Nrog rau kev txhim kho hauv Is Taws Nem, ntau qhov tshwj xeeb tau tshwm sim uas cuam tshuam nrog kev lag luam online, kev sib raug zoo, kev ua haujlwm, thiab lwm yam. Txij li cov haujlwm no tsuas yog tau txais koob meej, nws tsis tuaj yeem tau txais kev kawm zoo li no hauv tsev kawm qib siab. Yog li ntawd, cov neeg uas xav mus rau cov chav kawm thiab webinars kom tau txais cov ntaub ntawv ntawm qhov tshwj xeeb no.
Kev txhim kho ntawm social networks
Kev sib tham hauv zej zog ua lub luag haujlwm tshwj xeeb hauv peb lub neej. Thaum nws tag nrho pib nrog VKontakte. Qhov kev sib tham no yog qhov chaw sib tham rau cov phooj ywg thiab cov neeg paub. Ntawm no peb tham thiab pom cov neeg paub tshiab.
Lub sijhawm dhau mus, VKontakte tau dhau los ua lub platform rau kev lag luam kev ua ub no, tab sis tseem tseem yog kev sib raug zoo rau kev sib txuas lus. Qhov tshwm sim ntawm Instagram thiab kev siv dav dav ntawm qhov kev zov me nyuam tau coj mus rau qhov tseeb tias kev lag luam ua haujlwm tau zoo ntws mus rau qhov ntawd. Ntau tus neeg ua lag luam tau tsim cov nyiaj los txhawb lawv txoj kev lag luam hauv social network.
Ib yamTib yam tshwm sim nrog Facebook. Tau kawg, ntau pua tus neeg tseem sib txuas lus hauv nws, tab sis nws ua tsaug rau nws thiab lwm yam kev sib raug zoo uas nws tau pom tseeb tias tus kws tshaj lij SMM yog leej twg.
Internet Marketing
Qhov tshwj xeeb no tau pib tham txog tom qab kev txhim kho kev lag luam, uas tau tsiv mus rau Is Taws Nem. Ntawm no SEO-tus kws tshaj lij pib daws nws, pab cov neeg ua lag luam txhim kho lawv txoj kev lag luam hauv Is Taws Nem.
SEO pib txhim kho qhov chaw zoo. Qhov no tau dhau los ua qhov tsim nyog tom qab ntau lub tuam txhab pib tsim lawv cov peev txheej hauv lub vev xaib, ua haujlwm nrog cov ntsiab lus, cov neeg tuaj saib lub hom phiaj, ntau cov ntaub ntawv txheeb cais, thiab lwm yam. Txhawm rau txhawb lub vev xaib hauv lub vev xaib thiab tsa nws txoj haujlwm hauv kev tshawb fawb, koj yuav tsum ua haujlwm. ntawm ntau yam. Tam sim no cov txheej txheem yog tag nrho cov kev sib koom ntawm cov kws tshwj xeeb, yog li txawm ntau tshwj xeeb tau tshwm sim uas txuas los ntawm ib yam, tab sis txhua tus muaj nws tus kheej niche.
Yog li, cov kws tsim lub vev xaib uas ua haujlwm ntawm kev tsim lub vev xaib, cov programmers uas sau cov lej rau cov peev txheej, cov kws luam ntawv uas ua haujlwm ntawm cov ntawv, cov kws tshuaj xyuas lub vev xaib uas txheeb xyuas cov lej, thiab ntau lwm tus tau dhau los ua neeg nyiam.
Lub sijhawm dhau mus, tus kws tshaj lij SMM tau koom nrog lawv. Tus neeg no yog leej twg thiab tus neeg zoo li no ua dab tsi?
New speci alty
Kev tshaj tawm kev lag luam tau dhau los ua kev lag luam loj hauv internet. Cov kws tshaj lij pom tau tias ib qhov chaw muag khoom thiab kev pabcuam tsis txaus. Nws yog ib qho tseem ceeb rau kev sib cuag thiab hauv kev sib tham. Qhov no yog li cas cov kab lis kev cai ntawm kev tswj hwm cov nyiaj lag luam thiab kev cuam tshuam nrogmuaj peev xwm cov neeg siv khoom.
SMM yog Social Media Marketing - qhov peb hu ua social media marketing. Kev sib raug zoo platforms ua rau nws ua tsis tau tsuas yog los txhawb cov khoom rau cov neeg siv khoom, tab sis kuj tseem khaws cov ntaub ntawv ntawm cov neeg tuaj saib, ua haujlwm nrog kev tawm tswv yim, thiab daws lwm yam teeb meem kev lag luam.
Tasks
Ua ntej koj txiav txim siab seb tus kws tshaj lij SMM yog leej twg thiab nws ua dab tsi, nws yog ib qho tseem ceeb kom nkag siab txog cov dej num ntawm kev tshaj tawm kev lag luam.
Tau kawg, lub hom phiaj ntawm SMS hauv qhov no yog qhov dav thiab ncaj qha nyob ntawm qhov kev kawm ntawm cov peev txheej thiab nws cov dej num. Txawm li cas los xij, qhov tseem ceeb uas yuav tsum tau ua yog tsim cov lus ntawm cov ntawv nyeem lossis pom qhov xwm txheej. Nyob rau tib lub sijhawm, cov ntawv tshaj tawm yuav tsum txaus siab rau tus neeg kom nws yuav qhia rau nws nplooj ntawv. Yog li, cov lus nws tus kheej yuav raug muab faib rau hauv social network, yam tsis muaj kev pab los ntawm tus tsim.
yog dab tsi? Raws li kev xyaum qhia, ib qho kev tshaj tawm uas tau muab rov ua dua yog qhov muaj kev ntseeg siab tshaj qhov tshaj tawm nws tus kheej ntawm nplooj ntawv tuam txhab. Cov tswv yim pom zoo ua haujlwm ntawm no, uas tsuas yog cuam tshuam txog kev sib cuam tshuam.
Kev lag luam hauv kev sib raug zoo yog lub luag haujlwm tseem ceeb hauv cov txheej txheem cuam tshuam rau cov neeg tuaj saib. Nws yog ib qho tseem ceeb heev, ua tsaug rau cov yam ntxwv ntawm koj lub hom phiaj cov neeg tuaj saib, khaws cov ntaub ntawv uas yuav pab koj nrhiav tau lub platform ua tau zoo tshaj plaws, kev sib txuas lus zoo, thiab tseem sim tsis txhob cuam tshuam rau cov uas tsis cuam tshuam los ntawm kev tshaj tawm.
Lub luag haujlwm tseem ceeb ntawm SMM kuj tseem yuav suav nrog kev ua haujlwm ntawm hom. Qhov no yog cov txheej txheem tseem ceeb heev hauv kev txhim kho lub tuam txhab, nceloy alty thiab ntau tuaj koom.
Tools
Tau kawg, tus kws tshaj lij SMM feem ntau ua haujlwm nrog cov lus thiab tshaj tawm, tab sis qhov no tsis yog nws lub cuab yeej nkaus xwb. Qhov tseem ceeb sib xws yog kev sib txuas lus hauv cov lus, raws li cov neeg siv khoom ib txwm xav pom cov lus teb rau lawv cov lus teb thiab cov lus nug.
Tseem hauv kev lag luam lawv siv ua haujlwm nrog cov rooj sab laj, yog tias muaj. Viral kev lag luam thiab kev tshaj tawm ncaj qha feem ntau siv. Txhua yam no yuav tsum tau xav kom zoo.
Creativity thiab analytics
Paub seb leej twg yog tus kws tshaj lij SMM, koj yuav nkag siab tias yuav tsum tau ua dab tsi thiaj li dhau los ua ib tus. Txoj haujlwm no suav nrog kev ua haujlwm nyuaj thiab ntau lub hom phiaj. Koj yuav tsum tau sib tham tas li thiab koom nrog kev sib txuas lus nrog cov neeg siv khoom. Qee tus neeg yuav xav tias nws yooj yim heev, tab sis qhov tseeb nws yuav nyuaj rau kev puas siab puas ntsws, vim tias koj yuav tsum hloov mus rau txhua tus. Thiab raws li peb paub, lub ntiaj teb no tsis muaj tib neeg coj ncaj thiab siab zoo.
Tau kawg, feem ntau SMM yog txoj haujlwm muaj tswv yim uas xav kom koj qhia koj txoj kev xav thiab nyiam tib neeg los ntawm txhua txoj kev, suav nrog kev tso dag thiab tso dag. Tab sis ntxiv rau kev muaj tswv yim, koj kuj yuav tau ntsib kev tshuaj xyuas. Nws yuav tsim nyog tsis yog los sau cov txheeb cais xwb, tab sis kuj txhais tau raug.
Requirements
Koj tuaj yeem paub seb leej twg tus kws tshaj lij SMM yog los ntawm kev mus rau ib nplooj ntawv ntawm lub tuam txhab ntawm Instagram. Tag nrho cov posts thiab cov lus teb nyob rau hauv lawv yog sau los ntawm nws. Li no, nws yog ib qho tseem ceeb heev uas tus smmsman tuaj yeem:
- Sau thiab hais kom raug. Thiab tsis muaj tsawg tseem ceeb yuav tsis yog tsuas yog kev txawj sau ntawv ntawm cov ntawv, tab sis kujtsim cov ntsiab lus nthuav.
- Tsim koj tus account thiab nyiam cov neeg raws. Tej zaum koj yuav tau hla qee nplooj ntawv hauv kev tes hauj lwm uas tsis txaus siab rau koj txog cov khoom muag, tab sis zoo siab heev vim yog kev ua haujlwm ntawm tus kws tshaj lij SMM.
- Teeb tsa kev tshaj tawm. Txhawm rau ua qhov no, koj yuav tsum nkag siab txog cov haujlwm tshwj xeeb, nrog rau cov ntu cuam tshuam ntawm kev sib raug zoo.
- Nkag siab lub vev xaib tsom xam. Nws kuj yuav raug ntsib thaum nws sau cov ntaub ntawv thiab pab txheeb xyuas nws.
Cov no yog cov kev cai yooj yim uas feem ntau pom hauv cov lus piav qhia txoj haujlwm. Tab sis kuj tseem muaj cov tsis hais lus uas tsis tau hais, tab sis muaj lawv yuav yog qhov zoo dua. Piv txwv li, nws yuav yog ib qho tseem ceeb kom muaj kev paub txog kev ua haujlwm thiab cov ntaub ntawv ntawm cov haujlwm ua tiav.
Vim tias kev tsim cov ntawv tshaj tawm feem ntau yuav tsum tsis yog cov ntaub ntawv nkaus xwb, tab sis kuj muaj cov ntaub ntawv nraaj, nws yuav zoo yog tias koj nkag siab cov duab kos duab, paub tsim cov duab thiab infographics.
Tam sim no ntau tus SMM-tus kws tshaj lij ua haujlwm hauv ntu hais lus Askiv, yog li yuav tsum muaj qib lus Askiv txaus. Thaum kawg, nws yuav yog qhov ntxiv yog tias koj paub txog kev lag luam thiab nkag siab nws cov ntsiab lus yooj yim.
Cov Haujlwm Tshwj Xeeb
Lawv xyaum tsis txawv ntawm cov haujlwm ntawm SMM nws tus kheej, txawm li cas los xij, lawv tuaj yeem piav qhia ntau ntxiv nyob ntawm cov ncauj lus thiab cov hom phiaj ntawm lub tuam txhab. Leej twg yog tus kws tshaj lij SMM thiab nws ua dab tsi?
- Tsim cov ntsiab lus rau kev tshaj tawm thiab blogs. Ua li no, koj tuaj yeem siv cov kev pab ntawm cov ntawdleej twg paub yuav ua li cas ua infographics thiab sau cov ntawv nthuav. Qee lub sij hawm nws tus kheej cuam tshuam nrog cov txheej txheem no.
- Khaws cov nyiaj hauv ntau lub vev xaib. Tam sim no qhov nrov tshaj plaws yog Instagram thiab Facebook. Tab sis koj tuaj yeem ntxiv Twitter, VK, YouTube, thiab lwm yam rau lawv.
- Txaus siab rau cov thwjtim, sau cov nyiam, rov sau dua thiab txuag. Ua kom cov neeg tuaj saib txaus siab rau cov khoom lossis kev pabcuam.
- Ua cov phiaj xwm tshaj tawm, thiab tom qab ntawd ua haujlwm nrog kev txheeb xyuas thiab tshaj tawm.
- Sib txuas lus nrog cov neeg ua raws thiab saib xyuas lawv tus cwj pwm.
- Koom nrog cov neeg tuaj saib los ntawm kev sib tw, muab khoom plig, xeem xeem, xaiv tsa, ua si, thiab lwm yam.
- Tsim ib daim ntawv qhia kev kawm thiab npaj rau qhov tseem ceeb tshiab.
Tus kws tshaj lij SMM yog dab tsi hauv cov ntsiab lus yooj yim? Nov yog ib tug neeg uas khiav social networks thiab tshaj tawm lub tuam txhab los ntawm lawv.
Kev ua haujlwm
Tam sim no yuav luag txhua qhov chaw ua haujlwm loj, txawm tias nws ua li cas, muaj nws tus kheej SMM department. Cov nplooj ntawv sib tham tau tshwm sim hauv cov khw muag khoom loj thiab me hauv online, tsoomfwv cov koom haum thiab cov lag luam ntiag tug.
SMM-tus kws tshaj lij tseem tuaj yeem ua haujlwm hauv lub tuam txhab tshwj xeeb uas tab tom nrhiav cov neeg siv khoom los txhawb hauv kev sib raug zoo, thiab tuaj yeem ua ntau yam haujlwm. Feem ntau, cov tuam txhab zoo li no tsis muaj lub sijhawm lossis tsis pom lub ntsiab lus hauv kev tsim lub tuam txhab SMM hauv lawv lub chaw ua haujlwm, yog li lawv yuav cov kev pabcuam ntawm sab.
Kev cob qhia
Yuav ua li cas los ua tus kws tshaj lij SMM thiab pib qhov twg? Tsis muaj kev taw qhia zoo li no hauv cov tsev kawm ntawv qib siab tseem tsis tau muaj, yog li cov neeg xav ua haujlwm hauv kev sib raug zoo yuav tsumkoj yuav tsum nrhiav kev kawm lossis kawm tus kheej.
Tam sim no cov kev kawm online tau nrov heev. Ntawm qhov tod tes, qhov no yog lub sijhawm zoo kom tau txais kev kawm hauv tsev, ntawm qhov tod tes, muaj qhov tsis zoo uas cov neeg siv tsis paub dhau los yuav tsis paub txog. Nws yog dab tsi?
Cov chav kawm online yog npua hauv poke. Tej zaum koj tau hnov thiab pom muaj pes tsawg lub tsev kawm ntawv hauv Is Taws Nem pab koj nrhiav koj txoj haujlwm npau suav. Tab sis, feem ntau, koj kuj tau hnov cov neeg them nyiaj rau cov chav kawm, tab sis lawv tsis tau txais cov chav kawm lossis lawv cov nyiaj rov qab. Tias yog vim li cas coob tus tsis paub yuav ua li cas los ua tus kws tshaj lij SMM.
Yog tias koj tsis ntseeg cov chav kawm online, sim nrhiav cov chav kawm hauv chaw ua haujlwm hauv koj lub nroog. Tam sim no muaj ntau lub tsev kawm ntawv IT thiab lawv txhua tus muaj kev kawm zoo, kev pab cuam thiab nqi. Qhov tsuas yog koj yuav tsum tsis txhob hnov qab xyuas cov ntaub ntawv, daim ntawv tso cai thiab daim ntawv pov thawj. Nyeem tshuaj xyuas thiab nrhiav kev tshaj xov xwm.
SMM tus kws tshaj lij tau txais kev cob qhia sib txawv, txhua yam nyob ntawm lub tsev kawm ntawv nws tus kheej. Piv txwv li, koj tuaj yeem tuaj kawm ob peb zaug hauv ib lub lis piam, tau txais cov ntaub ntawv theoretical thiab xyaum. Ntxiv rau, koj yuav muaj sijhawm rov hais dua cov ntaub ntawv hauv tsev siv lub vev xaib tshwj xeeb lossis pab pawg hauv kev sib raug zoo.
Los ntawm txoj kev, ntau lub tsev kawm ntawv no muaj kev kawm deb. Tus kws tshaj lij SMM tuaj yeem tuaj koom zaj lus qhia thaum nyob hauv tsev (qhov no yooj yim yog tias koj muaj mob lossis, raws li txoj cai, koj tsis muaj sijhawm mus rau qhov chaw ua haujlwm). Thaum kawg ntawm chav kawm, feem ntau yog daim diploma lossis daim ntawv pov thawj, uas qhia tau tiasuas koj tau ua tiav qhov kev cob qhia.
Kev kawm tus kheej
SMM-cov chav kawm tshwj xeeb pab txawm tias tus tub nkeeg tshaj plaws pib kawm. Tab sis ib txhia ntawm peb tsis xav tau ib tug ncaws kom mus. Txij li qhov tshwj xeeb yog tshiab, ntau tus kws tshaj lij novice siv nws tus kheej kawm. Ua li no, kuv yuav tsum tau nyeem ntau cov ntawv tshwj xeeb (hmoov, qhov no tam sim no muaj nyob txhua qhov chaw), nrog rau kom nkag siab txog qhov muaj peev xwm ua tau.
Cov uas twb ua haujlwm hauv cheeb tsam no tau pom zoo kom kawm txhua phau ntawv niaj hnub ntawm kev lag luam ib zaug. Piv txwv li, Jona Berger "Kev sib kis. Lub Psychology ntawm Lo Lus ntawm Lub Qhov Ncauj, los yog Andy Sernowitz, Lo Lus ntawm Lub Qhov Muag. Tau kawg, yog tias koj xav kawm txog txoj haujlwm no, nws yog qhov zoo dua rau "nqus" cov ntaub ntawv ntau li ntau tau. Tsis txhob hnov qab txog cov blogs thiab cov khoom muaj txiaj ntsig.
Thaum koj tau txais txoj haujlwm ntawm SMM tus kws tshaj lij, koj yuav tsum tsis txhob tso tseg kev cob qhia ntawm qhov no. Yuav luag txhua qhov tshwj xeeb uas cuam tshuam nrog Internet tau hloov tas li. Kev hloov kho thev naus laus zis ua rau qhov tseeb tias cov qauv thiab cov qauv hloov pauv. Koj yuav tsum tau nyob rau hauv ib txwm muaj, paub cov xov xwm tshiab thiab nrhiav txoj hauv kev tshiab los txhawb.
Qhov tseem ceeb yog pib
Yog tias koj txiav txim siab los ua tus kws tshaj lij SMM, pib qhov twg? Txiav txim siab rau koj tus kheej seb koj puas tau npaj nkag siab tag nrho cov ntaub ntawv nyob ib ncig ntawm lub moos uas yuav nchuav rau koj los ntawm lub laptop, smartphone, ntsiav tshuaj, thiab lwm yam. Qee qhov pom zoo pib nrog koj tus account. Piv txwv li, txhua tus tam sim no muaj Instagram. Simnws tus kheej koom nrog nws kev nce qib, nyeem cov phau ntawv thiab cov lus pom zoo los ntawm cov kws tshaj lij. Tsuas yog nrog kev xyaum ua kom koj hnov txhua yam.
Tus kws tshaj lij SMM tshiab yuav tsum:
- ua tus kws tshaj lij - nws yog qhov tseem ceeb rau kev kawm cov neeg tuaj saib lub hom phiaj thiab txhim kho lub tswv yim txhawb nqa;
- ua ib tug tactician - tas li yuav tsum paub xov xwm, memes, movies, thiab lwm yam.;
- ua ib tus neeg saib xyuas - kom raug thiab hais lus zoo rau qhov tsis zoo;
- ua ib tug neeg sawv cev - yoog rau cov neeg mloog thiab hais "ib yam lus" nrog lawv;
- kom ua tus kws tshaj lij - ntxiv rau kev muaj tswv yim, koj yuav tsum nkag siab txog kev txheeb cais thiab kev tshuaj ntsuam;
- ua neeg paub - ua raws tsis yog cov qauv sau ntawv thiab cov cim, tab sis kuj yog hom lus, lus thiab qhov tseeb.
Thaum kawg dhau los ua tus kws tshaj lij SMM, koj tsuas yog yuav tsum pib. Tsis txhob ntshai tias koj yuav tsis ua tiav. Qhov no yog qhov tshwj xeeb tshiab, uas, txawm hais tias nws muaj algorithms thiab xav tau kev paub, tseem muaj ntau nyob ntawm kev muaj tswv yim, tsis yog tus qauv kev xav thiab kev txhim kho tus kheej.
