Nws tsis yog qhov zais cia uas feem ntau ntawm cov ntawv hauv Is Taws Nem tau sau nrog kev ua kom zoo rau qee cov ntsiab lus. Lawv siv ua haujlwm rau ntau lub hom phiaj, qhov tseem ceeb tshaj plaws yog kev txhawb nqa ntawm cov peev txheej hauv Ntiaj Teb Wide Web, lub siab xav rau thawj kab hauv cov txiaj ntsig ntawm kev tshaj tawm cov vev xaib los ntawm kev tshawb fawb xyaw, thiab kev nyiam ntawm ntau tus neeg tuaj xyuas., feem ntau yog cov neeg tuaj saib. Txawm li cas los xij, ua ntej sau ib tsab xov xwm los daws cov teeb meem no, koj yuav tsum paub cov ntsiab lus twg los siv. Txhawm rau pab copywriters thiab cov tswv ntawm qhov chaw hauv kev daws qhov teeb meem no, muaj cov kev pabcuam tshwj xeeb. Ib qho ntawm cov neeg nyiam tshaj plaws thiab tso cai yog Yandex Query Frequency, lossis Wordstat.yandex. Yuav ua li cas siv cov cuab yeej no nrog qhov ua tau zoo tshaj plaws, peb yuav qhia hauv kab lus no.
"Wordstat" yog dab tsi?
Feem ntau cov webmasters hauv peb lub tebchaws siv qhov zaus ntawm Yandex cov lus nug tshawb nrhiav los xaiv cov lus tseem ceeb. Dab tsi sawv cevyog lub cuab yeej no? Qhov no yog ib qho kev pabcuam uas sib txuas ntau yam ntawm cov ntaub ntawv nkag los ntawm cov neeg siv hauv qhov tshawb nrhiav. Ib tug neeg uas txaus siab rau cov txheeb cais ntawm cov lus nug tuaj yeem nkag mus rau ib lo lus ntawm no thiab nrhiav pom tag nrho cov kev xav hauv Is Taws Nem. Tsis tas li ntawd, tag nrho cov ntsiab lus tseem ceeb uas lo lus no tau siv thiab zaus ntawm kev thov rau txhua tus ntawm lawv yuav raug nthuav tawm.
Cov ntaub ntawv tau muab rau cov lus tshwj xeeb / nqe lus, lawv cov khoom siv sib txawv (hauv qhov sib txawv, tus lej, xaj, thiab lwm yam), nrog rau cov lus nug sib koom. Ntawd yog, cov uas tau siv nrog rau lo lus / nqe lus txaus siab rau koj. Txhawm rau pom lawv, koj yuav tsum mus rau lub tab "Dab tsi lwm tus neeg tab tom nrhiav rau leej twg tab tom nrhiav …". Qhov tshwj xeeb no tso cai rau koj kom nthuav dav cov ntsiab lus tseem ceeb ntawm lub xaib (ib txheej ntawm cov lus uas muaj lub ntsiab lus tshwj xeeb thiab siv los sau cov ntawv thiab txhawb nqa hauv Is Taws Nem).
Structure of Wordstat.yandex
Ib qho peev txheej yog kab rau nkag lo lus nrog tab hauv qab nws. Thawj tus hu ua "Raws li". Ntawm no koj tuaj yeem tshawb xyuas qhov zaus ntawm cov lus nug hauv Yandex rau cov lus tshwj xeeb lossis kab lus. Taug qab cov ntaub ntawv no rau ib lub sijhawm (hais, ib hlis lossis ib lub lis piam) kuj yog qhov yooj yim heev - koj tsuas yog yuav tsum siv ntu "Ntiaj Teb Keeb Kwm" thiab xaiv lub sijhawm xav tau. Koj qhov kev mloog yuav raug nthuav tawm nrog cov duab ntawm kev hloov pauv hauv qhov zaus ntawm kev xav ntawm qee cov lus / nqe lus.
txhawm rau txo qhov chaw tshawb nrhiav, muaj "Los ntawm cheeb tsam" tab. Ntawmsiv nws, koj tuaj yeem paub qhov zaus ntawm kev thov hauv Yandex rau tib lo lus, tab sis hauv ib lub nroog / cheeb tsam tshwj xeeb. Tsis tas li ntawd, rau lub hom phiaj ntawm concretization, SEO-optimizers siv lub thiaj li hu ua tswv. Wb saib lawv yog dab tsi thiab lawv yog dab tsi.
Tus neeg ua haujlwm "Yandex. Wordstat"
Cia peb hais rau qee lo lus tseem ceeb peb xav tau ib daim ntawv lo lus tshwj xeeb thiab nws cov lus nug ntau zaus. "Yandex" - txheeb cais muab cov kab lus no rau peb hauv kev sib txawv. Txhawm rau kho nws hauv daim ntawv xav tau, tus neeg teb xov tooj "cov lus hais" yog siv. Nov yog qhov nws muab rau peb (rau cov lus nug "zoo tshaj plaws"):
- yog: qhov zoo tshaj plaws hauv ntiaj teb, hauv qhov zoo tshaj plaws Moscow tuav, thiab lwm yam.;
- tam sim no: qhov zoo tshaj plaws, qhov zoo tshaj plaws, qhov zoo tshaj plaws, thiab lwm yam.
Cia peb nyob luv luv ntawm lwm tus neeg ua haujlwm uas twb muaj lawm:
- "Exclamation mark" - yog siv kom tau qhov tseeb ntawm cov ntsiab lus, muab tso ua ntej txhua lo lus. Piv txwv li, !best !bars.
- Tus neeg teb xov tooj "tshem tawm" - tsis suav qee cov lus los ntawm cov lus nug. Piv txwv li, qhov zoo tshaj plaws tuav hauv Moscow.
- Tus neeg teb xov tooj "ntxiv" - siv nws, Yandex cov lus nug zaus tuaj yeem suav rau hauv tus account prepositions thiab conjunctions txhawm rau qhia cov lus nug tsuas yog nrog lawv siv. Piv txwv li, + yuav ua li cas ntxuav qhov rais.
- "Parentheses" thiab "forward slash" - tso cai rau koj los pab pawg ob peb lo lus tseem ceeb hauv ib lo lus nug. Piv txwv li, vouchers (yuav | nqe | feeb kawg). Yog li ntawd, koj yuav tau txais cov ntaub ntawv ib txhij ntawm cov lus nug nram qab no: "Qhov twg yuav daim pib","Price of tours to Egypt", "Kub deals for May", etc.
Cov neeg ua haujlwm tau txais txiaj ntsig zoo thiab muaj txiaj ntsig zoo rau cov txiaj ntsig. Yog li, piv txwv li, rau lo lus tseem ceeb "Yuav lub khw tshuaj yej", qhov zaus ntawm cov lus nug "Yandex" tsis muaj tus neeg teb xov tooj yuav yog 2080 ib hlis, thiab nrog kev siv "Yuav ! Tshuaj yej khw" - tsuas yog 67. Txhawm rau xaiv cov lus tseem ceeb, Nco ntsoov xav txog cov nuances no, txwv tsis pub koj yuav poob rau hauv ntau tus "dummy kab lus".
Nyob zoo ib tsoom niam txiv kwv tij neej tsas sawv daws
Dhau li ntawm Wordstat.yandex, muaj lwm qhov kev txheeb cais nrov - Google Adwords. Qhov zaus ntawm Yandex thov tuaj yeem txawv ntawm cov ntaub ntawv tau txais los ntawm Google lub cuab yeej. Txhua lub tshuab muaj nws tus kheej cov neeg siv khoom thiab, yog li ntawd, nws tus kheej ntsuas. Yog li ntawd, txhawm rau kom tau txais txiaj ntsig zoo tshaj plaws, nws raug nquahu kom kuaj xyuas kev thov siv ob qho kev pabcuam, uas yog nyob deb ntawm qhov loj tshaj plaws siv hauv peb lub tebchaws.
Zoo kawg
Hauv kab lus no, peb tau tham txog dab tsi Yandex query zaus yog, yuav ua li cas nrhiav tau nws rau cov lus tshwj xeeb thiab kab lus, thiab yuav ua li cas kom tau txais cov ntaub ntawv raug thiab muaj txiaj ntsig zoo tshaj plaws ntawm lawv. Kev xaiv cov lus tseem ceeb yog qhov tseem ceeb heev rau kev tshaj tawm hauv Is Taws Nem thiab nyiam cov neeg tuaj saib rau koj cov peev txheej. Tias yog vim li cas cov kev pab cuam xws li "Yandex. Wordstat" yog nrov heev ntawmSEO-optimizers, copywriters, advertisers thiab tus tswv lub vev xaib.
