Nws yog ib qho uas pom SEOs tshiab nruab thiab khiav SEO plugins, tab sis yuav luag tsis siv lawv kom raug. Raws li cov kws tshaj lij, cov neeg siv feem ntau tsuas yog tsis paub yuav ua li cas piav qhia kom raug. Nov yog SEO meta cov ntaub ntawv, piv txwv li lub npe thiab cov lus piav qhia meta.
Los ntawm kev siv SEO kom zoo rau txhua nplooj ntawv, koj tuaj yeem pom zoo txhim kho koj qhov kev tshawb fawb qeb duas. Muaj ntau cov tswv yim uas koj tuaj yeem siv los txhim kho koj cov ntawv blog, thiab lawv tuaj yeem ua tau zoo dua hauv kev tshawb fawb. Kab lus hauv qab no qhia meej tias yuav ua li cas piav qhia hauv txoj hauv kev zoo tshaj plaws.
Xaiv lo lus tseem ceeb
Lo lus tseem ceeb yog kab lus tseem ceeb uas koj yuav tsum suav rau. Qhov no yog raws nraim li cov neeg siv yuav nrhiav thiab pom koj nplooj ntawv raws li qhov tshwm sim. Yog tias koj lub vev xaib nyob rau hauv kev sib tw niche, muaj feem yuav yog tias koj yuav sib tw nrog ntau lwm qhov chaw cuam tshuam thiab tso cai siv tib lo lus nrov.
Hauv qhov xwm txheej no, koj tuaj yeem ua tautau txais cov qhua ntau dua yog tias koj siv cov lus tseem ceeb ntev. Nco ntsoov tias koj cov neeg tuaj saib yog tib neeg, tsis yog ib pawg ntawm kev tshawb nrhiav cav. Ib tug neeg tsis yog tsuas yog yuav tsum tau nkag mus rau ib lo lus tseem ceeb hauv kev tshawb nrhiav, cov kab lus tshwj xeeb feem ntau yog siv. Yog li koj lo lus tseem ceeb yuav tsum yog ib kab lus.
Kev cai plugins tso cai rau koj xaiv cov kab lus zoo li no rau koj tus kheej nplooj ntawv. Qhov no yuav pab koj nrhiav cov ntsiab lus zoo sib xws tom qab koj pom lub ntsiab.
Txoj SEO lub npe
Ib qho SEO zoo-zoo, tib neeg-nyeem tau lub npe yuav tsum suav nrog koj lo lus tseem ceeb thiab txwv rau 70 cim. Txawm li cas los, nws yuav tsum tau heev catchy. Thaum koj nplooj ntawv tshwm sim hauv cov txiaj ntsig tshawb fawb, tus neeg siv yuav txiav txim siab seb lawv puas xav nyem los ntawm nplooj ntawv raws li lub npe thiab SEO piav qhia hauv qhov kev tshawb fawb snippet. Yog li ntawd, lo lus nug ntawm yuav ua li cas ua ib qho kev piav qhia rau txhua ntu yog qhov tseem ceeb heev. Cov lus piav qhia tuaj yeem hloov pauv hauv kev tshawb fawb xyaw thiab nthuav tawm ntau txoj hauv kev, uas qhia txog feem cuam tshuam ntawm koj tsab xov xwm rau cov lus nug. Tab sis lub npe yuav nyob li qub. Txheeb xyuas tias lub npe yog tag nrho SEO optimized thiab piav qhia txog yam tib neeg xav pom yog tias lawv nyem rau ntawm qhov txuas.
Thaum kawg, nws tsim nyog ua kom yooj yim lub npe, tsis yog piav qhia nrog cov kab lus ntev. Piv txwv li, "Qhov kev xav ntawm qhov sib txawv ntawm A thiab B yog qhov sib txawv" tsis yog lub ntsiab lus zoo heev. Zoo dua los xaiv"A vs B: Kev xav". Lub npe no tsis yog tsuas yog ntes lub qhov muag xwb, tab sis kuj suav nrog cov lus xaiv zoo tshaj plaws uas cov neeg siv tshawb nrhiav cov ntawv.
Yuav ua li cas piav qhia hauv META tags
Qee tus kws tshaj lij ntseeg tias kev piav qhia ntawm cov cim npe meta ntawm nplooj ntawv dhau los ua tsis cuam tshuam hauv SEO. Txawm li cas los xij, feem ntau yuav tsis pom zoo nrog lawv. Nws raug nquahu kom koj siv cov lus piav qhia meta rau txhua yam ntawm cov ntawv thiab cov ntawv sau rau ntawm lub xaib yam tsis tau poob. Cov lus piav qhia meta zoo tuaj yeem qhia ntau ntxiv txog ib tsab xov xwm. Cov lus nug ntawm yuav ua li cas ua cov ntsiab lus thiab cov lus piav qhia hauv modx, piv txwv li, tseem muaj feem cuam tshuam rau hnub no. Dab tsi ntxiv, Meta Cov Lus Qhia kuj tseem siv hnyav rau hauv cov chaw sib tham xws li Facebook, Google+ thiab Twitter.
Koj yuav tsum nco ntsoov tias cov neeg siv tab tom saib koj cov lus piav qhia meta, yog li lawv tus nqi siab heev. Yog li ntawd, koj yuav tsum xyuas kom meej tias koj yuav tsum tau hais txog koj lub ntsiab lus tseem ceeb hauv cov lus piav qhia. Qhov no yog qhov tsim nyog rau ntau tus neeg siv los nrhiav koj cov nplooj ntawv. Cov cim txwv rau Meta piav qhia yog 155 cim. Sim ua raws li qhov txwv no, lossis koj cov lus piav qhia meta yuav raug txiav tom qab dhau qhov loj me no. Sim siv lo lus tseem ceeb ntawm qhov pib ntawm kab lus piav qhia tsis yog thaum kawg.
Raws li twb tau sau tseg, cov lus piav qhia meta, lossis cov lus piav qhia, yog ib qho tseem ceeb tshaj plaws cov cuab yeej ntsuas ntawm nplooj ntawv tshawb fawb cav (SERPs) thiab nyiam.cov neeg siv rau koj qhov chaw. Hmoov tsis zoo, qhov no yog qee yam SEO newbies tas li tsis saib xyuas lossis tsis xav ua kom pom tseeb. Tab sis yog tias koj tsis siv zog los sau cov lus piav qhia meta, tej zaum koj yuav ploj mus ntawm kev khiav tsheb zoo uas tuaj yeem coj tau ntau tus neeg siv khoom tshiab thiab cov neeg siv khoom.
Cov lus piav qhia meta yog dab tsi?
Meta piav qhia ua lub luag haujlwm tseem ceeb hauv kev tshawb nrhiav. Ntawm nws qhov tseem ceeb, cov lus piav qhia yog ib qho ntawm cov ntaub ntawv nthuav tawm hauv qab qhov txuas hauv kev tshawb nrhiav. Nws lub hom phiaj yog los piav qhia cov ntsiab lus ntawm nplooj ntawv hauv lub tshuab tshawb nrhiav. Lub hom phiaj kawg yog kom ntxias tus neeg siv mus rau koj qhov chaw. Txhua lo lus uas phim lub ntsiab lus tshawb fawb tshwm nyob rau hauv bold hauv cov lus piav qhia. Nws yog vim li no nws yog ib qho tseem ceeb kom paub yuav ua li cas los tsim cov lus piav qhia hauv txoj kev raug tshaj plaws.
Raws li ntau qhov kev tshuaj xyuas, tsuas yog qee tus neeg siv khoom siv tsis tu ncua skim cov txiaj ntsig tshawb fawb kom zoo, mus txog hauv qab ntawm nplooj ntawv thiab nyem rau ntawm qhov tshwm sim ntawd. Qhov kev nyem-los ntawm tus nqi tsis tu ncua poob thaum koj nqis mus rau nplooj ntawv, vim tias qhov txiaj ntsig zoo dua yuav tsum tau muaj txiaj ntsig nyob rau saum SERPs. Piv txwv li, yog hais tias lo lus nug yog yuav ua li cas yuav ua rau ib tug piav qhia sk gaming, koj yuav tsum tau los nrog ib nqe lus uas zoo tshaj plaws match lub ntsiab ntawm lub site.
Vim li no, yog tias koj nplooj ntawv tshwm nyob rau hauv lub tshuab tshawb nrhiav hauv qab (lossis txawm tsis nyob rau thawj nplooj ntawvnrhiav tau), koj twb poob ntau tus qhua. Nws yog qhov xwm txheej no uas yuam kom sau cov ncauj lus kom ntxaws, cuam tshuam thiab pom cov lus piav qhia meta, uas tseem ceeb dua. Yog tias koj cov peev txheej tshwm sim saum toj kawg nkaus ntawm cov txiaj ntsig tshawb fawb, cov logic rov qab, tab sis kuj muaj qee qhov nuances. Cov lus piav qhia Meta yuav tsum yog qhov tseeb thiab tsim nyog, txhais tau tias lawv yuav tsum rub tus neeg siv lub siab tam sim ntawd. Txwv tsis pub, tib neeg yuav pib mob siab rau lwm cov txiaj ntsig. Hauv luv luv, qhov zoo dua cov lus piav qhia meta, qhov ntau dua koj yuav tau txais kev tsheb zoo.
Yuav ua li cas piav qhia
Meta piav qhia yuav tsum yaum tus neeg siv nyem rau ntawm qhov txuas. Nov yog qhov yuav tsum tau muaj rau lawv.
Siv hom lus qhia ua haujlwm
hom lus hais txog kev ua haujlwm yog qhov zoo tshaj plaws rau kev hu rau kev nqis tes ua - nws qhia cov neeg nyeem raws nraim lawv ua tau yog tias lawv nyem rau ntawm qhov txuas. Cov lus piav qhia meta no zoo tshaj plaws pib nrog cov lus qhia xws li "qhib" lossis "saib". Hais txog yuav ua li cas ua ib qho kev piav qhia ntawm Ucoz, koj yuav tsum tsis txhob hnov qab txog kev ua haujlwm ntawm lub cav - cais cov ntawv qhia zaub mov tau faib rau cov ntaub ntawv meta.
Muab kev daws lossis txiaj ntsig
Qhia cov neeg siv seb lawv tuaj yeem xav tau los ntawm kev nyem rau ntawm qhov txuas. Yog tias feem coob ntawm cov neeg tuaj xyuas ntaus lub pob rov qab vim lawv tsis mus rau qhov lawv xav tau, koj yuav tsis tau txais kev khiav tsheb zoo. Cov lus piav qhia yuav tsum ua raws li qhov tau muab rau ntawm lub xaib.
Sau ib kab lus luv luv hauv qhov ua ntejsaib cov ntsiab lus, lossis ib daim ntawv qhia txog vim li cas koj thiaj yuav tsum nyeem cov kab lus no. Muab tus neeg siv lub tswv yim meej txog qhov lawv yuav pom ntawm koj nplooj ntawv. Koj txoj hauj lwm tsis yog tsuas yog kom nyiam cov neeg tuaj saib xwb, tab sis kuj khaws nws.
Tsis tshaj 155 tus cim
Raws li txoj cai dav dav, cov lus piav qhia meta yuav tsum tsis pub ntev tshaj 155 cim. Txawm li cas los xij, Google tsis ntsuas hauv cov cim - qhov loj ntawm cov lus piav qhia yog txiav txim los ntawm tus lej pixels. Ntawd yog, cov lus piav qhia meta yuav raug txiav tawm tom qab qee qhov dav. Yog vim li cas nws hais 155 tus cim tsuas yog cov lus qhia dav dav. Koj tuaj yeem tshawb xyuas qhov ntev ntawm cov lus piav qhia meta thiab cov npe cim npe nrog cov cuab yeej SEO tshwj xeeb uas pab koj ob leeg ua cov lus piav qhia (Wordpress, piv txwv li) thiab txiav kom raug lossis luv luv.
Tsis txhob dag cov qhua
Yog tias koj cov lus piav qhia meta tau nyiam cov neeg siv nrog cov ntsiab lus uas tsis cuam tshuam rau qhov lawv xav tau, npaj rau kev tsheb tsawg. Qee cov lus piav qhia yog tus cwj pwm los ntawm cov ntsiab lus spam siab thiab cov ntsiab lus tsis cuam tshuam. Qhov no yog ib qho kev coj cwj pwm tsis zoo, tej zaum los ntawm lub tsev kawm ntawv qub kev nkag siab ntawm SEO. Thaum tshawb fawb xyaw thiab tshawb fawb cav pom cov ntsiab lus cuav, lawv tso cov chij ceeb toom thiab qhov chaw tau txais kev ntseeg tsawg heev.
Yeeb yam thiab muaj feem
Cov neeg siv nruab nrab muaj peev xwm paub txog cov lus piav qhia dav dav thaum lawv pom lawv ntawm nplooj ntawv tshawb nrhiav (txawm tias ntau tus tsis paub meej tias qhov lus piav qhia yog dab tsi). Yog vim li ntawd nws thiaj tseem ceeb heevsiv cov lus piav qhia thiab ua qhov zoo tshaj plaws los txuas nrog koj cov neeg tuaj saib.
Yuav ua li cas tsis ua hauv meta piav qhia
Yog tias koj tsis muab cov lus piav qhia meta rau koj cov nplooj ntawv uas koj xav kom raug ntsuas, Google yuav tso tawm ib daim ntawv ntawm thawj kab lus ntawm koj nplooj ntawv. Yog tias muaj cov ntsiab lus tseem ceeb nyob hauv cov ntawv no, nws yuav ua siab tawv. Vim li cas thiaj phem? Qhov no txhais tau tias koj yuav plam lub sijhawm los nyiam cov neeg siv ntau tshaj.
Thaum tham txog yuav ua li cas piav qhia, nco ntsoov tias tsuas yog sau cov ntsiab lus hauv cov lus piav qhia meta yuav tsis ua rau koj zoo. Cov lus piav qhia no yuav tsum tsom rau kev qhia meej thiab qhia meej rau koj lub vev xaib, yog li kev siv ntau dhau ntawm cov ntsiab lus thiab cov ntsiab lus tseem ceeb yuav tsum zam. Txawm hais tias tus neeg siv tab tom nrhiav cov ntaub ntawv ntawm ib kab lus, ib qho yooj yim ntawm cov kab lus no tsis zoo li yuav nyiam nws.
Qeb thiab tag
Qeb thiab cov cim npe kuj ua lub luag haujlwm tseem ceeb. Lawv yuav pab koj txheeb cov ntsiab lus ntawm cov peev txheej tsis yog rau cov neeg siv xwb, tab sis kuj rau koj tus kheej, nrog rau kev tshawb fawb xyaw. Xav txog koj qhov chaw ua ib phau ntawv hais txog ib yam dab tsi. Pawg yog cov ntsiab lus, thiab cov cim npe zoo li bookmarks.
Tom qab koj tsis tu ncua sau lub xaib rau qee lub sijhawm, koj yuav muaj cov ntsiab lus txaus ntawm nws cov nplooj ntawv uas koj xav kom nyiam cov neeg nyeem ntau li ntau tau.
Los ntawm kev sib txuas sab hauv koj tuaj yeem coj cov neeg tuaj saib tshiab los nyeem koj cov ntawv dhau los thiab sau ntawv. sab hauvkev sib txuas yog ib txoj hauv kev zoo los tsim cov ntsiab lus ntawm cov ntawv tshiab thiab qub. Hauv SEO parlance, qhov no hu ua kev sib txuas sab hauv.
Qee lub cav, zoo li WordPress, tso cai rau koj tshawb nrhiav koj cov ntawv qub nyob hauv tus ncej editor. Nyem qhov txuas khawm hauv mail editor interface thiab xaiv "los yog txuas rau cov ntsiab lus uas twb muaj lawm". Hauv qhov no, lub thawv tshawb nrhiav yuav tshwm sim. Nrhiav cov ntawv qub uas koj xav txuas mus rau thiab lawv yuav pom cov txiaj ntsig thaum koj ntaus. Xaiv cov ntawv koj xav txuas mus rau thiab nyem rau ntawm "Add link" cov ntawv qhia zaub mov. Hauv qhov no, lub luag haujlwm ntawm cov lus piav qhia kuj zoo heev - nws yog qhov tsim nyog los txuas cov nplooj ntawv uas muaj cov lus piav qhia zoo sib xws.
Internal link thiab search
Txhua cov ntawv uas koj tso rau ntawm koj qhov chaw muaj peev xwm ua rau nce kev tshawb nrhiav cav tsheb. Txhawm rau ua qhov no, nws yog ib qho tseem ceeb kom nkag siab yuav ua li cas ua ib qho kev piav qhia. Tag nrho cov no yog ua tiav los ntawm kev ntxiv cov ntaub ntawv meta rau txhua kab lus, sau cov npe zoo, thiab txuas ntawm koj cov ntawv qub. Nrog rau tag nrho cov no ua tiav, koj yuav pib pom kev nce hauv kev tshawb nrhiav sai sai.
