Txhua qhov chaw tsim khoom siv zog muag nws cov khoom ntau npaum li sai tau. Qhov no yog ua kom tau nyiaj ntau.
Qhov no, dhau los, xav tau kev txhawb nqa khoom thiab kev pabcuam. Tom qab tag nrho, txawm tias cov khoom lag luam zoo npaum li cas, kom txog rau thaum cov neeg siv khoom paub txog nws thiab nws cov khoom, nws yuav tsis tuaj yeem muag ntau ntawm nws.
Definition of concept
Kev tshaj tawm khoom yog dab tsi? Qhov no yog ib txheej ntawm kev ua ub no thiab kev ua haujlwm uas koom nrog coj cov ntaub ntawv rau cov neeg siv khoom muaj peev xwm txog nws cov txiaj ntsig los txhawb lawv txoj kev xav ua kev yuav khoom.
Thaum txhawb nqa cov khoom muag, cov phiaj xwm luv luv yog siv, uas tuaj yeem siv rau ntawm cov khoom muag lossis hauv kev lag luam yog tias cov chaw tsim khoom tau tsim cov khoom tshiab. Lub hom phiaj ntawm cov xwm txheej zoo li no yog txhawm rau txhawb nqa lossis nce kev muag khoom. Ib qho piv txwv ntawm qhov no yuav yog cov pob khoomsurprises rau cov neeg muas zaub, khoom plig, kev sib tw, luv nqi muab, thiab lwm yam.
Ntxiv rau, cov phiaj xwm mus sij hawm ntev feem ntau siv los txhawb cov khoom. Cov no suav nrog, piv txwv li, tsis tu ncua ua ib yam khoom lossis khoom siv hauv khw tshwj xeeb.
Kev tshaj tawm yog cov haujlwm uas koom nrog kev tshaj tawm tswv yim. Lawv koom nrog kev tsim cov khoom lag luam tshaj tawm ntawm qhov qub qub, thiab tsis yog qhov kev tso npe ntawm cov ntaub ntawv hauv xov xwm.
Yog li, kev tshaj tawm cov khoom lag luam yog txhua hom kev sib txuas lus uas ua haujlwm qhia txog cov khoom lag luam, ceeb toom txog nws, txhawb cov neeg siv khoom, thiab lwm yam. Cov xwm txheej zoo li no tuaj yeem ua rau kev muag khoom nce ntxiv vim muaj kev sib txuas lus ntawm cov neeg ua haujlwm thiab cov neeg koom tes.
Cov cuab yeej txhawb nqa yog kev sib txuas lus lag luam. Lawv tau pom tias yog ib qho cuab yeej uas tswj hwm tag nrho cov txheej txheem kev txhawb nqa khoom, uas pib nrog cov chaw tsim khoom thiab xaus nrog cov neeg siv khoom lub hom phiaj.
Lub hom phiaj ntawm kev tshaj tawm cov khoom lag luam yog tsim cov lus teb rau cov neeg siv khoom, suav nrog:
- muas tiav;
- tau txais kev txaus siab los ntawm cov khoom yuav;
- kev tshaj tawm cov ntaub ntawv zoo txog lub tuam txhab thiab cov khoom.
Cov kauj ruam tseem ceeb
Lub koom haum ntawm kev tshaj tawm cov khoom lag luam tuaj yeem xav tias yog lub pyramid. Nws thawj theem yog "Knowledge". Nws suav nrog ob kauj ruam:
- Awareness. Nws suav nrog daim ntawv txais nyiaj los ntawm tus neeg yuav khoom ntawm thawj qhov kev paub txog cov khoom (nws tus kheej cov khoom thiab lub npe ntawm cov chaw tsim khoom). Txoj hauv kev los txhawb cov khoom ntawm theem no yog kev tshaj tawm thiab tshaj tawm.
- Kev Paub. Hauv cov kauj ruam no, cov neeg siv khoom tau txais cov ncauj lus kom ntxaws txog cov khoom lag luam txaus siab rau nws, xws li, piv txwv li, cov yam ntxwv ua haujlwm.
Cov qauv ntawm theem thib ob ntawm kev tshaj tawm kev lag luam ntawm cov khoom, uas yog hu ua "Emotion", suav nrog peb kauj ruam. Ntawm lawv:
- Nyob zoo. Cov khoom yog nyiam los ntawm cov neeg siv khoom rau qee yam tshwj xeeb. Cov chaw tsim khoom yog tshem tawm qhov tsis txaus uas twb muaj lawm.
- Kev nyiam rau cov khoom lossis kev pabcuam no.
- Kev ntseeg tias qhov no yog cov khoom tsim nyog yuav.
Lub koom haum ntawm kev muag khoom thiab kev txhawb nqa cov khoom tau ua tiav nyob rau theem thib peb, uas yog hu ua "Purchasing". Nws muaj ib qho, thib rau theem ntawm lub pyramid. Nws yog tus neeg siv khoom thawb mus yuav hauv daim ntawv txiav nqi, khoom plig thiab kev txhawb nqa.
Lub luag haujlwm tseem ceeb
Txoj kev tshaj tawm yog ib txheej ntawm kev ua ub no nrog ob lub hom phiaj. Ib qho ntawm nws cov lus qhia yog ua kom cov neeg siv khoom xav tau. Tsis tas li ntawd, cov txheej txheem ntawm kev txhawb nqa cov khoom yog nqa tawm kom tswj tau tus cwj pwm zoo rau lub tuam txhab. Nyob rau tib lub sijhawm, cov haujlwm zoo li no tau tso siab rau kev ua haujlwm ntawm ntau lub luag haujlwm. Cov no suav nrog:
- Muab cov ntaub ntawv rau cov neeg siv khoom muaj peev xwm txog cov khoom lag luam thiabnws lub ntsiab parameter. Nws tsis txaus rau cov chaw tsim khoom kom muaj cov khoom lag luam nrog kev sib tw siab zoo thiab txhua qhov kev tsim kho tshiab cuam tshuam nrog nws. Nws qhov kev muag khoom yuav tsis ncav cuag qhov tsim nyog kom txog thaum tus neeg siv khoom paub txog cov khoom. Nqa cov ntaub ntawv raug rau nws yog qhov tseem ceeb tshaj plaws ntawm kev nce qib. Piv txwv li, lub tshuab ntxhua khaub ncaws ultrasonic yuav raug muag tsuas yog thaum cov chaw tsim khoom piav qhia nws qhov zoo dua li cov khoom siv niaj hnub no, thiab cov tswv ntawm cov cuab yeej no tawm lawv cov kev tshuaj xyuas rave txog nws.
- Tsim cov duab tsim nyog. Qhov kev ua haujlwm no hauv cov khoom lag luam txhawb nqa ua haujlwm los tsim cov duab ntawm cov neeg siv khoom txog nws raws li cov khoom lag luam muaj koob npe, tsim siv cov thev naus laus zis tshiab thiab muaj tus nqi qis. Feem ntau, cov duab zoo li no dhau ntawm cov ntsiab lus ntawm cov neeg siv khoom tiag tiag ntawm cov khoom lossis cov kev pabcuam, qhov txawv ntawm lawv los ntawm cov kev sib tw zoo sib xws. Cov no tuaj yeem yog, piv txwv li, cov qhov rais yas uas tsis muaj txhuas, tshuaj zawv plaub hau nrog pH 5, 5, thiab lwm yam.
- Nco ntsoov tuav lub koob npe ntawm cov khoom. Qhov kev ua haujlwm ntawm kev tshaj tawm cov khoom lag luam yog ua los ntawm kev ceeb toom cov neeg siv khoom ntawm qhov xav tau thiab qhov tseem ceeb hauv lawv lub neej ntawm qhov lawv tau muab los yuav. Piv txwv li, cov neeg siv khoom yuav tsum tsis txhob hnov qab yuav Coca-Cola haus rau Xyoo Tshiab, vim tias tsuas yog nrog nws yuav hnub so tuaj.
- Hloov cov qauv uas twb muaj lawm ntawm cov khoom xa tuaj. Qee lub sij hawm cov neeg yuav khoom muaj kev xav tsis zoo txog cov khoom lossis kev pabcuam, uas tsis yog txhua qhov cuam tshuam rau qhov kev cia siab uas cov chaw tsim khoom thiab cov chaw muag khoom tso rau lawv. Rautxhawm rau thim qhov kev tsis zoo li no, kev tshaj tawm tshwj xeeb yog siv. Ib qho piv txwv ntawm qhov no yog qhov nce mus rau 3 xyoo los ntawm South Kauslim lub koom haum "Samsung" ntawm lub sij hawm ntawm kev pabcuam tu nws cov khoom siv. Los ntawm qhov no, nws ntseeg tau tias cov neeg yuav khoom muaj peev xwm hais tias cov khoom siv hauv tsev uas nws tsim tsis muaj qhov zoo dua li cov tuam txhab Japanese. Qhov kev txhawb siab rau kev yuav cov khoom siv Samsung tau qis dua nrog cov kev pabcuam zoo dua.
- Kev txhawb nqa ntawm txhua tus neeg koom nrog hauv kev faib khoom. Yog tias cov khoom muag tsis yog rau cov neeg siv khoom kawg, tab sis mus rau ib tus neeg nruab nrab, ces txoj hauv kev zoo tshaj plaws los nce kev yuav khoom yog los txhawb kev thov siv kev nce qib.
- Tshwj xeeb cov khoom kim tshaj rau lub khw. Tus nqi ntawm cov khoom lag luam tsis yog qhov tseem ceeb tshaj plaws rau tus neeg thaum nws txiav txim siab yuav khoom. Nws yog ib qho tseem ceeb uas cov neeg siv khoom pom cov khoom lawv xav tau raws li ib qho uas muaj cov khoom tshwj xeeb. Piv txwv li, Tefal lub lauj kaub kib, txawm tias lawv cov nqi siab, txawv ntawm cov neeg sib tw 'cov neeg sib tw hauv cov khoom siv tshem tau, uas tso cai rau lawv muab tso rau hauv lub txee.
- Kev nthuav tawm cov ntaub ntawv zoo txog kev lag luam. Txoj haujlwm no yog qhov tshwm sim ntawm qhov hu ua patronage, sponsorship, social packages, etc. Xws li kev nce qib yog nyob rau hauv qhov kawg qhov chaw nyob rau hauv cov nqe lus ntawm nws qhov tseem ceeb. Tom qab tag nrho, tsis muaj leej twg tuaj yeem yuam tus neeg siv khoom kom yuav cov khoom tsis zoo ntawm tus nqi siab nrog tus cwj pwm tsis zoo rau nws.
Txhua yam haujlwm saum toj no yog qhov nyuaj ntawm kev tshaj tawm cov khoom lag luam. Nrog nws sivcov chaw tsim khoom tswj kom nce kev muag khoom.
Kev tshaj tawm
Kev tshaj tawm cov khoom lag luam yog ib txoj haujlwm tsim los ntawm kev sib txuas lus tshwj xeeb. Ntxiv mus, txhua lub cuab yeej siv rau lub hom phiaj no muaj cov yam ntxwv tshwj xeeb thiab xav tau kev faib nyiaj ntawm qee qhov nyiaj.
Qhov zoo tshaj plaws ntawm txhua txoj hauv kev los txhawb cov khoom lag luam, siv los ua haujlwm nrog cov neeg tuaj saib coob, yog kev tshaj tawm. Nws yog ib daim ntawv them nyiaj ntawm kev nthuav qhia cov tswv yim ntawm cov khoom tau thov.
Kev tshaj tawm cuam tshuam qhov nce ntawm kev muag khoom los ntawm qhov tseeb tias nws muaj. Qhov tseeb yog tias cov neeg siv khoom ib txwm ntseeg tias cov khoom lag luam "nce" hauv kev tshaj tawm yuav tsum yog cov khoom zoo. Txwv tsis pub, nws nyuaj rau piav qhia lub tuam txhab kev siv nyiaj rau kev tshaj tawm, uas yooj yim yuav tsis them nyiaj tom qab.
Ntawm txhua txoj hauv kev nce qib, qhov no ua haujlwm zoo ntawm theem thaum lub siab ntawm tus neeg yuav khoom raug tsim. Tsis tas li ntawd, thaum siv kev tshaj tawm, cov chaw tsim khoom muaj lub sijhawm los ua haujlwm nrog cov neeg tuaj saib thoob plaws lub tebchaws.
Cov yam ntxwv tseem ceeb ntawm cov cuab yeej txhawb nqa no yog:
- pej xeem tus cwj pwm (cov ntaub ntawv yog tswj hwm los ntawm txoj cai lij choj ntawm kev tshaj tawm);
- expressiveness, uas pom nws cov lus qhia nyob rau hauv qhov ua tau ntawm kev nthuav qhia zoo ntawm cov khoom thiab cov chaw tsim khoom;
- exhortation peev xwm;
- tsis yog tus kheej (kev tshaj tawm yog qhov chaw sib tham-chaw rau cov neeg tuaj saib dav).
Txhua yam cuab yeejcov khoom lag luam tshaj tawm kev tshaj tawm yog lub sijhawm ntev tshaj plaws. Thiab niaj hnub no nws yog txoj kev loj tshaj plaws los txhawb. Xws li ib lub cuab yeej raws li kev tshaj tawm tuaj yeem txiav txim siab los ntawm qhov pom ntawm ntau yam. Nyob rau tib lub sijhawm, ntau hom kev nthuav qhia ntawm cov ntaub ntawv hais txog cov khoom muaj qhov txawv.
Intra-company advertising
Txoj kev txhawb nqa cov khoom no yog ib qho lus qhia rau cov neeg ua haujlwm uas yuav tsum ntseeg tiag tiag hauv lawv lub lag luam. Rau lub hom phiaj ntawm tus cwj pwm zoo rau lub tuam txhab, qee yam kev sib raug zoo tau ua nyob rau hauv lub moj khaum ntawm intra-company advertising. Qhov no suav nrog:
- kev pabcuam nyiaj txiag;
- nqa cov qauv ntawm kev lag luam mus rau ib qho kev xav;
- tsim kev sib raug zoo ntawm cov thawj coj thiab cov neeg ua haujlwm;
- kev sib koom ua si;
- uniforms thiab insignia;
- lub tuam txhab muaj nws tus kheej luam tawm.
Kev tshaj tawm los tsim kom muaj koob meej
Ib lub tuam txhab ua lag luam txoj cai los txhawb cov khoom lag luam yuav tsum muaj kev xav zoo ntawm cov neeg yuav khoom txog nws tus kheej. Ua li no, nws yuav tsum tsa lub koob meej. Qhov no yog ua tiav siv hom tshwj xeeb tshaj tawm, uas yog nyob rau hauv kev sib txuas ncaj qha nrog intra-company. Cov hauv qab no txhais tau tias yog siv rau qhov no:
- xav nrog cov neeg sau xov xwm;
- xov xwm tshaj tawm uas suav nrog kev tshuaj xyuas zoo ntawm lub tuam txhab;
- kev koom tes hauv lub neej ntawm thaj av thiab lub nroog, uas nrhiav kev pabcuam rau kev lag luam.
Kev tshaj tawm kom nthuav muag
Promotioncov khoom lag luam yog lub luag haujlwm tseem ceeb ntawm kev xa cov ntaub ntawv hais txog cov khoom muab. Tsis tas li ntawd, thaum npaj kev tshaj tawm, nws yog qhov yuav tsum tau tso siab rau kev kawm tiav ntawm kev ua lag luam thiab saib xyuas kev siv cov haujlwm hauv qab no:
- tsim lub koob meej ntawm kev lag luam;
- kev xav tau;
- muab cov neeg yuav khoom nrog cov ntaub ntawv tsim nyog txog cov khoom;
- kev muag khoom, nrog rau kev txhawb nqa thiab nthuav dav ntawm qhov ua tiav ntim;
- txhawb kev ntseeg siab ntawm cov chaw tsim khoom thiab nws cov khoom.
Kev tshaj tawm ntawm ntau theem ntawm kev muag
Ntxiv rau cov haujlwm tau teev tseg saum toj no, cov ntaub ntawv hais txog cov khoom sib txuas lus rau cov neeg siv khoom yuav tsum ua raws li cov hom phiaj thiab cov hom phiaj ntawm ib theem ntawm lub neej voj voog ntawm cov khoom muag. Raws li qhov no, hom kev tshaj tawm hauv qab no yog qhov txawv:
- Cov ntaub ntawv. Hom kev tshaj tawm no sib raug rau theem ntawm kev muag khoom, thaum nws tsuas yog muab tso rau hauv kev ua lag luam. Lub hom phiaj tseem ceeb ntawm kev tshaj tawm yog los tsim cov kev xav tau tseem ceeb, nrog rau kev qhia rau tus neeg yuav khoom tias cov khoom no tuaj yeem yuav.
- Txoj kev xav. Qhov kev tshaj tawm no hauv kev lag luam zoo yog siv nyob rau theem ntawm cov khoom lag luam lub neej voj voog, thaum lub tuam txhab xav tau los tsim cov kev xav tau xaiv thiab sib sau ua ke ntawm txoj haujlwm ntawm cov khoom lag luam hauv cov phiaj xwm ntu. Kev yaum kev tshaj tawm yog kev nthuav qhia cov ntaub ntawv uas piav qhia qhov zoo tshaj plaws ntawm cov khoom piv rau nws cov neeg sib tw.
- Nco ntsoov. Hom kev tshaj tawm no yog siv nyob rau theem thaum cov khoom lag luam tau ruaj khov nyob rau hauv kev ua lag luam. Cov ntaub ntawv zoo li no ua rau nco qabrau tus neeg yuav khoom txog qhov muaj nyob ntawm cov khoom lag luam thiab tseem ua rau cov duab ntawm lub tuam txhab lag luam. Reinforcement advertising yog ib hom kev ceeb toom tshaj tawm. Nws lub hom phiaj yog kom yaum cov tswv khoom ntawm qhov raug ntawm lawv qhov kev txiav txim siab.
- Social. Hom kev tshaj tawm no yog tsom rau kev daws teeb meem kev sib raug zoo hauv qee thaj tsam.
Siv cov ntawv tshaj tawm
Qhia rau kev tshaj tawm lub hom phiaj tuaj yeem tshaj tawm:
- Nyob rau hauv xovxwm ceev. Qhov no yog kev tshaj tawm hauv cov ntawv xov xwm thiab ntawm cov ntawv xov xwm, lub sij hawm ntawm "lub neej" uas tsis ntau tshaj 1-2 lub lis piam. Qhov zoo ntawm qhov kev nthuav qhia ntawm cov ntaub ntawv no yog nws cov kev ua tau zoo, kev pab cuam ntawm cov neeg tuaj saib coob, tus nqi qis, kev hloov pauv ntawm cov qauv, thiab cov lus teb yooj yim. Ntawm cov minuses, lawv paub qhov tsis zoo, tsawg tus nyeem ntawv theem nrab, nrog rau kev nplua nuj ntawm lwm cov ntawv tshaj tawm ntawm nplooj ntawv xov xwm.
- Nyob rau hauv cov ntawv tshaj tawm hais txog qhov nruab nrab lub sijhawm. Qhov kev tshaj tawm no ua rau cov neeg nyeem nyiam rau ib hlis. Nws qhov txiaj ntsig yog nyob rau hauv qhov muaj nyob rau ntawm qhov ntev ntawm kev ncig, zoo dua, nrog rau kev muaj peev xwm cuam tshuam rau qee yam ntawm cov neeg siv khoom. Ntawm qhov tsis zoo ntawm qhov kev tshaj tawm no, nws tsis tshua muaj txiaj ntsig dua li cov ntawv xov xwm, nrog rau cov nqi tshaj tawm.
- Nyob rau hauv xovxwm cais raws li lub sijhawm qeeb. Qhov no suav nrog cov npe xov tooj thiab cov npe. Lub sijhawm siv tau ntawm qhov kev tshaj tawm no yog kwv yees li ib xyoos. Nws lub ntsiab kom zoo dua yog nyob rau hauv lub sij hawm ntev ntawm qhov tseem ceeb ntawm cov ntawv tshaj tawm thiab nyob rau hauv tseem ceeb thib ob ncig. Ntawm qhov tsis zoo yog qhov ua haujlwm qis thiab tsis muaj zoginformation.
TV
Kev tshaj tawm hauv cov ntaub ntawv no yog qhov kim tshaj plaws. Ntxiv mus, tus nqi ntawm kev tshaj tawm hauv TV tau nce mus tas li vim lub sijhawm txwv.
Qhov kom zoo dua ntawm txoj kev tshaj tawm cov khoom lag luam no yog qhov kev pabcuam dav dav ntawm cov neeg siv khoom, muaj peev xwm faib cov ntaub ntawv los ntawm cheeb tsam, cuam tshuam rau kev xav, thiab kev saib xyuas siab. Ntawm qhov tsis txaus, ib tus tuaj yeem nco txog tus nqi tseem ceeb, oversaturation, tsis muaj zog xaiv ntawm cov neeg tuaj saib lub hom phiaj, nrog rau kev hloov pauv ntawm cov neeg siv khoom txaus siab rau hauv Internet.
Radio
Ntawm qhov zoo ntawm qhov kev tshaj tawm no yog nws tus nqi qis, cov neeg tuaj saib coob thiab kev faib khoom txawb. Ntawm cov minuses yog qhov transience ntawm kev sib cuag, theem qis ntawm kev nyiam mloog, nrog rau kev xav tau rov xa cov ntaub ntawv.
Kev tshaj tawm sab nraud
Txoj kev ntawm kev tshaj tawm cov khoom lag luam no suav nrog kev tso npe ntawm banners thiab billboards. Kev tshaj tawm hauv kev thauj mus los kuj siv. Qhov kom zoo dua ntawm txoj kev nthuav qhia cov ntaub ntawv no yog nws txoj haujlwm ua haujlwm ib puag ncig, kev sib tw me me, kev sib cuag ntau zaus, nyiam cov neeg coob coob. Ntawm cov minuses yog qhov tsis muaj kev xaiv thiab qhov nyuaj ntawm kev ntsuas qhov ua tau zoo.
khoom plig tshaj tawm
Txoj kev nthuav tawm cov ntaub ntawv no nyiam cov neeg nyiam heev. Tsis tas li ntawd, kev tshaj tawm khoom plig muab tso rau hauv phau ntawv sau, cwj mem, T-shirts, thiab lwm yam. Kuj tseem muaj cov neeg tuaj saib thib ob. Ntawm qhov tsis txaus, ib qho tuaj yeem tawm ib qho chaw me me rau kev tshaj tawm cov ntaub ntawv, nyob rau hauv kev sib txuas nrog uas tsuas yog lub npe ntawm lub tuam txhab thiab nws lub logo yog siv. Qhov tsis zoo ntawm kev tshaj tawm khoom plig yog nws cov ntawv txwv.
kev tshaj tawm hauv internet
Qhov no suav nrog ntau hom kev nthuav qhia cov ntaub ntawv. Cov no yog cov ntsiab lus, pop-up, social networks, banners, thiab lwm yam.
Nws lub ntsiab kom zoo dua yog muaj peev xwm suav cov neeg yuav khoom uas txaus siab rau cov khoom. Ntawm qhov tsis txaus, tus cwj pwm tsis zoo ntawm tib neeg rau lub qhov rais pop-up uas cuam tshuam rau kev saib cov ntsiab lus.
Kev Muag Khoom
Lub tswv yim no hais txog kev txhawb nqa kev ntsuas ntawm lub sijhawm luv luv uas txhawb kev yuav lossis muag cov khoom tau thov. Kev muag khoom nce qib yog ib txoj hauv kev ntawm kev tshaj tawm cov khoom lag luam, uas suav nrog cov khoom xws li kev txhawb nqa thiab kev txo nqi. Cov yam ntxwv tseem ceeb ntawm cov cuab yeej kev lag luam no yog:
- awareness;
- kev ntxim nyiam;
- ib qho kev xav yuav tam sim;
- hu xov tooj los ntawm cov neeg siv khoom.
Kev nce qib, zoo li lwm txoj hauv kev los txhawb cov khoom lag luam, nws muaj nws qhov zoo thiab qhov tsis zoo. Nws qhov zoo yog muab kev hloov pauv hauv kev siv cov khoom, kev sib koom ua ke zoo nrog kev tshaj tawm thiab kev muag khoom ntawm tus kheej. Tsis tas li ntawd, kev tshaj tawm kev muag khoom yog tsom rau kev yuav khoom tam sim thiab tsim cov xwm txheej rau kev nyiam ntawm kev sib pauv. Hauv kev kawmNyob rau hauv txoj kev no, lub tuam txhab tsis raug kev txom nyem loj los ntawm kev qhia txog kev txhawb nqa hauv daim ntawv luv nqi thiab kev pom zoo, ua raws li nws tus kheej.
Qhov tsis zoo ntawm kev muag khoom nce qib yog nws qhov kev hloov pauv thiab lub sijhawm luv luv, nyuaj rau kev txiav txim siab ua tiav thiab tus nqi siab.
PR
Ntawm txhua yam khoom lag luam nce qib, nws sawv sib nrug. PR, lossis kev sib raug zoo rau pej xeem, tsis yog tus kheej thiab tsis them nyiaj txhawb nqa ntawm ib yam khoom. Nws yog tsim los ntawm kev tshaj tawm cov ntaub ntawv tseem ceeb hauv kev lag luam txog cov khoom muag hauv cov ntawv xov xwm thiab lwm yam kev tshaj tawm, nrog rau nws qhov kev nthuav qhia zoo hauv TV, xov tooj cua lossis los ntawm theem. Raws li txoj cai, PR los ntawm cov neeg paub zoo uas tau txais nyiaj rau cov xwm txheej thiab yog lawv cov neeg txhawb nqa. Cov yam ntxwv tseem ceeb ntawm daim ntawv no ntawm kev txhawb nqa khoom:
- showy;
- kev lees paub rau tus neeg yuav khoom cov ntaub ntawv los ntawm tus neeg paub zoo;
- ntau cov neeg tuaj saib.
Kev siv pej xeem kev sib raug zoo feem ntau yog ua nrog kev tshaj tawm thiab kev muag khoom.
Kev Muag Khoom
Ntawm tag nrho lwm hom kev tshaj tawm cov khoom lag luam, qhov no yog qhov kev nthuav qhia ntawm qhov ncauj ntawm cov khoom, uas tau ua thaum sib tham nrog ib lossis ob peb tus neeg yuav khoom ib zaug. Lub hom phiaj ntawm kev sib tham no yog los ua kev muag khoom. Cov yam ntxwv tshwj xeeb ntawm txoj kev no yog:
- tus kheej tus cwj pwm;
- tsim kom muaj kev ntseeg siab ntawm tus neeg muag khoom thiab tus neeg yuav khoom;
- degree tseem ceebua rau cov neeg siv khoom teb.
Kev muag tus kheej ua lub luag haujlwm tseem ceeb hauv kev tshaj tawm cov khoom lag luam vim nws txoj haujlwm ua haujlwm. Ntawm qhov tod tes, lawv tsim thiab txhawb ntxiv rau cov duab ntawm cov khoom thov, thiab ntawm qhov tod tes, lawv tso cai rau koj kom ua tiav cov lus pom zoo nrog cov neeg siv khoom, uas tso cai rau koj los tshuaj xyuas lub tuam txhab kev muag khoom thiab hloov kho cov kev npaj rau kev npaj cov phiaj xwm tom ntej..
Lub tuam txhab yuav txiav txim siab li cas los txhawb cov khoom? Kev xaiv ntawm cov cuab yeej sib txuas lus tshwj xeeb yuav nyob ntawm ntau yam. Ntawm lawv yog cov hauv qab no:
- peev nyiaj ntawm lub tuam txhab;
- siv kev txhawb nqa channel;
- lub voj voog ntawm cov khoom muag;
- lees paub kev lag luam ntawm lub tuam txhab.
