Lub luag haujlwm tseem ceeb ntawm kev tshaj tawm xov xwm hauv Is Taws Nem yog kom nyiam cov neeg siv khoom muaj peev xwm. Cov neeg nqa khoom ntawm kev tshaj tawm xov xwm yog me ntsis nco txog daim ntawv tshaj tawm, txawm hais tias tom kawg, piv nrog cov khoom zoo sib xws tau tshaj tawm hauv Is Taws Nem, poob rau ntau lub ntsiab lus ib zaug.
Billboard tau pom los ntawm txhua tus neeg. Txawm yog cov uas tsis nyiam cov ntsiab lus ntawm txoj kev "lub qhov ncauj".
Qhov txiaj ntsig tseem ceeb ntawm kev tshaj tawm xov xwm hauv Is Taws Nem yog raws li hauv qab no: tus neeg siv khoom muaj peev xwm pom tsuas yog cov ntaub ntawv uas nws nyiam thiab muaj lub sijhawm los tshawb pom cov ntsiab lus ntawm kev lag luam kev lag luam los ntawm nyem rau ntawm qhov txuas.
Ib qho kev xav zoo tshaj tawm cov tswv yim ua rau cov neeg siv saib xyuas cov npe, nce kev thov thiab nce muag.
Media tshaj tawm hauv Is Taws Nem. Banner yog dab tsi
Display lossis banner advertising yog, qhov tseeb, ib daim duab ci ntsa iab (mini video clip, cov ntawv sib tham sib tham) muab nrog hyperlink, los ntawm txhaj rau qhov twg, tus neeg muaj peev xwm tau txais mus rau lub vev xaib ntawm tus neeg muag khoom (tus muab kev pabcuam).
Niaj hnub nimno kev tshaj tawm online bannermuab tso rau hauv daim ntawv ua lag luam. Txawm hais tias cov neeg siv yuav tsum xyuam xim rau qhov kev lag luam thawj zaug, tab sis tsis txaus siab los nyem rau ntawm qhov txuas, daim duab ci tseem khaws cia hauv lub cim xeeb.
Ntawm cov neeg nyiam tshaj plaws hauv Is Taws Nem yog banners, qhov loj ntawm 468 pixels (banner dav) los ntawm 60 pixels (qhov siab). Cov ntaub ntawv kawg yog ib txwm muab qhov txuas ntxiv.jpg,-g.webp
Txoj kev txhawb nqa
Muaj ntau hom kev tshaj tawm hauv online:
- Banner advertising. Siv ntau zaus uas txawm tias cov neeg siv siab heev xa mus rau cov ntawv tshaj tawm raws li kev tshaj tawm banner.
- Ts lus tshaj tawm. Cov neeg tuaj saib feem ntau ntawm cov vev xaib thematic nco ntsoov tias cov ntawv tshaj tawm yog qhov yooj yim heev rau kev yuam kev rau cov ntsiab lus, uas tsis tuaj yeem tab sis resent.
- Native advertising. Nws yog ib qho kev sib xyaw ntawm cov ntaub ntawv muaj txiaj ntsig thiab cov lus tshaj tawm.
- nraaj ad units. Lawv cuam tshuam ntau tus neeg siv tsis tsawg tshaj li cov ntawv tshaj tawm vim tias lawv "merge" nrog cov ntsiab lus ntawm qhov chaw.
cov yeeb yaj kiab. Hom kev tshaj tawm xov xwm hauv Is Taws Nem, qhov ua tau zoo ntawm qhov tsis yog nyob ntawm tus qauv tsim, tab sis nyob ntawm lub peev xwm ntawm tus kws qhia kom "kom" cov neeg tuaj saib
Siv lub TV-syns. Ib tug tshiab invention ntawm marketers. Raws li tus cwj pwm ntawm cov tswv smartphone feem ntau mus rau thaum nyob deb lub sij hawm faibrau TV tshaj tawm, social networks lossis gaming thiab thematic qhov chaw. Tau kho cov neeg siv nyiam, TV-syns xa cov ntawv tshaj tawm tsim nyog rau lawv cov khoom siv txawb
Kev lag luam "kev ua yuam kev" hauv Is Taws Nem. Media tshaj tawm. Hom ntawv thiab hom kev tshaj tawm banners
Raws li qhov tshwj xeeb, banners tau muab faib ua pop-up (qhib lub qhov rais tshiab, sib tshooj ntawm nplooj ntawv web), ncav-media (lub qhov rais uas lub banner nyob yog muab nrog tus ntoo khaub lig, los ntawm nias ntawm qhov twg, tus neeg siv tuaj yeem kaw tau txhua lub sijhawm -media), pop-hauv qab (tseem qhib rau hauv ib lub qhov rai cais, tab sis tsis yog saum toj no, tab sis nyob rau hauv lub qhov rais dhau los lossis lub vev xaib), kab saum toj kawg nkaus (nrog rau tag nrho sab saum toj ntawm lub vev xaib. nplooj ntawv), tus chij nrog lub peev xwm los saib qee yam khoom hauv kev nthuav dav (tom qab hovering cursor ntawm daim duab, daim duab nthuav dav).
hom kab kab rov tav banners siv hauv Is Taws Nem (hauv pixels): 728x90, 468x60, 234x60, 88x31, 120x90, 120x60.
Tsis tas li, daim ntawv chij tuaj yeem ua rau daim duab plaub ntsug nrog qhov ntev ntawm 300: 600, 160: 600, 120: 600, 240: 400, 120: 240 pixels.
Kuj, daim ntawv tshaj tawm hauv online tuaj yeem yog square (250x250, 125x125 pixels) thiab ze li square (336x280, 300x250, 180x150).
Los ntawm hom, kev tshaj tawm banners muab faib ua dynamic, zoo li qub thiab animated (hu ua flash-banners).
Yuav ua li cas banner ads raug tsim
Kev tshaj tawm xov xwm hauv Is Taws Nem tsis yog tsuas yog daim duab ntxim nyiam thiabntawv ntes. Txhawm rau kev tshaj tawm xov xwm kom coj cov txiaj ntsig xav tau, tsis tas yuav yuav qhov chaw tshaj tawm ntawm txhua lub portals nrog cov tsheb loj.
Yuav kom txhua tus neeg yuav khoom muaj peev xwm (tus neeg sawv cev ntawm cov neeg tuaj saib lub hom phiaj) tuaj yeem pom tus chij ntawm cov ntsiab lus uas lawv nquag tuaj xyuas, kev koom tes ntawm cov phiaj xwm tawm tswv yim yog tsim nyog.
Tus neeg no paub txhua yam uas lawv xav paub txog kev tshaj tawm hauv online kom tau txais txiaj ntsig zoo tshaj plaws. Tsuas yog nws thiaj tuaj yeem xaiv lub platform online uas tsim nyog tshaj plaws rau kev tshaj tawm kev tshaj tawm thiab suav lub sijhawm twg tus chij yuav tsum tshwm sim ntawm cov chaw xaiv.
Tus kws tshaj lij yuav tsum paub dab tsi
Ib tus neeg koom nrog hauv kev npaj xov xwm yuav tsum muaj kev nkag siab txog cov txheej txheem ntawm kev tshaj tawm hauv Is Taws Nem thiab paub cov txuj ci xws li kev tshawb fawb txog kev tshaj tawm thiab kev lag luam, saib xyuas kev tshaj tawm, tshuaj xyuas cov ntaub ntawv hais txog cov neeg siv khoom muaj peev xwm, npaj kev tshaj tawm nyiaj txiag.
Dab tsi yog dynamic banner
Dynamic yog ib daim chij uas muaj cov duab txav thiab cov teebmeem tshwj xeeb. Tsis tsuas yog programmers thiab designers tuaj yeem koom nrog hauv kev tsim cov dynamic banners. Kuj tseem muaj kev ua haujlwm rau copywriters, raws li dynamic banners feem ntau muaj richtext - ntawv lossis nraaj thaiv nrog cov ntawv tshaj tawm.
Txoj txiaj ntsig ntawm static banners
Static banners yog qhov ntau tshajib daim ntawv yooj yim ntawm kev tshaj tawm xov xwm. Lawv zoo li ib daim duab los yog ntawv.
Static banners yog lub teeb (me me hauv ntim), thiab yog li siv qhov chaw me me, uas yog, lawv tsis "slow down" cov nplooj ntawv web. Thiab qhov tseem ceeb tshaj plaws, txawm tias ib tus neeg nyiam ua haujlwm tuaj yeem tsim ib daim ntawv zoo li qub thiab muab tso rau hauv Is Taws Nem.
Qhov zoo thiab qhov tsis zoo ntawm Flash
Nyob banners lossis flash banners feem ntau qeeb lub vev xaib lossis txawm tias tag nrho browser.
Qhov luaj li cas ntawm lub flash chij nyob ntawm tus naj npawb ntawm cov duab (thav duab) hloov ib leeg thiab tus tsim lub tswv yim. Qhov ntau thav duab thiab cov teebmeem tshwj xeeb, qhov loj ntawm daim ntawv lo. Lub Flash banner yuav muaj cov ntsiab lus animated uas txhawb kom cov neeg siv Web koom nrog ntau yam kev sib tham sib ua si lossis sim.
Qhov tsis zoo ntawm flash-banners yog tias ntau tus neeg siv khoom muaj peev xwm ua haujlwm hauv lub vev xaib txhob txwm lov tes taw lawv cov zaub hauv qhov browser nqis thiaj li tsis ua rau nws ua haujlwm qeeb.
Qee cov neeg siv qib siab xav txog qhov muaj suab los ua qhov tsis zoo ntawm flash banners. Nws tau raug pom tias lub suab banners ua rau feem coob ntawm cov neeg tuaj saib rau cov chaw lag luam thiab cov chaw thematic ua qhov ua rau khaus. Yuav luag txhua tus neeg yuav khoom, tau pom lub suab nrov ntawm nplooj ntawv web, tam sim ntawd tawm ntawm qhov chaw.
Google AdWords Display Ads
Google yog tshwj xeeb tshaj yog nyob rau hauv cov ntsiab lus nthuav qhia cov peev txheej hauv Is Taws Nem. Leej twg tsis tau ntsib Google ad unitsAdWords, nws yeej tsis tau siv qhov muaj peev xwm ntawm Lub Ntiaj Teb Wide Web.
Chaw, blogs thiab xov xwm pub uas nqa tawm yuav tsum ua tau raws li Google cov cai. Qhov tshwj xeeb ntawm qhov kev koom tes no yog tias txawm tias "cov tub ntxhais hluas" cov haujlwm, uas tseem tsis tau sau cov ntsiab lus thiab tsuas yog nres lub npe, tuaj yeem qhia txoj cai los tso saib cov ntsiab lus ntawm kev tshaj tawm los ntawm Google.
Internal Display Advertising Reserves
Tus neeg ua lag luam online, siv txhua hom kev tshaj tawm xov xwm, tau txais lub sijhawm rau:
nrawm nrawm nrawm ntawm ntau tus neeg siv khoom muaj peev xwm thiab nrhiav cov neeg siv khoom sai;
them cais rau txhua qhov tshwj xeeb nyem lossis kev xav ntawm kev tshaj tawm banner (ib qho kev nias tshwj xeeb lossis kev tshoov siab yog suav tias yog ua los ntawm cov neeg siv uas pom qhov kev tshaj tawm), thiab tsis them nyiaj rau kev nce qib hauv ntau;
tau txais kev pom zoo rov qab rau txhua hom kev tshaj tawm thiab kev lag luam;
siv ntau hom kev tshaj tawm uas tsis yog tus qauv: video thiab dialog banners, retargeting thiab xaiv (nqaim phiaj) tshaj tawm;
hloov kho rau qhov kev tshaj tawm kev tshaj tawm (piv txwv li, hloov cov kev tshawb nrhiav rau cov neeg muaj peev xwm los ntawm hnub nyoog, kev tshaj lij thiab lwm pawg)
Dab tsi yog phiaj
Lo lus phiaj yog txhais los ntawm lus Askiv li "lub hom phiaj". Targeted advertising yog hu ua ceev ceev cov ntaub ntawv mus rau ib tug tej yam (xaiv) pab pawg neeg los yog, nyob rau hauv lwm yam lus, rau lub hom phiaj cov neeg tuaj saib.
Kev tsimcov lus tshaj tawm, tus kws tshaj lij tshaj tawm cov phiaj xwm tsom mus rau qhov nyiam, saj thiab nyiam ntawm qee pawg neeg. Lub cim tshwj xeeb ntawm lub hom phiaj yog tias daim ntawv tshaj tawm tsuas yog pom los ntawm cov neeg siv khoom uas yuav txaus siab rau tus neeg muag khoom qhov kev thov.
Targeting tsis yog tib txoj hauv kev xa cov ntaub ntawv tshaj tawm rau cov neeg tuaj saib. Thaum tus neeg siv paub tseeb tias nws xav tau dab tsi, nws nkag mus rau lub npe ntawm cov khoom nws nyiam nyob rau hauv qhov kev tshawb fawb bar ntawm qhov browser. Txij thaum ntawd los, cov ad units uas tau qhia rau nws hauv qhov browser phim nws cov lus nug. Hom kev tshaj tawm no hu ua kev tshawb nrhiav retargeting.
Hais txog qhov zoo thiab qhov tsis zoo ntawm kev rov ua dua
Kev tshawb nrhiav rov qab yog suav tias yog ib hom kev tshaj tawm zoo tshaj plaws. Tom qab sau cov ntaub ntawv nkag los ntawm tus neeg siv hauv lub thawv tshawb nrhiav, cov ntawv tshaj tawm uas cuam tshuam nrog nws qhov kev thov tshwm sim tsis yog hauv browser nkaus xwb, tab sis kuj nyob rau ntawm qhov chaw uas tus neeg siv mus ntsib tom qab. Ntxiv mus, lub ntsiab lus ntawm lub xaib feem ntau tsis muaj dab tsi cuam tshuam nrog cov lus nug.
Retargeting raws li ib txoj hauv kev kom tau txais cov ntaub ntawv hais txog kev nyiam ntawm ib tus neeg, yog siv niaj hnub no los ntawm yuav luag txhua lub tshuab tshawb nrhiav. Kev tshawb nrhiav retargeting feem ntau yog siv los ntawm cov neeg ua lag luam uas xav kom tau txais cov neeg siv khoom tshiab lossis txhawb lub hom tshiab. Txawm li cas los xij, txoj hauv kev no los tsim kev lag luam online tsis tuaj yeem hu ua qhov zoo tshaj.
Ib qho teeb meem tseem ceeb ntawm kev rov ua lag luam, raws li cov neeg tsim tawm ntawm kev tshaj tawm hauv Is Taws Nem, yog nws qhov tseem ceeb thiab qee qhov tsis raug. Muaj tseeb, koj ua tsis tauhais tias cov neeg siv khoom muaj peev xwm yog qhov tsis txaus ntseeg rau cov ntawv tshaj tawm. Cov ntawv txuas tau raug nyem, tab sis tsis tshua muaj. Qhov tseeb yog qhov retargeting txuas, raws li txoj cai, ua tsis tau rau nplooj ntawv nrog cov khoom koj tab tom nrhiav, tab sis mus rau tus muag khoom lub lag luam platform.
