Kev lag luam yog txheej txheem nyuaj heev. Nws siv sijhawm ntau los ua kom koj lub tuam txhab lees paub. Tab sis vim muaj kev sib tw tsis txaus ntseeg, nws tau dhau los ua nyuaj ua li ntawd. Tau kawg, koj tuaj yeem koom nrog ntau txoj hauv kev ntawm kev nce qib, tab sis yog tias koj xav nyob hauv keeb kwm ntawm kev lag luam mus ib txhis, koj yuav tsum paub txog kev txhim kho ntawm hom.
Qhov no yog dab tsi?
Los ntawm lus Askiv, "brand" yog txhais ua "brand". Thiab qhov ntawd yog qhov nws txhais tau tias: "stigma" tseem nyob hauv tus neeg siv khoom lub siab txog ib yam khoom lossis kev pabcuam. Thiab nws tseem yog vim qhov tseeb tias cov txheej txheem kev ntsuas, kev xav, kev koom tes, cov yam ntxwv thiab kev xav tau raug coj los ua, uas ua rau lub tswv yim dav dav ntawm lub tuam txhab.
Feem ntau, lub tswv yim ntawm "hom" yog dav. Yog li koj tuaj yeem hu rau lub plhaub xav txog ntawm ib yam khoom lossis kev pabcuam. Koj tuaj yeem pom lub cev thiab kev sib koom ua ke. Hauv thawj kis, cov khoom lag luam tsim lub npe, lub logo, xim palette, cov duab qub, suab, thiab lwm yam. Hauv qhov thib ob, lub cim ntawm qee yam zoo lossis cov yam ntxwv plays lub luag haujlwm. Lub ntsiab tsis ntawm lub hom: nws paub thiabkoob meej.
Yog li ntawd, ua ntej koj paub yuav ua li cas los tsim ib lub npe, koj yuav tsum tau ua tib zoo xav txog txoj kev npaj ua.
Plan
Tau kawg, hauv kev tsim khoom lag luam ntau nyob ntawm koj qhov kev txawj thiab kev ntshaw. Txawm li cas los xij, muaj qee qhov kev npaj uas yooj yim tshaj plaws los ua haujlwm nrog hauv cov txheej txheem ntawm kev tsim kev paub thiab lub koob npe nrov.
Koj tuaj yeem tswj cov lus qhia koj tsiv mus, tab sis koj yuav tsum paub tias muaj tsib ntawm lawv:
- Txoj haujlwm yog qhov yug ntawm hom. Ntawm no nws tsim nyog nkag siab tias nws yuav mus qhov twg thiab qhov twg nws yuav mus, qhov chaw nws yuav nyob thiab lub tswv yim dab tsi nws yuav nqa.
- Txoj kev sib tw yog theem npaj. Nws yog ib qho tseem ceeb heev los soj ntsuam cov neeg sib tw, taug qab tus cwj pwm ntawm cov neeg tuaj saib, thiab lwm yam.
- Cov ntsiab lus. Cov kev taw qhia no suav nrog kev txhim kho tag nrho cov khoom siv lub cev ntawm lub hom, uas yog lub logo, lub npe, lub cim lag luam, ntim khoom, thiab lwm yam.
- Promotion hais rau nws tus kheej. Nws yog ib qho tseem ceeb kom ua tib zoo xav txog txhua kauj ruam uas muaj rau koj.
- Kev tswj hwm. Tau ua tiav qee qhov kev ua tiav, nws yog ib qho tseem ceeb heev kom tswj tau lawv thiab nce lawv. Nyob rau theem no, lawv tau koom nrog kev saib xyuas thiab tshuaj xyuas tas li.
cov kauj ruam ua tiav
Thaum xam pom yuav ua li cas los tsim koj lub hom phiaj los ntawm kos, koj yuav tsum tau ua raws li cov phiaj xwm saum toj no. Tab sis nws tuaj yeem piav qhia ntau ntxiv. Cov phau ntawv lag luam feem ntau piav txog 9 txog 11 kauj ruam. Tsis muaj kev faib tawm raws li txoj cai, txij li txhua tus tswv ntawm nws tus kheej txiav txim siab txoj kev twg nws yuav tsum mus. Txawm li cas los xij, nws tsim nyog saib cov hauv qab nocov kauj ruam:
- Idea.
- Kev Tshawb Fawb.
- Analysis.
- Npe.
- Packaging.
- Tests.
- Rules.
- Cov neeg ua haujlwm.
- Kev nqis tes ua thiab kev tshuaj xyuas.
Nkauj hmoob channel.
Qee kauj ruam tuaj yeem ua ke, lwm tus tuaj yeem faib tau.
Idea
Yuav ua li cas thiaj tsim tau lub npe? Koj yuav tsum pib nrog qhov tseem ceeb tshaj plaws - lub tswv yim. Koj yuav tsum nkag siab tias vim li cas koj tab tom tsim cov duab thiab qhov koj yuav qhia rau koj cov neeg siv khoom. Nyob rau tib lub sijhawm, nws tseem ceeb heev kom nkag siab tias lub tswv yim ntawd yuav yog qhov tshwj xeeb thiab tshwj xeeb. Nws yuav tsum ntxim nyiam thiab sib tw.
Kev Tshawb Fawb
Nyob rau theem no, koj yuav tsum tau ua qhov kev tshuaj xyuas kev lag luam. Nws yog ib qho tseem ceeb heev kom paub txhua yam txog koj lub tuam txhab, txog qhov xwm txheej ntawm kev ua lag luam thiab cov neeg sib tw. Muaj ntau tus tswv lag luam hla cov kauj ruam no. Nws zoo li lawv tsis tseem ceeb thiab tsis tseem ceeb heev. Tab sis tsis yog.
Nws yog qhov zoo dua los siv ob peb lub lis piam rau kev tshuaj xyuas tob dua li siv ntau xyoo ua ib yam dab tsi tsis ncaj ncees lawm thiab ua rau poob.
Analysis
Los ntawm theem peb, koj yuav los nrog ob peb lub tswv yim. Peb yuav tsum tau tshem tawm txhua yam superfluous thiab txuas ntxiv mus nrog ib qho xwb. Txhawm rau ua qhov no, koj yuav tsum ua tib zoo kawm tag nrho cov tswv yim, tshawb xyuas lawv cov kev sib raug zoo nrog kev ua lag luam thiab cov neeg tuaj saib lub hom phiaj. Nws yog qhov zoo tshaj yog tias koj tuaj yeem kwv yees lub sijhawm ntev.
Npe
Tsis yog txhua leej txhua tus paub yuav ua li cas lub npe hom. Qhov tseem ceeb tshaj plaws yog tias lub tswv yim xaiv yuav tsum tau muab tso rau hauv nws lub npe. Nco ntsoov tias lub npeyuav tsum kaj thiab nco. Tsis txhob siv cov lus nyuaj lossis ntau kab lus. Thiab tom qab koj tuaj nrog lub npe, koj yuav tau kuaj xyuas nws kom pom "clones" kom tsis muaj teeb meem tom qab.
Ib qho piv txwv nthuav ntawm lub npe txias yog Pepsi. Tsawg tus neeg paub, tab sis lub npe ntawm cov dej haus no los ntawm lub plab zom mov enzyme pepsin.
Packaging
Nov yog ib theem tseem ceeb sib npaug. Ntim yog "lub ntsej muag" ntawm koj lub tuam txhab. Dhau li ntawm qhov tseeb tias nws yuav tsum ci thiab zoo nkauj, nws yog ib qho tseem ceeb kom muaj kev cuam tshuam koj lub tswv yim hauv nws. Feem ntau, cov neeg yuav khoom yog "qhia" rau lub ntim, tshwj xeeb tshaj yog tias nws yog ib yam dab tsi zoo kawg li. Yog li ntawd, koj yuav tau siv sij hawm los qhia lub suab ntawm kev sib txuas lus nrog cov neeg muas zaub thiab naming los ntawm nws.
Tests
Thaum xam pom yuav ua li cas thiaj tsim tau lub npe, tsis txhob hnov qab txog kev tshuaj xyuas ib ntus. Rau qhov no, cov pab pawg tsom xam feem ntau yog siv los ntawm cov neeg yuav khoom thiab cov neeg ua haujlwm ntawm lub tuam txhab. Nws tseem yuav tsum nkag siab tias cov kev sim no tsis muab cov duab dav dav, tab sis lawv ua qhov tseem ceeb - lawv taw qhia qhov tsis txaus.
Rules
Ua ntej sau npe rau hom, koj yuav tsum sau tag nrho cov cai sib cais. Daim ntawv qhia nrog cov lus qhia yuav pab koj nrhiav tau tag nrho cov lus teb rau cov phooj ywg qub thiab tshiab. Nws yuav piav qhia txog hom phau ntawv, cov lus qhia, lub luag haujlwm ntawm tuam txhab thiab lwm yam kev txhim kho. Txhua tus neeg uas tuaj hla daim ntawv teev npe no yuav tsum nrhiav txhua cov lus teb rau cov lus nug txog lub tuam txhab.
Nkauj hmoob channel
Ntawm no yog theem ntawm kev nce qib, uas yuav tsum tau nrhiav kom paub cov channel ua tiav tshaj plaws rau kev tshaj tawm xov xwmtxog koj hom. Tau kawg, tsis muaj tuam txhab ua tiav yam tsis muaj kev tshaj tawm, thiab koj li tsis muaj kev zam.
Tus neeg ua haujlwm
Koj tsis tuaj yeem ntiav tus neeg ua haujlwm zoo tam sim ntawd. Koj cov neeg ua haujlwm yuav tsum tau koom nrog hauv lub hom phiaj, kev cob qhia thiab kev txhawb nqa. Tsuas yog tom qab ntawd koj yuav tuaj yeem ua haujlwm tau zoo rau ntau xyoo. Cov neeg ua haujlwm uas yuav hauv paus rau ib qho laj thawj yuav sim ua txhua yam kom ua tiav.
Kev nqis tes ua thiab kev tshuaj xyuas
Tam sim no koj yuav tsum tau coj cov teeb meem rau hauv koj txhais tes kom tau lub tswv yim zoo ntawm kev tsim lub hom. Txhua yam tuaj yeem sau tau rau hauv ib lub heap thiab twb nrog cov ntaub ntawv. Tom qab kev ua tiav tiav, kev ua haujlwm tuaj yeem pib. Tab sis thawj hnub koj tuaj yeem pib ua kev tshuaj xyuas. Sim los saib xyuas cov ntaub ntawv hais txog koj lub tuam txhab: kev muag khoom, cov neeg tuaj saib, kev tshaj tawm thiab kev tshaj tawm.
Check
Ua ntej koj coj koj cov tswv yim mus rau lub chaw ua haujlwm patent, koj yuav tsum tau kuaj xyuas lawv rau clones, txwv tsis pub koj yuav raug tsis lees paub tam sim. Tab sis koj yuav tsum nkag siab tias lub logo ntawm cov tuam txhab thiab cov npe yog qhov nyuaj rau kev txheeb xyuas online. Txawm li cas los xij, koj yuav tsum tseem txiav txim siab qhov txawv ntawm hom, saib cov yam ntxwv sib txawv thiab cov xov tooj ntawm cov npe.
Nws yog qhov zoo tshaj yog hu rau tus kws tshaj lij uas txuas nrog qhov no thiab tuaj yeem ua thawj zaug kuaj ua ntej koj mus ncaj qha rau lub chaw lis haujlwm. Los ntawm txoj kev, yog tias koj tsis nco qab lossis tso tseg qhov kev xeem, koj tuaj yeem poob ntau dua ib xyoos kom rov sau npe thiab tos.
Register
Yuav ua li cas patent lub hom? Koj yuav tsum tau ua tib zoo npaj. Koj xav tau dab tsi?
- Npajnqe lus.
- Muab cov npe khoom thiab cov kev pabcuam uas cuam tshuam nrog lub hom.
- Sau rau ntawm A4 daim duab ntawm lub hom.
- Muab zaj dab neeg thiab piav qhia ntawm lub logo.
- Them lub xeev tus nqi thiab xa daim tshev.
Nws yog ib qho tseem ceeb heev uas yuav tau xyuas cov kev cai xa ntawv. Qee zaum cov xwm txheej tuaj yeem hloov pauv, yog li koj yuav tsum coj qhov no mus rau hauv tus account kom koj tsis tas yuav rov qab mus rau qhov pib ntawm qee qhov taw tes.
Yog vim li cas tsis lees txais
Koj yuav tsum tau npaj rau qhov tseeb tias koj tuaj yeem raug tsis lees paub rau npe. Feem ntau cov laj thawj tau teev tseg hauv txoj cai lij choj. Ntau tus neeg feem ntau ua yuam kev ib yam:
- ntsiab lus tsis muaj cim;
- kev tsis sib haum xeeb ntawm tib neeg;
- tus neeg siv khoom yuam kev;
- siv lub npe ntawm cov khoom kab lis kev cai, thiab lwm yam.
Tau kawg, qhov no tsis yog txheej txheem yooj yim tshaj plaws. Qee lub sij hawm, koj yuav tau txi ib yam dab tsi, tab sis koj yuav tsum tau ceev faj heev txhua lub sijhawm.
Example
Yuav ua li cas los tsim koj tus kheej lub npe khaub ncaws? Yuav pib nrog, koj yuav tsum tau npaj ib txoj kev npaj ua lag luam uas tuaj yeem nthuav dav txhua theem ntawm kev ua haujlwm. Nws yuav tsum piav qhia:
- Lub ntsiab lus thiab hom kev ua ub no (ntawm no koj tuaj yeem txiav txim siab seb koj yuav ua dab tsi, txawm tias nws yog khau ntaub, khaub ncaws ncaws pob lossis ris tsho hauv qab).
- Cov neeg tseem ceeb thiab txoj hauv kev nyiam nws (yog tias nws yog khaub ncaws kis las yuav tsum tau caw, yog cov khoom no yog menyuam yaus, ces niam yuav tsum tig).
- Muaj peev xwm ua lag luam uas yuav txaus siab rau kojproject.
- suav tus nqi tag nrho.
- Hloov tus nqi.
- nyiaj tau los kwv yees.
- Txoj kev los txhawb kev lag luam thiab koom tes nrog cov neeg koom tes.
Feem ntau, thaum xav txog hom khaub ncaws, tus tswv xav kom cov peev nyiaj me me, thiab kev pheej hmoo ntawm kev poob txhua yam tsawg heev. Yog li koj yuav tsum txiav txim siab seb yuav txuag nyiaj li cas.
Nyob rau hauv cov ntaub ntawv no, koj tseem yuav tsum xav txog seb cov nuj nqis thiab cov nyiaj tau los yuav ua li cas. Tej zaum nws ua rau kev txiav txim siab ua haujlwm ntawm qhov kev nthuav qhia ci ntsa iab txhawm rau nyiam cov tub ua lag luam uas yuav koom tes nrog koj. Tau kawg, koj tuaj yeem sim txuag nyiaj, tab sis tsis muaj teeb meem koj yuav tsum ua qhov no li thawj zaug sau. Nov yog koj "lub ntsej muag" uas cov neeg tuaj saib yuav pom thawj zaug, thiab nws yog qhov tsis txaus siab rau lawv kom poob siab tam sim ntawd.
Kev txhim kho ntawm cov khaub ncaws hom kuj muaj ntau theem. Thawj qhov feem ntau txiav txim siab txog hom khaub ncaws uas yooj yim dua lossis nyiam ua haujlwm nrog. Ntawm no koj tuaj yeem xaiv qhov koj nyiam tshaj plaws. Qhov tsuas yog, sim tsis txhob npog txhua qhov chaw ib zaug. Nws yog qhov zoo dua los ua haujlwm ntawm ib yam, tab sis nrog kev ua tau zoo thiab kev xav.
Tom ntej no, koj yuav tsum xaiv cov khoom siv rau xaws. Txhua yam nyob ntawm koj lub peev xwm thiab kev ntshaw. Feem ntau koj yuav tsum tau txais tsawg kawg yog ob peb lub tshuab xaws thiab cov khoom seem rau lawv. Mannequins, hangers, thiab lwm yam yuav xav tau. Nws yog qhov zoo dua los npaj xws li kev cob qhia ib sab ntawm lub khw lossis hauv ib chav.
Nrhiav kev faib tawm kuj yuav tsum tau txiav txim siab, tshwj xeeb tshaj yog tias koj tsis npaj yuav qhib lub khw. Ces koj yuav tsum xav ib yamhauv Internet platform, lossis tshaj kev koom tes nrog cov neeg koom tes.
Tom qab ntawd, nws tseem ua haujlwm tshaj tawm. Koj tuaj yeem tiv tauj cov bloggers nrov los ntawm kev muab khaub ncaws rau lawv pauv rau kev tshaj tawm txog lawv. Koj tuaj yeem nug cov neeg nyiam tuaj koom hauv kev yees duab tua rau koj cov khoom sau. Thaum kawg, kev tshaj tawm ntau tshaj plaws hauv Is Taws Nem kuj yog cov txiv hmab txiv ntoo.
Ib hom khaub ncaws tseem raug cuam tshuam, zoo li lwm yam lag luam. Yog li ntawd, nws yog ib qho tseem ceeb uas yuav tsum tau npaj rau lub zog majeure: tus nqi siab dua rau cov ntaub ntawv, nqi xauj tsev, khoom siv, kev tshaj tawm, thiab lwm yam.
