Rau cov webmasters tshiab thiab SEOs, nws yog ib qho tseem ceeb heev uas yuav tsum paub seb qhov qeb duas rov qab li cas. Nws yog dab tsi thiab yuav siv li cas - nyeem hauv kab lus no.
Ranking is …
lo lus no, txawm hais tias nws tsis yooj yim, yog hais txog ib qho tseem ceeb tshaj plaws thaum txhim kho qhov chaw, uas yog, tsim nws cov hierarchy hauv kev tshawb fawb xyaw raws li tus neeg siv kev thov. Tsis meej heev? Tom qab ntawd peb yuav teb cov lus yooj yim cov lus nug ntawm qeb duas - nws yog dab tsi. Lo lus no txhais tau hais tias cov ntsiab lus ntawm cov khoom siv hauv lub vev xaib yog qhov kev thov ntawm ib tus neeg siv tshwj xeeb thiab qhov chaw ntawm kev tshawb nrhiav hauv cov haujlwm siab dua.
Yog vim li cas nws tseem ceeb heev rau tus kws saib xyuas lub vev xaib txhawm rau txheeb xyuas qhov ntsuas uas yuav ua rau muaj kev thauj mus los thiab, yog li ntawd, nce nyiaj tau los ntawm qhov chaw.
Ranking factors
Cov ntsuas ntsuas tseem ceeb hauv kev tshawb fawb xyaw xws li Yandex thiab Google suav nrog cov khoom sab hauv thiab sab nraud. Thawj yog:
- Cov ntawv qeb duas. Ntawd yog, ntau npaum li cas cov ntawv nyeem ntawm cov peev txheej sib phim tus neeg siv qhov kev thov.
- Cov ntsiab lus zoo. Ntawm nosuav nrog kev nyeem ntawv ntawm cov ntawv nyeem, nws cov naturalness thiab uniqueness. Nrog kev nyeem ntawv thiab kev tsis sib xws, txhua yam yog qhov tseeb - peb sau raws li cov cai ntawm Lavxias teb sab lus thiab sim tsis txhob luam cov ntaub ntawv uas twb tau tshaj tawm hauv Web. Yuav ua li cas txog naturalness? Qhov no yog hais txog kev siv cov lus hauv cov ntawv nyeem. Ntawd yog, lub tshuab tshawb nrhiav suav cov lej ntawm qhov tshwm sim ntawm ib lo lus / nqe lus tshwj xeeb thiab muab piv nrog tus nqi nruab nrab hauv cov ntaub ntawv database. Yog li, cov ntawv nyeem raug kuaj xyuas "spam" nrog cov ntsiab lus tseem ceeb. Yog tias lub vev xaib muaj cov lus hais lus phem lossis cov neeg laus, ces lub tshuab tshawb nrhiav tuaj yeem tsim cov lim dej ntawm cov peev txheej.
- Site Properties. Qhov kev ntsuas no tau nkag siab raws li lub hnub nyoog ntawm cov peev txheej, hom ntawv ntawm cov ntaub ntawv, muaj cov ntsiab lus tseem ceeb hauv lub npe, qhov zoo ntawm thaj chaw sau npe. Lub hnub nyoog ntawm ib lub vev xaib yog cov hnub lossis xyoo txij li nws tau suav nrog hauv kev tshawb fawb cav ntsuas thiab hnub nyoog ntawm nplooj ntawv web raug tshuaj xyuas. Rau qeb duas, qhov no yog ib qho tseem ceeb heev. Yog li, piv txwv li, rau qee qhov kev thov, Yandex thaiv cov peev txheej los ntawm kev tshwm sim hauv kev tshawb fawb yog tias nws muaj hnub nyoog tsawg dua ib xyoos. Hauv Google system, muaj "sandbox" rau cov hom phiaj no. Raws li cov lus hais ntawm cov kws tshaj lij SEOs, cov peev txheej pib ua haujlwm zoo tsuas yog tom qab 3 xyoos ntawm "lub neej".
Rau lub vev xaib zoo tshaj plaws nws raug pom zoo kom siv cov ntaub ntawv html. Lawv nyob qib zoo dua li lwm hom ntawv. Yog tias muaj cov ntsiab lus tseem ceeb hauv lub npe ntawm cov ntaub ntawv thiab nws qhov URL, tom qab ntawd lub tshuab tshawb nrhiav tuaj yeem siv lub lim rau cov peev txheej. Qhov zoo ntawm thaj chaw sau kuj cuam tshuam rau qhov qeb duas. Qhov no yog dab tsi? Qhov no yog qhov chawkoj qhov chaw sau npe. Yog tias nws tau muab tso rau hauv thaj chaw spammed lossis tsis muaj kev ntseeg siab, ces koj yuav tsum tsis txhob suav rau cov haujlwm siab hauv SERPs.
Tshwj xeeb qeb sab nraud
- Static factor. Lawv tsis nyob ntawm seb cov lus nug twg lub tshuab tshawb nrhiav yuav tsum txiav txim siab qhov tseeb ntawm cov ntaub ntawv. Cov no suav nrog nplooj qeb, TCI, thiab lwm yam.
- Dynamic yam. Cov no suav nrog qhov cuam tshuam ntawm cov ntawv txuas mus rau tus neeg siv cov lus nug.
Cov Lus Qhia
Txhua lub tshuab tshawb nrhiav siv nws txoj hauv kev qeb duas. Ib qho piv txwv ntawm yuav ua li cas kev tshawb fawb xyaw ua qhov no tuaj yeem pom ncaj qha rau ntawm nplooj ntawv tseem ceeb ntawm cov chaw xws li. Cov tuam txhab xws li Yandex thiab Google yog lawv tus kheej txaus siab los qhia txog qee yam ntawm kev ua haujlwm ntawm lawv cov neeg hlau, vim qhov no cuam tshuam ncaj qha rau qhov zoo ntawm kev tshawb nrhiav thiab, yog li, theem ntawm cov neeg siv txaus siab.
Lub ntsiab lus ntawm kev ua kom zoo dua hauv Internet rau kev tshawb fawb xyaw yog qhov nyuaj thiab dav, yog li peb cia siab tias peb tuaj yeem teb cov lus nug ntawm qhov qeb duas yog dab tsi.
