej video channel.
- Coub yog qhov kev xaiv zoo rau kev tsim cov yeeb yaj kiab luv luv nrog cov ntsiab lus kis. Txawm li cas los xij, lub platform tshaj tawm hauv Is Taws Nem tsis zoo rau nws "cov npoj yaig" ntawm cov npe.
Qhov twg tso cov phiaj xwm tshaj tawm
Cov kev tshaj tawm no yuav tsum tau teeb tsa tsis yog rau cov kab lus tseem ceeb, tab sis rau cov neeg siv lub hom phiaj tshwj xeeb. Cov ntaub ntawv raug tso tawm rau ntawm qhov chaw xws li: Vkontakte, Odnoklassniki, Kuv Lub Ntiaj Teb.
Txhawm rau txhawb cov phiaj xwm (them nyiaj) tshaj tawm, MyTarget kev pabcuam raug siv. Nws txhim kho kev nyiam ntawm tib neeg rau qhov kev thov nqaim.
Kev tshaj tawm yog qhov zoo rau cov khoom lag luam qis.
No attachments
Yog tias tus neeg ua lag luam novice tsis muaj peev xwm los tshaj tawm lawv cov kev tshaj tawm ntawm cov chaw them nyiaj, ces koj tuaj yeem tig mus rau cov dawb.
Qhov kev ntaus nqi ntawm qhov chaw tshaj tawm hauv Is Taws Nem ntawm lub hauv paus pub dawb zoo li qhov no:
- Txhua tus social networks.
- Google Maps, Yandex. Maps.
- Virtual board nrog kev tshaj tawm pub dawb.
- Tshaj tawm qhov chaw thiab cov rooj sab laj.
Kev vam meej ntawm kev tshaj tawm dawb yog nyob ntawm kev ua.
Yuav ua li cas thiaj txaus siab rau cov neeg siv khoom
Yuav luag txhua tus neeg siv Internet nyiam ua lag luam nrog kev txaus siab.
Tsim koj tus kheej lub vev xaib yuav tsum tau nqis peev nyiaj txiag ntau. Ib nplooj ntawv social media yog lwm txoj hauv kev zoo. Nov yog qhov chaw tshaj tawm zoo hauv Is Taws Nem.
Txhawm rau txhawb koj txoj kev lag luam, tsim cov nyiaj lag luam lossis pab pawg tshwj xeeb. Tsis tas li ntawd, cov neeg siv khoom txaus siab rau koj cov khoom sib sau ua ke hauv qhov chaw thematic. Nco ntsoov tias tib neeg ib txwm tos rau kev tshaj tawm, kev sib tw, txo nqi rau reposts lossis nyiam.
User kev xav
Nyob rau hauv kev tshuaj xyuas ntawm qhov chaw tshaj tawm hauv Is Taws Nem, tib neeg sau tias Soloway yog ib lub tuam txhab tshaj tawm loj tshaj plaws. Nws tsuas yog thib ob rau Yandex, Google thiab Mail.ru. Rau kev koom tes, nws yog ib qho tsim nyog los muab kev lees paub tias tus neeg siv yog ib tus neeg raug cai lossis ib tus neegentrepreneur.
Teaser tes hauj lwm yog qhov xav tau zoo rau kev tso banner tshaj tawm. Xws li ib qho kev tshaj tawm yuav zoo li no: ib daim duab square thiab cov kab lus: "Cov ntxhais, txiav luam yeeb hauv 3 hnub. Cov nyhuv txias, koj tsuas yog xav tau … ". Nrov teaser platforms: Marketgid, DirectAdvert, Kadam, TeaserNet.
Puas muaj qhov cuam tshuam ntawm kev tshaj tawm dawb
Yuav kom muab cov ntaub ntawv yam tsis muaj kev nqis peev los txi txiv, qee yam kev cuam tshuam yuav tsum tau kov yeej.
Yog tsis muaj kev pab los ntawm tus kws tshaj lij caw, koj tus kheej tuaj yeem ua tau raws li hauv qab no:
- Xaiv cov kev tshaj tawm rau cov khw hauv online.
- Kev xaiv ntawm social networks.
- Tsim kev tshaj tawm nrog cov duab, yeeb yaj kiab.
- Register thiab tuav tus tsim profile.
Koj yuav tsum muaj kev paub ua haujlwm me ntsis thiab txhawb nqa koj txoj kev lag luam tas li. Tsis txhob ntshai mus sim nrog txoj kev nce qib kev lag luam. Qhov tshwm sim yuav paub tseeb yog tias koj siv zog.
