Yuav ua li cas tsom xam qhov chaw: piv txwv

Cov txheej txheem:

Yuav ua li cas tsom xam qhov chaw: piv txwv
Yuav ua li cas tsom xam qhov chaw: piv txwv
Anonim

Ua haujlwm ntawm lub vev xaib nce qib tsis yooj yim thiab xav tau qee lub sijhawm. Thaum tus neeg siv tsim nws cov peev txheej, thawj qhov nws ua yog ua haujlwm nrog cov neeg sib tw. Qhov no yog ib kauj ruam tseem ceeb uas qee cov neeg tsis nco qab lossis tsuas xav tias nws tsis muaj txiaj ntsig, tab sis qhov tseeb, nws tuaj yeem muab cov ntaub ntawv ntau rau koj.

kev sib tw sib tw

Yog li, vim li cas thiaj tsim nyog pib nrog kev sib piv ntawm qhov chaw. Piv txwv ntawm cov neeg sib tw tuaj yeem muab rau koj ua tiav daim duab ntawm kev ua lag luam thiab kev thov. Thaum koj xub pib ua lag luam, koj yuav tsum tau muab ib tug neeg ua piv txwv.

Tau kawg, nws yog qhov zoo tshaj plaws rau kev tsom mus rau cov thawj coj loj, tab sis qee zaum nws tsis tuaj yeem ncav cuag lawv, yog li koj yuav tsum xaiv cov neeg sib tw tsis tshua muaj npe nrov.

Ib txoj kev lossis lwm qhov, koj yuav tsum tau tshuaj xyuas lub xaib. Piv txwv ntawm yuav ua li cas lwm yam kev pab daws teeb meem nrog kev teeb tsa, kev teev npe, kev tshaj tawm, thiab lwm yam, yuav pab koj kom tsis txhob ua yuam kev loj.

Algorithms

Tom qab koj pom tag nrho koj qhov tseebcov neeg sib tw uas koj tuaj yeem theoretically yeej, koj yuav tsum tau txheeb xyuas qhov chaw. Muaj peev xwm ua tau ntau yam piv txwv ntawm cov algorithm no, tab sis muaj cov lus qhia ib kauj ruam los ntawm kauj ruam uas yuav siv tau rau cov peev txheej ntawm txhua yam kev kawm.

Kuj npaj rau qhov tseeb tias feem ntau koj yuav tsis tuaj yeem ua tiav kev tshuaj xyuas hauv ob peb teev xwb. Qee cov txheej txheem yuav siv li ob peb hnub los sau cov ntaub ntawv raug dua. Koj yuav tsum txheeb xyuas:

  • web resource structure;
  • usability;
  • ntshai;
  • meta tags;
  • HTML code;
  • ua haujlwm ntawm kev pabcuam tag nrho.

Qhov no yog qhov yuav luag thoob ntiaj teb algorithm uas yuav haum rau txhua qhov chaw. Qee cov txheej txheem yuav tsum tau ua manually, qee qhov yuav raug tshuaj xyuas siv cov cuab yeej pabcuam.

Web site structure

Yog li, hauv cov piv txwv ntawm kev txheeb xyuas qhov chaw, nws cov qauv ua ntej. Qhov no tsis yog vim tias qhov ntsuas no tseem ceeb dua li lwm tus, nws yog vim qhov tseeb tias kev tsim cov peev txheej yog qhov uas tus qhua tau them rau thawj zaug. Tias yog vim li cas lawv pib nrog qhov ntsuas no.

Site audit algorithms
Site audit algorithms

Structure yog qhov yooj yim tshaj los tshuaj xyuas manually. Koj xaiv ib lub xaib, mus rau nws thiab pom tag nrho cov ntsiab lus. Koj yuav tsum xyuam xim rau dab tsi? Ntawm nplooj ntawv tseem ceeb thiab nws cov ntsiab lus, rau qhov muaj cov ntawv qhia yooj yim thiab nkag siab, qhov ua tiav ntawm kev pab cuam thiab cov laj thawj ntawm kev nthuav qhia ntawm cov khoom, koj tuaj yeem skim los ntawm kev sib txuas.

Usability

Qhov no yog ib qho tseem ceeb tsis tau thaum txhawb lub xaib. Nws xav tauthem nyiaj tshwj xeeb, txij li qhov yooj yim ntawm cov qhua nyob ntawm nws. Koj yuav tsum xyuam xim rau dab tsi? Tsim, cov ntsiab lus ntawv, ntshiab interface thiab kev sib haum xeeb ntawm cov ntsiab lus.

Kev ntsuas kev siv tau kuj ua tiav manually, raws li nws yog cov ntsiab lus. Nws tseem tsim nyog nkag siab tias txhua qhov kev dag ntxias uas koj yuav siv hauv koj lub xaib yuav ua haujlwm ntawm cov peev txheej sib tw, tab sis tsis ua haujlwm rau koj. Tias yog vim li cas nws thiaj li tsim nyog siv lub hom phiaj ntau dua rau kev siv tau ntau li ntau tau, thiab tom qab siv cov kev hloov pauv, taug qab cov txheeb cais ntawm qhov chaw.

Cov ntsiab lus

Nyob rau hauv qhov chaw tsom xam piv txwv, cov ntsiab lus tsom xam ib txwm hais. Qhov no yog lwm qhov kev ntsuam xyuas tseem ceeb. Nws yuav tsum tau ua haujlwm ntawm ob qho tib si manually thiab nrog kev pab ntawm cov cuab yeej.

Ntau tus neeg siv ntseeg tias cov ntsiab lus ntawm lub xaib tsis yog qhov tseem ceeb tshaj plaws hauv kev txhawb nqa. Tab sis yog tias tus kws tshaj lij ua haujlwm ntawm cov ntawv, ces koj yuav pom tam sim ntawd lawv cov txiaj ntsig thiab cuam tshuam rau kev muag khoom.

Ua ntej, saib tus neeg sib tw cov peev txheej thiab nrhiav cov ntsiab lus ntawm nws. Yog tias koj pom tias muaj cov ntawv tsawg heev lossis lawv tau sau dab tsi, ces kos rau koj tus kheej seb koj yuav tsum ua haujlwm li cas. Ua tib zoo mloog cov lus tseem ceeb uas koj tus neeg sib tw siv, nrog rau qhov tseeb ntawm cov ntsiab lus. Nws yog ib qho tseem ceeb heev uas cov khoom muaj feem xyuam nrog cov ntsiab lus ntawm lub xaib.

Piv txwv li, koj muag tsheb. Ntawm cov chaw zoo li no, nws raug nquahu kom tsim ib nplooj ntawv cais nrog cov xov xwm thiab cov khoom. Hauv thawj ntu, koj tuaj yeem tshaj tawm xov xwm pib, thiab hauv qhov thib ob - cov lus qhia txog kev kho, xaiv, tu lossis tutshuab.

Yuav ua li cas txheeb xyuas cov ntsiab lus hauv lub vev xaib? Cov peev txheej PR-CY tuaj yeem ua piv txwv rau koj. Qhov no yog ib qho kev pabcuam nrov uas muaj qee yam cuab yeej rau kev txheeb xyuas qhov chaw. Nws pab tshawb xyuas cov haujlwm, kev khiav tsheb, cov ntsiab lus, kev tsis sib xws, kev ua kom zoo, thiab lwm yam. Qee cov cuab yeej no yuav tsis ua haujlwm thaum txheeb xyuas ib qho chaw tshwj xeeb, vim tias cov tswv cuab tuaj yeem kaw cov ntaub ntawv no.

Cov ntsiab lus tsom xam
Cov ntsiab lus tsom xam

Semantic core

Qhov no yog qhov sib cais uas feem ntau suav nrog hauv kev tshuaj xyuas cov ntsiab lus, tab sis nws yuav tsum tau sib tham sib cais, vim nws muaj ntau qhov kev ua haujlwm.

CH (los yog semantic core) yog cov ntsiab lus tseem ceeb uas txhawb nqa lub xaib. Ib tug copywriter lossis junior optimizer ua haujlwm rau nws. Ntau ntau nyob ntawm tus naj npawb ntawm nplooj ntawv thiab SEO xav tau. Ntau tus pom zoo kom sau yam tsawg kawg 100 lo lus, yog li ntawd tom qab ntawd nws yuav muaj peev xwm faib tau los ntawm ntau zaus, thiab tom qab ntawd siv lawv hauv qee cov ntawv.

Yuav ua li cas thiaj tsim tau SA? Feem ntau, tej yam kev pab yog siv rau qhov no, nrog rau lawv tus kheej ingenuity. Piv txwv li, koj qhov chaw muag me nyuam cov khoom ua si. Koj cov ntsiab lus tseem ceeb yuav yog "cov khoom ua si menyuam yaus". Koj yuav tsum mus ntxiv los ntawm lawv, sau cov nqe lus tsis tshua muaj ("cov menyuam roj hmab nrog cov plaub hau liab" lossis "lub tsheb thauj menyuam liab"), txhua yam yog nyob ntawm seb koj muag dab tsi.

Semantic core
Semantic core

Thaum sau SA siv:

  • Wordstat los ntawm Yandex;
  • "Google Ads";
  • search suggestion;
  • pab cov neeg sib tw;
  • koj fantasy.

Yog hais tias lub ntsiab lus tseem ceeb tau sib sau ua ke nrog cov khoom zoo, nws muaj feem ntau tias tus kws sau ntawv yuav tuaj yeem sau cov ntawv zoo uas yuav txhawb koj lub xaib mus rau saum toj.

Meta tags

Cov no yog cov cim HTML tseem ceeb uas pab tus programmer tsim lub vev xaib metadata kom raug. Lawv tau siv rau hauv header kom lub tshuab tshawb nrhiav tuaj yeem tiv nrog kev tshawb nrhiav cov ntaub ntawv tsim nyog ntawm kev thov.

Qhov no yog ib qho tseem ceeb uas yuav tsum tau soj ntsuam. Nws yog qhov zoo tshaj yog tias koj ua koj tus kheej. Yuav ua li cas los txheeb xyuas qhov chaw? Koj tuaj yeem ua piv txwv, ntawm no lub ntsiab lus ntawm cov peev txheej yuav tsis ua lub luag haujlwm. Peb xaiv lub khw online ntawm Allo cov cuab yeej.

Meta tag yog lub npe thiab piav qhia. "Title" yog lub npe ntawm nplooj ntawv HTML. Nws pom tau rau cov neeg tuaj saib hauv lub vev xaib nws tus kheej, nrog rau hauv kev tshawb nrhiav. Cov cim npe no ua lub luag haujlwm tseem ceeb hauv qhov tseem ceeb ntawm cov vev xaib, yog li thaum txheeb xyuas nws, nco ntsoov rau koj tus kheej tias nws raug xaiv los ntawm koj cov neeg sib tw, seb nws zoo li cas, seb nws pom, thiab lwm yam.

Feem ntau, lo lus tseem ceeb yog nkag rau hauv Lub Npe, ua raws li qhov thib ob, tom qab ntawd lub npe lossis lub npe ntawm lub xaib nws tus kheej tau qhia. Nyob rau hauv cov ntaub ntawv ntawm lub khw muag khoom Allo hardware, peb pom tias lub npe hom yog nyob rau hauv thawj qhov chaw. Qhov no yog vim lub fact tias lub site yog heev nrov nyob rau hauv Ukraine, yog li ntawd nws tsis tas yuav tsum tau nkag mus rau nws lub ntsiab lus thaum pib ntawm lub "Title".

Kev piav qhia yog ib daim ntawv qhia luv luv piav qhia ib nplooj ntawv nrog cov ntawv. Ua tsaug rau nws, nws yuav muaj peev xwm ua haujlwm ntawm snippet. Feem ntau tus neeg siv tsis pom cov lus piav qhia, tab sis feem ntau nws kuj tau siv hauv kev tshawb fawb cav.teeb meem nyob rau hauv nqe lus. Yog li ntawd, coob leej ntseeg tias lawv yog ib leeg.

Site snippet "Nyob zoo"
Site snippet "Nyob zoo"

Koj tuaj yeem siv cov peev txheej pabcuam los txheeb xyuas cov cim meta, tab sis lawv tsis tas li tiv thaiv, yog li nws yooj yim dua los kuaj xyuas koj cov neeg sib tw.

HTML code

Yuav tshuaj xyuas cov khoom no, koj yuav tsum siv cov peev txheej tsim nyog. Vim li cas koj thiaj li yuav tsum tau kuaj xyuas tus lej? Kev sau cov lej kom raug muaj ntau yam ua nrog kev ua kom zoo dua sab hauv. Yog tias muaj teeb meem nrog nws, ces, feem ntau, kev nce qib yuav tsis xaus rau qhov zoo tshaj plaws. Txhawm rau zam qhov no, nws yog qhov zoo dua los khiav daim tshev rau qhov yuam kev hauv HTML code.

Koj tuaj yeem ua tau yog tias koj muaj qee txoj cai, txij li koj tsis muaj kev nkag mus rau HTML code, koj tsuas tuaj yeem tshawb xyuas cov cai ntawm koj tus kheej qhov chaw. Txoj kev no koj yuav muaj peev xwm daws tau qhov tseeb, thiab muaj kev ntseeg ntawm cov neeg tias yog txhua yam nyob rau hauv kev txiav txim nrog nws, ces qhov optimization yuav ua tau tiav.

Kev ua haujlwm

Nyob rau hauv lub vev xaib tsom xam cov piv txwv, kuj tseem muaj ib yam khoom nrog kev txheeb xyuas cov peev txheej. Hauv qhov no, peb feem ntau tham txog kev tshuaj xyuas qhov ua haujlwm raug ntawm redirects thiab cov lus teb rau cov neeg rau zaub mov. Tau kawg, koj tuaj yeem yuam kev rau qhov yuam kev zoo sib xws ntawm qhov chaw sib tw lossis koj tus kheej, tab sis nws yog qhov zoo tshaj plaws los siv cov peev txheej tshwj xeeb.

Piv txwv li, ntawm tib qhov kev pabcuam PR-CY, koj tuaj yeem txheeb xyuas tus neeg sib tw lub vev xaib, ua tsaug uas nws tuaj yeem txiav txim siab qhov tseem ceeb ntawm nws txoj haujlwm. Sitechecker tseem yuav pab koj nrog qhov no. Ntawm qhov chaw, koj yuav tsum tau qhia qhov URL hauv kev tshawb xyuas, tom qab ntawd nws yuav txaus los tos rau qhov tseeb.

Sitechecker lub vev xaib
Sitechecker lub vev xaib

Cov peev txheej txhais qhov yuam kev tseem ceeb thiab ceeb toom. Tsis tas li ntawd, ua tsaug rau nws, koj tuaj yeem paub qhov tseeb ntawm kev xa tawm ntawm kev sib txuas thiab lawv txoj haujlwm. Feem ntau ntawm cov kev pab no yog shareware. Lawv ua kom nws tuaj yeem tshawb xyuas qee cov ntaub ntawv, thiab kev tshuaj xyuas tag nrho tsuas yog pib tom qab kev tso npe.

Examples

Ua haujlwm ntawm kev txheeb xyuas cov chaw ntawm cov koom haum sib txawv yog qhov yooj yim tshaj plaws, vim tias lawv tsis tas yuav tsum tau ua tib zoo saib zoo li cov khw hauv online nrog kev sib tw loj.

Ib qho piv txwv ntawm kev tsom xam ntawm qhov chaw ntawm lub tsev so "Ukraine". Ua ntej, cia peb saib cov qauv ntawm lub xaib. Ntawm no koj tuaj yeem pom tam sim ntawd qhov chaw nyob thiab tus lej xov tooj uas koj tuaj yeem sau cov chav. Nyob rau hauv qab muaj ib daim ntawv sau npe, uas kuj yog haum rau booking. Nyob rau sab saum toj muaj cov ntawv qhia dav dav uas ua rau tus neeg siv paub cov ntaub ntawv hais txog lub tsev so, chav, kev tshaj tawm, thiab lwm yam.

Tsev so lub website
Tsev so lub website

Nplooj ntawv tseem ceeb kuj muaj cov qhua tuaj xyuas thiab daim ntawv qhia. Ntawm no koj tuaj yeem pom cov kev tshwj xeeb thiab ntau cov duab ntawm chav. Yog tias koj "mus ncig" nyob ib ncig ntawm lub xaib, koj yuav pom tias cov ntawv sau thiab cov duab nrawm nrawm. Cov ntsiab lus tau sau tau zoo, tab sis tsis muaj ntau lo lus tseem ceeb ntawm no, vim tias lub tsev so yog hom hom, yog li nws tsis xav tau kev ua kom zoo dua lossis tshaj tawm.

Ib qho piv txwv ntawm kev tsom xam ntawm qhov chaw ntawm Vernadsky Library. Ntawm no koj twb yuav tsum tau them sai sai rau lwm yam, txij li cov ntsiab lus ntawm qhov chaw sib txawv me ntsis. National Library ntawm Ukraine muaj npe tom qab V. I. Vernadsky constructivelymuaj lub vev xaib meej, tab sis nplooj ntawv tseem ceeb muaj cov ntaub ntawv ntau dhau. Yog tias qhov no yog koj thawj zaug ntawm nplooj ntawv web, tej zaum koj tsuas yog poob. Muaj cov ntawv qhia zaub mov rau saum toj, thiab qhov ntawd yuav txaus. Tab sis cov neeg tsim khoom ntawm cov peev txheej tau txiav txim siab ntxiv ntau ntu ntawm sab laug thiab sab xis, uas tsis yooj yim rau kev taw qhia.

Lub tsev qiv ntawv tsom xam
Lub tsev qiv ntawv tsom xam

Feem ntau, lub xaib ua haujlwm sai, muaj txhua yam uas cov neeg nyeem xav tau, thiab hauv qab no yog tag nrho cov ntaub ntawv tiv toj ntawm lub tsev qiv ntawv.

Nws yuav tsis yooj yim los nrhiav ib qho piv txwv ntawm kev tshuaj xyuas lub vev xaib kindergarten, vim feem ntau cov tsev kawm ntawv no tsis tshua tau txais cov peev txheej tshwj xeeb rau lawv tus kheej. Feem ntau lawv tsuas muaj ib nplooj ntawv ntawm qhov chaw tshwj xeeb nrog cov ntaub ntawv tiv tauj.

Koj tuaj yeem nrhiav qhov chaw rau cov tsev kawm qib kindergarten hauv nroog loj. Thiab feem ntau cov no yog cov tsev kawm ntawv ntiag tug uas ua haujlwm raws li kev kawm tshwj xeeb. Yog tias koj xav txheeb xyuas qhov chaw zoo li no, txiav txim siab rau koj tus kheej seb koj li niam txiv xav pom dab tsi ntawm nws. Feem ntau, cov no yog cov ntaub ntawv tiv tauj, tus nqi, daim ntawv pov thawj thiab tshuaj xyuas.

Pom zoo: